Brand Guidelines 2320 East State Street, Trenton, New Jersey 08619 www.jetelectricaltesting.com 609.285.2800 | 24/7 Emergency Services Available
Our Mission
JET’s commitment to quality extends to equipment diagnostic testing and dielectric insulation testing, allowing JET to pinpoint potential problems and provide effective solutions. With a focus on equipment repairs and maintenance, JET is a trusted partner in keeping your electrical systems running smoothly.
The Power of Reliability
About
JET Electrical Testing, LLC is a Certified WBE and NETA Accredited company offering 24/7 full-service electrical testing. Since JET’s inception, we continually train and keep current with new technologies, providing our team the knowledge to maintain a wide variety of power systems. JET’s foundation is rooted in accurate reporting, project dedication, and customer satisfaction.
24/7 Emergency Services
Tagline
The Power of Reliability Our tagline is an important part of our brand identity and proper usage is essential to ensure all staff is on the same page. The tagline is what helps identify us aside from our competitors. It breathes life into who we are, JET Electrical Testing. The tagline is only intended for use by JET Electrical Testing staff, digital, and print materials. Tagline use outside of professional use is prohibited. The tagline should never be should never be altered.
Tag Line May Be Used In JET Electrical Testing: Digital Materials
Email Correspondences
Print Materials
Advertising
The Power Of Reliability.
Proper Logo Use
The JET Electrical Testing logo is a customized typographic mark that represents our identity. It serves as a visual branding and element used in all communications. Logo should be used in all applicable JET Electrical Testing communications to represent us this includes emails, faxes, letterhead, and business cards. Always type JET in caps. It matches our logos intention to our audience. Reproducing the JET Electrical Testing logo without permission is not permitted. This logo cannot be used outside of proprietary communications ranging from all print and digital mediums. Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.
Proper Logo Size
To keep integrity of the logo, it is always surrounded with a clear white space. The minimum size of the logo is an 1/2” for email signatures. Always maintain the logo’s aspect scaling. No skewing, stretching, or altering.
Correct Variations and Color Use Always use the logos in their original forms and colors shown below. Alterations of any other type are prohibited. Tagline logo may be used in color variations shown below. White logo is secondary, only used on color.
Improper Logo Use
The JET Electical Testing logo is a customized typographic mark that represents our identity. Follow these set of rules to ensure the proper use of our brand logo. These are some rules to be followed strictly for the use of the JET Electrical Testing logo. These rules are to be followed to ensure logo use is executed properly. Alterations of the JET Electrical Testing logo such as rotating, skewing, and adding of unnecessary elements should are prohibited. The logo should not be resized in any way outside of the proper guidelines in the last section.
Do Not Distort Logo
Do Not Change the Color of the Logo
Do Not Outline the Logo
Do Not Change the Opacity of the Logo
Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.
Do Not Rotate Logo
Typography
The JET Electrical Testing uses two fonts: Adobe Jenson and Franklin Gothic URW. All print and digital materials should include both of these fonts to represent the brand or use approved alternative. However, if Franklin Gothic URW is not available all internal communications should be in Arial Narrow or Arial. As it is the closest to our standard custom font that will translate well across PowerPoint presentations and internal communications. Adobe Jenson can also be substituted with Palatino.
Primary Font Faces Adobe Jenson abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
Franklin Gothic URW
abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
Secondary Font Faces Palatino
For printed materials and specialized presentations, always use Franklin Gothic URW for body copy as the selected part of our visual identity.
abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
Please do not use any other fonts than approved fonts listed. For any further questions about brand typography, contact the Marketing Department.
abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
Arial Narrow or Arial
Color Palette
Our color palette represent who we are and help us stand out in our industry. It’s important to keep all our colors consistent on all our materials ranging from PowerPoint presentations all the way to our email signatures. JET Electrical Testing has a total of one primary color, two secondary colors, and two accent colors. No other colors are permitted to be used in line with JET Electrical Testing communication. Our colors show our innovation, cutting-edge, and determined company culture. Always choose the correct color formula that best suits the medium you are working on. Proper color codes are provided on the right hand side to ensure all colors of company brand are portrayed correctly. For any questions, please contact the Marketing Department regarding the JET Electrical Testing color palette.
Primary Color Monza
C0 M94 Y94 K16 Pantone 45-16C R214 G12 B12 #D60C0C
Secondary Colors Totem Pole
C0 M86 Y92 K43 Pantone 7627C R146 G20 B12 #92140C
Mine Shaft
C0 M0 Y0 K80 Pantone Black 7C R51 G51 B51 #333333
Neutral Colors Shark
C17 M17 Y0 K86 Pantone 532C R30 G30 B36 #1E1E24
White
C0 M0 Y0 K0 Pantone 663C R255 G255 B255 #FFFFFF
Voice And Tone
JET Electrical Testing is a family owned company dedicated to positively impacting the community by outreach building, hiring, and contracting locally. The JET Electrical Testing tone is how the company appears and how others will perceive it. Tone can change at any time, but the values of JET Electrical Testing can never get lost if we maintain consistency with our voice. Always allow company values to shine through when writing: plan, design, execute, grow. JET Electrical Testing’s tone of voice is straight forward, plain-spoken, and genuine. All communication for JET Electrical Testing should not be done in the first person unless it is a blog article, social media, email, instant message, or letter. All social media posts need to be approved by senior management. Also, project descriptions should be in third person utilizing active voice, not passive voice.
