Quality and Exclusivity for the 25th anniversary of the Monaco Yacht Show 2015
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his year, the extension of the Monaco Yacht Show, displaying a record exhibition of 115 superyachts afloat and 510 companies, met the strong demand of the industry and presented its best “yachting” offer to the visitors of the show. On the docks, the exhibitors all underlined the evolution of the attendance levels : a slight decrease in visits (32 921 participants against 33 730 in 2013) but with no doubt of a far better quality as to contacts made, with many more owners and potential clients visiting. The MYS has been for several years an important part of the selling process of a yacht, but indeed the success of a participation in Monaco is materialised by the signature of contracts, if not on site, within the following weeks.
Glow Magazine International
In fact, the real challenge for the MYS organisers was to affirm and confirm the ultra high-end quality of the professional and private visitors. “We have re-orientated the positioning of the show so as to attract a new end clientele and initiate it to the ‘superyachting’ culture”. The MYS must be a major ambassador and bring about the whole industry for promotion among potential clients.” says Gaëlle Tallarida, Managing Director of the MYS, before adding: “Last June, we carried out in Shangai a promotional campaign for superyachting, among the Chinese elite that we invited to the show. We have also developed collaborations with luxury conciergeries or private clubs in order to organise VIP clients visits to the show, and meetings with our exhibitors.” www.monacoyachtshow.com
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The trend towards a better quality of the visitors was also confirmed by the presence of prestigious partners: Ulysse Nardin, the Swiss watchmaker, exhibited his limited edition of “MonacoYS 2014” fine watches for the 7th successive year as an official sponsor. Baccarat, the French glassworker,
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