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COLAC JERSEY BREEDERS CLUB President: David Hallyburton – Secretary: Ros Drayton Life members: Bob Mellross, Anne Mercer, Ted Codling and Jim Parker

WARRION JERSEYS

Steven & Roslyn Chant 245 Melrose Road, WARRION, 3249 PH: 03 5234 8416 roslyn.chant@bigpond.com

CAMO JERSEYS

David & Raelene Hallyburton 355 Stoneyford Road, CObdEN, 3266 PH: 03 5595 1566 chops@tca-online.com.au David & Loretta Halliday 539 Naroghid Road, NAROgHId, 3266 PH: 03 5595 4466

Member Profile CAMO JERSEYS n David and Raelene Hallyburton 3 children – Amy,Kate and Brooke

History

n Established in 1938 by David’s grandfather in the Stoney Rises n Current farm near Cobden was purchased in 1984 n Milk 210 Jerseys on 110 hectares n Young stock and replacements run on remaining 50 hectares

Alan & Margaret Halliday 100 Colac-ballarat Road, IRREWARRA, 3249 PH: 03 5231 4421

Goals

gLENbRAE JERSEYS

Achievements

Jim & Glenda Carson Oliver and Melanesia Carson 30 blacks Road, IRREWILLIPE, 3249 PH: 03 5235 3279 jgcarson@activ8.net.au Jake Harkness C/- Alta genetics PH: 0448 634 533 jake.harkness@altagenetics.com

SPRINg gULLY JERSEYS

don & Jan Murray 255 Larpent Road, bARONgAROOk WESt, 3249 PH: 03 5233 8265 djmurray5@bigpond.com

WANStEAd JERSEYS

Roger Heath & Amanda Reynolds 150 koort-koortnong Road, CAMPERdOWN. 3260 PH: 03 5593 9321 rvheath@tca-online.net.au Bob Gilmour gEELONg, 3216 PH: 03 5241 2765

n To breed a consistently even herd in regards to production and type and to keep our farm well maintained

n Champion cow in Colac On farm Challenge and placings in the Great Southern Challenge n Bulls used this year: Vanahlem Alta Galaxies Cyrus Valson Hatman Ertl Mantra OnTime Governor n Football Team – Collingwood Apart from family if you could invite 6 people for dinner who would they be?

No-One famous, just close friends

Page sponsored by Castlegate James Quality Stockfeeds

ROCkVALE JERSEYS Des & Wendy Parker PO box 25, bEEAC, 3251 PH: 03 5234 6284 djwjparker@bigpond.com

CAIRNbRAE JERSEYS Alan & Janine Carson 80 McNabbs Road, IRREWILLIPE EASt, 3249 PH: 03 5235 3201 janine.carson@activ8.net.au www.cairnbraejerseys.com

tAUgHbOYNE JERSEYS Kerry McGarvie & Laurie Finney 217 darlington Road, gNOtUk, 3260 PH: 03 5593 9347 taughboyne@bigpond.com

JACkIAH & RIPPONLEA JERSEYS

Simon Reid & Belinda Egan 489 Howards Road, gARVOC. 3265 PH: 03 55918285 jackiahjerseys@bigpond.com

JIREH JERSEYS

Chris & Pam McKenzie 859 Cooriemungle Road, COORIEMUNgLE, 3268 PH: 03 5598 7222 jireh859@aussiebroadband.com.au

VENOMA JERSEYS

Jim & Norma Parker 550 tomahawk Creek Road, IRREWILLIPE, 3249 PH: 03 5235 3209 venoma@bigpond.com

WOOLVIE JERSEYS Owen Barry 300 Wool Wool Rd., ALVIE 3249 Ph 0409 339 532 owenbaz@live.com.au

New members always welcome

Progeny Test Registrations Reimbursement Scheme Jersey Australia has an excellent association with each of the AI Companies; (ABS Australia, Agri-Gene, Alta-Genetics, Semex, World Wide Sires, Genetics Australia and Bos Trading), and has been successful in negotiating with them to offer our members rebates for registrations of all jersey daughters sired by a nominated list of young bulls.

The list of young bulls eligible for the PT Rebate scheme is updated each year and it appears in the Jersey Journal and on the Jersey Australia website www.jersey.com.au.

To qualify for the $10.00 reimbursement (plus GST), members must register and pay for the animals in the normal manner.

A Progeny Test Registration Application for Reimbursement form is then submitted to Jersey Australia for processing.

As an added service and to ensure that no eligible reimbursements are missed, at the end of each month a notice

is sent via email (or by mail for those who don’t have email) to members advising them of any eligible animals that were registered during the month.

Members have 90 days to send in an Application for Reimbursement form into the offi ce, or may confi rm their wish to apply for the rebate via return email.

Reimbursements are only given on eligible registered daughters and take approximately 6-8 weeks. Jersey Australia will forward a cheque or direct deposit the funds into a nominated bank account.

Due to the set up of our accounting system we are unable to hold the reimbursement money as credit for future registrations.

For further details contact Cathy Watkins at Jersey House on 03 9370 9105 or via email rego@jersey.com.au

