Sarah britain vc2 portfolio by Jesse Wetzel

LAWRENCE TECHNOLOGICAL UNIVERSITY SPRING SEMESTER 2014 PROFESSOR JESSE WETZEL

Sarah Britain

ARCH 1223

VISUAL COMMUNICATION 2

TOOLING

pp. 3-8

pp. 17-19

EIDETIC tooling sketchup mixed media illustrator-ation detail drafting

PHYSICALITY pp. 19-22 METHOD pp. 9-12

methodology media matrix diagram diary

seeing site analysis site plan site section joiner

eideticism the eidetic image

SEEING

pp. 13-16

+ cornell box

physicality

CRITICALITY

proun construct

pp. 23-24

criticality course/self evaluation new trajectories

p. 3

TOOLING : SKETCHUP

METADATA

tooling

TOOLS USED DIGITAL Sketchup

PROJECT DESCRIPTION

REFERENCES

I was required to build the model of a building using Sketchup. The elevations and floor plans were given out, as well as some photos of the building.

PROJECTS

Project objectives:

University of Texas at Dallas Student Services Building

ARCHITECTS

1. To practice combining floor plans and elevations into a 3D model.

Busby Perkins and WIll

2. To understand the structure and complexity of a building.

IMAGES

3. To better understand Sketchup and develop skills like grouping.

Elevations.pdf Plans.pdf UTD_Exterior_main1.jpg UT_Dallas_Student_Service_ Building.JPG

methodology

seeing

Lessons Learned: 1. Grouping objects is at the utmost importance in order to have the ability to easily go back and change aspects of the building. 2. Setting up different views of the building can create an interesting guide through a design, and guide an audience. 3. It is important to learn the most efficient ways to complete designs in Sketchup in order to create more precise and accurate designs.

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 4

TOOLING : SKETCHUP

METADATA

tooling

TOOLS USED DIGITAL Sketchup

SUPPORT IMAGES DISCUSS SMALLER SUPPORT IMAGES HERE.

REFERENCES

Northeast View

PROJECTS

methodology

Angled East View

University of Texas at Dallas Student Services Building

East View West View

ARCHITECTS Busby Perkins and WIll

IMAGES

Elevations.pdf Plans.pdf UTD_Exterior_main1.jpg UT_Dallas_Student_Service_ Building.JPG

seeing

fig. A - Sketchup View 1

fig. A - Sketchup View 2

eideticism

physicality

fig. A - Sketchup View 3

fig. A - Sketchup View 4

criticality

Sarah Britain / ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 5

TOOLING : MIXED MEDIA

METADATA

tooling

TOOLS USED ANALOG pencil onion skin pen

DIGITAL

Sketchup photoshop illustrator

REFERENCES

PROJECT DESCRIPTION The object of this assignment was to reproduce an image as closely as possible. In the recreation of the image, Sketchup was used to draw the simple shapes of the model. It was then imported to Photoshop where gradients were used to add color. Finally the image was printed, drawn over, and scanned back into the computer. I learned how to apply different programs to create a unique and well-rounded image.

methodology

PROJECTS LTL

IMAGES

seeing

vc2_LTLexample1,1 vc2_LTLexample1,2 vc2_LTLexample1,3

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 6

TOOLING : MIXED MEDIA

METADATA

tooling

TOOLS USED ANALOG pencil onion skin pen

SUPPORT IMAGES

DIGITAL

Copied image

Sketchup photoshop illustrator

methodology

Analyzing viewpoint Analyzing shape Analyzing creation

REFERENCES PROJECTS LTL

seeing

IMAGES

vc2_LTLexample1,1 vc2_LTLexample1,2 vc2_LTLexample1,3

fig. Original Image

fig. A - Vanishing Points

eideticism

physicality

fig. A - Basic Shape

fig. A - Photoshopped Portions

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 7

TOOLING : ILLUSTRATION EXERCISE

METADATA

tooling

TOOLS USED DIGITAL AutoCad illustrator

REFERENCES PROJECTS Villa Savoye

ARCHITECTS Le Corbusier

IMAGES

21 [Converted]-03 21 [Converted]-02

PROJECT DESCRIPTION A project was provided, and the task was to use the AutoCad linework to organize the drawings based on lineweights and linetypes. The task was then to take the drawing into Illustrator and rework the lineweight so they would show up properly when printed.

