1
4
TOOLING
Pp. 3-10
Pp. 21
EIDITICISM Tooling Sketchup Mixed media Illustrator-ation Detail drafting
2
METHODOLOGY Pp. 11-14
PHYSICALITY Pp. 22-24
5
Methodology Media matrix Diagram diary
Seeing Site analysis Site plan Site section Joiner
Eideticism The eidetic
SEEING Pp. 15-20
3
Physicality
CRITICALITY
6
Pp. 25
Proun Construct + Cornell box
Criticality Course/self evaluation New trajectories
P. 3
TOOLING : SKETCHUP
Tooling
METADATA TOOLS USED ANALOG DIGITAL Sketchup
PROJECT DESCRIPTION This assignment was the first we used Sketchup in. This was to get to know the software and utilize the tools and shortcuts we learned. Through this exercise, I learned many shortcuts and was able to add new tools to my repertoire.
Methodology
Project objectives: 1.
To learn Sketchup
2.
To understand the many different tools we learned Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 4
TOOLING : SKETCHUP
METADATA
Tooling
TOOLS USED ANALOG
SUPPORT IMAGES
DIGITAL Sketchup
Fig. A
Methodology
Fig. B Fig. C Fig. D
Seeing
Fig. A - Interior View
Fig. B - Perspective of side
Eideticism
Physicality
Fig. C - View of parking entrance
Fig. D - Floor plan
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 5
TOOLING : SKETCHUP
METADATA
Tooling
TOOLS USED ANALOG DIGITAL
Sketchup Photoshop 3DS Max
PROJECT DESCRIPTION This project allowed me to show my understanding of Sketchup. We built a model using all the tools we acquired through the last exercise.
Methodology
(EXAMPLE) Project objectives: 1.
To demonstrate a through knowledge of Sketchup
2.
Use the tools acquired in the previous exercise
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 6
TOOLING : SKETCHUP
METADATA
Tooling
TOOLS USED ANALOG Pencil Vellum
SUPPORT IMAGES
DIGITAL
Fig. A
Sketchup Photoshop
Methodology
Fig. B Fig. C Fig. D
Seeing
Fig. A - Section Image Through Front
Fig. B - Section Through Front in Perspective
Eideticism
Physicality
Fig. C - Cut Into Lobby Area
Fig. D - Section Through Side
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 7
TOOLING : MIXED MEDIA
METADATA
Tooling
TOOLS USED ANALOG Pencil Vellum
DIGITAL
Sketchup Photoshop
PROJECT DESCRIPTION This assignment demonstrated how you can use many different mediums to produce an image. For this, I used sketchup, hand drawing and Photoshop.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 8
TOOLING : MIXED MEDIA
METADATA
Tooling
TOOLS USED ANALOG Pencil Vellum
SUPPORT IMAGES
DIGITAL
Fig. A
Sketchup Photoshop
Fig. B
Methodology
Fig. C Fig. D
Seeing
Fig. A - Hand Drawn Layer
Fig. B - Photoshop Layer
Eideticism
Physicality
Fig. C - SketchUp Layer
Fig. A - Finished Image
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 9
TOOLING : ILLUSTRATION EXERCISE
METADATA
Tooling
TOOLS USED ANALOG DIGITAL
autoCAD Illustrator
PROJECT DESCRIPTION The purpose of this assignment was to show understanding of line weights and types. For this, we were given an Auto CAD file and were instructed to organize the lines by line type and weight then adjust them in illustrator.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 10
TOOLING : DETAIL EXERCISE
METADATA
Tooling
TOOLS USED ANALOG DIGITAL
autoCAD Illustrator
PROJECT DESCRIPTION This assignment was used to show an understand of line types and weights just like the previous. The only difference is that we were given an image which we were instructed to duplicate and then organize and adjust the lines in AutoCAD and Illustrator.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 11
METHODOLOGY : DIAGRAM DIARY
METADATA
The Buzz vs The Bulge Caffeine and Calories
Equivalent to 30 mins of
CALORIES
TOOLS USED
600
Big Mac
L. Hot Chocolate & whipped Cream
ANALOG
L. Mocha Frappucino & whipped Cream
L. Hazelnut Mocha & whipped Cream
dark chocolate bar
2
Tooling
500
DIAGRAM DIARY
Mocha Frappe Latte (semi-skimmed)
Blueberry Muffin
DIGITAL
Photoshop Illustrator
Mocha Frappe Latte (skimmed)
L. Mocha Frappucino
400
Fries
Image Annotation:
L. iced Mocha
1 liter bottle of coke
Sm. Mocha Frappucino (whipped cream)
Frappe Latte (semi)
L. Chai Tea Latte
300 L. McCoke Frappe Latte (skimmed)
L. Latte
Sm. Mocha Frappucino Sm. Hot Chocolate (whipped cream)
Coffee Ice Cream
200
Butter Croissant
0
50 CAFFEINE (in milligrams)
100
Energy Drink
200
150
250
300 CAFFEINE
A. Time line of the Far Future B. Buzz vs Bulge C. Corruption diagram D. Job description generator E. Drug Deal Profits
Methodology
Sm. iced Mocha
Coke Sm. Chai Tea Latte Large Cappuccino
Glass of wine
100
Sm. Latte
RAISES SOCIAL INEQUALITY
Dr. Pepper
Strip of dark chocolate
iced Latte Instant Coffee
Sm. black Americano
L. Black Americano
L. Cappuccino (skimmed milk)
The most productive way of crating diagrams for me personally is digitally using the computer.
