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MAKE A FORT KE A FORT AKE A FORT MAKE AKE A A FORT FORT AKE A FORT MAKE A FORT American Design Ed: One step into the past – Two Steps into the future ~ Joe Carolino
Oregon State University 2012
The fort collective for the future of de History repeats its learn from it and p idea would be sim to encorporate in Apprenticeship. G Passion. Purpose.
e is a concept design learning. tself so why not progress? The mple and easy n todays world. Guild. Craft.
Introduction 2
The Bauhaus 3
Pitstop 6
Introduction 2 Bibliograpy 8 Introduction 2 The Bauhaus 3 The Bauhaus 3 Introduction 2 Pitstop 6 Pitstop 6 The Bauhaus 3 Bibliograpy 8 Bibliograpy 8 Pitstop 6 Introduction 2
Bibliograpy 8 Introduction 2 Introduction 2 The Bauhaus 3
The Bauhaus 3 Bauhaus 3 The Pitstop 6
Pitstop 6 Pitstop 6 Bibliograpy 8
Bibliograpy 8 Bibliograpy 8
Contents Contents
Contents Contents Contents
Taking a look at cur design education a it through re I want to utelize h other alternative educ to develop anot
urrent American and rethinking research. historical and ucational methods other option.
American Design Ed: One step into the past – Two Steps into the future ~ Joe Carolino
Introduction
When you think about your design education and yourself as a creative, what is it that really lands you a killer opportunity or career? Your portfolio, experience, and interview/ communication/people skills are some of the crucial ones. So why not work on perfecting our craft earlier and in a more effective way? Why not have a guild for the next generation of creative craftsmen? Why not dedicate time and effort like traditional guild members did hundreds of years ago? This is needed now more than ever given the over saturation of creatives with degrees. With this idea I want to bridge the gap between being educated and being a design professional. Post high school design education in America, in its current state, should change and evolve because it is producing students. A guild like style paired with a high-end apprentice model will offer hands on experience earlier in a students learning process. This will ultimately benefit the young designer because they will learn more about how design itself works in the professional field. As form follows function the student will start to develop their own design ethics and morals earlier on. This will equip design students with the tools and sharpened minds to take on the design world with more purpose and high quality craft. What is design, graphic design, commerical art or what ever you wanna call it, what is it? The Oxford American Dictionary defines graphic design as the art or skill of combining text and pictures in advertisements, magazines, or books. Art and Design has been around since the begining of time and is always changing and evolving since the begining of time but that is another paper in itself. The term “graphic design” as a profession was first coined by William Addison Dwiggins in 1922. William Addison Dwiggins was U.S. type designer, calligrapher, book designer and illustrator. Ever since the term was coined the amounts and demands of a designer have been constantly growing and changing. With that said an organized form of education is needed. Design school/education is a fairly complex subject in itself and my research has shown there are many different methods and variations all over the globe. Even looking back in history and today’s educational systems they have their similarities and differences. Most of the top design schools globally have some form of foundations and we can thank the Bauhaus for that. Most foundation courses include multidiciplinary methods, and you get a choice of what you want to take which I love. Diciplines like printmaking, photography, drawing, painting, mixed media and basically any type of art you can think of. You can take a little bit of them all or go crazy with one. The Bauhaus was a school in Germany that combined crafts, design and fine arts, and was famous for the approach to design that it publicized and taught. The Bauhaus operated from 1919 to 1933 and has changed art and design education ever since.
