Brand Guidelines www.goldstar-energy.com
CORPORATE HEADQUARTERS: 100 Lenox Drive, Suite #100, Lawrenceville, New Jersey 08648 609.896.3111
LOCAL HEADQUARTERS: Brickworks Office Park 5429 Harding Highway Building 500 Mays Landing, New Jersey 08330 800.942.1109
Our Mission
To develop effective integrated strategies for business clients that minimize energy price risk exposure, maximize energy curtailment potential, and take a proactive position toward long term benefit.
Powered With Integrity & Expertise
About
GOLDSTAR ENERGY GROUP provides comprehensive energy management services customized to its business client’s specific needs, from a team of seasoned energy management experts that only work with the most accredited suppliers in the industry. Our A+ accreditation is proof of the integrity and transparency that we offer to our clients with services ranging from energy procurement and supply management to LED lighting, solar installation, green power and demand response.
Smart Energy Management Strategies
Tagline
Powered with Integrity & Expertise. Our tagline is an important part of our brand identity and proper usage is essential to ensure all staff is on the same page. The tagline is what helps identify us aside from our competitors. It breathes life into who we are, Goldstar Energy Group. The tagline is only intended for use by Goldstar Energy Group staff, digital, and print materials. Tagline use outside of professional use is prohibited. The tagline should never be should never be altered in any way.
Tag Line May Be Used In Goldstar Energy Group: Digital Materials
Email Correspondences
Print Materials
Advertising
Powered with Integrity & Expertise.
Proper Logo Use
The Goldstar Energy Group logo is a customized typographic mark that represents our identity. It serves as a visual branding and element used in all communications. Logo should be used in all applicable Goldstar Energy Group communications to represent us this includes emails, faxes, letterhead, and business cards. Proper spelling is Goldstar Energy Group. Goldstar is one word. Do not spell Gold Star. Reproducing the Goldstar Energy Group logo without permission is not permitted. This logo cannot be used outside of proprietary communications ranging from all print and digital mediums. Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.
Proper Logo Size
To keep integrity of the logo, it is always surrounded with a clear white space. The minimum size of the logo is an 1/2” for email signatures. Always maintain the logo’s aspect scaling. No skewing, stretching, or altering.
Correct Variations and Color Use Always use the logos in their original forms and colors shown below. Alterations of any other type are prohibited. Tagline logo may be used in color variations shown below. White logo is secondary, only used on color.
Improper Logo Use
The Goldstar Energy Group logo is a customized typographic mark that represents our identity. Follow these set of rules to ensure the proper use of our brand logo. These are some rules to be followed strictly for the use of the Goldstar Energy Group logo. These rules are to be followed to ensure logo use is executed properly. Alterations of the Goldstar Energy Group logo such as rotating, skewing, and adding of unnecessary elements should are prohibited. The logo should not be resized in any way outside of the proper guidelines in the last section.
Do Not Distort Logo
Do Not Change the Color of the Logo
Do Not Outline the Logo
Do Not Change the Opacity of the Logo
Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.
Do Not Rotate Logo
Typography
The Goldstar Energy Group brand uses one font: Futura. All print and digital materials should include both of these fonts to represent the brand or use approved alternative.
Primary Font Face Futura
abcdefgjklmnopqrstuvwxyz
However, if Futura is not available all internal communications should be in Arial Narrow or Arial. As it is the closest to our standard custom font that will translate well across PowerPoint presentations and internal communications. Futura can also be substituted with Palatino.
Secondary Font Faces
For printed materials and specialized presentations, always use Futura for body copy as the selected part of our visual identity.
Arial Narrow or Arial
Please do not use any other fonts than approved fonts listed. For any further questions about brand typography, contact the Marketing Department.
ABCDEFGJKLMNOPQRSTUVWXYZ
Palatino
abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ
Color Palette
Our color palette represent who we are and help us stand out in our industry. It’s important to keep all our colors consistent on all our materials ranging from PowerPoint presentations all the way to our email signatures. Goldstar Energy Group has a total of one primary color, one secondary color, and one accent color. No other colors are permitted to be used in line with Goldstar Energy Group communication. Our colors show our innovation, cutting-edge, and determined company culture. Always choose the correct color formula that best suits the medium you are working on. Proper color codes are provided on the right hand side to ensure all colors of company brand are portrayed correctly. For any questions, please contact the Marketing Department regarding the Goldstar Energy Group color palette.
Primary Color Corporal Blue C71 M65 Y0 K47 Pantone 2746 C R41 G49 B137 #293189
Secondary Colors Mint Green
C25 M0 Y65 K30 Pantone 7489 C R135 G180 B64 #87b440
Neutral Color Shark
C17 M17 Y0 K86 Pantone 532C R30 G30 B36 #1E1E24
Voice And Tone
Goldstar Energy Group is a family owned company dedicated to positively impacting the community by outreach building, hiring, and contracting locally. The Goldstar Energy Group’s tone is how the company appears and how others will perceive it. Tone can change at any time, but the values of Goldstar Energy Group can never get lost if we maintain consistency with our voice. Always allow company values to shine through when writing: Powered with Integrity & Expertise. Goldstar Energy Group tone of voice is straight forward, plain-spoken, and genuine. All communication for Goldstar Energy Group should not be done in the first person unless it is a blog article, social media, email, instant message, or letter. All social media posts need to be approved by senior management. Also, project descriptions should be in third person utilizing active voice, not passive voice.