methodology

Project objectives: 1. To demonstrate a simplified way of efficiently correcting lineweights in order to produce clean drawings. 2. To understand the relationship between AutoCad and Illustrator.

seeing

3. To better understand the criteria for lineweights and layering in both AutoCad and Illustrator. Lessons Learned: 1. When drawing in AutoCad, it is important to layer accurately as you go instead of at the end. 2. Illustrator is an efficient and simplified way of changing lineweights when lineweights are sorted by color in AutoCad.

eideticism

3. Staying organized while working is critical for reworking images.

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 8

TOOLING : DETAIL EXERCISE

METADATA

tooling

TOOLS USED DIGITAL AutoCad Illustrator

PROJECT DESCRIPTION This assignment revolved around it’s title; detail. Given a drawing in AutoCad, the requirement was to trace all parts of it, export it to Illustrator, and adjust lineweight. Creating fills was also necessary in completing parts of the drawing Project objectives:

REFERENCES READINGS

“Loisium Hotel/Steven Holl” Arch Daily “Loisium Hotel” Steven Holl Architects

PROJECTS

1. To demonstrate awareness of detail in meticulous work.

Loisium Hotel

2. To understand the importance of observation.

ARCHITECTS

3. To better understand the ability to change lineweights and work with layers in both AutoCad and Illustrator

Steven Holl

methodology

seeing

Lessons Learned:

IMAGES

Detail Magazine

1. Working in a formulated flow is much more efficient when many alterations will occur.

1 roof light: 8 mm toughened glass + 16 mm cavity + 10 mm laminated safety glass 2 wood and aluminum grating facade; apron wall with G30 glass 3 4 mm milled aluminum grating: 44/44 mm openings; 22-mm-wide strips between 4 120 mm composite thermal insulation system 5 15 mm dark oad strip flooring, oiled 60 mm screed; polythene sheeting; 25 mm insulation 6 anthracite carpeting 7 50 mm aluminum cover strip 8 140/60 mm steel T-section facade post 9 15 mm perforated plasterboard (sound insulation) 10 70 mm screed with mineral pigmentation 20 mm underfloor heating; polythene; 30 mm insulation 30 mm chippings; 240 mm reinforced concrete

Steven Holl’s Loisium Hotel LAWRENCE TECHNOLOGICAL UNIVERSITY | 03.05.2014

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

3. There are always ways to communicate drawings in a more productive fashion, and reworking images will help develop those ways.

Sarah Britain, 2014

Section through north facade scale 1:20

Detail Assignment

2. The more time spent on the preparation of a rendering or drawing, the better the final product. eideticism

physicality

LTU VC 2 WETZEL

criticality

p. 9

METHODOLOGY : MEDIA MATRIX

METADATA

tooling

TOOLS USED ANALOG pencil Highlighter Pen Moleskin Onionskin

LOW RES STUDIES This exercise was to explore the different ways of diagramming. These were quick diagrams meant to seek new and innovative ways of thinking about the Cranbrook campus in order to develop a clearer idea of what the final project would be.

DIGITAL AutoCad

REFERENCES

fig. 1 - Chaos Analysis

fig. 2 - Organization

fig. A - Lake and School Relationship

fig. A - Angle Shell

Project objectives: 1. Chaos analysis of boyâ&#x20AC;&#x2122;s high school

PROJECTS

2. Organization and density of Greek Theatre

Cranbrook Educational Community

3. Finding parallel between lake and school 4. Golden rectangle and shell related to campus

ARCHITECTS

seeing

5. Flow of landscape and development

Steven Holl Tod Wiliams and Billie Tsien Rafael Moneo Le Corbusier George Gough Booth Ellen Scripps Booth Albert Kahn Eliel Saarinen