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The Bauhaus
EXP 04–CAMPA American Design Ed: One step into the past – Two Steps into the future ~ Joe Carolino
The Bauhaus was the first model of the modern art school. The I am in not necessarily negating the Universities and Bauhaus curriculum combined theoretic education and practical understand that it is some of our employers that r training in the educational workshops. Currently most undergratuade degree or something similar. I just feel things co degrees in art and design still are using the foundations core in the efficient. When you think about it and break it do begining of any young students curriculum to give them a well rounded really lands you a killer opportunity or job as a creativ understand of art and design. After foundations a student would then as a artist or designer, your purposefulness, portfoli choose a focus or major. That could be fine art, design, architecture, interview/people/communication skills are some of industrial design, fashion, etc.. you name it. Along with this at least why not work on perfecting our craft earlier and a m at Universities students are required to fulfil baccore courses. This Why not have a guild for the next generation of creativ includes sciences, math, english, communications, writing, social not dedicate time and efforts to deliver much of wha processes, cultural studies and health are just some of them. Also they traditional guild members hundreds of years ago, all o vary from University to Universty on what and how many are required now more than ever with an over saturation of c in each subject but you are required to take multiple. degrees? With this idea I want to bridge the gap betwe and starting your design career with more confidence For a student it is hard to be switching gears from baccore to Bridge the gap between design foundations and major courses, I know from experience. What if a student was able to study one or two subjects at a time rather than What I want to do is look into the past and rein four to six at a time? How much more engaged would one be? I beleive educational methods and theories to better designe that the quality of work from a student would be at a much higher Take one step into the past and make two steps into caliber. I would challenge art and design students and instructors to that we are in a time where this educational met imagine themselves practicing today with a Bauhaus style of education. evaluated and encorporated. Ok so lets dive in and Personally I feel that there might be less art and design students but Bauhaus’s curriculum and philosophy. The first yea that is not necessarily a bad thing. take preliminary courses including analytical and con basic design workshops and sciences. After the first ye I feel that todays undergraduate design education can be improved year track that follows, including nature study, co greatly for designers and artists. One concern is that there are too of art, science, spacial, color, composition training many students that don’t have the proper practical experience needed representation training, training in materials and tool to land that dream job post grad. I understand we all have to start from fashion, stage, display and exhibition, light, pho the bottom and work our way up, but why not perfect our professional publicity, glass, stone, clay, plastics, color, paintin craft a bit earlier. Why not during the undergraduate phase? I feel wood and metal. A student then would have two mor that our sense of craftsmanship and sense of apprenticeship is lost or studying architecture, building, engineering, town p is started too late in our design careers. I mean we graduate college services. This makes for a total 6 years. Thats pretty in debt, not for the lucky ones, and have to land a job that pays “X” with todays technology and advances I think adj amount to get by and start paying off our loans. We spend half of our money, or the governments (FAFSA), and half of our time on required courses that are not the most relevant. Don’t get me wrong What I would propose is to focus on one area at a tim I think its great that we are required to take classes that we might not as a semester or trimester. I would have it be shorter, think are relevant at the time but what is it that makes great creatives? can really focus on one thing at a time. I feel a student w What skills are really needed? Being a good writer, storyteller, more engaged, invested, and capable of producing s communication skills, client interaction/people skills, use of various meaningful work. Also something a student could be p mediums/multidisciplinary crafts, experience and execution are some ways for a more effective learning environment and als that I think about that yield some important practical experience and student to tackle the next phase of in practice or appre qualities. idea and method a student would aslo be able to cove subject matters without having to spend 6 years in sc idea as well like I had stated before there is an attac where prospective students
LEARNED–FACTS
AIGN
s and art institutes and hat require a bachelors ngs could be a bit more it down what is it that eative? Your intentions rtfolio, experience, and me of the main ones. So d a more effective way? eative craftsmen? Why what was provided to all of which is needed n of creatives that have etween being educated dence and unique craft. esign, art and industry.
d reinforce some of the signers and educatiors. into the future. I belive method should be reand take a look at the t year a student would d constructive drawing, rst year there is a three dy, comparative history ning, construction and tools, textile, weaving, photography and film ainting and decorating, more years in practice wn planning and social pretty long, I know, but k adjustments could be made.
a time but not as long rter, this way a student dent would be so much cing stronger and more be proud of. These are nd also will prepare the apprenticing. With this cover many important in schooling. With my attached design studio ents would apprentice.
