Richard shafer vc2 portfolio

1

4

TOOLING

Pp. 3-10

Pp. 21

EIDITICISM Tooling Sketchup Mixed media Illustrator-ation Detail drafting

2

METHODOLOGY Pp. 11-14

PHYSICALITY Pp. 22-24

5

Methodology Media matrix Diagram diary

Seeing Site analysis Site plan Site section Joiner

Eideticism The eidetic

SEEING Pp. 15-20

3

Physicality

CRITICALITY

6

Pp. 25

Proun Construct + Cornell box

Criticality Course/self evaluation New trajectories

P. 3

TOOLING : SKETCHUP

Tooling

METADATA TOOLS USED ANALOG DIGITAL Sketchup

PROJECT DESCRIPTION This assignment was the first we used Sketchup in. This was to get to know the software and utilize the tools and shortcuts we learned. Through this exercise, I learned many shortcuts and was able to add new tools to my repertoire.

Methodology

Project objectives: 1.

To learn Sketchup

2.

To understand the many different tools we learned Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 4

TOOLING : SKETCHUP

METADATA

Tooling

TOOLS USED ANALOG

SUPPORT IMAGES

DIGITAL Sketchup

Fig. A

Methodology

Fig. B Fig. C Fig. D

Seeing

Fig. A - Interior View

Fig. B - Perspective of side

Eideticism

Physicality

Fig. C - View of parking entrance

Fig. D - Floor plan

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 5

TOOLING : SKETCHUP

METADATA

Tooling

TOOLS USED ANALOG DIGITAL

Sketchup Photoshop 3DS Max

PROJECT DESCRIPTION This project allowed me to show my understanding of Sketchup. We built a model using all the tools we acquired through the last exercise.

Methodology

(EXAMPLE) Project objectives: 1.

To demonstrate a through knowledge of Sketchup

2.

Use the tools acquired in the previous exercise

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 6

TOOLING : SKETCHUP

METADATA

Tooling

TOOLS USED ANALOG Pencil Vellum

SUPPORT IMAGES

DIGITAL

Fig. A

Sketchup Photoshop

Methodology

Fig. B Fig. C Fig. D

Seeing

Fig. A - Section Image Through Front

Fig. B - Section Through Front in Perspective

Eideticism

Physicality

Fig. C - Cut Into Lobby Area

Fig. D - Section Through Side

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 7

TOOLING : MIXED MEDIA

METADATA

Tooling

TOOLS USED ANALOG Pencil Vellum

DIGITAL

Sketchup Photoshop

PROJECT DESCRIPTION This assignment demonstrated how you can use many different mediums to produce an image. For this, I used sketchup, hand drawing and Photoshop.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 8

TOOLING : MIXED MEDIA

METADATA

Tooling

TOOLS USED ANALOG Pencil Vellum

SUPPORT IMAGES

DIGITAL

Fig. A

Sketchup Photoshop

Fig. B

Methodology

Fig. C Fig. D

Seeing

Fig. A - Hand Drawn Layer

Fig. B - Photoshop Layer

Eideticism

Physicality

Fig. C - SketchUp Layer

Fig. A - Finished Image

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 9

TOOLING : ILLUSTRATION EXERCISE

METADATA

Tooling

TOOLS USED ANALOG DIGITAL

autoCAD Illustrator

PROJECT DESCRIPTION The purpose of this assignment was to show understanding of line weights and types. For this, we were given an Auto CAD file and were instructed to organize the lines by line type and weight then adjust them in illustrator.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 10

TOOLING : DETAIL EXERCISE

METADATA

Tooling

TOOLS USED ANALOG DIGITAL

autoCAD Illustrator

PROJECT DESCRIPTION This assignment was used to show an understand of line types and weights just like the previous. The only difference is that we were given an image which we were instructed to duplicate and then organize and adjust the lines in AutoCAD and Illustrator.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 11

METHODOLOGY : DIAGRAM DIARY

METADATA

The Buzz vs The Bulge Caffeine and Calories

Equivalent to 30 mins of

CALORIES

TOOLS USED

600

Big Mac

L. Hot Chocolate & whipped Cream

ANALOG

L. Mocha Frappucino & whipped Cream

L. Hazelnut Mocha & whipped Cream

dark chocolate bar

2

Tooling

500

DIAGRAM DIARY

Mocha Frappe Latte (semi-skimmed)

Blueberry Muffin

DIGITAL

Photoshop Illustrator

Mocha Frappe Latte (skimmed)

L. Mocha Frappucino

400

Fries

Image Annotation:

L. iced Mocha

1 liter bottle of coke

Sm. Mocha Frappucino (whipped cream)

Frappe Latte (semi)

L. Chai Tea Latte

300 L. McCoke Frappe Latte (skimmed)

L. Latte

Sm. Mocha Frappucino Sm. Hot Chocolate (whipped cream)

