Project Runway

Project Runway Fashion/ Entrepreneurship Jonathan Ruiz

PROJECT RUNWAY: FASHION ENTREPRENEURSHIP

INTRODUCTION Knoxville’s Creative Circuit District Program Diagram Street Design

FRAMING / THE CONCEPT Vision Statement: Statement of Intent Project Abstract Program at a Glance

SUPPORTING / THE PROGRAM Program interpretation and summary Program elements Program analysis

LOCATING / THE PLACE Jackson avenue vision statement Site and context documentation Site and context analysis Site master plan Site regulations

REFERENCING / PRECEDENTS AND RESEARCH Research statement Program precedents and analysis Site precedents and analysis Parti-type precedents and analysis User research and analysis

00 01 02 03

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PROJECT RUNWAY: FASHION ENTREPRENEURSHIP

FORMING / PRELIMINARY DESIGN Statement or diagrams about form Key design goals Scale and massing Preliminary alternative parti concepts

FINAL DESIGN Design Narrative Narrative Montage Site Development Diagrams Site Plan Orientation Design Reflection

PRESENTATION REPRINTS Introduction Board Concept Board Site Orientation: Downtown Knoxville Site Orientation: West Jackson Avenue Form: Silhouette Form: Runway Axon

APPENDIX C Egress ADA Cost Analysis Simple Studies

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CREATIVE CIRCUIT Key Contributors Third Year Research Studio

In their third year, architecture students at the University of Tennessee research client needs, users, and potential building types, with the goal of developing a “program” for the site and building, which is then designed by the end of the semester.

Disclaimer

All concepts proposed for Jackson Avenue are hypothetical and do not necessarily represent the views of the named potential clients. Some proposed users and potential clients are unaware of the concepts. These hypothetical proposals are intended to spark speculation and discussion about the future potential of Jackson Avenue as a “Creative Circuit” with potential development to the north.

Students

In August 2014, students started researching potential concepts for Jackson Avenue: • Armand Nasab • Paul Attea • Journey Roth • Kirsten Bridges • Jonathan Ruiz • Caleb Brothers • Macvan Scott • Jessica Bub • Ryan Smith • Haven Bush • Caroline Walsh • Julie Davenport • Emilee Wilson • Taylor Halliburton • Austin Winter • Kyle Jenkins

Other student contributors

The following students also made important contributions to the Creative Circuit work: • Joseph Shedd ‘17 • Lewis Williams ‘15 • Sierra Jensen ‘16 • Shehreen Saleh ‘14

Key Consultants for the Class

The class has met with the following individuals as part of the research process in learning about the potential of Jacson Avenue: • Brandon Pace AIA, Sanders Pace • Mark Heinz, Dewhirst Properties • Bill Lyons, Deputy Mayor, City of Knoxville • Bob Whetsel, Director of Community Development, City of Knoxville • Mike Reynolds, Senior Planner, Metropolitan Planning Commission • Sara Martin, Metropolitan Planning Commission • Michael Strickland, Bandit Lites • Allison Burchett, Bandit Lites • Chuck Morris, Morris Creative Group • Donna Morris, Knoxville Leadership Foundation • Laurens Tullock, Cornerstone Foundation • Don Parnell, Cornerstone Foundation Depending on individual concepts, students also visited organizations such as the Joy of Music and the Knoxville Ice Bears to discuss ideas for Jackson Avenue.

Design Input

Throughout the design phase, students benefited from the advice of: • John Sanders AIA, Sanders Pace • Brandon Pace AIA, Sanders Pace • T.K. Davis, University of Tennessee School of Architecture • Hansjoerg Goeritz, University of Tennessee School of Architecture • Mark Schimmenti, University of Tennessee School of Architecture • Jason Young, University of Tennessee School of Architecture • Keith Kaseman, University of Tennessee School of Architecture • John Thurman AIA, McCarty Holsaple McCarty • Nathaniel Honeycutt, McCarty Holsaple McCarty • Margaret Butler, Red Chair Architects • Jeana Riddle, University of Virginia School of Architecture

CREATIVE CIRCUIT

Key Contributors

CREATIVE CIRCUIT Key Research Recent Urban Concepts

The Creative Cooridor: A Main Street Revitalization for Little Rock, Arkansas University of Arkansas Community Design Center , 2013

“Knoxville: The next music-tech hot bed?

