LYRA

Grupo empresarial Leaders in digital payments

LYRA

20 YEARS INNOVATING AND LEADING DIGITAL PAYMENTS

Upon arriving at the reception, the artworks of Colombia, Brazil, Chile and Peru located from the entrance to the president’s office, beautify the place; this is Lyra’s headquarters, in Labège, France. A building that is together to Carrer de l’Innovation, where innovation is part of the daily chore to go every time further with digital payments.

Details like these paintings and sculptures from the Latin American culture, show the connection so strong that it exists in the company with this region. Well undoubtedly, Lyra continues to fall in love with Latinoamerica.

Growing in Latam at the same time that it helps its clients grow, characterized by being a multicultural, transparent and innovative organization, with a great capacity for adaptability, strengths that the company has always had since 2001, the year of the founding of Lyra in Toulouse, France.

PAYZEN,

the bank’s and fintech payments gateway

In its origins, PayZen was born to be a white label for a French bank, but its success was so great that today it is the payment gateway for 80% of banks in France, who use the solution under their own brand. Likewise, Latin America today has major players in the payment ecosystem in the region, which in its back have Lyra providing a robust and modern online payment solution for their businesses.

With the ability to customize the platform 100% for acquirers, aggregators, payment processors, banks, fintech and other entities that wish to go to market with an online payment solution under their own brand, Lyra has managed to reduce companies its time to go to market and without the need to spend extra efforts on technological developments that are not part of its core.

LYRA IN COLOMBIA

In Colombia. Lyra operates since 2018 and was born after an initial investment in Brazil (Headquarters in Latam) of 4 million Euros in 2013. From this way, Lyra had reached a great dimension and it was ready to continue expanding the scope of online payments in Latin America and Central America.

Positively impacting the market for online payments from Brazil, Peru, Chile, Mexico, Argentina, Colombia, Uruguay and more than 6 countries in Central America, especially, with a clear goal: accompany organizations in the implementation of a modern gateway and help to guarantee more secure transactions.

That was how Lyra landed in America Latina, seeking to provide payment solutions insurance to businesses, government and fintech that has collaborated in the consolidation of a culture of digital payments in different sectors.

Lyra continues to expand in Latin America and Central America, growing together with clients and characterizing itself as an organization that provides technical support and accompaniment from Bogotá, San Pablo, Lima, Buenos Aires, Mexico City and Santiago de Chile. (All own offices that have a team local technical and commercial support, which will support you best way to streamline your integrations with the PayZen payment gateway).

4 BRAND ATTRIBUTES

that make the payment gateway PayZen, be the preferred by fintech and Banks.

1. Innovation This technological solution in addition to having different online payment alternatives are pioneers and creators of the functionality of payments by WhatsApp, providers that are certified by Facebook to send payment links directly to a user by WhatsApp, with validation account and delivery traceability.

Payment platform, which innovates in a constantly way creating a resource library with modern APIs, in order to make the integrations with the gateway easiest. Because it´s a gateway solution, it guarantees you security to the companies that will receive the payments directly on your checkout page complying with PCI-DSS rules.

2. Trust Have a true ally for growth of your business, and not just a supplier of technology for payments, is what allows the companies trust PayZen as their solution payment technology.

Due to its efficiency, Lyra stands out for being an organization committed to the specific need of each client, with a powerful infrastructure technology and a recognized experience of more of 20 years in the global market, which has the highest safety standards for build trust in the use of the platform payments between your buyers.

Lyra's team of 400 direct employees, each one of them motivated by a passion for innovation.

Alain Lacour, President and Cofounder Grupo Lyra.

In addition, Lyra is part of a select group of companies certified 3D-Secure directly with EMVCO, which makes it a company expert and provider of this cybersecurity protocol in transactions to others companies in Latam.

3. Transparency Without causing additional costs, a gateway of payments that allows you a total management of the transactions, it means that you will be able to know in detail all the information of the transactions received in your trade. This means that you can get more transparency in your operations. Payzen allows the merchant access to a large and important amount of data to do analytics and make better decisions for the Business growth.

4. Multiculturalism With teams made up of people from different nationalities, races and religions, from origins in Mexico, Brazil, Spain, Colombia, Cuba, Asia, Argentina, Portugal, Germany, Nigeria and France, in Lyra there is a multicultural force that has in its directive bases men and women leading alike.

PayZen, is a customer-centric payment gateway with a qualified human team and that works with the benefit of customers in mind Lyra is an inclusive, multicultural corporation, that has a physical presence in 14 countries in the world, but above all, it is a fintech that each country in Latin America has, and its collaborators, in his soul and in his heart.

Showing with affection the special pride that they feel for the women who are at the forefront in various areas of technology, central to the operation, allowing solutions to be consolidated

Po w er e d b y Lyra

Generate payment links through WhatsApp. It is time to evolve the way you collect online.

with all the looks / alternatives that I can sue a user of a payment gateway.

A place where Latinos, Europeans, Africans and Indians form a single visionary unit, with constant conviction to provide payment solutions enriched digital, with advances and trends technologies that are at the forefront of the fintech world in the 4 continents.

PAYZEN,

experts in online transactions with the 3DS anti-fraud protocol

PayZen, is one of the most recognized payment gateways in the region for its high standards of security, being the only platform in the region certified by EMVCO to operate the protocol security 3D-Secure 2.0.