6. View from lake opening in relation to existing structure 7. Isolated and undisturbed areas 8. View from lake opening onto gardens 9. Analysis of pathways through houses and gardens

IMAGES

https://www.google.com/se arch?q=cranbrook+map&clie nt=firefox-a&hs=r4s&rls=org. mozilla:en-US:official&channe l=fflb&source=lnms&tbm=isch &sa=X&ei=yJZpU5nCE8aeyA TA9YKAAQ&ved=0CAkQ_ https://www.google.com/se arch?q=cranbrook+map&clie nt=firefox-a&hs=r4s&rls=org. mozilla:en-US:official&channe l=fflb&source=lnms&tbm=isch &sa=X&ei=yJZpU5nCE8aeyA TA9YKAAQ&ved=0CAkQ_ Cranbrook Campus Map 2 w topo Base Map Oct_2013

methodology

fig. A - Flow

fig. A - View

fig. A - Isolation

fig. A - Opposing View of Lake

eideticism

10. Academy Way density, flow, and funneling 11. Connections between buildings 12. Divisons of building and activity

After completing this exersice, the focus was narrowed to the effect that areas of campus have on its visitors and their state of mind. physicality

fig. A - House and Garden Flow

fig. A - Funnel

fig. 15 - Connections

fig. 16 - Divisions

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 10

METHODOLOGY : MEDIA MATRIX

METADATA

tooling

TOOLS USED ANALOG Clay Basswood wire Tacky Glue String

HIGH RES STUDIES This was an exersice used to develop high quality images that would clearly express four main ideas selected to examine for the final project.

DIGITAL

Camera Photoshop Illustrator

Image Annotation: 1. Academy Way funneled organic and structured paths 2. Parallels between building and lake

REFERENCES

3. Analysis of boyâ&#x20AC;&#x2122;s school and its most dense areas

PROJECTS

4. The Greek Theatre and organization, density, and attention

Cranbrook Educational Community

ARCHITECTS

Steven Holl Tod Wiliams and Billie Tsien Rafael Moneo Le Corbusier George Gough Booth Ellen Scripps Booth Albert Kahn Eliel Saarinen

methodology

fig. A - Pathways

fig. A - Man Vs. Nature

seeing

After the development of the high resolution diagrams, the focus was narrowed to the Greek Theatre and its effects of isolation, and the experience that the viewer has while inside.

eideticism

IMAGES

physicality

fig. A - Rotations and Chaos

fig. A - Monad

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 11

METHODOLOGY : DIAGRAM DIARY

METADATA

tooling

TOOLS USED

Roof

Floor Plan

Roof

Floor Plan Pilotis

DIGITAL

Pilotis

Roof

Floor Plan

Photoshop Illustrator AutoCad

Pilotis Diagonals Horizontals Diagonals

Windows

Horizontals

Facade

DIAGRAM DIARY Image Annotation:

Diagonals Horizontals

Windows Windows Facade Facade

REFERENCES

2. Relationships within the works of Steven Holl

PROJECTS

3. Villa Savoye and its use as a machine

Villa Savoye Loiisium Hotel Scandinavian Sculpture Park 8 House Phoenix Pin Superkilen Greenland Nexus

fig. 1 - 5 Points

fig. 2 - Steven Holl’s Horizontals and Diagonals

fig. A - House=Machine

fig. A - Loisium Hotel Reinforced Concrete Structure

4. Structure of reinforced concrete on the Loisium Hotel 5. Screed mineral pigmentation flooring of the Loisium Hotel

Diagram fig. a - 5 Points of Diagram fig. b - Steven Holl’s Use Diagram fig. c - Villa Savoye: Villa Savoye of Horizontals and Diagonals House Becomes Machine Diagram fig. a - 5 Points of Diagram fig. b - Steven Holl’s Use Diagram fig. c - Villa Savoye: Villa Savoye of Horizontals and Diagonals House Becomes Machine