Will Nashville catch up?”

E. J. Boyer, Nashville Business Journal, August 29, 2014

Boston Makers: Boston’s Newest Maker Community makerspace.com, 2014

“The Rise of Innovation Districts: A New Geography of Innovation in America”” Bruce Katz and Julie Wagner, Brookings Institute, 2014 “Shared Spaces Feasibility Toolkit: A Resource for non-profit co-location initiatives in Edmonton” City of Edmonton Community Services “The Crazy True Story of How a Handful of Climate Advocates Painted a Red Town Green” Zach Beauchamp, Climate Progress, July 31, 2013

Selected Articles from Metropulse “Bankruptcy Brings New Twist to McClung Warehouses Saga” Mike Gibson, March 17, 2010 “Multiple Issues Hamper Development of McClung Warehouses” Mike Gibson, January 4, 2012 “City Takes Control of the McClung Warehouses ” Jack Neely, July 9, 2013 “Downtown Knoxville’s Newest Neighborhood/ Jackson Avenue” Jack Neely, September 4, 2013

The Cunning of Cosmetics: A personal reflection on the architecture of Herzog de Meuron Jeffrey Kipnis, May 6, 2000

CREATIVE CIRCUIT

Key Research

INTRODUCTION: West Jackson Avenue

0

WEST JACKSON AVENUE

Knoxville’s Creative Circuit

Its industrial past combined with its proximity to downtown gives Jackson Avenue a unique, gritty character one can only find in Knoxville. Even now, as a street that is almost completely empty, it is easy to imagine Jackson Avenue once again becoming a major destination in Knoxville. This time, however, it would not serve as the entrance to an industrial city, but as a window into Knoxville’s unique creative energy. As Knoxville’s Creative Circuit, Jackson Avenue will be a center for fashion designers, artists, and musicians to showcase their ingenuity and provide their city with a vibrant and exciting atmosphere full of ideas and inspiration. Visitors to the Creative Circuit will be able to experience the full spectrum of Knoxville’s sounds, sights, and tastes and celebrate the creatives who help make their city unique.

A few choice catalyst projects will jump start development on Jackson Avenue and bring artists as well as foot traffic back to the area. Such projects could include: • • • • • •

The “Contain-way” - a green way for pedestrians and bikers furnished with modified shipping containers.

“Park on the Park” model for parking Live / Work style artist housing with rent subsidies Transit / Rail / Parking / Bike accommodations at the east end near Gay Street Media, music, fashion, and fabrication workshops, co-ops, and incubators Micro-brewery and vertical urban farming center

The Creative Circuit will be developed according to the American Institute of Architects’ principles for Livable Cities and Complete Streets, as well as the Metropolitan Center of Brookings Institutes’s Innovation District proposals.

After the smaller-scale catalyst projects establish a groundwork for further development on Jackson Avenue, expansion can begin to include private sector development and construction north of the tracks.

North of Tracks Expansion: • Urban Play center with an ice rink that will be open to the public when the local hockey team, the Knoxville Ice Bears, is not practicing or hosting games.

• Urban Park with space for food trucks, a lawn, sport grounds, and event / festival space.

• Green Job Center - an adaptive reuse of the current AT&T building for technology training.

Private Sector Development: • Hollywood South - a corporate center for Knoxville’s media firms, such as HGTV, Regal, Bandit Lites, Anderson, AC Entertainment, River Media, Jupiter Entertainment, Etc. • Innovation Incubators and support studios • Street level commercial or retail spaces • Condominiums The ultimate goal is to reestablish Jackson Avenue as a gateway into the heart of Knoxville.