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The Bauhaus was the first model of the modern art school. The Bauhaus curriculum combined theoretic I am in not necessarily negating the Universities and art institutes and education and understand that it is some of our employers that require a bachelors practical training degree or something similar. I just feel things could be a bit more in the educational efficient. When you think about it and break it down what is it that really lands you a killer opportunity or job as a creative? Your intentions workshops. Currently most undergratuade as a artist or designer, your purposefulness, portfolio, experience, and degrees in art interview/people/communication skills are some of the main ones. So and design still why not work on perfecting our craft earlier and a more effective way? are using the Why not have a guild for the next generation of creative craftsmen? Why foundations core not dedicate time and efforts to deliver much of what was provided to in the begining of traditional guild members hundreds of years ago, all of which is needed any young students now more than ever with an over saturation of creatives that have curriculum to give degrees? With this idea I want to bridge the gap between being educated them a well rounded and starting your design career with more confidence and unique craft. understand of art Bridge the gap between design, art and industry. and design. After foundations a What I want to do is look into the past and reinforce some of the student would then educational methods and theories to better designers and educatiors. choose a focus or Take one step into the past and make two steps into the future. I belive major. That could that we are in a time where this educational method should be rebe fine art, design, evaluated and encorporated. Ok so lets dive in and take a look at the architecture, Bauhaus’s curriculum and philosophy. The first year a student would industrial design, take preliminary courses including analytical and constructive drawing, fashion, etc.. you basic design workshops and sciences. After the first year there is a three name it. Along year track that follows, including nature study, comparative history with this at least of art, science, spacial, color, composition training, construction and at Universities representation training, training in materials and tools, textile, weaving, students are fashion, stage, display and exhibition, light, photography and film required to publicity, glass, stone, clay, plastics, color, painting and decorating, fulfil baccore wood and metal. A student then would have two more years in practice courses. This studying architecture, building, engineering, town planning and social includes sciences, services. This makes for a total 6 years. Thats pretty long, I know, but math, english, with todays technology and advances I think adjustments could be communications, made. writing, social processes, cultural What I would propose is to focus on one area at a time but not as long studies and health as a semester or trimester. I would have it be shorter, this way a student are just some of can really focus on one thing at a time. I feel a student would be so much them. Also they vary more engaged, invested, and capable of producing stronger and more from University to meaningful work. Also something a student could be proud of. These are Universty on what ways for a more effective learning environment and also will prepare the and how many are student to tackle the next phase of in practice or apprenticing. With this required in each idea and method a student would aslo be able to cover many important subject but you are subject matters without having to spend 6 years in schooling. With my required to take idea as well like I had stated before there is an attached design studio multiple. where prospective students would apprentice. 8
For a student it is hard to be switching
The fort collective for the future of de History repeats its learn from it and p idea would be sim to encorporate in Apprenticeship. G Passion. Purpose.
e is a concept design learning. tself so why not progress? The mple and easy n todays world. Guild. Craft.
EXP 04–CAMPA The working name of my school of design and studio is, The Fort Collective & Academy, or seperately The Fort Collective & The Fort Academy. How would this work? Well let me tell you. First year would start the foundations phase with a variety of classes like drawing, painting, photography, 2D design, 3D design, illustration, art and design history. The second and third year would include more history and subjects like expressive and structural typography, processes, brand identities, package design, interactive, web, environments and collaborative. Then the fourth year would be a year of application dedicated to a thesis, full time apprenticeship and professional development. There would also be a summer apprenticeship option that could be started within the first year, which is highly recommended. I would love to have a very robust list of other apprenticeship opportunities for students all over the world so they have another option other than the in house studio. The course list is just hypothetical and general for the time being, I just wanted to provide you with information of what I am thinking with my vision. I think something like this really needs to happen in the American undergrate education because it will be benneficial to the entire spectrum of design, hands down. Starting with the instructors to the student and then to the world. The students that will come out of The Fort Academy will have much more confidence, higher craft quality, practical experience, and purpose to their work. The working name of my school of design and studio is, The Fort Collective & Academy, or seperately The Fort Collective & The Fort Academy. How would this work? Well let me tell you. First year would start the foundations phase with a variety of classes like drawing, painting, photography, 2D design, 3D design, illustration, art and design history. The second and third year would include more history and subjects like expressive and structural typography, processes, brand identities, package design, interactive, web, environments and collaborative. Then the fourth year would be a year of application dedicated to a thesis, full time apprenticeship and professional development. There would also be a summer apprenticeship option that could be started within the first year, which is highly recommended. I would love to have a very robust list of other apprenticeship opportunities for students all over the world so they have another option other than the in house studio. The course list is just hypothetical and general for the time being, I just wanted to provide you with information of what I am thinking with my vision. I think something like this really needs to happen in the American undergrate education because it will be benneficial to the entire spectrum of design, hands down. Starting with the instructors to the student and then to the world. The students that will come out of The Fort Academy will have much more confidence, higher craft quality, practical experience, and purpose to their work.