ARCHITECTS Bjarke Ingels Group Le Corbusier IMAGES http://www.archdaily. com/83307/8-housebig/ http://www.dezeen. com/2012/12/20/ phoenix-observationtower-by-big/ http://

methodology

1. 5 Points of Villa Savoye

Diagram fig. a - 5 Points of Villa Savoye

Diagram fig. b - Steven Holl’s Use of Horizontals and Diagonals

Diagram fig. d - Loisium Hotel Reinforced Concrete Structure

Diagram fig. c - Villa Savoye: House Becomes Machine

e - Loisium Hotel 6. Diagram Wastefig. converted to energy in recreation

seeing

Screed Mineral Pigmentation

7. Practicing technique on Sketchup 8. Making connections 9. Man-made ecosystems 10. Engagement in the Phoenix Pin Recreation

11. Engagement in Superkilen

Recreation

12. Cultural participation in Greenland Nexus eideticism

fig. A - Loisium Hotel Screed Mineral Pigmentation

Diagram fig. d - Loisium Hotel Reinforced Concrete Structure

fig. A - Waste to Energy Hybrid

fig. A - Imitation

fig. a - interpreted diagram

fig. b - original diagram

fig. A - Scandinavian Sculpture Park Hybrids

Diagram fig. e - Loisium Hotel Screed Mineral Pigmentation

fig. a - Scandinavian Sculpture Park Hybrids Diagram

fig. b - Waste-to-Energy Hybrids Diagram

These diagrams were used to practice the different ways in which to convey points of interest and themes used in specific projects and buildings. The purpose in the completion of these diagrams was to not only practice understanding the determination and direction of the projects, but to deepen the knowledge of ways to create visually interesting diagrams that are easy to interpret.

fig. b - Waste-to-Energy Hybrids Diagram

fig. c - 8 House Man-Made Ecosysytems Diagram

PLACEHOLDER

physicality

Recreation

fig. A - Ecosystem

fig. A - Public Participation

fig. 15 - Public Partcipation

fig. 16 - Cultural Identity

criticality fig. d - Vancouver Tower Man-Made Ecosystems Diagram

. b - Waste-to-Energy Hybrids Diagram

fig. d - Vancouver Tower Man-Made

fig. c - 8 House Man-MadeDiagram Ecosystems Ecosysytems Diagram

fig. e - Phoenix Pin Public Participation Diagram

fig. f - Superkilen Public Participation Diagram

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

fig. g - Greenland Nexus Cultural Identity Diagram

fig. e - Kimball Art Cultural Identity Diagram

fig. c - diagram context/ annotation

p. 12

METHODOLOGY : DIAGRAM DIARY

METADATA

tooling

TOOLS USED DIGITAL

Photoshop Illustrator

DIAGRAM DIARY Image Annotation:

REFERENCES

PLACEHOLDER

1. Cultural identity displayed in the Kimball Art Museum

PROJECTS

Kimball Art Museum Gyre

2. Gyres displayed in the work of BIG Group

ARCHITECTS

These two diagrams focused on the firm BIG Architects. Their designs worked to engage past cultures; one through materials and the other through form. These diagrams were used to focus in on the ways they displayed the cultures, and how many of their designs use the same method of unity; gyre.

PLACEHOLDER

Bjarke Ingels Group

IMAGES http://architects andartisans.com/index. php/2012/02/in-parkcity-bigs-new-artcenter/ http://karmakiss. net/en/home-roomand-garden-decor/ room-accoutrements/ enland Nexus Cultural ntitywooden-log-lamp.html Diagram http://nativea. wordpress.com/3process-resources/ task-6-how-it-allstarted/ http://en.wikipedia.org/ wiki/Ocean_gyre

methodology

fig. 1 - Cultural Identity

fig. e - Kimball Art Cultural Identity Diagram

fig. c - diagram context/ annotation

seeing

eideticism

physicality fig. 2 - Gyre

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

fig. b - diagram conte

p. 13

SEEING : CRANBROOK SITE ANALYSIS

METADATA

tooling

TOOLS USED ANALOG Clay Basswood Wire Tacky Glue String

SITE ANALYSIS These diagrams analyze Cranbrook and aspects of the campus specifically. The results aided in narrowing the subject of concentration for the final project of the semester.