The variety of creative businesses and opportunities for artistic exploration will draw traffic from the popular downtown area and breathe life back into Jackson Avenue, creating opportunities for events such as Final Fridays. The use of interchanging urban art installations will refresh the street scape of Jackson Avenue periodically and help prevent the public’s interest in Jackson Avenue from becoming stagnant. These changes should solidify Jackson Marleen Kay Davis / Jessica Bub

INTRODUCTION

West Jackson Avenue

0.1

JACKSON AVENUE Past | Present | Future PAST Jackson Avenue served as a gateway to downtown for both travelers and goods throughout Knoxville’s history. Its close proximity to rail lines and interstates allowed Jackson Avenue to become a hub for trade and commerce within the city.

Here, merchants could easily trade, store, and distribute goods. Its connection to Gay Street, Knoxville’s principal thoroughfare, also made Jackson Avenue a highly sought after location for merchants. It served as the link between goods coming into the city and retailers. The area’s decline began in 1970 after the last passenger train came through Knoxville.

PRESENT A select few businesses currently occupy Jackson Avenue. After the loss of the McClung Warehouses, the street lacks built infrastructure. Surface parking makes up the majority of Jackson’s land use with businesses scattered in between. The current businesses on Jackson belong mostly to creative industries. This, along with the amount of vacancy on Jackson Avenue, creates the opportunity for a creative corridor in which the area would develop into a hub for similar creative businesses and individuals.

FUTURE Jackson Avenue has the potential to become a hub for creative industries in Knoxville. The proposed Creative Circuit transforms the street into an innovation district for entrepreneurs and helps reestablish the metropolitan area of Knoxville. This will attract a range of talent to the city and ultimately increase the density of downtown Knoxville. In order for the Creative Circuit to be successful, Jackson Avenue needs to have the resources to attract, develop, and retain talent. Future development must create an environment that sparks creativity and innovation while also attracting all members of the Knoxville community. The Creative Circuit will help revitalize downtown and reestablish Jackson Avenue as a hub for the movement of ideas and goods within Knoxville.

CREATIVE CIRCUIT

Overview of concept for Jackson Avenue

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INTRODUCTION: District Program Diagram

INTRODUCTION

West Jackson Avenue

0.3

THE CREATIVE CIRCUIT: Sixteen Concepts Jackson Avenue SHORT TERM CATALYSTS Immediate investment in the development of Jackson Avenue will create synergy and attract additional investment.

LIVE WORK ARTISTS’ STUDIOS Jessica Bub As an incentive to attract artists, musicians, and entrepreneurs to this area, subsidized live/work housing (a category of section eight, income-qualified federal housing), provides an affordable living situation so that artists can focus on establishing their chosen careers. Sidewalk level studio and gallery space contributes to the pedestrian experience of the street.

MAKERSPACE:INNOVATIVE WORKSHOP Kirsten Bridges A maker space is dedicated to increasing innovative and entrepreneurial activity by creating a collaborative environment that brings together the resources, digital technologies, programs, and business opportunities necessary to develop, attract, and retain talent.

SOJOURN, CREATIVE STAY Emilee Wilson An innovative hotel, along with rail connections, can spark interest in the area.

An art park is an optimal short term visual improvement for the area until further development occurs.

PUBLIC SECTOR IMPROVEMENTS Following principles of a “complete street,” public infrastructure improvements for Jackson Avenue will include wider sidewalks, plantings, bike-lanes, and reconfigured vehicular traffic.

PARK UNDER THE PARK Caroline Walsh Parking needs of the area are anticipated and designed in an innovative way. Consistent with ecological goals of the street design, the roof will be a public park.

INTERCHANGE: Kyle Jenkins A focus on motion, transit, art, and commerce can jump-start further development.

