the brand book
This is a simple guide of the elements that make Black Rhino Construction. 01 logo 02 color 03 typeface 04 texture 05 how it can all go wrong 06 photography
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The logo The logo is a valuable asset. We have to treat it right. This logo is to be used for all collateral, including printed publications, advertising, billboards, posters, flyers and web.
logo Color options The logo is only to be presented in black or white. If using a texture make sure it is legible.
C 0 M 0 Y 0 K 100
C 0 M 0 Y 0 K 0
C 12.19 M 70.83 Y 100 K 2.23
r 0 g 0 b 0
r 255 g 255 b 255
r 214 g 102 b 0
Black
White
BR Orange Note: The BR Orange should and can be used as an accent color. This will create emphasis when applied correctly.
using Color Our colors, and lack thereof, give us that bold, quality craft confident. Only reproduce the Black Rhino logo using black or white, never BR Orange.
The Typeface Print Bebas Neue should be used only as headlines, never for body copy. Bebas Neue only comes in all caps
Ab
ABCDEFGHIJKLMNOPQRSTUVWXYZ (!@#$%^&*) 0123456789
Web Helvetica should be used for copy only, never headlines.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (!@#$%^&*) 0123456789
Texture Only use geniune real life textures. You can capture these from a photograph or scan. Never digitally make a texture. You can use lighter textures when copy is invovled. Make sure the copy is legible.
How it all can go wrong Never stretch of smash the logo. Color overlays should never be used, as well. As much as you may want to add a drop shadow, don’t! When wanting to accent the logo, simply use a texture or approved photo in the background.
Photography Using photography can be a powerful thing for the brand, but be careful. Use archived Creative Commons photos of the Industrial Revolution. This adds to the hand-crafted quality that Black Rhino is all about.