DIGITAL

Camera Photoshop Illustrator

Diagram Descriptions: 1. Focusing on the boyâ&#x20AC;&#x2122;s school, this diagram observes the areas of high diensity during the day, and the intersections of students crossing paths. It also shows the rotations from building to building during the school day.

REFERENCES PROJECTS

Cranbrook Educational Community

ARCHITECTS

Steven Holl Tod Wiliams and Billie Tsien Rafael Moneo Le Corbusier George Gough Booth Ellen Scripps Booth Albert Kahn Eliel Saarinen

methodology

fig. A - Rotations and Chaos

fig. A - Pathways

2. Academy Way is a narrow street in the middle of Cranbrookâ&#x20AC;&#x2122;s campus. Traffic is funneled through the street, becoming more dense upon entrance, and exiting in every different direction. 3. Looking at Brookside School and the lake next to the school, I recognized a connection between the two. They are very similar in shape and flow. As the river widens, the current becomes weaker because there is more space. The school also becomes wider as the river does. As this happens, the students become less organized and spread out. As it narrows again, they are funneled into classrooms.

IMAGES

4. The Greek Theatre entrance begins with a thin path surrounded by nature. As guests are funneled down the pathway and under a bridge, they fall into an organized seating arrangement and enter another world of enchantment. The closer the audience is to the stage, the more engaged they become with this other world. The natural environment, architectural structure, and performers work together to become a monad.

fig. A - Man Vs. Nature

seeing

eideticism

physicality

fig. A - Monad

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 14

SEEING : CRANBROOK SITE PLAN

METADATA

tooling

TOOLS USED DIGITAL AutoCad Illustrator

SITE PLAN

ARCHITECTS

When I visited the Greek Theatre at Cranbrook, it was inactive because of the persisting snowfall. This experience of solitude aided in leading to the theme “monad” because of the serenity and the feeling of being one with nature. The site plan does not show the extent to which you are engulfed by the natural surroundings. It fails to show the serenity yet galvanic experience that the environment of the Greek Theatre creates within visitors.

IMAGES

The site plan helped me to map out and remember my path through the Greek Theatre, but I feel it does not fully engulf the emotions and involvement that emerge upon entrance.

REFERENCES PROJECTS

Cranbrook Greek Theatre, Monad

George Gough Booth Ellen Scripps Booth Le Corbusier

Base Map Otc_2013

methodology

seeing

The site plan acted as more of a background to the eidetic image, as it was not expressive enough of the experience I was attempting to portray.

Cranbrook Greek Theatre George and Ellen Booth 1915 Scale: 1/32”=1’

eideticism

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

physicality

criticality

p. 15

SEEING : CRANBROOK SITE SECTION

METADATA

tooling

TOOLS USED DIGITAL

AutoCad Illustrator Photoshop

REFERENCES PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

IMAGES

Cranbrook Campus Map 2 w topo

SITE SECTION The site section was much more relevant to my experience at the Greek Theatre than the site plan was. Because of the large connection to nature and landscape that the drawing possesses, it stresses the unity between the architecture and nature. The elevation of the area ascends to the Greek Theatre, creating an even more monastic and unified experience

methodology

I was able to use the lines of the topography to highlight parallels between paths, structures, and aspects of the land. The lines acted to connect portions of the eidetic image. The site section helped me to visualize the landscape overtaking the Greek Theatre, and stress the large natural aspect through the use of tree images.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 16