Multi-modal transportation

CREATIVE CIRCUIT

PRIVATE SECTOR INVESTMENT Private sector investment is necessary in order to provide a diversified tax base for this district of the city.

URBAN ABODE CONDOMINIUMS Haven Bush Residential options with amenities in the Creative Circuit will be in great demand for young professionals and empty nesters alike.

HOLLYWOOD SOUTH. Ryan Smith LIGHT SHOW, Taylor Halliburton The co-location of corporate offices from established media / entertainment corporations headquartered in Knoxville brings identity to the city and the Creative Circuit district. Corporations such as HGTV, Bandit Lites, Anderson Media, Regal Cinema and ACEntertainment, need not relocate, but instead, create a collective presence in the area, visible from the highway.

PUBLIC - PRIVATE PARTNERSHIPS PROJECT RUNWAY- Jonathan Ruiz SONIC STAGE- Armand Nasab SOUNDS OF THE CITY, Julie Davenport MEDIA GUILD, Austin Winter A range of maker spaces, co-ops, and guilds can pool technological and business resources for entrepreneurs in the creative arts: fashion, fabrication, performance, production, media, and music. Creative synergy arises from proximity and interaction.

NORTH OF THE TRACKS: The understanding of Downtown can begin to extend north of the tracks with future development.

URBAN PLAY Journey Roth A new home for the Knoxville Ice Bears, along with a major LED Climbing Wall can be used 24/7 for events, teams, lessons, and open public play.

URBAN PARK AND OASIS Macvan Scott An extensive, interactive park for users of all ages. A “Great Lawn” host festivals year round, while a permanent location for Food Trucks provides a daily destination for Downtown residents and workers.

THE GREEN TECH THINK TANK Paul Attea A training and production center for clean energy technology is proposed for the existing obsolete AT+T Building.

LONG TERM SPECULATION A VERTICAL FARM Caleb Brothers A 400 foot vertical tower will be used for urban agriculture and research. The tower also includes multiple parks, with a brewery, beer

Overview of concept for Jackson Avenue 1

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THE CREATIVE CIRCUIT: Jackson Avenue, Knoxville VISION Expanding the energy of Downtown Knoxville to the north, Jackson Avenue Creative Circuit could be a district of the creative arts, makerspaces, innovation, incubators, and media businesses of the 21st century.

Knoxville is a unique blend of successful media / music corporations and creative entrepreneurs. National media giants such as HGTV / Scripps, Regal Cinema, Bandit Lites, Anderson, and AC Entertainment all have corporate headquarters in Knoxville, or Knox County. Co-location of some of their corporate presence could bring great energy to Jackson Avenue, as well as business expertise in mentoring entrepreneurs.

Innovative technologies have transformed the creative arts, creating new business models related to media, music, and fabrication. “Makerspaces”, incubators, and coops can bring creative entrepreneurs together.

FOURTH FRIDAYS If Downtown Knoxville’s “First Fridays” have a focus on the visual arts, Jackson Avenue’s “Fourth Fridays” will have a focus on media, performance, film, screening, music, dance, and related arts. “Fourth Friday” events can take place at concert spaces, open-air screens, runways, outdoor amphitheatres, event venues, cafes, and open studios on Jackson Avenue.

All images shown are for the Proposed Creative Cooridor in Little Rock, Arkansas, proposed by the University of Arkansas Community Design Center in 2013.

GOALS Goals for the successful developement of West Jackson Avenue include: • a balance of private sector and public sector investment, creating a tax base for the city • greenway connections that link to the regional greenway network • streetscape improvements, including storm water management • engaging activities at sidewalk level • the provision of adequate parking • respect for the history of the city • the creation of an active street, with principles of “complete streets” • extension of the Downtown to the north

CREATIVE CIRCUIT

Overview of concept for Jackson Avenue

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JACKSON AVENUE KNOXVILLE TENNESSEE VISION Designing the West Jackson Avenue street maximizes all forms of traffic: vehicular and pedestrian. The street design emphasizes the pedestrian experience and engagement with the store front facade by allocating maximum pedestrian paths as well as vegetation and rain gardens. Structuring the street to cater to the pedestrian experience not only makes West Jackson Avenue attractive but also efficient as it intends to reclaim the street from vehicles so to facilitate the active pedestrian energy from Gay Street.