EXP 04–CAMPA AIGN Pitstop. So as I continue my research and writing I have found out my paper up until this point has been going in a route that has strayed away from my original idea. What I want to do is have a design educational system that focuses on craft and being good at what you do. A more focused program rather than cookie cutter commercialized one. I took a step back and looked at what I have made and decided to put it at a hault and came up with another solution. Thats the great thing about a thesis and especially with the subject of education. I feel that this idea will always stick with me and will be in my mind forever. Always in a constant beta, such a great concept is’nt it?
Bibliography
Let’s take a look at what old guilds/artistan and apprenticeships used to be. According to wikipedia artisans were the dominant producers of consumer products prior to the Industrial Revolution. According to classical economics theory, the division of labour occurs with internal market development. In pre-industrial cities, craftsmen tended to form associations based on their trades, confraternities of textile workers, masons, carpenters, carvers, glass workers, each of whom controlled secrets of traditionally imparted technology, the “arts” or “mysteries” of their crafts. Usually the founders were free independent master craftsmen. With that said in theory the universities are doing the same thing, but I feel the focus on the students and craft is lost. Gadi Amit says “I’m eager to hire the next great class of designers, but to my dismay--and the dismay of many young hopefuls who’ve often spent many years and thousands of dollars preparing to enter the industry--I’m finding that the impressive academic credentials of most students don’t add up to the basic skills I require in a junior designer. The schools’ results are often a muddled mess, the end result of programs pulling in every direction, with no sense of focused common ground, no basic core curriculum in design.”
Gadi Amit is the president of NewDealDesign LLC, a strategic design studio in San Francisco. Founded in 2000, NDD has worked with such clients as Better Place, Sling Media, Palm, Dell, Microsoft, and Fujitsu, among others, and has won more than 70 creating design that Fort is both socially responsible Le nom dedesign travail awards. de mon Amit écoleisdepassionate design et about de studio est, Le Collectif & Academy, and Le generates real world I personally think Gadi Amit is on to something here. ou séparément Collectif Fort & L’success. Académie Fort. Comment cela fonctionnerait? Eh bien, laissez-moi vous dire. Première année commencerait la phase des fondations avec une variété de classes telles que dessin, peinture, photographie, design 2D, la conception 3D, illustration, l’art et l’histoire du design. Le deuxième et troisième année comprendrait plus d’histoire et des sujets tels que la typographie expressive et structurelle, les processus, les identités de marque, conception de l’emballage, interactive, web, des environnements et de collaboration. Puis la quatrième année serait une année d’application dédié à une thèse, l’apprentissage à temps plein et le perfectionnement professionnel. Il serait également une option d’apprentissage d’été qui pourrait être lancé dès la première année, qui est fortement recommandée. J’aimerais avoir une liste très robuste de possibilités d’apprentissage pour les étudiants d’autres partout dans le monde afin qu’ils aient une autre option autre que le dans la maison de studio. La liste des cours est simplement hypothétique et général pour le moment, je voulais juste vous fournir des informations sur ce que je pense à ma vision. Je pense que quelque chose comme cela doit réellement se passer dans l’éducation undergrate américaine, car il sera benneficial à l’ensemble du spectre de la conception, mains vers le bas. En commençant par les instructeurs à l’étudiant, puis dans le monde. Les étudiants qui sortent de l’Académie Fort aura beaucoup
LEARNED–FACT
To better focus and improve the quality and craft in a young designer I now would propose that the coursed do follow more of a bauhaus but with some adjustments. I