ELIGIBLE BULLS FOR PT REBATE SCHEME – 2010

To be eligible, daughters must be registered between listed dates AIMERY – Kaarmona Aimery 1/4/10 – 31/12/11 MAXAPPEAL – Riverside Maximum Appeal 1/4/10 – 31/12/11 AIRRAID – Wallacedale Mels Air Raid 1/4/10 – 31/12/11 MENDOZA – Fleurieu Mendoza 1/1/10 – 31/12/10 BAILBOY – Kaarmona Bail Boy 1/4/10 – 31/12/11 MOONSHINE – Riverside Moonshine ET 1/1/10 – 31/12/10 BECLEAR - Kaarmona Beclear 1/1/10 – 31/12/10 RIVERSIDE – Riverside Rockstar ET 1/1/10 – 31/12/10 CSCBRYSON – Kaarmona Bryson 1/4/10 – 31/12/11 SALSA – Fleurieu Salsa 1/4/10 – 31/12/11 CSCDOUBLE – Bushlea Double F 1/1/10 – 31/12/10 SESULY – Fleurieu Sesuly 1/1/10 – 31/12/10 CSCFERNMAN –Bushlea Fernman 1/4/10 – 31/12/11 SNOWPATROL – Kaarmona Snow Patrol 1/1/10 – 31/12/10 CSCMIDNIGHT – Riverside Maids Midnight 1/1/10 – 31/12/10 VANHELSING – Pannoo Rebel Vanhelsing 01/01/10 – 31/12/10 GOTIT – Riverside Got It Maid Imp 1/1/10 – 31/12/10 VAVOOM – Rockleigh park Valerian Vavoom 1/4/10 – 31/12/11 To be eligible daughter’s date of birth must be between 1 Aug 2009 and 31 Dec 2010 MAIDOFGOLD – Riverside Maid of Gold SYMBOL – Fleurieu Symbol MAXAMILLION – Cairnbrae Maxamillion VASILIS – Kaarmona Vasilis LEGENDARY – Riverside Legendary To be eligible, daughters must be registered within 3 months of calf born between 1 April 2010 and 31 December 2010 BWSCOUT – BW Scout MASQUERADE – Wallacedale Mels Masquarade KARBALA – BW Karbala UBEAUT – Jugiong Beaut Valerian To be eligible daughters must be registered between 1 May 2010 to 31 December 2010 JACEROMULUS – Fluieru Jace Romulus

See individual birth date ranges JEADDICTION – Riverside Addiction JEGOLDORE – Nowell Goldore JEACHILLES – Riverside Achilles JERHODES – Jugiong Nari Rhodes JEFERNWOOD – Bushlea Fernwood JESPUTNICK – Cairnbrae Sputnick JEFIDEL – Bushlea Fidel JESEVERN – Fleurieu Severn

1/1/10 – 31/12/10 01/01/10 – 31/12/10 01/01/10 – 31/012/10 01/01/10 – 31/12/10 01/08/09-31/12/10 01/01/10 – 31/12/10 01/01/10 – 31/12/10 01/01/10 – 31/12/10

To be eligible, daughters must be registered between 1 April 2010 to 31 December 2010 ACELIN – Kaarmona Acelin NAVARIAN – Colnarco Navarian ARMAGEDDON – Brookbora Armageddon PRIMALSCREAM – Bercar Primal Scream ARMBADGE – Beulah Armbadge PURSUE – Jarndie Goforit BAKARI – Meldan Bakari RESOLUTE – Jarndie Resolution BARRHILL – Kaarmona Barrhill STARBURST – Loxleigh Starburst DELIAN – Loxleigh Delian TENGEN – Mokora Tengen DISTILLER – Yoorami Flowers Jimbo VAHE – Kaarmona Vahe EXATION – Silhoutte Exation VALERAGAY – Broadlin 2429 Valerian FRONTIER – Beulah Frontier WILHELM – White Star Wilhelm To be eligible see individual birth date ranges BOSACTIONMAN – Wallacedale Action Mason BOSSPARTAN – Jarndie Spartan BOSMARSTAR – Kaarmona Marstar

01/03/09 – 30/06/10 01/03/10 – 30/06/11 01/03/09 – 30/06/10

Jersey Journal – September/October 2013 21

Cal-Mart Valentino Bertha 3607-ET, VG 8487 Dam: Jars of Clay Iatola 16710 2751, VG

Cal-Mart Valentino Bertha 3607-ET, VG 84

Irwin’s Dam:Dam: Jars Jars of Clay Iatola 16710 2751, VG 87 of Clay Iatola 16710 2751, VG 87

Balingen Park Jerseys

BROADLIN JERSEYS

“Little Cows - Big Attitude”!

Kieron & Melissa Eddy 685 Hooper Road, Tatura, 3616 Ph: 0427 061 705 balingen_eddy@bigpond.com

Lynton and Lisa, Toni, Gavin and Cassie Broad

EURARIE JERSEYS

Jimann Jerseys

Charles & Carolyn Smith 80 Rathbone Road, St Germains 3620 Ph: 03 5826 0325 andesholsteins@bigpond.com.au

Brookbora Jerseys Robert and Sandra Bacon Tennyson Vic 3572 03 5488 2323 - 0429 333 119 bacons@brookbora.com.au www.brookbora.com.au

Bercar Jersey Stud

388 Johnson Road, LOCKINGTON 3563 03 5486 2624 - 0427 862 624 lisa.broad@bigpond.com

Trevor & Julie Campbell 286 Lowe Rd Rochester 3561 PH: (03) 5484 1624 jimann1@bigpond.com

Dalbora Genetics Robert & Sandra Bacon Daryl & Maria Collins

Tennyson Vic 3572 0427 882 227 - 0429 333 119 info@dalboragenetics.com.au www.dalboragenetics.com.au

Bernie and Carol McManus 252 Bamawm Rd Bamawm. 3561 Ph: 03 5483 2245 e-mail bercar3561@bigpond.com

SUNSHINE FARM JERSEYS N R & J M McDonald 715 Andrews Rd Kyabram 3620 Ph: 03 5855 2516 - 0428 992 450 janelleabbey@hotmail.com

LincoLndeLL Jerseys Ron and Val Read & Family 167 Panoo Road Lockington 3563

Utopia Jerseys

SHENSTONE JERSEY STUD

Gordon & Lyn Emmett 12 Curr Road, Stanhope Ph: 03 5857 2629 lynemmett@bigpond.com.au .....breeding since 1930

Craigielea Jerseys

Bill, Kaye and Andrew Cochrane 836 Hansen Rd, Bamawm, 3561

Ph: 03 5486 5474

craigielea3@bigpond.com

Gailee Jerseys Norm & Dawn Stone 489 Hill Rd Stanhope Ph: 03 5857 2399 gaileeadsl@bigpond.com

JUGIONG JERSEYS Rockleigh Park Nicholson Family Curr Rd Girgarre 3624 Ph/fax 03 5854 6393 Pat 03 5854 6513 jugiong@bigpond.com.au

Jerseys

Stewart Mancer 2/1 Moama Court, Moama Ph: 0429 882 201 rockleighpark@bigpond.com

Jared & Courtney Ireland 53 Hewlett Lane, Lockington.