Tea & milk Espresso
Double espresso
Decaf Coffee Green Tea
Black Coffee
2x pain killers
0
Sm. iced Coffee
Brewed coffee (black)
L. Brewed coffee
CALORIES
CORRUPTION
Create Synerg y Man a ge Del As iver se able ss s In di ce s
e nu eve R e lat lcu Ca alue Add V
Fig. A - Time line of the Far Future
Seeing
Fig. B - Buzz vs. Bulge
LOWERS GDP PER CAPITA FOREIGN INVESTMENT ECONOMIC GROWTH
lly
ica rit kC
Eideticism
Fig. C - Corruption
e
in gu Th Dialo e t a r G ene
l
M PICK FOUR
Touch Base
Physicality
is lys na eA rag bles ve para Le Com pare Com Detail Actionables
od e
th
Gr ow
lu a t eT ren ds
es lid eS ack ak edb M e Fe vid Pro gress Review Pro Analyze Date Eva
Provi de Co lor Pu s hB ack
Imp ac t Proj Dr e c ts af t Re po rts
Fig. D - Job Description Generator
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
Fig. E - Drug Deal Profits
Criticality
P. 12
METHODOLOGY : DIAGRAM DIARY
2
METADATA TOOLS USED ANALOG
Pencil Colored pencil Sketch book Pen
Tooling
DIAGRAM DIARY Image Annotation:
DIGITAL
A. You are guarded from both good things and bad B. Society can topple at any moment if there is not a right balance C. Some buildings are good for the environment and others are bad
Methodology
Although I am better at digitally making images, there are all done by hand using a sketchbook and colored pencils. Seeing
Fig. B
Fig. A
Eideticism
Physicality
Fig. C
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
Criticality
P. 13
2
METHODOLOGY : MEDIA MATRIX
METADATA TOOLS USED ANALOG Pencil Vellum
Tooling
LOW RES STUDIES All of these images are exploring Cranbrook.
DIGITAL
Sketchup Photoshop Illustrator
A. Shadows B. The feeling of the different buildings C. Interior vs. Exterior D. Public vs. Private E. Man-made vs. Natural
Methodology
Fig. A
Seeing
Eideticism
Fig. B
Fig. C
Physicality
Fig. D
Fig. E
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
ANALOG
2
DIGITAL
HIGH RES STUDIES
P. 14
METHODOLOGY : MEDIA MATRIX
METADATA TOOLS USED Camera
Photoshop
These are the more thought provoking diagrams that I produced while exploring cranbrook.
Tooling
Methodology
A. You are transported from place to place but you still have the image of the previous place in your mind. B You are taking a picture of one things, but you are thinking or hearing another.
Seeing
Fig. A
Eideticism
Physicality
Fig. B
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 15
SEEING : CRANBROOK SITE ANALYSIS
3
METADATA TOOLS USED ANALOG
Tooling
SITE ANALYSIS
DIGITAL
You should have several diagrams here exploring the Cranbrook Campus specifically. Show your four best diagrams and use them to talk about what you learned about the campus before and after visiting the site.
Sketchup Photoshop Illustrator InDesign
Methodology
Diagram Descriptions: A. Exploring different possible sites B. Exploring the same previous sites, but in respect to elevation C. Choosing a site and exploring the feelings of the museum, cranbrook house and vegetation on th chosen site.
Seeing
Fig. B
Fig. A
Eideticism
Physicality
Fig. C
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
Criticality
825
840
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845
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830
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840
SEEING : CRANBROOK SITE PLAN
830
P. 16
830
85
5
855
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84 0
845
Tooling
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METADATA
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TOOLS USED
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795
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ANALOG
805
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815
SITE PLAN
830
850
795
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840
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DIGITAL
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850
My site plan is located by a green square on the map, but in reality, my site plan is actually almost the entire campus. My idea for the project was based on the route we traveled, so I actually needed a much bigger site plan.
