SU RED

Grupo empresarialSu red the colombian network with a deep social sense

SU RED,

THE COLOMBIAN NETWORK, NOW CLOSER THAN EVER

Mauricio Álvarez Berruecos, General Manager Matrix Grupo Empresarial, Su Red

In 2013 a multiservice transactional network was born supported by an interdisciplinary team, capable of developing financial software in the national market. This is how Su Red emerged, the network of Colombians, at the vanguard of new technologies, information and communications. Currently, Su Red has the authorization and approval of the Ministry of Information Technologies and Communications -Mintic- to offer its main services such as:

1. Postal money orders: for the provision of the public postal payment service in the national territory. It has a user service network with more than 20,000 Postal office and “Su Red”

APP

2. Payments: an important ally of the public sector for the payment of subsidies to the vulnerable population of the country, which can be made in cash or through electronic deposits. In this way, Colombians have the possibility of reaching hundreds of municipalities where this service did not exist before. In addition to the above services that are approved by Mintic, Su Red also provides the following services:

1. Collects: through agreements with public and private sector entities, the collects of obligations (public services, obligations with state entities, banks, among others) and the purchase of goods and services (cell phone recharges, SOAT, subscriptions, consumer products, Lucky Games, etc).

2. Insurance: a service that offers insurance and assistance in the different branches of insurance, such as, for example: personal, automobile, pet, property and microinsurance. It is backed by agreements with institutions that provide health services and the best insurance companies in the country.

3. Credits: credit service with own resources, in order to offer the possibility to all population to access money loans for the acquisition of vehicles, houses, businesses, among others.

In addition, you also have the option of consumer and free investment credits and microcredits.

4. Service network: a transactional network for the Putumayo and Nariño citizens, specialized in the commercialization of Lucky Games.

All these services have had a great acceptance in the community thanks to the plus that the brand shows every day in Colombians: proximity. Additional to the wide portfolio, Su Red has not stopped working on the extension of its points around the national territory. To date, it has coverage in 70% of the economic geography of Colombia.

“The experience of many years and the deep knowledge of the market and of our clients, has allowed us to understand their needs and to be able to create a robust portfolio of services that benefits their quality of life. All of the above has been decisive so that today, we are “the Colombian network “ explained Mauricio Álvarez, Su Red General Manager.

A VANGUARD NETWORK

After a little more than a year enduring the crisis that brought the pandemic to the entire world, companies began to create and find more challenges to standing out in the job market. Su Red made and is part of that reinvention that stands out and carries a message of confidence to Colombians in an atypical time. From the beginning of this situation, the Colombian network strengthened its digital channels, APP and Web, to offer users the possibility of accessing the portfolio of products and services without leaving home. For this, all the knowledge was implemented in sophisticated validation and payment mechanisms, applying the highest security standards. In parallel, with the sum of companies that use information technologies to provide financial services -Fintech-; we have been working to provide services with essential characteristics such as efficiency, agility, comfort and reliability, with a very clear vision of providing an experiential quality to users.

In order to be at the forefront at the Latin American and national levels, Su Red had to face

this period with results and attitude, which was not easy for anyone. The panorama that was lived at the beginning led the team to rethink the priorities and the action plan, without ceasing to understand that they are a transactional network that provides essential public services to all Colombians. Therefore, they had to continue operating to make life easier for all clients, without losing the faithful conviction of guaranteeing integrity and conditions for their collaborators.

This is how the pandemic took us to work more than ever as a united group, as a family; encouraging everyone to seek strategies to mitigate the economic impact and reinvent themselves to achieve the provision of the service.

Thanks to Su Red and national companies, Colombia is positioned in the FINTECH market as the third best country in Latin America. For its part, foreign investment has experienced the acceptance of the Colombian public; so much so that every day it develops a large number of projects constantly adapted to time-to-market (time that elapses from the moment a product is conceived until it is available for sale).