Ph: 03 5486 2694 courtney.wagner@bigpond.com

Silhouette Jerseys Richard & Ann Worboys Echuca Mitiamo Rd • Kotta Ph: 03 5483 7500 info@silhouettefarm.biz

Sybilgrove & Summer Spirit Jerseys Collins Family 202 McColl Road, Ballendella 3561 Ph/Fax: 03 5486 5393

Benlock Jersey Stud Bryan & Lee Rushton 79 Brooks Rd Rochester 3861 Ph: 03 5484 1551 benlockj@dodo.com.au

WINDY WAYS JERSEYS Frank Walsh 41 A Finlay Road, Tongala VIC 3621 Ph: 03 5859 0532 Mobile: 0418 576 856 Email: frankwalsh3@bigpond.com

NortherN District Jersey BreeDers cluB

Presdient: Bill Cochrane 03 5486 5474 Secretary: Lisa Broad 03 5486 2624

words: Michael Porteus

Emerging dairy photographer sees Jerseys ‘pop’ for camera

An 18-year-old from the New South Wales south coast is combining a passion for dairying with a flair for photography to build a career in an area he expects to be of growing importance to dairy farmers.

B

RADLEY Cullen (pictured) began taking dairy photographs as a 12-year-old and developed his interest through high school when he studied graphic design.

Although Bradley prefers Jerseys, he won the Holstein Youth Project Photo Competition three years in a row.

He built up his general photographic skills by assisting a wedding photographer and learnt more about dairy photography by helping leading cattle photographers at major dairy events.

Bradley says there’s plenty to learn in a field where the internet has increased the demand for images of cattle. He now suggests breeders get videos of their cattle to add to the traditional “stand-up” pictures taken on farms and “ring shots” taken at dairy shows.

Bradley comes from a family which includes ancestors who were dairy farmers when they came to Australia from Ireland seven generations ago.

He is now developing his photography career beside his work on his family’s dairy farm at Berry 130km south of Sydney.

The farm has 80ha of alluvial flats. It runs about 150 head in a mixed JerseyHolstein herd which calves year round and produces 800,000 litres a year.

Bradley grew up with Jerseys, and they are still his favourite breed to photograph. “For me, they appear the most balanced when you get them up on the blocks,” he says.

“They cooperate more, and you usually get that real ‘pop’ to them – that real photographic look that I strive for when taking a photo.

“They really show themselves off in the photograph. With some other breeds,

24 Jersey Journal – September/October 2013

Bradley Cullen tries to capture the real ‘pop’ of a Jersey that likes to itself in a photograph.

you really have to work at it to try to get that good composition in the photo.”

He finds a big difference between taking pictures of cattle and photographing people. With ring photos, “I look for that moment when the cow is looking her best”. With stand-up photos, he tries various angles. He might ask for slight changes in a cow’s leg placement or head carriage to make her look as good as she can.

“I suppose being brought up on a dairy farm, you get to know what a good cow is,” he says. In dairy photography, “you try to look for the best qualities that you can find in your cow and transmit these qualities into a marketable photograph”.

He says dairy photography is a niche market, with probably only a handful of photographers to meet the buoyant demand in Australia.

Bradley initially sort advice and help from leading photographers, including Ross Easterbrook, Dean Malcolm and American photographer Cybil Fisher. He also received assistance from Mel Boxsell and Brad Gavenlock.

He met Canadian photographer Ella Wright when she visited Australia, and submits pictures to her Cowsmopoitan magazine. He also admires German dairy photographer Wolfhard Schulze.

“There’s so much to know about it – way more than what I ever thought,” he says. “There’s so much to know about the littlest things that can make the biggest difference in a photo. There’s always more to learn and improve on.”

video clips often include still pictures of the cow, as well as information about her pedigree or pictures of her dam.

He says he looks at things from a modern perspective. He wants to be mainstream by learning from the world’s best, but also look at doing things in a different way. “I try to be a little bit unique, but also bring a little bit of the traditional side into it.”

On top of the family’s long dairy heritage, all four of the children of Peter and Wendy Cullen now have creative sides to their careers. Bradley’s eldest brother Mitchell is a graphic designer, and sister Katy is studying creative arts at the University of Wollongong. Bradley’s older brother Andrew fits cattle for shows and sales. They work together with Andrew preparing the cow and Bradley taking pictures and video.

And Bradley thinks at least some of the latest generation of the Cullen family will become dairy farmers in the end.

“It’s really in our blood,” he says, “the

“They really show themselves off in the photograph. With some other breeds, you really have to work at it to try to get that good composition in the photo.”

He is also taking more and more videos of cows for posting on social networks or websites. “Someone interested in investing in a cow can just go on line to see a three-dimensional view of her walking, how she falls together,” Bradley says.

This could save a potential buyer from having to fly between states or countries to see an animal in which they are interested in investing.

Bradley says videos will not replace traditional dairy photography, and indeed

passion is really there. It will always be in our family. We’ll never give it up.”

But of course, there does has to be a viable dairy industry to work in. Bradley says conditions at the moment do not encourage enthusiasm or growth with low milk prices making it hard on the industry as a whole.

“We don’t really do it for the money,” he says. “We wouldn’t do the long hours if we didn’t have that passion. Money certainly helps, but it’s not the primary thing.”

