-
Olympic Games -
Exclusive collection and sustainable materials for Tokyo 2020 Joma and the Spanish Olympic Committee present the exclusive collection of equipment for the Spanish delegation in Tokyo 2020. The podium garments made of sustainable materials, truly stand out.
Joma, as technical sponsor of the Spanish Olympic Committee, has prepared an extensive collection consisting of more than 30 garments divided into three lines: parade uniforms, awards and Olympic village. In addition to an exclusive line of footwear. The designs are 100% Spanish made. More than 20 people who make up the design, marketing and communication teams of the brand have been involved in its development. A team based at the company’s headquarters in Portillo de Toledo, formed among other profiles by professional athletes. For the first time, the Spanish Olympians will contribute to the sustainability of the planet, in reducing plastic
16
pollution from thousands of waste bottles and reducing carbon emissions into the atmosphere. The plastics, which are seriously damaging biodiversity, are processed into 100% recycled polyester thread and subsequently into more than one million meters of sustainable fabric that is used to manufacture garments for Joma’s textile collection. In the design, Joma prints the brand “Spain”, so that the clothing enhances the feeling and pride of each athlete for belonging to the Spanish Olympic delegation. Different versions have been designed for men and women, with a more feminine style and molded patterns, as well as a wide variety of garments to adapt to weather conditions.