Coffee Ice Cream

200

Butter Croissant

0

50 CAFFEINE (in milligrams)

100

Energy Drink

200

150

250

300 CAFFEINE

A. Time line of the Far Future B. Buzz vs Bulge C. Corruption diagram D. Job description generator E. Drug Deal Profits

Methodology

Sm. iced Mocha

Coke Sm. Chai Tea Latte Large Cappuccino

Glass of wine

100

Sm. Latte

RAISES SOCIAL INEQUALITY

Dr. Pepper

Strip of dark chocolate

iced Latte Instant Coffee

Sm. black Americano

L. Black Americano

L. Cappuccino (skimmed milk)

The most productive way of crating diagrams for me personally is digitally using the computer.

Tea & milk Espresso

Double espresso

Decaf Coffee Green Tea

Black Coffee

2x pain killers

0

Sm. iced Coffee

Brewed coffee (black)

L. Brewed coffee

CALORIES

CORRUPTION

Create Synerg y Man a ge Del As iver se able ss s In di ce s

e nu eve R e lat lcu Ca alue Add V

Fig. A - Time line of the Far Future

Seeing

Fig. B - Buzz vs. Bulge

LOWERS GDP PER CAPITA FOREIGN INVESTMENT ECONOMIC GROWTH

lly

ica rit kC

Eideticism

Fig. C - Corruption

e

in gu Th Dialo e t a r G ene

l

M PICK FOUR

Touch Base

Physicality

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od e

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lu a t eT ren ds

es lid eS ack ak edb M e Fe vid Pro gress Review Pro Analyze Date Eva

Provi de Co lor Pu s hB ack

Imp ac t Proj Dr e c ts af t Re po rts

Fig. D - Job Description Generator

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

Fig. E - Drug Deal Profits

Criticality

P. 12

METHODOLOGY : DIAGRAM DIARY

2

METADATA TOOLS USED ANALOG

Pencil Colored pencil Sketch book Pen

Tooling

DIAGRAM DIARY Image Annotation:

DIGITAL

A. You are guarded from both good things and bad B. Society can topple at any moment if there is not a right balance C. Some buildings are good for the environment and others are bad

Methodology

Although I am better at digitally making images, there are all done by hand using a sketchbook and colored pencils.

Seeing

Fig. B

Fig. A

Eideticism

Physicality

Fig. C

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

Criticality

P. 13

2

METHODOLOGY : MEDIA MATRIX

METADATA TOOLS USED ANALOG Pencil Vellum

Tooling

LOW RES STUDIES All of these images are exploring Cranbrook.

DIGITAL

Sketchup Photoshop Illustrator

A. Shadows B. The feeling of the different buildings C. Interior vs. Exterior D. Public vs. Private E. Man-made vs. Natural

Methodology

Fig. A

Seeing

Eideticism

Fig. B

Fig. C

Physicality

Fig. D

Fig. E

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

ANALOG

2

DIGITAL

HIGH RES STUDIES

P. 14

METHODOLOGY : MEDIA MATRIX

METADATA TOOLS USED Camera

Photoshop

These are the more thought provoking diagrams that I produced while exploring cranbrook.

Tooling

Methodology

A. You are transported from place to place but you still have the image of the previous place in your mind.

B You are taking a picture of one things, but you are thinking or hearing another.

Seeing

Fig. A

Eideticism

Physicality

Fig. B

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 15

SEEING : CRANBROOK SITE ANALYSIS

3

METADATA TOOLS USED ANALOG

Tooling

SITE ANALYSIS

DIGITAL

You should have several diagrams here exploring the Cranbrook Campus specifically. Show your four best diagrams and use them to talk about what you learned about the campus before and after visiting the site.

Sketchup Photoshop Illustrator InDesign

Methodology

Diagram Descriptions: A. Exploring different possible sites B. Exploring the same previous sites, but in respect to elevation C. Choosing a site and exploring the feelings of the museum, cranbrook house and vegetation on th chosen site.

Seeing

Fig. B

Fig. A

Eideticism

Physicality

Fig. C

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

Criticality

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SEEING : CRANBROOK SITE PLAN

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P. 16

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Tooling

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METADATA

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ANALOG

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SITE PLAN

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DIGITAL

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My site plan is located by a green square on the map, but in reality, my site plan is actually almost the entire campus.

My idea for the project was based on the route we traveled, so I actually needed a much bigger site plan.

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Rhino Illustrator InDesign

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Seeing

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Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 17

SEEING : CRANBROOK SITE SECTION

METADATA TOOLS USED ANALOG DIGITAL

Illustrator InDesign

3

Tooling

SITE SECTION My site section goes through the passage where you go up the ramp from the cranbrook house to the museum.

