TYBA

The digital platform that helps you break Grupo empresarialthe barriers of the financial world and traditional investment

TYBA

THE APP THAT IS MAKING COLOMBIA INVEST

From left to right, the three co-founders of tyba: Janice Freundt, Valdemaro Mendoza and Juan Pablo García

WHAT IS TYBA AND WHAT IS IT FOR?

In September 2019, innovation, technology and finance came together to create a solution that would help democratize investments in Colombia, ensuring that more people had access to the possibility of investing; easily and safely, with low amounts and without transactional costs. Thus was born tyba, a mobile application created to help people reach their goals through savings and investment. In turn, it is the digital channel of Credicorp Capital Fiduciaria and MiBanco, entities supervised by the Financial Superintendence of Colombia (“Superintendencia Financiera de Colombia”). Both companies are part of the Credicorp Group, one of the most relevant Financial Holdings in the region, with more than 130 years of experience in the sector.

“We believe that there is great potential to generate well-being in society by helping people manage their personal finances. For this reason, tyba allows you to create investment plans so that you can be clear on how and when you are going to achieve your goals ”, assures Valdemaro Mendoza, Co-founder and CEO of this fintech.

Images of the app, 1: Loading screen, 2: Goal creation with the 3 profitability scenarios, 3: Dashboard with balance

The app works as a digital investment advisor, incorporating the best investment advisory practices to suggest the most appropriate portfolio for each client profile. This way, Colombians can start investing in properly diversified portfolios starting at $100,000 Colombian pesos (COP), without permanence clauses and without hidden costs.

INVESTING IS FOR EVERYONE

Access is very simple, secure and can be done anywhere from a cell phone. The tyba app provides easy and digital access to invest in different financial products according to the needs of each client. This completely breaks traditional ways of investing and saving money in Colombia, democratizing a service that previously few people could access.

“Through tyba, anyone has the same access to investment products as high-net-worth individuals. Investing in entities supervised by the Financial Superintendence of Colombia and with the support of the Credicorp Group to ensure our clients that their money is always secure”, adds Mendoza.

This great fintech was created thanks to the analysis, development and expertise work of Krealo, the digital innovation arm of the Credicorp Group. It is the result of years of experience in the financial sector identifying the real needs of Latin Americans, which led to the implementation of this practical solution that allows us to democratize more financial services.

BRAND VALUES

For tyba, being “brutally transparent” is a fundamental part of its DNA and this translates into direct, timely and clear communication of the conditions of its products, its costs and processes’ status, while also constantly accompanying its clients with information on market behavior, economic indicators, historical

returns of its portfolios and funds, as well as possible profitability scenarios before people make their investment.

Another fundamental value of tyba is financial education, since they recognize that this is the way to train citizens that are more aware and responsible for their personal finances, managing to contribute to the development and internal growth of the country. For this reason, the educatyba project arises, which is based on the generation of educational content around topics related to finance and investments. Through a clear, simple and friendly language, developed in different formats that are easily accessible to their clients and external public.

There is no doubt that tyba is beginning to break all the paradigms associated to the world of investments, providing a great opportunity for anyone who wishes to invest, to do so through savings and achieve their goals, generating the possibility of obtaining a greater profitability

than that offered by traditional banking savings accounts.

One of tyba’s permanent goals is to create new investment possibilities for people; which is why, after launching the app with the Collective Investment Funds product (mutual funds) in 2019, in February 2020 they launched the Voluntary Pension Fund option, with one of the most competitive commission rates on the market and that, in addition, allows to have tax benefits.

tyba makes its appearance in this market with the intention of renewing a very traditional sector with an innovative and attractive proposal. A differential that is translated into the simplicity of the processes to access its different investment vehicles and the ease of being 100% digital. A solution designed so that Colombians, and very soon other Latin American countries, can invest in the achievement of their life goals in an agile and safe way.

Webinar February 2021

BENEFITS AND SPREADS THAT TYBA OFFERS WHEN INVESTING THROUGH ITS APP:

The app is a financial advisor at hand, which provides information and recommendations so that people can make their investment decisions in a simpler way.

The minimum investment is from $100,000 Colombian pesos (about USD 25), which gives access to more people to start investing.

Access is simple, fast and 100% digital, which means there is no paperwork or waiting lines; everything can be done from the comfort of home.