WIDENING OF JACKSON AVENUE • • • • • • • • •

10’ Pedestrian sidewalk along north facade 10’ Tree, lights, service pull-ins 12’ Right a way up exiting towards Gay Street 12’ Right a way entering under viaduct 10’ “Light Box”, rain garden, and tree zone 8’ Two way bike lane 13’ Pedestrian sidewalk/ cafe zone 120’ Property zone 20’ Contain-way/ Green-way

CONTAINWAY/ GREENWAY

Street design plan exhibiting the circulation structure from the existing condition on the right layering towards the left creating an emersive experience for the street and pedestrians while accommodating to vehicles as well.

The contain-way serves as a mediation between the existing and active rail roads along the site through recycling freight containers within a green-way stretching from World’s Fair Park. This serves as both a physical figurative mediator it R T R E PandR E N Ebecause U E STUDIO incorporates an industrial element within a C A F E green-ways and protects pedestrian from DINING C O MtheM E trains R as C a Iboundary.

A L active

OFFICE

SPACE O MAKER FFICE E N T R E P R E N E UWORKSHOP ER NCUBATOR N BUSINESS O M M E R C I A L

DIO

PARKING T

ENTREPRENEUER

STUDIO BUSINESS C O M M E R C I A L

Street design section showing the pedestrian scale and buffer zones created with the rain gardens within the “Light Boxes.”

PARKING TERRACE STUDIO

MAKER SPACE

INCUBATOR

WORKSHOP

E N T R E P R E N E U E R

C O M M E R C I A LD I N I N G CAFE

OFFICE

ENTREPRENEUER STUDIO

BUSINESS

C O M M E R C I A L

Street design site section stretching from the top of Summit Hill down the hill through the street design, the property line, and the Containway toward the northern rail lines.

INTRODUCTION

West Jackson Avenue

0.6

COMPLETE STREETS A model for Jackson Avenue PRINCIPLES OF A “COMPLETE STREET” A “complete street” is a planning and transportation policy concept in which streets are designed for multiple users: pedestrians, bicyclists, motorists, and transit riders. The street includes dedicated biking lanes, rationalized parking and street calming devices, along with plantings, lighting, pedestrian amenities, and a variety of public spaces and connections.

JACKSON AVENUE REDESIGN Improvements for Jackson Avenue will include wider sidewalks, plantings, bike-lanes, transit stops, and reconfigured vehicular traffic.

ACCESS TO RAIL Access to travel by rail is an intinsic appeal of the Jackson Avenue site, even if the viability of current travel by rail is debated. Possible local rail links could interconnect Jackson Avenue to Neyland Stadium, Thompson Boling Arena, the University of Tennessee Campus, and the University Commons shopping area at Cumberland Avenue. Long-term, the rail lines along Jackson Avenue provide regional and national connectivity for travel.

THE ECOLOGICAL STREET Ecologically based stormwater run-off management for all new buildings and public infastructure can channel rainwater into green roofs, cistern systems, and water retention rain gardens along the street.

FOURTH FRIDAYS AND EVERY DAY As “The Creative Circuit”, Jackson Avenue will be a district of the creative arts, makerspaces, innovation, incubators, and media businesses of the 21st century. On a daily basis, the sidewalk experience is energized by cafes and commercial spaces related to the entrepreneurial users of Jackson Avenue.

Fourth Fridays will include events in animated public spaces along the street, such as performance platforms, screens, open studios, and a sloping stepped amphitheatre connecting to Summit Hill.