think it would be great for a student to focus a couple classes at a time, no more Toonbetter than two. The term or completion of the courses would be slightly shorter but the hours spent would be the same, most likely more than a traditional focus andthree month term at a common university. I am thinking seven weeks per term. Imaging focusing on one or two things at a time per term? How much more engaged would thethe instructors and students improve be? Encorportating this would not only allow something like the bauhause to be completed in less than the six-eight years, but it would utelize the focused, quality and fast paced mindset needed from todays designers. A win win situation. craft in a young designer I now would
The idea is simple and easy to encorporate in todays university system. In reality all universities and design education institutes are different and will make adjustments to my proposal but the essence and theory would be a foundational asset that can be picked up. I am going to further my theory through out next term and the summer as I am hoping to land a minor design teaching gig called JumpstART at Oregon State
EXP 05–BIZ P
OUTLINE
Executive Summary Objective Goals Income Sources Monthly Fees from Cre The idea is simple and easy to encorporate in todays university system. In reality all universities and design education institutes are different and will make adjustments Workshops to my proposal but the essence and theory would be a foundational asset that can be picked up. I am going to further my theory through out next term and the summer as Classes I am hoping to land a minor design teaching gig called JumpstART at Oregon State University. JumpstART is a three week program for high school students. I am going to design a curriculum supporting my theory and document everything from how I present Studio Services the objectives to the students to the students reactions, thoughts, ideas, process and final products. I know the results will be wonderful based on the historical instructional Overhead Cost methods I have been researching. Building Lease Thank you. Utilities Supplies Afin de mieux cibler et d’améliorer la qualité et de l’artisanat dans un jeune designer je propose que l’. Coursé faire suivre de plus d’un bauhaus, mais avec quelques ajustements Je Equipment pense que ce serait formidable pour un étudiant de se concentrer sur quelques classes à la fois, pas plus de deux. Le terme ou l’achèvement des cours serait légèrement plus courte, mais les heures passées en serait de même, très probablement plus d’un mandatInsurance de trois mois traditionnelle dans une université commune. Je pense sept semaines par trimestre. Imagerie en se concentrant sur un ou deux choses à la fois par trimestre? Comment Competitor Research beaucoup plus engagés seraient les instructeurs et les étudiants l’être? Encorportating To better focus and improve the quality and craft in a young designer I now would propose that the coursed do follow more of a bauhaus but with some adjustments. I think it would be great for a student to focus on a couple classes at a time, no more than two. The term or completion of the courses would be slightly shorter but the hours spent would be the same, most likely more than a traditional three month term at a common university. I am thinking seven weeks per term. Imaging focusing on one or two things at a time per term? How much more engaged would the instructors and students be? Encorportating this would not only allow something like the bauhause to be completed in less than the six-eight years, but it would utelize the focused, fast paced mindset needed from todays designers. A win win situation.
cela permettrait non seulement de permettre à quelque chose comme l’bauhause être achevé en moins que les années six à huit, mais il serait utelize l’ciblée, état d’esprit nécessaire au rythme rapide de designers d’aujourd’hui. Une situation gagnant-gagnant. L’idée est simple et facile à encorporate dans le système de l’université d’aujourd’hui. En réalité, toutes les universités et les instituts de l’éducation de conception sont différents et faire des ajustements à ma proposition, mais l’essence et de la théorie serait un atout fondamental qui peut être ramassé. Je vais poursuivre ma théorie tout au long de la prochaine session mais l’été que je suis l’espoir de décrocher un concert de conception mineure enseignement appelé JumpSTART à l’Oregon State University. Jumpstart est un programme de trois semaines pour les lycéens. Je vais concevoir un programme d’études l’appui de ma théorie, et tout document à partir de la façon dont je présente les objectifs pour les étudiants à des réactions des étudiants, des pensées, des idées, des processus et des produits finis. Je sais que les résultats seront merveilleuse sur la base des méthodes pédagogiques historiques que j’ai fait des recherches. Merci.
