The 2014 MYS review

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Quality and Exclusivity for the 25th anniversary of the Monaco Yacht Show 2015

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his year, the extension of the Monaco Yacht Show, displaying a record exhibition of 115 superyachts afloat and 510 companies, met the strong demand of the industry and presented its best “yachting” offer to the visitors of the show. On the docks, the exhibitors all underlined the evolution of the attendance levels : a slight decrease in visits (32 921 participants against 33 730 in 2013) but with no doubt of a far better quality as to contacts made, with many more owners and potential clients visiting. The MYS has been for several years an important part of the selling process of a yacht, but indeed the success of a participation in Monaco is materialised by the signature of contracts, if not on site, within the following weeks.

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In fact, the real challenge for the MYS organisers was to affirm and confirm the ultra high-end quality of the professional and private visitors. “We have re-orientated the positioning of the show so as to attract a new end clientele and initiate it to the ‘superyachting’ culture”. The MYS must be a major ambassador and bring about the whole industry for promotion among potential clients.” says Gaëlle Tallarida, Managing Director of the MYS, before adding: “Last June, we carried out in Shangai a promotional campaign for superyachting, among the Chinese elite that we invited to the show. We have also developed collaborations with luxury conciergeries or private clubs in order to organise VIP clients visits to the show, and meetings with our exhibitors.” www.monacoyachtshow.com

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The trend towards a better quality of the visitors was also confirmed by the presence of prestigious partners: Ulysse Nardin, the Swiss watchmaker, exhibited his limited edition of “MonacoYS 2014” fine watches for the 7th successive year as an official sponsor. Baccarat, the French glassworker,

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celebrated its 250 years and fitted out the show VIP area and the Upper Deck Lounge, once more with the interior designers Sabrina MonteCarlo and Paola Lenti, or with the Opera Gallery art gallery. Porsche, the automobile constructor present for the first time as a partner, came to reveal the fabulous 918 Spyder whereas Avakian, the jeweller, showcased some of its most elegant jewels collections. The superyachting celebration Among the 115 superyachts present this year, nearly half of them were less than two years built, and specifically 38 had been delivered in 2014. An anew exceptional fleet, awaited by the buyers, was exhibited by the brokerage companies and included 76 superyachts available for sale or charter. Some of the units have been dedicated to the first ever MYS Award Ceremony organised on the 23rd of September last in the new Monaco Yacht Club. Grace E (73m, 2014), from Perini Navi-Picchiotti shipyard, won the award for the best interior design and Solandge (85,5m, 2013, Lürssen) the one for the best exterior design. The award for the best 2014 launch exhibited at the MYS was granted to the 91,5m spectacular megayacht, Equanimity by Oceanco. The reception also rewarded the vessel Yersin with the Monaco 2014 trophy and the superyacht Entourage by Admiral with the Green Plus Yacht award given by the environmental classification company RINA. An honorary award ceremony that rewarded the exceptional work carried out by each winner, in front of an audience of decision-makers and personalities from the yachting world. The MYS 2014 also welcomed the captains and crews of the superyachts in the brand new MYS C&C Lounge that was exclusively dedicated to them during the four days of the show. Obviously, MYS high standards services were offered all day long. The show had to be the celebration of the ‘superyachting’ way of life, whether it be a shipowner or a crew member. This 24th edition has thus been characterised by the quality of the visitors and the legitimate ambitions of each exhibitor to present its best offer on the docks and afloat in the Port Hercule.

Glow Magazine International

This edition also underlines a new historical cycle for the MYS, as for its 25th anniversary in 2015 the show will present a new configuration of the exhibition area, with in particular the capacity to welcome megayachts up to 120m long along the quay Rainier III and mainly the repositioning of the Darse Nord tent on the Quai Antoine 1er. Nevertheless, do not worry, the organisers work closely with the Monegasque government aiming to place each stand as logically as possible and keep the commercial synergy developed among the exhibitors over the years.

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Monaco Yacht Show 2014 39


Organic Jewellery Collection Monaco Yacht Show 2014

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oday, the Marilyn Monroe phrase "Diamonds are a girl's best friends!" has become a catch phrase and is taken as an axiom. And we certainly agree with it too. But in the contemporary world, there is a wide variety of beautiful things and bright jewels. How not to get lost? What are the landmarks? How to find something of your own, emphasizing your beauty and content?

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Intelligent girls wear intelligent decorations! Beautiful girls wear beautiful decorations! And beautiful and intelligent girls wear living, refined and exquisite jewels by "Karpov&Karpova Jewellery", carrying no deliberate pathos, but having a unity of form and content. Sophisticated decorations consist of nuances that are difficult to see from the outside, but they draw the eye like magnets, creating exceptionally attractive aura of its owner. These jewels are carrying a force, accumulated in depths of the earth for millions of years, forming the incomparable stone for healing and aesthetic qualities, a living substance, a living organism - amber. And masterful work of unrivaled craftsmen (jewellers, artists, engravers), the followers of the great Carl Fabergé, makes these precious decorations masterpieces, which will remain in history and delight descendants. New direction "Organic Jewellery", created by the jewellery house "Karpov & Karpova Jewellery",is the diffusion of the time pulse, the demand of our time for a new modern aesthetics in the world of jewellery. There is nothing artificial in it: plastic, rubber or polymers, but only organic materials stored in the bowels of the earth for humanity, and the skills of the artisans, carefully preserved, developed and cultivated by "Karpov & Karpova Jewellery",

