JP TRAIBLAZING MAGAZINE SOCIAL SPORTS
Dynamic Work Between New Products and Marathons Interview with Stefan Milovic, Marketing Manager in AluKönigStahl Bosnia and Herzegovina
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BY RUDINA HOXHA
arathons are growing in popularity at a record pace. Companies are embracing them enthusiastically as a way to catch up with people and contribute to the society, increase the visibility and the confidence of the company, and a great return on investment is guaranteed. At the end of the day, you have a perfect story to tell. Here is the one of Stefan Milović, Marketing Manager in AluKönigStahl Bosnia and Herzegovina:
1. Markets are characterized by various product cycles – from fast-paced to slow. That’s why you love marathons? In our marketing world, a product is an object or system made available for consumer use. It is anything that can be offered to a market to satisfy the
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desire or need of a customer. Products, like runners, have life cycles. A product begins with an idea, and within the confines of modern business, it isn’t likely to go further until it undergoes research and development and is found to be feasible and potentially profitable. At that point, the product is produced, marketed, and rolled out. The product background is similar with marathons. To prepare a new product you need time and a plan, the same goes for a marathon. Most typical marathon training plans are 16 to 20 weeks long. During this time, you’ll typically run three to five times a week, increasing your mileage as you get nearer to race day. Whether you are a seasoned jogger who wants to work towards a new goal or a novice runner who is inspired by a friend’s accomplishment of winning a race, there