LEARN(ING)–THAT $#
PLAN
http://en.wikipedia.org/wiki/Apprenticeship
Earls, Elliot. “The Sentient and the Bag of Meat.” Design Observer. N.p., 29 Apr. 2010. Web. 27 June 2010. <http://designobserver.com/>.
Hall, Peter, et al. “NEW CONTEXTS/NEW PRACTICES: SIX PERSPECTIVES ON DESIGN EDUCATION.” AIGA. AIGA, 1 Dec. 2010. Web. 24 Jan. 2012. <http://www. aiga.org/new-practices-six-perspectives-on-design-education/>. https://www.graphicartistsguild.org/theguild/our-mission/
http://en.wikipedia.org/wiki/Apprenticeship
Amit, Gadi. “American Design Schools Are a Mess, and Produce Weak Graduates.” American Design Schools Are a Mess, and Produce Weak Graduates. Fast Company Design, 10 Dec. 2010. Web. 17 Jan. 2012. <http://www.fastcodesign.com/1662634/american-design-schoolsare-a-mess-and-produce-weak-graduates>.
http://en.wikipedia.org/wiki/Guild
Earls, Elliot. “The Sentient and the Bag of Meat.” Design Observer. N.p., 29 Apr. 2010. Web. 27 June 2010. <http:// designobserver.com/>.
http://en.wikipedia.org/wiki/Guild
Hall, Peter, et al. “NEW CONTEXTS/NEW PRACTICES: SIX PERSPECTIVES ON DESIGN EDUCATION.” AIGA. AIGA, 1 Dec. 2010. Web. 24 Jan. 2012. <http://www.aiga.org/new-practices-six-perspectives-on-design-education/>. https://www.graphicartistsguild.org/theguild/our-mission/
Creatives
Labarre, Suzanne. “School Without Walls Fosters A Free-Wheeling Theory Of Learning” http://www.fastcodesign.com/1665867/schoolwithout-walls-fosters-a-free-wheeling-theory-of-learning http://en.wikipedia.org/wiki/Guild
#!* CRAY!
Labarre, Suzanne. “School Without Walls Fosters A Free-Wheeling Theory Of Learning” http://www.fastcodesign.com/1665867/schoolwithout-walls-fosters-a-free-wheeling-theory-of-learning
https://www.graphicartistsguild.org/theguild/our-mission/
Hall, Peter, et al. “NEW CONTEXTS/NEW PRACTICES: SIX PERSPECTIVES ON DESIGN EDUCATION.” AIGA. AIGA, 1 Dec. 2010. Web. 24 Jan. 2012. <http://www.aiga.org/new-practices-six-perspectives-on-design-education/>.
Earls, Elliot. “The Sentient and the Bag of Meat.” Design Observer. N.p., 29 Apr. 2010. Web. 27 June 2010. <http:// designobserver.com/>.
http://en.wikipedia.org/wiki/Apprenticeship
Labarre, Suzanne. “School Without Walls Fosters A Free-Wheeling Theory Of Learning” http://www.fastcodesign.com/1665867/school-without-walls-fosters-a-free-wheelingtheory-of-learning
Amit, Gadi. “American Design Schools Are a Mess, and Produce Weak Graduates.” American Design Schools Are a Mess, and Produce Weak Graduates. Fast Company Design, 10 Dec. 2010. Web. 17 Jan. 2012. <http://www.fastcodesign.com/1662634/american-design-schoolsare-a-mess-and-produce-weak-graduates>.
Amit, Gadi. “American Design Schools Are a Mess, and Produce Weak Graduates.” American Design Schools Are a Mess, and Produce Weak Graduates. Fast Company Design, 10 Dec. 2010. Web. 17 Jan. 2012. <http://www.fastcodesign.com/1662634/ american-design-schools-are-a-mess-and-produce-weak-graduates>.
MAKE A FORT MAKE A FORT MAKE MAKE A A FORT FORT MAKE A FORT AKE A FORT MAKE A FORT
MAKE A FORT KE A FORT AKE A FORT MAKE AKE A A FORT FORT AKE A FORT MAKE A FORT American Design Ed: One step into the past – Two Steps into the future ~ Joe Carolino
Oregon State University 2012