OUR
YOGURTERIA Albania Dream
JP TRAIBLAZING MAGAZINE
“
Yogurteria has the perfect
network of 5 shops. It looks like
characteristics to be
many others are going to come.
a profitable business.
“We have a dream in our head:
But rather than on the
to see our brand all over where
economic side, we have
Albanian language is spoken. To
been focused on the education of
create a network of franchaising in
the clients with the taste of the ice-
Kosovo, Montenegro, Macedonia
cream made of yogurt. Bit by bit, we
and Greece,” Zyfi concludes.
are trying to create a share of the market, all ours, through opening
How did you come up with the
shops in the key hotspots of Tirana
idea of starting a yogurteria shop
and Durrës. We are testing the
in Tirana? What do you remember
market to widen it in the franchising
from the beginnings of this
format.”
business?
This is what the Founder of
Upon the completion of my
Yogurteria Albania, Alketa Zyfi
university studies on foreign
states in an exclusive interview with
relations in Italy, my dream was to
TRAILBLAZING MAGAZINE.
be back in Albania and give my
Yogurteria Albania started in
contribution to the political and
2012 and Zyfi was inspired by her previous work experiences in Italy, one of which was in a pleasant yogurteria shop. “During my studies in Italy, I worked in a very pleasant Yogurteria which was a family business. The place was very pleasant and the products were very healthy. It was exactly what I wish my Tirana had too,” she says. Today Yogurteria represents a
97
PEOPLE IN BUSINESS
JP TRAIBLAZING MAGAZINE