Style Tips ALWAYS ACTIVE. Avoid Passive Voice When Writing. Always Use Active. AVOID SLANG Dude, you totally shouldn’t’ write like ‘dis. WRITE WITH CONFIDENCE AND KEEP IT SIMPLE. Always ask for help if you need it. Do not forget, the simpler, the better! ALWAYS USE 3RD PERSON. Always write in third person if it could be helped. Obviously, emails, blogs, and other forms of communication can require first.
E-Mail Signatures
JET Electrical Testing has constant external communications across all companies. Specifically, email is one of the most common ways of conducting business. Email signatures are essential for anyone to know who they are corresponding with via message. However, all email signatures should match like the one on the right. Do not alter the integrity of the signature. All JET Electrical Testing employee, please only use the all company logos if you liaison with our family of companies. Always make sure your signature is attached to every email including responses. If there are any questions on how to do so, please contact the IT department to ensure your signature is done properly.
Example Standard Email Signature
Example Standard
Email Signature Placement
Letterhead
Example Standard JET Electrical Testing uses this letterhead to project an image of professionalism and reliability. By using this design, we created a spacious feeling and open-air to the quality for all written correspondences. This letter welcomes the use of type, a long message, and a professional brand. This design is to be used and not altered. Please do not change anything in this format because it is sensitive. If you have any questions about our letterhead stationery, please feel free to reach out to marketing.
Letterhead
Business Cards
To ensure that the JET Electrical Testing brand is represented consistently throughout the entire company this business card is to be used only. One side is to be utilized to clearly display all required information: phone, email, location, office, cell (if applicable). All JET Electrical Testing staff are prohibited from creating their own personal business cards. Please do not alter or stretch or alter the business card on a digital format ex. on a personal cellular device. You can order business cards through the Marketing department. You must submit a business card request form located in Marketing Public SharePoint. Please keep in mind it will take up to two weeks to receive your business cards. Always place your business card request ahead of time. You will receive a proof to approve before your card moves to print.
Example Standard Business Card
Name Title
Office: (609) 444.4444 Work Cell: (609) 444.4444 Personal: (609) 444.4444 Email: name@jetelectricaltesting.com
Brand Agreement
When using the JET Electrical Testing brand, it is important to maintain the image of commitment to community building and enriching others in an equal opportunity environment. Upon receiving this booklet, you agree to uphold the integrity of the JET Electrical Testing brand. You will not alter creative, skew, or go outside the parameters defined in this book. Use the brand. The Power of Reliability. Use the brand guide as a form of reference for your every day communications. If your unsure of your business cards, letterhead, or even your email signature. Use this book for insight. If this book doesn’t answer your questions, contact Marketing. We can help with any questions!
Basic Rules DO NOT SKEW, ALTER, OR CHANGE TEMPLATES. Avoid changing templates like the letterhead. Branding becomes effective when all materials are the same. DO NOT USE OUTSIDE CONTENT. All content must follow proper brand use. Do not go outside of the provided content to you from Marketing. If you need new materials, just ask! DO USE THE CONTENT. Embrace the JET Electrical Testing brand! Please use all the tools provided to you. USE JET ELECTRICAL TESTING COLORS. Use JET Electrical Testing colors on everything! Don’t be scared to add a splash of red here and there. Just make sure it is the right red in the brand guide.
Navigating The Marketing SharePoint
The Marketing SharePoint has a bunch of great resources for any quick access marketing materials like letterheads, company logos, and email signatures. You can access the Marketing SharePoint by following this link: ht t ps ://jingolidc o. sharepoint.com/:f:/r/sites/ Marketing/Shared%20 Documents/Marketing%20 Repository?csf=1&web=1&e=Vxk386 You can also access the Marketing SharePoint through the Human Resources Portal by logging into your credentials and clicking the button “Marketing SharePoint”. Navigating the SharePoint At the top section of the SharePoint, there are three sections: “Marketing Request” for custom requests. (Covered within the next pages of booklet) If you need a logo, you can click the folder in the middle. If you need a specific company flyer, it is the link on the right. All other folders below are other resources you can access.
How to Download A File
1. Each folder name defines what they are for. For example, Click Flyer underlined.
2. Click The Company you need a Flyer for.
3. Double click the flyer you want from the list and then click download on the top left.
How to Submit a Custom Marketing Request
You can submit custom requests, business cards, and more through the Marketing Request portal. This can be accessed through this link: h t t p s : // j i n g o l i . s y s a i d i t . c o m / servicePortal/
Submitting A Request
1. Each Box Will Tell The User What it Is For. Click the box, closest to your marketing need and click submit request.
The Marketing Request portal can also be accessed through the Marketing SharePoint and HR Portal through logging in. 2. Fill out the request form, title, description, and urgency. You can also attach files. After you click this the Marketing Request folder, it will take you to a screen where you can submit the request here.
You can then click the box for the request topic you may need.
3. After make sure you click submit on the bottom right. Marketing will then receive your request!
Questions?
Please contact the Marketing Department by emailing mmaldonado@jingoli.com. Remember, you have to place your Marketing Request through a Ticket. Otherwise, your project may not be seen or completed on time needed.