JERSEY AUSTRALIA seeks expressions of interest from members who might be interested in being part of a Trade Mission to South Africa 12th - 20th September 2014. The trip will include the Jersey South Africa hosted WJCB Conference and is likely to cost approximately *$4750 $5500 AUD. For more information contact Robyn Barber 03 9338 9259 rbarber@ruralco.com.au *pricing and final itinerary to be confirmed Jersey Journal – September/October 2013 25

INDUSTRY NEWS

Valentino and Irwin – Jersey Genomic Sensations

Valentino’s genes create great expectations Since the inception of Genomic testing in dairy cattle everyone from the sceptics to the scientists have been waiting for the daughters of the early genomic bulls to come into production. While their motivations may have been different, there is no doubt that everybody is coming to the conclusion that genomics works.

Initially, there were two young sires that the new genomic technology identified as being breed leaders and the creditability of this new technology rested heavenly on their shoulders. The Jersey sire was All Lynns Louie Valentino and his Holstein equivalent was MapleDowns-I G W Atwood. The two bulls although from different breeds mirrored each other in many ways. They were at the centre of the Genomic hype, as they were identified as breed leaders for type with high production.

The farmer demand was amazing and both bulls were in short supply and marketed at a premium price. Their sales demand reflected that of the best proven sires. Breeders identified the opportunity to get in on the ground floor and infuse their genetics into their herd’s based on their amazing potential. That potential has now been realised.

This is the story behind the original Jersey genomic giant Valentino and one of his best sons, Irwin.

Valentino’s cow family The Allen family of Reedsburg, Wis., has developed a reputation for turning good cows into great bull mothers in the genomic era. Valentino’s dam D & E Paramount Violet (E-90%) was purchased in 2006 by David Allen from Donald and Else Sherman, D&E Jerseys in Hilmar, Calif. The Sherman’s had developed the Violet family for more than fourteen generations. Violet has become a household name in the Jersey

26 Jersey Journal – March/April 2013

breed, for producing high genomic males and females for the past few years to now graduating some of the breed’s most elite proven sires.

When David Allen was looking for a few cows to develop and add to his herd, he jumped at the chance to own Violet after learning she was available from her breeders at D&E Jerseys. “She had a unique pedigree,” explained Allen. “She was sired by an older sire (7JE442 Rock Ella PARAMOUNT-ET) while her dam was sired by Abe, a newer sire. That really intrigued me.” After purchasing Violet, Allen noticed that Violet was drawing some attention to his All-Lynn herd but it wasn’t until January 2010 when five of Violet’s sons were among the top 10 GJPI™ bulls in the breed with former G-Force sire, 7JE1038 All Lynns Louie VALENTINO-ET, at the top of the list that he realized Violet’s potential. “Genomics definitely likes Violet,” comments Herby Lutz (Select Sires sire analyst). “Her and her progeny rank well on a variety of international systems dominating the Jersey breed.”

VALENTINO: At the top of the class 7JE01038 All Lynns Louie ValentinoET (Parade Louie x Paramount Violet x Abe) is a high milk (+1555), fat (+57), and protein production (+49) sire that excels in Type and Udder Index. At (+2.30) PTAT Valentino ranks No. 1 on the World Wide Sires lineup for Type and is the No. 2 JPI sire at +190. 7JE01038 Valentino daughters are tall and angular with plenty of strength and at +4.50 JUI he is siring beautiful well attached udders with exceptional height and width. Overall, Valentino is consistently siring strong, deep bodied cows with well attached udders and exceptional feet and legs.

IRWIN: Raising the bar for PTA Type In addition to their work with Violet, the Allens have also developed other cow

families. Tommy Allen, David’s grandson, purchased Jars of Clay Iatola 16710 2751 at the 2009 Pot o’ Gold Sale. The second-high seller of the day, she would produce over 20,000 pounds in her first lactation and score VG-87. The Iatola x Country x Hallmark is also the dam of All Lynns Valentino Irwin-ET – who leads the WWS line-up in Type (+2.90) and JUI (+7.35)! The #3 GJPI G-Force sire, Irwin sires extremely high, wide, and strongly attached udders.

His daughters will be tall and strong, with high production (+1270 lbs PTAM) and 99 pounds of components. Irwin has set a new standard Udder Index and is already producing some of the highest JUI sons in the breed without sacrificing production. This unique combination of production and type makes Irwin an option in almost any herd.

Transmitting in every way There is no genetic ranking list where Violet does not have an influence.

This can be seen in the top male and female lists, where Violet sons, daughters, and their offspring can be found in abundance. There will only be more descendants of Violet joining Valentino on the World Wide Sires lineup in the next few years as 15 sons or grandsons are a part of our current G-Force lineup.

“It seems that no matter what bulls we use on her, she transmits,” said Allen. “We are still flushing her, her daughters, and now her granddaughters to any of the top genomic and proven bulls that she isn’t related to.”

“Violet is a tremendous brood cow, there is no doubt about it,” commented Lutz. “I am very fortunate to have the opportunity to work with a cow like Violet in my lifetime and I know she is the most influential cow I have ever owned,” said Allen. “Her impact on the breed, both type and production-wise, will be huge.”

BRISBANE ROYAL SHOW 2013

August 12-13, 2013.

JUDGE:- Peter Ness 17 Exhibitors – 96 head paraded At this year’s Brisbane Royal Show, ninetysix head of cattle from seventeen exhibitors were paraded before judge, Peter Ness of South Australia.

Bralock Merchant Merle, was bred by Brad and Jess Gavenlock and is now owned by Jason and Tanya Phillips of Toowoomba. They were all delighted when Merchant Merle was sashed Supreme All Breeds Juvenile Heifer.

Ascot Park Elton Wanda, owned by Steve and Jenny McCarthy of Budgee, was the Junior Champion Heifer and Best Junior Udder winner. The McCarthy’s also exhibited Bushlea Badger S Beauty 2nd. This five-year-old cow won Champion Cow and Best Senior Udder, also taking out the Supreme Dairy Cow title.

