Dear Church Family, Last week I taught a class at a District training event called, "Why I Am a United Methodist and Why It Matters." During the class, one of the participants asked me, "What do you think about United Methodist churches that downplay their denominational identity, even removing the words 'United Methodist' from their name?" I replied, "In my opinion, United Methodist churches that downplay their denominational identity are making a big mistake." I then explained that our United Methodist "brand" is a positive attribute for a lot of folks in America. Millions of people across the country are weary of the arrogant, negative, judgmental stance of many American churches, and are looking for a viable, grace-filled mainline alternative. I then told the class about a major study that was completed just a few months ago. The Southern Baptist Convention recently engaged in a nation-wide study of how favorably or unfavorably Americans view different faith groups including Catholics, Protestants, Mormons and Muslims. They found that 62% of Americans had a favorable view of United Methodists. This was the highest favorability rating among all faith groups in the survey. The study also discovered that United Methodists had the