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forming a powerful vector for development in the context of modern reality. This is a new sunny direction which "Karpov & Karpova Jewellery" translates into the world. And the world responds with understanding, admiration and gratitude. On September 25, 2014, in frames of the Monaco Yacht Show, in collaboration with "My Yacht Monaco Group", "Karpov & Karpova Jewellery" presented a new collection" Metamorphosis" of its eco-oriented direction "Organic Jewellery" on board "Aquila". Guests of the event were first presented unique works: an imponderable butterfly, a fantastic dragonfly, a space dandelion... Unlikeness and "otherness" of these jewels for anything else seen before, a non-standard combination of materials, caused excitement among the most sophisticated connoisseurs of jewellery. Center of the universe for "Karpov & Karpova Jewellery'' is the Human for whom chamber, warm and exclusive art is. All the works by the company are created entirely by hand. Therefore, hand filigree engraving on gold in combination with a stone, serving as a lens, creates an amazing effect of three-dimensional view. Optical 3D effect of the jewellery house "Karpov & Karpova Jewellery", this "architecture in miniature", has become a new trend of the company. In fact, many jewels can serve both as an exquisite decoration and a powerful talisman to its owner, and as interior item, a miniature sculpture with lots of nuances that one can observe endlessly. During the presentation, aboard yacht was held a photoshoot with participation of a well-known model Isa and photographer Loïc Thébaud.

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ujourd'hui, la phrase de Marilyn Monroe: «Les diamants sont les meilleurs amis d’une fille!» est devenue un slogan et est prise comme un axiome. Et certainement nous sommes d'accord avec elle. Mais dans le monde contemporain, il y a une grande variété de belles choses et de bijoux lumineux. Comment ne pas se perdre en eux? Où sont les points de référence? Comment trouver quelque chose de sa propre personne qui en accentue la beauté au sens général? Les filles intelligentes portent les décorations intelligentes! Les belles filles portent les belles décorations ! Et les filles intelligentes et belles portent les décorations exquises et raffinées de la maison de bijoux "Karpov & Karpova Jewellery", dans lesquels il n'y a pas de pathos délibéré, mais il ya une unité de la forme et du contenu.

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Le raffinement des décorations est créé par les nuances qui sont difficiles à voir de l'extérieur, mais elles attirent l'œil comme des aimants, créant un air exceptionnellement attrayant autour de son propriétaire. Ces bijoux sont une force qui est accumulée grâce à des millions d'années passées dans les entrailles de la terre, à former le ambre, la pierre incomparable pour son pouvoir thérapeutique et ses qualités esthétiques, une substance vivante, un organisme vivant. Et le travail magistral de maîtres inégalés en leur métier ( joaillers, artistes, graveurs ), les adeptes du grand Carl Fabergé, rend ces décorations des chefs-d'œuvre, précieux qui resteront dans l'histoire à ravir les descendants. La nouvelle direction "Organic Jewellery", créé par la maison de bijoux "Karpov & Karpova Jewellery" est la diffusion d'impulsion du temps, la demande de notre temps à une nouvelle esthétique moderne dans le monde de la joaillerie. Il n'y a rien d'artificiel: pas de plastique, de caoutchouc ou de polymères, mais seulement les matières organiques conservées dans les entrailles de la terre pour l'humanité, et les compétences des artisans qui sont préservés soigneusement et développés par « Karpov&Karpova Jewellery”, formant un puissant vecteur de leur développement dans le contexte de moderne réalité.

C’est une nouvelle direction ensoleillée, que "Karpov & Karpova Jewellery” traduit dans le monde et que le 25 septembre 2014, dans le cadre du Monaco Yacht Show, avec "MY Yacht Monaco Group", a présenté sur le yacht «Aquila » à travers la nouvelle collection «Métamorphoses» qui fait partie de son éco-direction "Organic Jewellery" et qui voit au centre de son univers l’homme et l’art. Tous les travaux de la maison sont créés entièrement à la main. Par conséquent, la filigrane gravée à la main sur l'or en combinaison avec une pierre portant la fonction de lentille, crée un effet de volume tridimensionnel incroyable. L’effet optique 3D de la maison de joaillerie "Karpov & Karpova Jewellery», «l'architecture en miniature», est devenu une nouvelle tendance dans la société. En fait, ces bijoux ont une décoration exquise et constituent un puissant talisman pour son propriétaire, un élément de déco, une sculpture en miniature, avec beaucoup de nuances à contempler à l'infini. Durant la présentation sur le Mega Yacht Aquila, qui a vu aussi la participation de la mannequin Isa et du photographe Loïc Thébaud, les invités à l'événement ont pu admirer ces œuvres uniques: un papillon impondérable, une libellule fantastique, un pissenlit ... Dissemblance et «altérité» de ces bijoux qu’on n’a jamais pu admirer, une combinaison non-standard des matériaux, et l'unicité absolue de chaque pièce a provoqué l'enthousiasme parmi les plus sophistiqués connaisseurs de bijoux.

karpov-karpova.com

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