In 2010, Bushlea Badger S Beauty 2nd was Supreme Heifer and in 2011 was Champion Cow. She then combined with Adadale Sambo Petra (Paulger Family) and Glen Echo GB Melissa (Chad and Carita Parker) to win the Supreme Group of three cows. A great result for the Jersey breed.

Heifer 6-10mths: 1. Ascot Park Merchant S Beauty-ET (Sunset Canyon Merchant), SG & JA McCarthy 2. Hotshot Fidel Gem (Bushlea Fidel), A & D Tippett 3. Adadale Gator Eileen (Budjon Sultan Gator), Paulger family Heifer 10-15mths: 1. Ascot Park Badgers Elaine (Beaulah Taranak Badger), SG & JA McCarthy 2. Glen Echo Governor Darling (Griffins Governor), Clinton Keit

Bushlea Badger S Beauty 2nd, Champion and Supreme Jersey Cow with Jenny and Steve McCarthy of Ascot Park Jerseys.

28 Jersey Journal – September/October 2013

Supreme Group of 3 cows, (front) Steve McCarthy with Bushlea Badger S Beauty 2nd, Julia Paulger with Adadale Sambo Petra and Chad Parker with Glen Echo GB Melissa. Standing are (left) RNA stalwart Fred Slatter and (right) Michael Lambert (England).

3.

Braeburn Garz Melys (Rapid Bay Garcia), R & R Verrall Heifer 15-20mths: 1. Bralock Merchant Merle-ET (Sunset Canyon Merchant), J & T Phillips 2. Ascot Park Vanahlem Elaine (Pannoo Abe Vanahlem), SG & JA McCarthy 3. Ascot Park Celebrity Beauty (Galaxies Celebrity), J & T Phillips 4. Adadale Tequila Gaynor (Tequila), Paulger family Heifer 15-20mths: 1. Nobbyview Jaces Polly (Adadale Rowena Jace), Nobbyview Partnership 2. Ascot Park Regions Limerick (Maackdairy Region), SG & JA McCarthy 3. Braeburn GG Dairymaid (Griffens Governor), R & R Verrall

3.

Champion Juvenile Heifer Bralock Merchant Merle Reserve - Ascot Park Vanahlem Elaine Honourable Mention Ascot Park Badgers Elaine

Champion Junior Heifer Ascot Park Elton Wanda Reserve - Adadale GP Rowena Honourable Mention Ardylbar Ringmaster Passion

Cow or Heifer 2-3yrs dry: 1. Nobbyview Flashs Amy (Nobbyview Pams Flash), Nobbyview Partnership Cow 3yrs & over dry: 1. Braeburn Freeagent Melys (Bushlea Freeagent), R & R Verrall 2. Brunchilli JS Eileen (Brunchilli Jade Storm), Paulger Family 3. Nobbyview Jacobus Pam (Phj Jacobus), Nobbyview Partnership Heifer 2yrs & under in-milk: 1. Ascot Park OTM Elaine (Honetown On The Money), SG & JA McCarthy 2. Adadae SRH Wattle (Schultz Rescue Headline), Paulger Family Cow 2½yrs & under 3yrs in milk: 1. Adadale Milkalot Teresa (Paisley Milkalot), Paulger Family 2. Glen Echo Moonshot Jessie (Glen Echo Moonshot), CR & CM Parker

Glen Echo Com J Meagan (Robinvale Comerica Jeans), Clinton Keir 4. Ascot Park Comerica Daphne (Bridon Remake Comerica), SG & JA McCarthy Three heifers under 3yrs: 1. SG & JA McCarthy 2. Paulger Family 3. CR & CM Parker 4. Nobbyview Partnership Best udder under 3yrs: 1. Ascot Park Elton Wanda (Cairnbrae Jaces Elton), SG & JA McCarthy 2. Adadale Milkalot Teresa (Paisley Milkalot), Paulger Family 3. Adadale SRH Wattle (Schultz Rescue Headline), Paulger Family 4. Glen Echo Moonshot Jessie (Glen Echo Moonshot), CR & CM Parker

Cow 3-4yrs in milk: 1. Ascot Park Blackstone Forget Me Not (Lencrest Blackstone), SG & JA McCarthy 2. Glen Echo Moonshot Tossa (Glen Echo Moonshot), CR & CM Parker 3. Grand Dream Futurity Girl (Sunset Canyon Futurity), Todd Brown 4. Glen Echo Excitation Bridget (Bridon Excitation), CR & CM Parker Cow 4-5yrs in milk: 1. Farmlands Signature Dixie (Family Hill Avery Signature), CR & CM Parker 2. Kenarie Renaissance Finch (Granada Renaissance Designer), PG & PM McDonald 3. Ardylbar Comerica Fairy (Bridon Remake Comerica), J Wenzel 4. Ascot Park SF Pamela (BW Special Forces), SG & JA McCarthy

by Rebekah McCaul

Let’s Cook

with Dairy

Junior champion heifer, Ascot Park Elton Wanta with judge Peter Ness (SA), Chris Sharpe, Richmond Dairies (NSW) and exhibitor Steve McCarthy, Ascot Park Jerseys (Qld).