SEEING : JOINER

METADATA

tooling

TOOLS USED DIGITAL Photoshop

REFERENCES PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

SITE JOINER David Hockney once said that a photograph was too limited. It was only a fraction of a second and allowed for no lapse of time. There was no life to a photograph like there was to a painting or a drawing. Paintings and drawings take time to make. The artist spends hours upon hours concentrating their attention on specific details or things they find interesting that will draw the viewerâ&#x20AC;&#x2122;s attention. A photograph is taken in what the image portrays; an instant in an eternity of ever changing time. As Hockney was painting a picture of the interior of a house, he began to photograph the exact image of what he was painting. As he pieced the individual pictures together, he began to notice that time was showing through. The shadows and colors of the pictures each differed depending on the time and position they were taken in. He realized that through time, space was seen as an illusion. This discovery began his experimentation with layering pictures of scenes. Within my joiner, I have applied Hockneyâ&#x20AC;&#x2122;s Techniques to Photoshop. The different tones act to portray different angles that the pictures were taken at. This leads to the portrayal of time. I used the Bleachers to connect the two main views because I saw that the bleaches act to encluse the theatre as it is. I focused on the entrance and first view upon entrance to the theatre because I felt these were some of the most elevated experiences involved in the attendance of the Greek Theatre.

methodology

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 17

EIDETICISM : THE EIDETIC IMAGE + CORNELL BOX

METADATA TOOLS USED

tooling

THE EIDETIC IMAGE

ANALOG

Pencil Vellum Paint swatches Grass Sequence photos Guache Pen Camera pieces Embroidery string Ornament Rubber cement Tacky Glue Spray Adhesive

DIGITAL

AutoCad Photoshop Illustrator Microsoft Word

REFERENCES READINGS

“Eidetic OIperations and New Landscapes” James Corner

PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

IMAGES

Cranbrook Campus Map 2 w topo Base Map Otc_2013 Joseph Cornell’s Conrell Boxes

The eidetic image is a way to convey an abstract idea, experience, or frame of mind given by a specific site. The image is used to engage viewers in anomalous train of thought and delve deeper into an experience and understanding of a location based on the landscape and natural happenings of the area. James Corner defines an eidetic images as one that furthers a feeling, rather than pinpointing one. Its purpose is to guide the viewer to a truer understanding of the environment they are engaged in. Discuss the digital and physical process of production. Producing the individual pieces and then the composition of those pieces relative to one another that allows for a new understanding of the work.

seeing The edetic image incorporates multiple meanings and purpose through the different layers of information it holds. The symbol overlying the plan of the theatre is the Greek symbol for monad, the theme of the project. Monad is the idea of the past, present, and future uniting together as one, and becoming inseparable from eachother. The site section and plan act to engage the site and create a flow between the pieces within the image. Different sequence photos abstracted add aspects of campus to unite the specific location to the overall area. Parts such as the ornament, fragmented camera, grasses, and other three-dimensional areas are more ambiguous and left more to the viewer to interpret based on clearer aspects of the image. These clearer images will direct the viewer’s thoughts to an idea of oneness and unity. The circular forms create a constant and unified repetition throughout the image. Areas of Guache create a more organic feel with a human touch. The painted pathways show the relationship between the land and the direction of the walkway. Plants engulfing a joiner of the Greek theatre show nature’s overtaking presence within the structure.

eideticism

physicality

The most enjoyable part of this project was exploring ways in which to express the theme monad. I was enthralled in the amount of mediums that I was able to use in the image. I also enjoyed working to get all of the different materials to work together as one. My cornell box was incorporated into my eidetic image. I used Joseph Cornell’s technique of collecting found objects and unifying them in one piece. Objects I found intriguing from the campus were placed on my image to add a personal feeling to the piece and create a relationship with the viewer and the campus.

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

methodology

criticality

p. 18

EIDETICISM : THE EIDETIC IMAGE + CORNELL BOX

METADATA TOOLS USED ANALOG

Pencil Vellum Paint swatches Grass Sequence photos Guache Pen Camera pieces Embroidery string Ornament Rubber cement Tacky Glue Spray Adhesive

