PAYU

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PAYU:

INNOVATION, SAFETY AND LEADERSHIP WITH COLOMBIAN ESSENCE

PayU is a leading provider of online payment services operating in more than 50 high-growth markets, dedicated to creating cutting-edge financial services, adapted to the needs of more than 300 thousand merchants and millions of consumers of 27 different nationalities. It is also a global investor in Fintech for a total of one billion dollars to date, focused on empowering people and whose goal is to create a world without financial borders, despite the fact that nine out of ten people report having access To at least one financial service, three-quarters think their government should do more to improve access.

Perceptions of prosperity in high-growth markets ensure that access to financial services is key to prosperity. This drives all their projects, from investing in tech entrepreneurs to offering credit to underserved people and helping merchants buy, sell and trade online. Being part of Prosus,

Francisco León, General Manager PayU Latam

one of the largest technology investors in the world, gives them the presence and experience to make a real impact.

According to Francisco León, PayU Latam's director of operations: “We anticipate more than 500 million mobile phone users by 2025, which means that 3 out of every 4 Latin Americans will have at least one mobile service line, which means that the gap is narrowing and that translates into a greater possibility of access to electronic commerce ”.

At a time marked by the pandemic, electronic commerce was key in the revitalization of the economy, it quickly became one of the best alternatives in the face of the crisis and with the changes in consumption habits, it remained a strong option, even in the face of the reopening of face-to-face commerce. But not only COVID-19 was responsible for driving the rapid growth of e-commerce, positive social changes of great impact such as mobile penetration, increasing levels of Internet access and digital inclusion in general, are helping so much. merchants and consumers to do business online, while new regulations are ensuring greater security for payments made by customers.

Colombia is the most important market in the region for PayU. Last year the company exceeded 90 million transactions in the country and sold close to 5.5 billion dollars, which meant a growth of more than 46% compared to 2019. By 2021, PayU expects to complete close to 140 million of transactions in sales that can be over US $ 8,000 million, with growth close to 50%.

The highlight for electronic commerce was the decree promoted by the National Government on days without VAT. During the three days, the company processed $ 243 million (average 81 million on each date), compared to the 16 million processed on average per day. This initiative was focused on the economic and multisectoral reactivation and electronic commerce was the great ally of this strategy. In this context of increase there is a key indicator of online payments and it has to do with the strengthening of talent that translates into the hiring of more than 400 collaborators and in the important investments in the technological infrastructure of the platform that allowed to overcome peaks up to 600 transactions per second.

Colombia is the market most important of the region for PayU. The last year the company exceeded 90 million transactions in the country and sold about 5,500 millions of dollars

"We operate globally The markets where PayU operates represent more than 2.3 billion people"

"Security experts Protect your business and give your customers versatility and security when making their purchases online. At PayU we are certified to process transactions online with the highest safety standards"

"Solutions according to your needs Regardless of the size of your business, with PayU you have all the options to sell online in 50+ high growth markets. Use the most appropriate collection tools for your business Sell with or without Web page!"

“Overall, Colombia is one of the countries with the most consistent performance when it comes to e-commerce spending. External data shows that the country is distinguished by its spending on fashion and accessories, where it exceeds the average year-on-year growth of the continent. This is hardly surprising, given that the national territory is constantly recognized as the fashion capital of Latin America. In reality, all sectors show a very promising growth rate ”. Affirmed Mónica Vergara, director of PayU Colombia.

Colombia currently leads the ranking of the region, above Brazil, Peru, Chile, Argentina and Mexico. In 2020, the company processed payments for more than 21 million people, approved more than 200 million transactions and exceeded USD $ 7,300 million in sales, in the 7 Latin American countries where it operates. More and more businesses, companies and enterprises continue to venture into this digital sales model, which has led to an increase in the offer for the consumer. The

Mónica Vergara, Country Manager Colombia and Panamá

growth in the number of transactions in recent times, predicts that for the next few years the growth path of e-commerce will be maintained and new businesses will be consolidated.

"We were born local At PayU, we have a 100% local approach. We work with the best local experts in payment processing, we have direct connections with acquiring banks and alternative payment methods ”.