Cow 5-6yrs in milk: 1. Bushlea Badger S Beauty 2nd (Beulah Taranak Badger), SG & JA McCarthy 2. Adadale Iatola Primrose (Gold Dust Paramount Iatola), Paulger Family 3. Nobbyview Virgils Pam (Gold Wave Augustus Virgil), Nobbyview Partnership 4. Kenarie Pepper Syria (Kenarie Sultan Pepper), PG & PM McDonald Cow 7yrs & over in milk: 1. Adadale Barbers Rowena (Giprat Belles Jade), Paulger Family 2. Adadale Sambo Petra (Lester Sambo), Paulger Family 3. Glen Echo GB Melissa (Golden Boy), CR & CM Parker 4. Ascot Park Sambos Elaine (Lester Sambo), SG & JA McCarthy Best udder 3yrs & over: 1. Bushlea Badger S Beauty 2nd, SG & JA McCarthy 2. Glen Echo Moonshot Tossa, CR & CM Parker 3. Adadale Iatola Primrose, Paulger Family 4. Glen Echo GB Melissa, CR & CM Parker Senior Group of three females: 1. SG & JA McCarthy 2. Paulger Family 3. CR & CM Parker 4. PG & PM McDonald Maternally related group: 1. Adadale TB Petra 2nd, Paulger Family 2. Nobbyview Fellows Pam, Nobbyview Partnership

Juvenile champion heifer, Braelock Merchant Merle with judge and Federal President of Jersey Australia, Peter Ness (SA), RNA president, David Thomas, and exhibitors Jason and Tania Phillips Qld.

3.

4.

Carnation Nesha, W Spresser & Son Ascot Park Seniors Elaine, SG & JA McCarthy Sires progeny group: 1. Beulah Taranak Badger, SG & JA McCarthy 2. Glen Echo Moonshot, CR & CM Parker 3. Nobbyview Pams Flash, Nobbyview Partnership 4. Lencrest On Time, Nobbyview Partnership Champion Cow Bushlea Badger S Beauty 2nd Reserve Glen Echo Moonshot Petunia Honourable Mention Ascot Park Blackstone Forget Me Not Champion Elite Production Cow: Adadale Barbers Rowena 4th

Premier Breeder and Exhibitor: SG & JA McCarthy Runner-up Premier Breeder and Exhibitor: Paulger Family

SUPREME CHAMPIONS Supreme Juvenile Heifer Bralock Merchant Merle, Supreme Group of 3 cows: Bushlea Badger S Beauty 2nd, Adadale Sambo Petra and Glen Echo GB Melissa Supreme Dairy Cow Bushlea Badger S Beauty 2nd

Senior Best Vessel class at Brisbane Show 2013.

Do not be alarmed, the Swiss Roll only takes a little patience, practise and perseverance. I quickly assembled the ingredients, read the method about three times, and set off whisking the eggs.

This recipe came together in a flash. The result was a delicate, delicious, sweet-sugary meringue.

On the palate the intense sweetness is cut in half with the tart Rhubarb sauce, as the sourness of the fruit works a treat with the sugar and the richness of the Pure Jersey Cream.

This is a terrific winter dessert whilst Rhubarb is in season, and there is not a local strawberry in sight.

For more information www.alexandrinacheese.com.au

Pavlova & Rhubarb Coulis Roll served with Alexandrina Pure Jersey Cream groundwork | On the day, you will need 25 minutes preparation time, total cooking time 15 minutes Serves 8-10 ingredients Pavlova Roll • 4 free range egg whites 1 cup (250 g) caster sugar • 1 tsp cornflour • 2 tsp lemon juice (or vinegar) • 170 ml (2/3 cup) Alexandrina Pure Jersey Cream (no need to whip) • 55 gm (¼ cup) chopped, stewed rhubarb • technique Rhubarb Coulis • 2 Tbsp pimms (or brandy) • 250 g fresh rhubarb, washed, chopped & stewed • 1 Tbsp icing sugar • technique Brush a 25 x 30 cm (10 x 12 inch) swiss roll tin with oil and line with non-stick baking paper, extending up two sides.

Preheat the oven to moderate 180 degrees celcius.

Beat the egg whites into soft peaks.

Gradually add ¾ cup of caster sugar and beat until thick and glossy.

Combine 1 tablespoon sugar with the cornflour.

Fold into the meringue with the lemon juice (or vinegar).

Spoon into the tin and smooth.

Bake for 12-15 minutes until springy.

Put a large sheet of baking paper on top of a tea towel and generously sprinkle with the rest of the sugar.

Turn the pavlova onto this, peel off the lining paper and leave for 3 minutes.

Roll up pavlova from the long side using the tea towel to assist; cool.

Fold 55 g of stewed rhubarb into the cream.

Unroll the pavlova, fill with the rhubarb & cream mixture, and reroll without the tea towel and baking paper.

Transfer to a plate and refrigerate.

To make to rhubarb coulis, put the pimm’s, rhubarb and icing sugar into a food processor and process until well blended, add more icing sugar to taste. plating up | Serve pavlova roll in slices with rhubarb coulis.

Jersey Journal – July/August 2013 29

JJ JERSEY AUSTRALIA

JERSEY AUSTRALIA FEES

AS AT JANUARY 2013

REGISTRATION FEES Total 0 - 3 Months Male or Female $12.10 each 3 - 6 Months Male or Female $14.30 each 6 Months + Male or Female $18.70 each Associate Members (5 registrations per year) $18.70 each Bulls Born after July 1st 2007 - dam must be classified.

Bulls Born to a GR cow cannot be registered Telephone Emergency Registrations Surcharge - $55.00 GENETIC RECOVERY Live animals (1st Year) as at July 1st Dead Animals SEMEN PURCHASE Jersey Marketing Services TRANSFER CHARGES Whole Herd - Walk In-Walk out Under $1,000 $1,000 - $1,999 $2,000 - $2,999 $3,000+ Within Family Within Syndicate Bulls to AI Companies Lease Transfer Fee Replacement Pedigree Certificates Incorrect Information reprint Whole Herd (per animal) Individual Animal AI Company

$12.10 each No Charge

$11.00

$7.70 $16.50 $22.00 $33.00 2% of Sale Price No Charge No Charge $38.50 $27.50 No Charge $1.10 $2.75 $5.50

MEMBERSHIP 1st March 2013 – 28th February 2014 All Jersey Australia memberships come with a Jersey Journal subscription Full $220.00 +GST Family $240.00 +GST Associate $110.00 +GST Junior $80 +GST CLASSIFICATION Herd Visit fee Adult Cows Animals resubmitted 2 year olds (all) 2 year olds (selected)