CREATIVE CIRCUIT

Overview of concept for Jackson Avenue

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Framing: The Concept ‘“Is architecture reinforcement therapy or does it play a role redefining, undermining, exploding, erasing,...?”

[Jeffrey Kipins- Cosmetics]

1

Framing /The Concept Fabricating Knoxville East Tennessee, along with the South, has rich tactile history deeply woven with thriving cotton and textile mills as well as apparel construction. Numerous mills and factories emerged and embedded themselves into not only the economy but also culture. Today, many fashion entrepreneurs and designers have embedded themselves into the Knoxville economy and culture and have been able to not only establish highly sought-after hand crafted designs but also fabricate a uniquely Knoxville cultural. A cultural identity that unfortunately does not have its own justifiable presence or landmark.

Despite the minimal presence, fashion has proven to be a profitable and successful venture for tailors, custom designers, and specialists i.e. J. H. Daniels, Marc Nelson Denim, and White Orchard Bridal just to name a few. Establishing a fertile site for a number of fashion creatives to occupy and thrive would concentrate the resources, talents, and success.

Furthermore, an establishment honors quality, craft, and the haute couture experience.

Integrating fashion would not only draw a larger client base but also embrace technological as well as hand crafted innovations as a means of production and exploration.

Instituting a fashion innovation center within the Creative Circuit fabricates new textures and dimensions to Knoxville’s bustling imaginative energy. The fashion center serves as a catalyst for design technology and a personalized fashion experience while promoting community within the fashion culture through maker’s spaces, a digital labs, and houses for each designer. In addition to promoting community, the establishment serves as a resource for craftsmen, designers, and innovators to craft, create, collaborate, and celebrate together.

Vision Statement: Creative Circuit Gay Street, along with Market Square, radiates with lively entertainment and events such as First Friday. This energy takes form through Gay Street’s increasing expansion and development towards West Jackson Avenue which is exemplified through the vibrant 100 block; however it also begins to indicate both an issue as well as an opportunity.

Gay Street’s presence becomes stifled within a less dense and more residential area which is the case as Gay street flows toward northwest Knoxville. This issue presents West Jackson Avenue with the excellent opportunity to become Gay Street’s development and energy extension while simultaneously redefining one of Knoxville’s edges through revitalization of a once prosperous site.

The site’s gritty and industrious texture would then transform and illuminate as Knoxville’s Creative Circuit as it harnesses Gay Street’s as well as Market Square’s electrifying energy.

The Creative Circuit serves to be Knoxville’s innovation district specializing in twenty- first century creative professions as it stimulates other innovative outlets and displays Knoxville’s versatile talent palette. Revitalizing the site into a productive and thriving environment establishes the Creative Circuit with an invigorating identity and prosperous narrative as the innovation destination filled with enriching community engagement and enrichment. Events such as First/ Fourth Fridays promoting craft, creativity, collaboration, and community begin to maximize the site. In addition not only does the site transit the incoming energy throughout the district but also begins to reciprocate its own uniquely creative energy throughout the rest of Knoxville.

Gay Street downtown expansion and energy in relation to West Jackson Avenue, or Creative Circuit

FRAMING: Vision Statement

Abstract: Summary

1.1

Framing /The Concept Abstract: Project Summary Knoxville’s downtown thrives with a multitude of sounds, textures, and tastes, especially during events such as First Friday, where art exhibits vibrantly showcase Knoxville’s talents along Gay Street. Diversifying the exhibits during this colorful event would not only attract a broader audience downtown but also showcase a number of Knoxville’s undiscovered ingénues and talents. Integrating a diverse creative palette also creates an opportunity to further develop Knoxville’s growing economy by offering uniquely Knoxville experiences and innovations. Intertwining the diverse palette that is the Creative Circuit with Gay Street establishes the Circuit as the perfect district to integrate Knoxville’s fashion identity, with its existing and vibrant energies radiating from both Gay Street and Market Square.