DIGITAL

AutoCad Photoshop Illustrator Microsoft Word

REFERENCES READINGS

“Eidetic OIperations and New Landscapes” James Corner

PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

IMAGES

Cranbrook Campus Map 2 w topo Base Map Otc_2013 Joseph Cornell’s Cornell Boxes

tooling

THE EIDETIC IMAGE The eidetic image is a way to convey an abstract idea, experience, or frame of mind given by a specific site. The image is used to engage viewers in anomalous train of thought and delve deeper into an experience and understanding of a location based on the landscape and natural happenings of the area. James Corner defines an eidetic images as one that furthers a feeling, rather than pinpointing one. Its purpose is to guide the viewer to a truer understanding of the environment they are engaged in. Discuss the digital and physical process of production. Producing the individual pieces and then the composition of those pieces relative to one another that allows for a new understanding of the work. seeing The edetic image incorporates multiple meanings and purpose through the different layers of information it holds. The symbol overlying the plan of the theatre is the Greek symbol for monad, the theme of the project. Monad is the idea of the past, present, and future uniting together as one, and becoming inseparable from eachother. The site section and plan act to engage the site and create a flow between the pieces within the image. Different sequence photos abstracted add aspects of campus to unite the specific location to the overall area. Parts such as the ornament, fragmented camera, grasses, and other three-dimensional areas are more ambiguous and left more to the viewer to interpret based on clearer aspects of the image. These clearer images will direct the viewer’s thoughts to an idea of oneness and unity. The circular forms create a constant and unified repetition throughout the image. Areas of Guache create a more organic feel with a human touch. The painted pathways show the relationship between the land and the direction of the walkway. Plants engulfing a joiner of the Greek theatre show nature’s overtaking presence within the structure.

eideticism

physicality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

methodology

criticality

p. 19

PHYSICALITY : PROUN

METADATA

tooling

TOOLS USED ANALOG Cardboard Tacky Glue

DIGITAL Photoshop

REFERENCES READINGS El Lissitzyâ&#x20AC;&#x2122;s Proun PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

PROUN According to Lissitzy, a proun works to explore spaces, perspectives, and dimensions. The exact definition was left ambiguous and up to interpretation.

methodology

Using one material leaves the viewers to focus on shape, texture, and crisp construction. It eliminates the mistake of bringing too many elements into the object. The photo of my proun acts to engage the theme of colors used throughout my final project. It also highlights shadows, creating a more drastic reaction. Using the texture of the middle of the cardboard, I was able to create a whole new surface to work with. This helped to isolate the differing parts of the object, while the fact that the same cardboard was being used kept the ideas united, stressing the idea of monad. The corrogated edges are left exposed in order to keep the idea of being exposed to nature, while at the same time being enclosed in it. My proun is representational of the moment where the Greek theatre and its human interactions and energy intersect with nature. Although these are separate entities, they would not exist without each other and are therefore inseparable, working as one absolute presence.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 20

PHYSICALITY : PROUN

METADATA

tooling

TOOLS USED ANALOG Cardboard Tacky Glue

DIGITAL Photoshop

REFERENCES READINGS El Lissitzyâ&#x20AC;&#x2122;s Proun PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

PROUN According to Lissitzy, a proun works to explore spaces, perspectives, and dimensions. The exact definition was left ambiguous and up to interpretation in order to provide a wide range of topics and exploration.

methodology

Using one material leaves the viewers to focus on shape, texture, and crisp construction. It eliminates the mistake of bringing too many elements into the object. The photo of my proun acts to engage the theme of colors used throughout my final project. It also highlights shadows, creating a more drastic reaction. Using the texture of the middle of the cardboard, I was able to create a whole new surface to work with. This helped to isolate the differing parts of the object, while the fact that the same cardboard was being used kept the ideas united, stressing the idea of monad. The corrogated edges are left exposed in order to keep the idea of being exposed to nature, while at the same time being enclosed in it. My proun is representational of the moment where the Greek Theatre and its human interactions and energy intersects with nature. Although these are separate entities, they would not exist without each other and are therefore inseparable, working as one absolute presence.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 21

PHYSICALITY : CONSTRUCT

METADATA

tooling

TOOLS USED ANALOG Basswood Tacky glue Guache Wire Wax

DIGITAL Photoshop

REFERENCES PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

CONSTRUCT A construct is a piece that is made out of anything except cardboard, and explores the ideas of interactions of materials, sites, or concepts.

