JP TRAIBLAZING MAGAZINE
How were the foundations of this
wines known through the wine
company laid?
bar Bonaparte and wine shops Napoleon. Then, we started with the
The beginnings of this company
distribution in the HoReCa system.
bring us back to a Sunday afternoon in August 2008 in Salou, Spain. Our
Looking through the years, what
family was on vacations. We have a private port in Salou where we have
do you think it has been the key
our boat.
to success? The key to the success remain the
On that afternoon, we were out
MEMORIES AND WINES
Altin Mulla of Napoleon Wine Shop & Bonaparte Wine Bar sat with TRAILBLAZING MAGAZINE to tell how he created his company inspired by a family talk on a Sunday afternoon in August 2008 in Salou, Spain and with the big support of his brother as well as the different approach he used in presenting the French wines to the clients.
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talking and someone proposed
different ways to approach the client
that I could start some business in
as well as a lot of wine tasting,
Albania. My brother was the initiator.
nothing different from what we do
And I liked the proposal. I said “I
in France or what we did in France.
will start a business in Albania.�
Passion like in every job as well. But
So, this was the beginning of this
in particular, I would say that the key
story. In December 2008, we came to
was the different approach we used
Albania and I started the Bonaparte
in presenting the French wines to
wine bar off using all the wine
the clients.
contacts I had established. First we thought to open a wine shop because Albanians were eager to drink or eat outside, away from home. Since it was a boom development at that time, everybody was having a good time outside. But we knew it that in all the restaurants, there were the Italian wines dominating. Since it was very difficult to penetrate, we decided to make the French
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FINE WINE & SPIRITS
JP TRAIBLAZING MAGAZINE