Certainly, the current situation of the world economy has changed and evolutioned volved. For this reason, Su Red has identified more opportunities that strengthen digital transformation processes, bringing to customers new channels to purchase their services. That is why this organization has made significant investments to improve the service of its APP Network, facilitating customers to make money transfers from their cell phone or through the website www.sured.com.co. In addition, through the application, anyone can purchase the SOAT (traffic accident insurance), pay invoices to business customers, recharge and access the products of Lucky Games of the partner networks.

The company keep its hard work, and that is why it decided to strengthen the technological, operational and support processes to guarantee secure transactions.

SU RED CARRIES A MESSAGE OF FINANCIAL SOLUTION

There are multiple studies full demonstrate that one of the factors of self-exclusion in the financial sector happens because some people do not trust banks. They have the perception that banks handle hidden charges on their products and that ordinary citizen is not well received in the bank offices. Due to this situation, Su Red has developed a value offer for its customers, which includes a transactional financial APP, which serves as a means of payment and savings, but also includes the best entertainment through Lucky Games, which, is a plus that makes the brand unique in the Colombian market. Additionally, the organization developed an alliance with a SEDPE (Specialized Company in Electronic Deposits and Payments), to offer a financial product called “Mi cuenta, Su Red” in its APP Network. This tool enables a wallet option as a transactional payment method, and the perfect possibility for customers to save on a digital medium. At the second semester of 2021, Su Red APP complements its portfolio of financial products and services with the offer of credits, insurance and digital assistance. In this way, it allows consolidating its value proposition as a close, safe and easily accessible option for all Colombians, as well as being able to strengthen their economic training through financial education campaigns.

The Colombian network has been characterized by its great social sense, always seeking the provision of a close and inclusive transactional network, without ceasing to generate wellbeing in Colombians. This interest in positively influencing society extends to the job offer, currently generating more than 39,000 direct and indirect employment opportunities, based on equality, transparency and the inclusion of vulnerable populations that often remain excluded from the labor market due to different conditions or specific situations.

Su Red is identified as a company that improves the quality of life of the elderly, mother’s heads of families and the population with disabilities, through stable employment and the improvement of their conditions. As a socially responsible company, we operate thanks to our workers, who are the ones who day by day contribute with their effort to profile this company as the “the Colombian network”, affirms Álvarez, in gratitude to the collaborators. Additionally, this is an organization that knows and understands that the commitment is not only with its clients and collaborators, but also with the needs of its allies. For this reason, thanks to these strategic alliances, it has contributed to commercial dynamics, making the physical and digital network available as a means of “cash in” and “cash out” for its businesses.

MORE THAN A TRANSACTIONAL SERVICE, SU RED IS AN ESSENTIAL SOCIO-ECONOMIC SERVICE

We know that digital transformation is reflected in the modernization of the platforms and technological architecture that support financial systems. In this sense, Su Red continues to adopt and apply the buzzword: reinvention and, each time, it shows more, in the design and implementation of a portable, elastic, modular, agile and ergonomic project, which allows its exponential growth and the adaptation of its products on both web platforms and mobile devices. Likewise, the formation of an interdisciplinary team that promotes financial solutions for the improvement of the quality of life of people, the generation of employment and additionally, the technological and corporate tools that allow carrying out this guarantee with Colombians, Through biometric implementation in more than 12,000 points, with a coverage of 70% of the national geography, represented in 13 departments, they have consolidated the company as one of the main engines of economic and social development in the country.

Su Red is a company that bets on money orders because they are an inclusive service that contributes to equality and equity. Likewise, it makes life easier for many Colombians who are waiting for their money and for those who have gained access to subsidy programs or government incentives regardless of their geographic location.

More and more Colombians are interested in new options to grow their savings and take advantage of the crisis as an opportunity. Thanks to Su Red, dreams can be connected.

Su Red, committed to a service that benefits all Colombians