A New Era in Tourism, A New Edition of HOTCO, A New Platform for Albania BY LÁSZLÓ BENE*
I
JP TRAIBLAZING MAGAZINE
nternational
the region’s hotel investors and
tourism is
operators to reopen and rebuild
currently in
their businesses. HOTCO has always
uncharted waters,
attracted 300 to 400 attendees
as the economic
from more than 30 countries with
impact of the
50 speakers from four continents.
global pandemic
Even in these extraordinary times,
of 2020 is still
we believe in taking advantage of
considerable in
every opportunity that presents
most countries
itself, therefore HOTCO 2021 will
across the globe. Even whilst
be the first hybrid edition. Although
fighting through the constantly re-
personal contact and networking are
occurring waves of lockdowns and
two of the most important pillars of
restrictions, 2021 is the time to
the event, we would like to extend
think about the future and recovery
the possibility of participating - and
planning. Furthermore, the pause in
therefore contributing to the bright
global tourism represents a chance
future of the hotel industry, whilst
to reassess priorities and principles
possibly securing new businesses –
and focus on creating the “new-era”
for a wider audience who will join us
of tourism, that will likely depend on
online.
sustainable solutions and personal experiences. The most significant hotel investment platform of the CEE, SEE & Caucasus regions, HOTCO, is back for the fifth consecutive year, to create a platform for the key stakeholders of the hotel industry who will contribute to helping
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