$44.00 $12.10 per head $12.10 per head $ 7.70 per head $12.10 per head

JOURNAL ADVERTISING RATES* (Including -GST)

Member 6 issues Casual Front Cover color $494.00 Back Cover color $455.60 Inside Front cover color $455.60 Inside Back cover color $455.60 Body page color $409.30 Half page colour ** $290.50 Full page B&W $245.95 $290.50 ½ page B&W $177.41 $192.60 ¼ page B&W $110.90 $131.00 Business Card B&W $ 89.86 A4 Flyer insertion in Journal $197.55 Advertorial Copy over 1 /2pg $197.55 Sale Catalogue insertion $455.60

*Effective 16th March 2013 **When available

Udderly Admin

T

hank you to everyone whom sent in registrations for the Christmas in July promotion. The response has been phenomenal. It will take us a little more time than usual to get them all completed so your patience is appreciated.

I know I’ve covered DNA and ET registrations in the past, but some of our members still find it a little hard to get their head around. So here’s a recap for everyone on how it all works.

DNA with parent verification is required for all ET animals prior to registration and Randomly selected animals. If the bottom half of your application form for the DNA testing is not completed when submitted, the results will only be a DNA profile without parent verification. If this happens, then you will be up for additional charges to obtain the parent verification (Quick Tip: parent verification is included in the DNA testing charge if requested at the same time).

Additional charges will apply if University of QLD does not have the Sire or Dam on file to enable them to complete the parent verification. They term this an External Profile charge, which is a small fee of $8.80 each animal. If you are unsure whether University of QLD will have the Sire and/or Dam on file to match the animal being tested, you can check by logging on to iJersey and look up the DNA case number for the animal. You can also find out by contacting Cathy, Jenny or I at Jersey House.

For those of you whom regularly purchase embryos from overseas, it is a good idea to ask for DNA profile when making your purchase. This can save registration trouble down the track trying to get these details to complete DNA and parent verification.

Just a couple of quick things – Classification Round 2 forms are available online and can be faxed or sent to you in the mail.

Applications close by Friday 27th September.

Don’t forget – Cathy, Jenny and I are here to help, so please feel free to contact us at Jersey House for any member queries you might have.

Cassandra Lowes Office Manager

Coming Events 2013 Nov 17-23 Dec 5 Dec 24

2014 Jan 22

2013 Great Southern Challenge Judging 2013 Great Southern Challenge Presentation Luncheon Jersey House Office Closed for Christmas Break Closed 24th December – 2nd January 2013 International Dairy Week = Jersey Judging Day Jersey Journal – September/October 2013 31

words: Michael Porteus

Jersey factor pushes hand-made marketing A NSW south coast Jersey farm which processes and markets its own milk, cheese and yogurt is set to lift its production above its starting level around 50,000 litres a month.

N

ic and Erica Dibden say they need more milk to meet the demand for the pure Jersey products they sell at farmers’ markets and 40 retailers close to their ocean-front farm at Tilba Tilba, five hours south of Sydney.

Their milk retails at $5 to $6 for a twolitre carton.

This winter, they were milking 220 Jerseys on their 200ha farm which grows kikuyu on black basalt soils. They’ve stopped their on-farm heifer sales to build their own milking herd to up to 400 cows.

The Dibdens also have a cheese factory and café at nearby Central Tilba, which they’ve developed since Erica in 2006 won a Dairy Australia scholarship to study cheese making in Europe and Australia, and bought a second-hand cheese plant at Bodalla. They opened the café in 2010, and moved the cheese plant there in May last year. They began processing their own milk there last December.

They distribute most of their products themselves in a small refrigerated van, which they also drive to farmers’ markets in Canberra, Bega and Moruya.

“It is a lot of work, but it’s a good challenge,” says Erica. “And we are enjoying the challenge so far – it’s been learning a whole different set of skills.

“There’s a lot more risk, but I think that at least we are the masters of our own destiny. It’s good to be able to control your own future.

“Our problem is going to be making sure we’ve got enough milk.

“Jersey milk is where it’s at. That’s what people want. They don’t want white milk, they want creamy milk. They rave about it.”

The Dibdens get to see people tasting their products at farmers’ markets.

“People love yogurt – especially Jerseymilk yogurt,” Erica says. “We get comments like ‘YUMMMM - it’s like velvet’.”

Nic grew up on a south coast dairy farm, but was working as a carpenter when he married Erica, who had grown up in town at Bermagui.

When they decided to go into dairying in 2001, they had an idea that they might be able to integrate farming with tourism in Central Tilba.

The farm had Holsteins, but Nic tired of downgrades for low components in payments from their local processor Bega Cheese.

“It just didn’t make sense to try and fight the ever-looming challenge of getting milk protein or milk fat up, when a Jersey cow does it all by itself,” he says.

“We actually bought a little herd of cows from Taree – the entire Misty Glen Jersey herd with 127 head.”

Now he says Jerseys are fantastic: “They are a smaller cow, they are easier to work with. They are very resilient.”

They are also easier to calve, and quicker to get going.

Despite her cheese scholarship, Erica is still referred to on the Dairy Australia website as a “Jersey fan”, and she can quickly list their advantages: hardier, better components, better returns, less food consumption and fewer calving problems.

“We always thought the Jersey was a very marketable animal,” she says.

“When we first started, we though breed was very important and showing was something that we liked to do. The kids were interested in it as well. So we have very good quality cows, and we sold a lot of those in the on-farm sales.”

Both Nic and Erica believe that good farming starts with good soils, so it’s also

Jerseys graze on the Dibden farm on the NSW south coast.

32 Jersey Journal – September/October 2013

important for them that Jerseys don’t pug the black basalt in paddocks that were long ago reclaimed swamp.

They always aim for softer soils with more worms. “Anything that’s not good for the soil doesn’t go on.” Nic says.