835
830
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810
Rhino Illustrator InDesign
795
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Methodology
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Seeing
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Eideticism
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Physicality
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Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 17
SEEING : CRANBROOK SITE SECTION
METADATA TOOLS USED ANALOG DIGITAL
Illustrator InDesign
3
Tooling
SITE SECTION My site section goes through the passage where you go up the ramp from the cranbrook house to the museum. I chose this place because it cuts through one of the biggest transition points on the Cranbrook campus.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 18
SEEING : JOINER
METADATA TOOLS USED ANALOG Images Mat-board Glue
DIGITAL Camera
3
Tooling
SITE JOINER
My joiner takes you through the path I took wile visiting the campus. It shows places where the path between buildings is elongated and also maps where certain colors stick out.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 19
SEEING : JOINER
3
METADATA TOOLS USED ANALOG Camera
DIGITAL
Tooling
Photoshop
Diagram Descriptions:
Methodology
A. This part of my joiner is showing the sunset I experienced while walking on the campus B This shows an interesting point in my joiner where two paths collide C. This is one of the bigger joiners within my large joiner D. This is showing another big joiner within my large joiner. Seeing
Fig. A
Fig. B
Eideticism
Physicality
Fig. C
Fig. D
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 20
SEEING : JOINER
3
METADATA TOOLS USED ANALOG
Printed pictures Tape
These are some preliminary joiners in creating the larger joiner
DIGITAL
Tooling
Methodology
Descriptions: A. The statue at the Girls Middle School B. A fountain I found on the path we took C. The church across the street from Cranbrook’s campus D. A Statue I found wile on the path next to the lake,
Seeing
Fig. A
Fig. B
Eideticism
Physicality
Fig. C
Fig. D
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 21
EIDETICISM : THE EIDETIC IMAGE
METADATA TOOLS USED ANALOG DIGITAL
AutoCAD Photoshop Illustrator
4
Tooling
THE EIDETIC IMAGE My eidetic image consists of three parts. One part is my site plan, another is my site section and the last is a photo of my proun. With these things put together, substituted by my joiner, you are able to see my full path of travel and what I saw during that path. Because my project was about your experience while at cranbrook, it is necessary to show a path substituted by images.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 22
5
PHYSICALITY : PROUN
METADATA
Tooling
TOOLS USED ANALOG Cardboard Glue Camera
DIGITAL Photoshop
PROUN I mimicked the feeling you get when you transition from on environment into the other. You are sucked in and guided by the things around you. Since my project was about environment, I photographed my proun in different lighting conditions. From this, I got many different light and shadow combinations.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 23
5
PHYSICALITY : PROUN
METADATA TOOLS USED
Tooling
ANALOG Cardboard Glue Camera
PROUN A proun is used to evoke ideas from the viewer.
DIGITAL
From using one material, you are not distracted by different materials and are able to create many more ideas.
Photoshop
Methodology
Descriptions: A. Photographed from the side with a low light B. Photographed from the back with an level light C. Photographed on an angle D. Photographed sideways Fig. A
Seeing
Fig. B
Eideticism
Physicality
Fig. C
Fig. D
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 24
5
PHYSICALITY : CONSTRUCT
METADATA TOOLS USED
Tooling
ANALOG
Light source Cardboard Paper Chip board
DIGITAL
CONSTRUCT A construct is a larger diagram consisting of different materials used to show the main idea of your project. For my construct, I used the idea of how your mind works while you are walking along a path. You mind does not stay on a straight path, it wanders and can get distracted by other things. While walking, you can remember something you saw at the last site, something off in the distance of even your phone going off. Also, after you visit somewhere, sometimes colors stick out in your mind. My construct took this idea and made it into a 3D diagram showing a path that is not necessarily the “point A to point B� path you thought you took.
Methodology
Seeing
Eideticism
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014
P. 25
CRITICALITY : NEW TRAJECTORIES
METADATA TOOLS USED ANALOG Camera
DIGITAL
Photoshop
6
Tooling
COURSE CONCLUSIONS
Throughout the course, I have learned many things. Although the tips and tricks may be helpful, they thing that is the most helpful is that I learned how to think and produce. If you get stuck on something, the worse thing to do is to not do anything. You must produce things to keep your mind thinking and creating new ideas. I learned many different way of producing and organizing thoughts. Ways such as simply producing things until an idea has sparked, doing things with a reason, without reason or with little reason. These different ways of producing can lead to many things, things such as lighting things on fire or very delicately constructing a diagram. This course taught me many programs, such Sketchup, Rhino, Photoshop, Illustrator, and InDesign. These programs aided me in producing images such as my eidetic image and some of my diagrams. These programs will help me in the profession when I am designing things and putting presentations together. Without the knowledge of these programs, I would be a step behind the rest of my classmates.
Methodology
Seeing
Eideticism
These programs and ways of producing has led to two different types of images; high resolution images and low resolution images. High res images are those that are packed with information which may have more than one idea injected into them. Low res images are those that have a single, simple idea in them. In future studios, I will be challenged with daunting tasks, but the tools I learned in this course will help lessen the pain of those tasks. I will be able to produce very obscure ideas and images with careful though behind them.
Physicality
Criticality
Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014