methodology

Different mediums and techniques that are not common can be used to identify with unconventional thoughts or abstract ideas that are trying come forth in a project. Different materials can be used for the different textures or shadows that will reach different reactions within the viewers. This construct is exploring the idea of unpredictable subjects entering a structure and each coming from different past scenarios, molded by society. They enter and experience the same situations and lessons based on the performance ocurring within the Greek Theatre. As they exit the performance, they are all united by their experience within the theatre, but soon part ways and mold back into reality.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 22

PHYSICALITY : CONSTRUCT

METADATA

tooling

TOOLS USED ANALOG Basswood Tacky glue Guache Wire Wax

DIGITAL Photoshop

REFERENCES PROJECTS

Cranbrook Greek Theatre, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

CONSTRUCT A construct is a piece that is made out of anything except cardboard, and explores the ideas of interactions of materials, sites, or concepts.

methodology

Different mediums and techniques that are not common can be used to identify with unconventional thoughts or abstract ideas that are trying come forth in a project. Different materials can be used for the different textures or shadows that will reach different reactions within the viewers. This construct is exploring the idea of unpredictable subjects entering a structure, each coming from different past scenarios, and molded by society. They enter and experience the same situations and lessons based on the performance ocurring within the Greek Theatre. As they exit the performance, they are all briefly united by their experience within the theatre, but soon part ways and mold back into reality.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 23

CRITICALITY : NEW TRAJECTORIES

METADATA

tooling

TOOLS USED DIGITAL Photoshop

REFERENCES PROJECTS

Cranbrook Sequence Photos, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

COURSE CONCLUSIONS The Visual Communications course has helped to shape the way I approach the preparations, executions, and reflections I take in the completion of my projects. It has taught me the tremendous value in using a mixture of medias rather than focusing on one. I have learned so much about computers, from how to sort files to drawing in AutoCad. Before the course began, I assumed that visual communication was simply rendering and precision. As I look back on the course and take my new knowledge to the next level, I realize the true visual communication is much more innovative than a simply drawing. It is engaging numerous methods to create an image that brings a viewer to another level. The best images are not rigidly drawn renderings, but images that incorporate a thought process, and engage the viewer, taking them another step deeper into the project you are presenting. Although it is important to get the viewer engaged, it is also important to communicate your ideas in a clear and comprehendible manner. Before committing to an image, the viewerâ&#x20AC;&#x2122;s perspective must be taken into consideration in order to determine their ability to understand the image. If the viewer possesses much knowledge on the subject, then it is acceptable to delve deeper into the idea. If the viewer has little experience on the subject, it is important to stress basic ideas before beginning to connect them to more abstracted ideas. Alongside engaging the viewer, it is important to touch on all levels of a project to communicate with full understanding. It is critical to include main themes as well as processes you took to get to that final product. This way, viewers will fully understand your intentions and misunderstandings can be avoided. This is important when tending to a client and creates a healthier relationship with them.

methodology

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014

p. 24

CRITICALITY : NEW TRAJECTORIES

METADATA

tooling

TOOLS USED DIGITAL Photoshop

REFERENCES PROJECTS

Cranbrook Sequence Photos, Monad

ARCHITECTS

George Gough Booth Ellen Scripps Booth Le Corbusier

COURSE CONCLUSIONS Working in high resolution and low resolution aided in focusing the efforts of the project. Low resolution diagrams were rough and beginner ideas, whereas the high resolution diagrams were more precise and developed ideas taken from the low resolution images.

methodology

These high and low resolutions also exists in the designs of buildings. Not all areas of a building will be designed to draw attention and detail. Parts of a building will be low resolution, where design is moderate. This aids to contrast the high resolution areas, drawing even more attention to them. After taking this course, I am looking forward to applying my skills to future projects. My new fondness of technology and their benefits will be useful in creating mixed media images that will be much more intriguing than a simple rendering. I look forward to engaging my viewers and take them through the well-developed layers of my project.

seeing

eideticism

physicality

criticality

Sarah Britain/ ARCH 1223 - Visual Communications 2 - Wetzel / Lawrence Technological University / spring semester 2014