In 2020, PayZen was the first gateway for payments in making a transaction with the protocol of 3DS cybersecurity in Colombia, what that has allowed PayZen to bring security of online transactions to another level in the country, more than any other payment gateway.

Positively impacting fintech companies that they want to collect online by reducing the causes rejection for fraud; in addition to providing a reliable alternative for payers who are the ones who seek greater security in platforms to calmly use the online payments.

APIS AND PLATFORMS ECOMMERCE

that can be integrated in minutes with PayZen

Payzen has 4 families of APIs and 6 variants of integration that comply with all PCI-DSS standards and allow authentication of buyers with the 3D-Secure 2.0. API Redirect, web checkout, API JavaScript Rest, embedded form, API Rest, Mobile SDK and webview.

Additionally, Lyra has the website payzen.io documentary specially dedicated to facilitating the work of developers, enabling a complete documentation and quality. Lyra provides free access without cost to more than 50 payment modules for OpenSource e-commerce solutions (WooCommerce, Odoo, Drupal, Prestashop,

Magento, ...), native integrations for Shopify, Jumpseller, Wix, Tendenube, Totalcode Colombia among others. Likewise, payzen.io allows access to a diverse source of resources with code examples source for different programming languages including PHP, JAVA, Python, REACT, VUE, Symfony, C ++.

LYRA ALLIANCES CURRENT

and that benefit businesses in Colombia

The alliance between CEmprende de Innpulsa Colombia and Lyra, in an agreement to strengthen high-impact ventures with tailored, efficient and innovative online payments that provide scalability to businesses.

With the Bogotá Chamber of Commerce, also there is an agreement that benefits the Cluster Of the CCB and all the companies that belong to the Chamber who choose their catwalk of payments with PayZen.

In addition to agreements with large banks at the national level, which facilitates the entire process acquisition contract not present with the financial institution, helping to consolidate more efficient online collection processes, streamlining received online transactions for each trade by going directly to the account bank of the company / seller.

THE DIVERSITY

in the means of payment as an advantage competitive

Among the means of payment enabled in the gateway PayZen payment, to pay online at Colombia are VISA debit and credit cards, Mastercard, Amex, Diners, gift cards, business agreement cards; too local means of payments are received, payments with Bancolombia button, Éxito and Alkosto cards Yours, in addition to the Codensa Credit card, Big Pass, and bank transfer through PSE.

In other words, at PayZen the diversity of media payment is a competitive advantage, since it facilitates that your buyers can choose how they want to pay. When using a payment gateway like PayZen, they can pay even with Nequi, additional to receiving cash payments, thanks to Efecty, which is enabled as a means of additional payment to traditional cards already mentioned. All on the same platform of payments: PayZen.

PAYZEN,

a payment gateway with 8 channels to receive secure online payments

With the PayZen payment gateway, each business choose how to charge between the following functionalities available for use, searching that the collection processes are implemented online in a simple way, in a short time and without need to invest additional budgets. Having your payment provider with Lyra allows you to have acces to:

1. Payments by WhatsApp 2. Payments by IVR 3. Payments by email 4. Payment link by URL 5. Payments by SMS 6. Payments in the collection portal 7. Recurring payments 8. Payments in native applications

Through APIs, from the Payzen back office or via web services, you can have different solutions to charge online from the same technological provider.

At Lyra, they are always at the forefront of the digital payments market that is why they have proprietary innovations such as payments for WhatsApp, among other new methods that are popularized and they are changing the way in which companies relate to their customers.

That is why the essence of all Lyra’s technological innovation, they’re headed for the breakthrough of the digital transformation of companies, achieve the unexpected, to confidently give the first step required by our clients to charge online with complete peace of mind and security in your transactions.

A PAYMENT GATEWAY FOR FINTECH

Benefit from a complete solution in your local and international digital strategy.

Have your payment technology solution with PayZen is being able to get the most out of a global payment gateway with strong presence local, and at the same time be consolidating the comprehensive growth of your business.

Improvement in your conversion rate, find the perfect balance in security x rate of approval.

Transactional cost reduction by establishing direct agreements with the media Payments

Increase your digital transactions with an omnichannel strategy

Avoid rejections due to false positives, parameterizing the anti-fraud module according to your business 3 PASOS PARA COBRAR POR WHATSAPP Blog - Lyra LATAM 1. Crea el link de pago desde el WhatsApp con el valor a cobrar + el número de celular del comprador. 2. El comprador recibe el link de pago en el celular y puede pagar desde allí. 3 PASOS PARA COBRAR POR WHATSAPPMake massive and automated shipments of payment links by Blog - Lyra LATAM WhatsApp via PayZen Web Services 1. Crea el link de pago 3 STEPS TO COLLECT BY BOT WHATSAPPdesde el WhatsApp con el valor a cobrar + el número de celular del comprador.1. Create the payment link from WhatsApp with the amount to be charged to the buyer’s cell phone number.2. El comprador recibe el link de pago en el celular y puede pagar 2. The buyer receives desde allí. the payment link on the cell phone and can pay from there

3. El vendedor obtiene en su WhatsApp una notificación por cada 3. El vendedor obtiene en su WhatsApp una pago exitoso que reciba.3. The seller gets a notification on his WhatsApp notificación por cada for each successful payment pago exitosohe receives que reciba.

¿Listo para seguir evolucionando la forma de cobrar en línea?

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Make massive and automated shipments of WhatsApp payment links via PayZen Web Services