Style Tips ALWAYS ACTIVE. Avoid Passive Voice When Writing. Always Use Active. AVOID SLANG Dude, you totally shouldn’t’ write like ‘dis. WRITE WITH CONFIDENCE AND KEEP IT SIMPLE. Always ask for help if you need it. Do not forget, the simpler, the better! ALWAYS USE 3RD PERSON. Always write in third person if it could be helped. Obviously, emails, blogs, and other forms of communication can require first.
E-Mail Signatures
Goldstar Energy Group has constant external communications across all companies. Specifically, email is one of the most common ways of conducting business. Email signatures are essential for anyone to know who they are corresponding with via message. However, all email signatures should match like the one on the right. Do not alter the integrity of the signature. All Goldstar Energy Group employees, please only use the all company logos if you liaison with our family of companies. Always make sure your signature is attached to every email including responses. If there are any questions on how to do so, please contact the IT department to ensure your signature is done properly.
Example Standard Email Signature
Example Standard
Email Signature Placement
Letterhead
Example Standard Goldstar Energy Group uses this letterhead to project an image of professionalism and reliability. By using this design, we created a spacious feeling and open-air to the quality for all written correspondences. This letter welcomes the use of type, a long message, and a professional brand. This design is to be used and not altered. Please do not change anything in this format because it is sensitive. If you have any questions about our letterhead stationery, please feel free to reach out to marketing.
Letterhead
Business Cards
To ensure that the Goldstar Energy Group brand is represented consistently throughout the entire company this business card is to be used only. One side is to be utilized to clearly display all required information: phone, email, location, office, cell (if applicable). All Goldstar Energy Group staff are prohibited from creating their own personal business cards. Please do not alter or stretch or alter the business card on a digital format ex. on a personal cellular device. You can order business cards through the Marketing department. You must submit a business card request form located in Marketing Public SharePoint. Please keep in mind it will take up to two weeks to receive your business cards. Always place your business card request ahead of time. You will receive a proof to approve before your card moves to print.
Example Standard Business Card
Name
Position Title 609.555.555 name@goldstar-energy.com
Smart Energy Management Strategies
Brand Agreement
When using the Goldstar Energy Group brand, it is important to maintain the image of commitment to community building and enriching others in an equal opportunity environment. Upon receiving this booklet, you agree to uphold the integrity of the Goldstar Energy Group brand. You will not alter creative, skew, or go outside the parameters defined in this book. Use the brand. Use the brand guide as a form of reference for your every day communications. If your unsure of your business cards, letterhead, or even your email signature. Use this book for insight. If this book doesn’t answer your questions, contact Marketing. We can help with any questions!
Basic Rules DO NOT SKEW, ALTER, OR CHANGE TEMPLATES. Avoid changing templates like the letterhead. Branding becomes effective when all materials are the same. DO NOT USE OUTSIDE CONTENT. All content must follow proper brand use. Do not go outside of the provided content to you from Marketing. If you need new materials, just ask! DO USE THE CONTENT. Embrace the Goldstar Energy Group brand! Please use all the tools provided to you. USE GOLDSTAR ENERGY GROUP COLORS. Use Goldstar Energy Group colors colors on everything! Don’t be scared to add a splash of blue here and there. Just make sure it is the right blue in the brand guide.
Navigating The Marketing SharePoint
The Marketing SharePoint has a bunch of great resources for any quick access marketing materials like letterheads, company logos, and email signatures.
How to Download A File
1. Each folder name defines what they are for. For example, Click Flyer underlined.
You can access the Marketing SharePoint by following this link: h t t p s : //j i n g o l i d c o. s h a r e p o i n t . com/:f :/r/sites/Marketing/ Shared%20Documents/Marketing%20 Repository?csf=1&web=1&e=ZmhqCB You can also access the Marketing SharePoint through the Human Resources Portal by logging into your credentials and clicking the button “Marketing SharePoint”. Navigating the SharePoint At the top section of the SharePoint, there are three sections: “Marketing Request” for custom requests. (Covered within the next pages of booklet) If you need a logo, you can click the folder in the middle. If you need a specific company flyer, it is the link on the right. All other folders below are other resources you can access.
2. Click The Company you need a Flyer for.
3. Double click the flyer you want from the list and then click download on the top left.
How to Submit a Custom Marketing Request
You can submit custom requests, business cards, and more through the Marketing Request portal. This can be accessed through this link: h t t p s : // j i n g o l i . s y s a i d i t . c o m / servicePortal/
Submitting A Request
1. Each Box Will Tell The User What it Is For. Click the box, closest to your marketing need and click submit request.
The Marketing Request portal can also be accessed through the Marketing SharePoint and HR Portal through logging in. 2. Fill out the request form, title, description, and urgency. You can also attach files. After you click this the Marketing Request folder, it will take you to a screen where you can submit the request here.
You can then click the box for the request topic you may need.
3. After make sure you click submit on the bottom right. Marketing will then receive your request!
Questions?
Please contact the Marketing Department by emailing mmaldonado@jingoli.com. Remember, you have to place your Marketing Request through a Ticket. Otherwise, your project may not be seen or completed on time needed.