“That’s half the secret.”

The farm this year won a Christine Jones award recognising their soil biota.

“If you don’t have healthy soil, you are not going to have healthy grass or healthy animals,” Erica says. “So we went down the path of just really working on our soil quality.

“We don’t use ureas or superphosphates, or any heavy-duty chemicals on our farm. We live in that environment as well, so we don’t want any nasties in our soil.

“We were using bio-dynamics a few years ago, but now Nic has gone more towards things like turkey manure, lime and enzyme spray, and we seem to have had great response out of that.”

Kikuyu grows naturally on the farm.

Nic says it’s good grass if you manage it.

“Short-grown kikuyu is almost as good as – or as good as – short-grown rye grass,”

Erica and Nic Dibden and family on their farm at Tilba Tilba.

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Jersey Journal – September/October 2013 33

he says. The farm also sows winter rye grass, oats and triticale.

Erica says any application for organic certification would be a financial question. “There’s a premium out there for organic products, but we have to ask if we can justify the fact that that’s the way we should go.” Nic says the cost of buying organic grain and hay would make organic certification very difficult to sustain.

But they do want to sustain the earthiness of their food.

When Erica studied cheese making, she was most impressed by the handson passion of the cheese makers on King Island. Now their café in Central Tilba shows their factory at work.

“We didn’t ever want to go into an automated process where your soul wasn’t in the product.” Erica says. “You had to be hand made, because that was what I enjoyed doing when I started, hand-making cheese. That was the passion and that was the reality and the earthiness of it all.

“It’s one of those things that if you take it and you make it a business that you don’t have any interaction with, then to me its not different than manufacturing plastic shoes.

“At least we are milking the cows.

We’ve shifted focus from animal pedigrees to milk quality, and making it into fabulous cheese that people are really enjoying, and milk that people are raving about.”

The Dibdens say it’s been a daunting investment - and a lot of work - to start processing milk and marketing their own products. Nic would advise other farms thinking of going into processing to get external quotes on the cost of a complete set up.

“We underestimated the cost of setting up this factory by a fair whack, because we didn’t really know what was involved in all the plant,” he says. “It’s hard to know when you don’t know.”

“It’s a bit daunting because that regular milk cheque that used to lob into your bank account every month doesn’t happen any more. We’ve got to be chasing money all the time.”

The Dibdens now have twelve people including two cheese makers working at their farm, processing plant, and café.

“It has to run as a business and it has to pay for itself,” Erica says. “We have invested a lot of money here.

“It’s been an insane six months. It has been very intensive and difficult.

“But I think that the rewards will be there in the end.”

34 Jersey Journal – September/October 2013

It helped that they had a local business when they went into processing. “We had our foot in the door – we already had a relationship with our own local retailers.”

Erica says distributing and marketing are completely different to making a good product.

“It’s been a fairly steep learning curve for Nic and myself to have the confidence to go and see people to really push your product. So it’s been quite a journey.”

Erica says watching people taste their products may validate a farming strategy that starts with the soils needed to produce quality food.

She does not think they charge premium prices. “People think it’s expensive when you are asking $5 for two litres of milk, but its pretty cheap when you look at what you are paying for softdrinks, bread, cauliflower or broccoli.

The labelling for Nic and Erica Dibden’s direct sales of Jersey milk.

Tilba Full Cream Front.indd 1

9/11/12 4:42 PM

“I don’t feel that it’s a premium – I feel it’s where milk should be. It’s probably a fair and reasonable amount of money for people to pay for milk. Farmers have so much investment. I think the industry has been bastardised.

“I suppose that’s why we’ve had a focus on farmers’ markets. People there are well educated and are conscious about the food they put into their body.

“We put our milk out at a reasonable amount of money. We didn’t want to go too high because milk is an interesting commodity to try to break into.

“If you are driving for a priceconscious market, then you need to be producing bulk product. But that was never our intention – it was never what we wanted to do. We wanted quality product, not volume. So I think we are never going to attract the dollar-a-litre crowd.”

So Erica and Nic still pack their van on Friday nights to drive to Canberra for the Saturday morning farmers’ market.

“We put a lot of hours into our business,” Erica says. “It’s been an interesting move from what we have been doing. There’s only a few players in the game.

“I think there is room for more people, and the more people that can turn people away from buying adulterated milk at big supermarket chains, the better, like in Europe.

“Why can’t we sell our food from our farm gates? Why can’t the public choose what they want to eat?

“I think that there are lots of obstacles from planning to financial considerations - all those things - but there’s great potential there for a lot of people.”

Both Erica and Nic say the biggest challenge is financial. Dairy farmers who want to move themselves up the marketing chain need a clear view of what they want to do.

They have to not grow more than they want to, and not grow too quickly.

“That wasn’t our intention,” Erica says.

“That’s why we bought were we have in Tilba. It’s a good tourist market – people will come to us.

“We’ll play with it until we get to a level that we are happy with. And we’ll just maintain it at that rather than just growing, growing, growing.”

She thinks their optimum level will be dictated by their farm, although they may source milk from other Jersey herds.

“We’ve got equipment that can probably handle four or five times the amount that we are doing, so we may look at that.”

Erica says.

“But we’ll be very careful about how we move forward. We might put more into milk and less into yogurt, or tweak it around a bit, milk more cows to pick up the slack.

“It’s also a matter or seeing how it goes in the market. We’ll probably start doing small batch trials - rather than a thousand litres, we might start with 50-litre batch trials, and see what people think of it at farmers’ markets.

“There’s only so much you can do.

Nic and I have only got so much energy.

I don’t really want a business big enough to supply the whole of Australia. I want to maintain integrity. It’s supported so much locally and at farmers’ markets because it’s a niche product.”

Both Nic and Erica say they would now never go back to supplying another factory.

“We’ll produce milk to whatever production we need here,” Nic says.

“We certainly are in charge of our own destiny.”

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