The app has no hidden costs; from the first moment, it shows its fees, which vary between 1.3% and 2.0% depending on the funds in which the client is invested.

There are no transactional fees.

It has different service channels; The Experience Center, which is available to any need or requirement of customers and serves from Monday to Saturday via email, phone or Whatsapp; as well as on their social networks that respond in less than 24 hours.

tyba is interested in people learning how to make better decisions regarding their finances through the development of new knowledge, therefore, clients receive financial education content periodically and for free.

Security is one of the most important attributes of tyba. All operations carried out through the app have the necessary protocols to prevent any type of fraud.

The support and experience of Credicorp is a factor that guarantees that all procedures are carried out in accordance with the requirements of the law, ensuring that the investments are in the best hands.

LEARNING TO WALK WHILE CRAWLING

By June 2020, tyba already had 100,000 users, a figure which was expected to reach in December of that year, but, thanks to the impact it had on the market and the need for Colombians to find a solution to invest, the goal was met ahead of schedule. Thus, to date, it has more than 260,000 users in Colombia.

Source: team tyba

Simular mi CDT Digital

¿De cuánto es la inversión para tu CDT?

Monto de apertura 7,500,000

Calcular rendimiento

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Plazo Rendimiento ¡

3 meses

Tasa: 2.30% E.A.

6 meses

Tasa: 2.60% E.A.

9 meses

Tasa: 3.05% E.A. $ 7,541,962

$ 7,593,519

$ 7,664,079

0% papel, 100% digital, 3.25% E.A. Tasa vigente hasta el 19/04/2021 sujeta a cambios.

Simula tu CDT Digital con hasta 3.25% E.A y conoce la rentabilidad de tu inversión desde el principio.

Este CDT Digital administrado por tyba, con rentabilidad y plazos fijos, es un producto de:

Image taken from www.tyba.com.co

In 2021 they were not going to slow down, it has also been a year full of new projects. In February they launched their 100% digital CDT by Mibanco. Term Deposit Certificates (CDT) have been a traditional savings option in Colombia, thanks to their benefits of fixed profitability, security and defined terms. According to data from “Banco de la República”, as of July 2020, in Colombia there were close to 183 billion Colombian pesos in this financial product, of which 26.7% corresponded to natural persons.

tyba allows you to open a CDT with MiBanco in just minutes, from $100,000 Colombian pesos (about USD 25) without any type of paperwork, with terms of 3, 6, 9 and 12 months. The minimum amount is a differential compared to other traditional banking entities that require higher amounts, starting from $500,000 Colombian pesos (COP) to open this kind of product. And, it has highly competitive rates compared to those offered in the market.

In addition to the above, between May and June the official opening of the platform will take place in Peru, a market that has about 9 million people banked. However, investment options have been limited for most, making this country an ideal setting for the app. Since there is a significant number of people who make use of at least one financial product and who can optimize their personal finances by having access to investment products.

Instagram post announcing the award. October 23, 2020.

On the other hand, they are also working on a new digital solution for Credicorp Capital, helping to digitalize and optimize certain services for some of their clients, who have a higher net worth than most of the app’s current clients. This new proposal, called tybaPRO, will possibly be available to investors at the end of May 2021. For now, this product is exclusively for Credicorp Capital clients. For all the above, it could be said that tyba is the app that “made Colombians invest”, as it is stated in its advertising campaign that won bronze at the Effie Awards last October 2020 in the Data Driven Media category, recognizing the disruptive tone of its communication compared to what is accustomed by other financial institutions, giving it a fresh and closer air to a subject that was perceived as serious and distant for the common people.

TAKING IMPULSE ON THE WAY

tyba is a Fintech that is here to stay, constantly changing day by day, always looking for new ways to help clients meet their goals, not only with investment products, but also with different proposals such as its referral program, which rewards people for helping others to start their path in the world of investments; or its loyalty program called “tyba Master League”, which rewards clients according to the division in which they find different benefits, such as credits in the app (tybs) or discounts with various ally companies, among others.

By the end of 2021, tyba expects to be operating in two other countries in addition to Colombia, which are Peru and Chile, expanding its product portfolio and functionalities within the application, so that entering the world of profitable savings becomes ever easier for Latin Americans.