I chose this place because it cuts through one of the biggest transition points on the Cranbrook campus.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 18

SEEING : JOINER

METADATA TOOLS USED ANALOG Images Mat-board Glue

DIGITAL Camera

3

Tooling

SITE JOINER

My joiner takes you through the path I took wile visiting the campus. It shows places where the path between buildings is elongated and also maps where certain colors stick out.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 19

SEEING : JOINER

3

METADATA TOOLS USED ANALOG Camera

DIGITAL

Tooling

Photoshop

Diagram Descriptions:

Methodology

A. This part of my joiner is showing the sunset I experienced while walking on the campus B This shows an interesting point in my joiner where two paths collide C. This is one of the bigger joiners within my large joiner D. This is showing another big joiner within my large joiner.

Seeing

Fig. A

Fig. B

Eideticism

Physicality

Fig. C

Fig. D

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 20

SEEING : JOINER

3

METADATA TOOLS USED ANALOG

Printed pictures Tape

These are some preliminary joiners in creating the larger joiner

DIGITAL

Tooling

Methodology

Descriptions: A. The statue at the Girls Middle School B. A fountain I found on the path we took C. The church across the street from Cranbrook’s campus D. A Statue I found wile on the path next to the lake,

Seeing

Fig. A

Fig. B

Eideticism

Physicality

Fig. C

Fig. D

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 21

EIDETICISM : THE EIDETIC IMAGE

METADATA TOOLS USED ANALOG DIGITAL

AutoCAD Photoshop Illustrator

4

Tooling

THE EIDETIC IMAGE My eidetic image consists of three parts. One part is my site plan, another is my site section and the last is a photo of my proun. With these things put together, substituted by my joiner, you are able to see my full path of travel and what I saw during that path. Because my project was about your experience while at cranbrook, it is necessary to show a path substituted by images.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 22

5

PHYSICALITY : PROUN

METADATA

Tooling

TOOLS USED ANALOG Cardboard Glue Camera

DIGITAL Photoshop

PROUN I mimicked the feeling you get when you transition from on environment into the other. You are sucked in and guided by the things around you. Since my project was about environment, I photographed my proun in different lighting conditions. From this, I got many different light and shadow combinations.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 23

5

PHYSICALITY : PROUN

METADATA TOOLS USED

Tooling

ANALOG Cardboard Glue Camera

PROUN A proun is used to evoke ideas from the viewer.

DIGITAL

From using one material, you are not distracted by different materials and are able to create many more ideas.

Photoshop

Methodology

Descriptions: A. Photographed from the side with a low light B. Photographed from the back with an level light C. Photographed on an angle D. Photographed sideways Fig. A

Seeing

Fig. B

Eideticism

Physicality

Fig. C

Fig. D

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 24

5

PHYSICALITY : CONSTRUCT

METADATA TOOLS USED

Tooling

ANALOG

Light source Cardboard Paper Chip board

DIGITAL

CONSTRUCT A construct is a larger diagram consisting of different materials used to show the main idea of your project.

For my construct, I used the idea of how your mind works while you are walking along a path. You mind does not stay on a straight path, it wanders and can get distracted by other things. While walking, you can remember something you saw at the last site, something off in the distance of even your phone going off. Also, after you visit somewhere, sometimes colors stick out in your mind.

My construct took this idea and made it into a 3D diagram showing a path that is not necessarily the “point A to point B� path you thought you took.

Methodology

Seeing

Eideticism

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

P. 25

CRITICALITY : NEW TRAJECTORIES

METADATA TOOLS USED ANALOG Camera

DIGITAL

Photoshop

6

Tooling

COURSE CONCLUSIONS

Throughout the course, I have learned many things.

Although the tips and tricks may be helpful, they thing that is the most helpful is that I learned how to think and produce. If you get stuck on something, the worse thing to do is to not do anything. You must produce things to keep your mind thinking and creating new ideas.

I learned many different way of producing and organizing thoughts. Ways such as simply producing things until an idea has sparked, doing things with a reason, without reason or with little reason.

These different ways of producing can lead to many things, things such as lighting things on fire or very delicately constructing a diagram.

This course taught me many programs, such Sketchup, Rhino, Photoshop, Illustrator, and InDesign. These programs aided me in producing images such as my eidetic image and some of my diagrams. These programs will help me in the profession when I am designing things and putting presentations together. Without the knowledge of these programs, I would be a step behind the rest of my classmates.

Methodology

Seeing

Eideticism

These programs and ways of producing has led to two different types of images; high resolution images and low resolution images. High res images are those that are packed with information which may have more than one idea injected into them.

Low res images are those that have a single, simple idea in them.

In future studios, I will be challenged with daunting tasks, but the tools I learned in this course will help lessen the pain of those tasks. I will be able to produce very obscure ideas and images with careful though behind them.

Physicality

Criticality

Richard Shafer / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014