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The company -
Joma brings out the big guns in sports sponsorship in Europe The Spanish brand is proving its strong position in European football by being the fourth brand with the largest number of teams in the UEFA 2020/2021 competitions. Joma is going strong in Europe, and not only in amateur sports, but also in professional sports, where being in the Top Four of sports sponsorship in football competitions is a demonstration of the brand’s strength. Given the strong investment in marketing, especially in sports sponsorship, common in sports’ sectors and particularly in football, the fact that Joma is the fourth brand with the largest number of teams in the Champions League and Europa League is recognition of the work and perseverance of the Spanish company. Joma’s weapons even reached Villarreal CF’s championship title. In the Europa League, Joma provided uniforms for four teams: TSG Hoffenheim, NK Rijeka, eventual champions Villarreal CF and newly signed CSKA Moscow, while in the Champions League it was once again represented by Atalanta, who took
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the Spanish company to last season’s final phase. Joma was one of only five brands represented. Joma’s second major weapon in Europe during the 20/21 season was the representation of the Ukrainian national team at the European Championship, not only because it was one of only six sports brands present, but also thanks to the historic success of the national team, which advanced to quarterfinals.