Programmatically, the project intends to be the catalyst for technological and traditional fashion design and construction within Knoxville as it seeks to integrate within the thriving city and its citizens, while fostering entrepreneurship and innovation. Spatially the pedestrian level maximizes connectivity and community by augmenting the street design through invigorating green spaces, a bustling cafe and bakery, as well as boutiques and services.

The green space also serves as a personal retreat for the designers and innovators as well. Ample spatial overlap between studio spaces, digital labs, exhibition space initiates the connectivity and celebration of ideas and innovation. The upper story is dedicated to professional consultations and commissions.

Intentions The project intends to augment three scopes in order to insure the Creative Circuit revitalizes into a productive twenty-first century creative destination: district, programmatically, and experientially. In terms of the district, the Creative Circuit stitches together as a result of its street and path designs, so reciprocating the energy while engaging the street and greenway enables the project to contribute to the street energy while benefiting from the same energy. Providing an provocative incentive within the program gives the project a multipurpose and handsome resource. The program then exceeds the professional assistance and augmentation and also provides and satisfies a number of publicly useful and economically handsome objectives through retail, workshops, and resourcing library and labs.

Experientially caters to the innovators, designers, and craftsmen that inhabit project professionally, for they occupy the structure most often through many long hours and shifts throughout the day and even night. The project intends to not only satisfy but exceed a stimulating yet elegant experience through textures, time, and form. Time being the greatest common denominator within this experience for it is spent within the structure. Creating for such, time becomes the element that facilitates the experience through elegant lighting and shadows throughout the day, materials transforming their texture as they age, or retreat zones for celebration or frustration for these times tend to be spaced apart and forgotten.

Gay Street downtown expansion and energy in relation to West Jackson Avenue, or Creative Circuit

FRAMING: Vision Statement

Abstract: Summary

1.2

Framing /The Concept

Strands Fashion, like Architecture, designs for people of a particular time and place, and as people and places evolve through time, so does the articulation of fashion. Fashion’s progression and evolution expresses and structures itself around time with seasons and events such as Fall Fashion 2014 or Milan Fashion Week. Furthermore, fashion’s progression and fragmentation emphasizes the relevance and sense of identity for the specific time and peoples thus establishing a particular fashion identity and style. Strands of identity and innovation begin to intertwine as designers and innovators fabricate and create not only a crafted piece but a designer experience. Whether emphasizing the progression or striving for timelessness, designing particularly with the strands of time and twenty-first century materials will make the fashion center the “Project Runway” as the center aims to create a spatial “haute couture” experience. “Project Runway” intends to initiate Knoxville’s twenty-first century time strand and embed itself into the fashion culture of America.

Houses Startup Entrepreneurship within Knoxville’s downtown facilitates and augments the growing economy. Nurturing this entrepreneurship within the Creative Circuit will continuously produce leading and influential organizations and businesses in Knoxville. Influential businesses initially start out as small startup endeavors. Startups prosper when resources and location maximize production. By allocating an intimate cluster community of startups, all the desire, work ethic, and ambition they each embody will thrive and prosper as a sense of community contours amongst them. Surrounding success within success facilitates the ambitious endeavors and promotes the startup into the thriving firm.

Firm Firms continue to perform and stimulate production as the unit perfects and evolves. This well organized and intertwined unit demands and utilizes a larger work space and team in order to meet production needs. The ingenuity and organization possessed within the firm allows for the entrepreneurship to prosper and expand to greater spaces outside of the startup endeavors. Integrating firms not only as their own community of like minded innovators and creators but also among startups creates a dialogue between two scopes of ambition and entrepreneurship fostering a dynamic relationship of production, maker

Gay Street downtown expansion and energy in relation to West Jackson Avenue, or Creative Circuit

FRAMING: Vision Statement

Abstract: Summary

1.3

Framing /The Concept Ambitions:

Fosters entrepreneurship and fashion innovation within Knoxville Create attractive and eventful Green and Event Spaces Create a landmark identity/ destination at the Creative Circuit for Fashion Connection to Summit Hill parking Terrace Integrate the institution with “Complete Street” Promote new forms of creative expression for (First/ Final) Fridays Provide invigorating and provocative experiences and spaces Unify Fashion and Architecture

Abstract Program Components:

Sky Box

Houses:

Startup

Firm

Platform Retreats: Resourcing:

Fabrication Lab

Materials Library

Labs:

Digital

Print

Showcasing:

Display Deck

Event Center

Commerce:

Bakery/ Café

Retail

Runway:

Preparation Platform

Spectator’s Square

Restrooms

House Restroom

3150

nsf

(3) 1350 (3) 1800

nsf each nsf each

(6) 450

nsf each

2250 2700

nsf nsf

1800 1350

nsf nsf

2250 2700

nsf nsf

2700 (6) 600

nsf nsf each

14000 1350

nsf nsf

12000

nsf

(3) 600 (6) 150

nsf each nsf each

Total Net:................................................................................61550

nsf

Total Gross:.........................................................................76937.5

gsf

Gay Street downtown expansion and energy in relation to West Jackson Avenue, or Creative Circuit

FRAMING: Vision Statement

Abstract: Summary

1.4

Supporting/ The Program “...[I]t slipped into my consciousness through my will, eluding any and all resistance as it began to reprogram my architectural thoughts and feelings�

[Jeffrey Kipins- Cosmetics]

2

Supporting/ The Program

Conceptual Vision: Sky Box Poised overlooking downtown Knoxville, the Sky Box expands Knoxville’s fashion culture’s presence and horizons as designers occupy this spacious retreat and take in the rich Knoxville views of both dense city leaving as well as bold mountains in the distance. These captivating views hope to serve as inspiration and meditation as the abstract ideas begin to formulate the uniquely Knoxville fashion edge and point of view. The space also transforms into an exhilarating experience as clients rent out the Sky Box for intimate gatherings or runway shows.

Pragmatic Details:

Sky Box

3150

nsf

Panoramic Views Flexible Space with minimal furniture Orients north

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Sky Box

2.1

Supporting/ The Program

Conceptual Vision: Houses Houses are the office and the design studio spaces for the innovators and craftsmen as they serve as a space for designers to both edit and produce preliminary work as well as develop a strong client/ designer relationship. Houses also reinforce the sense of community within the Knoxville fashion community as they act as communal voids that fill with life, energy, and creativity. Furthermore Houses are overlapping and open spaces to maximize collaboration and communication which develops and fosters imagination and competition thus producing innovative work. In addition, a connection to the Retreat Platform provides a occasional escape from the often rigorous workload.

Pragmatic Details:

Startup Studio

(3) 1350 Net area each

Storage unit Cutting Table Office Desk Mirrors Dress Forms (Mannequins) Ample pin up space Ambient and natural lighting Connection to Retreat Platform Firm Studio

(3) 1800 Net area each

Storage units (private/ communal) Cutting Tables Construction Tables Office Desk Mirrors Dress Forms (Mannequins) Ample pin up space Defined spaces within Firm for pin up/ storage/ working unit Ample Natural Light Direct Connection to Retreat Platform

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Houses

2.2

Supporting/ The Program

Conceptual Vision: Retreats The Retreats serves as the escape from the exhaustion and frustration that continuously designing will create. Creating a calm and relaxing roof garden Retreat for the designer, tailors, innovators as well as a courtyard Retreat for the pedestrians enables the work to facilitate at a much more efficient pace as these spaces intend to reinvigorate and restore energy and ideas. In addition events housed in these locations will be breathtakingly immaculate as they offer alternate experiences that are continuously unique. The roof top Retreat line up with the Summit Hill High Line which provides a connection through Market Square’s axis.

Pragmatic Details:

Retreat Platforms

(6) 450 Net Area

Runs parallel to rail lines Unifies industrial grit with vegetation Vegetation assortment of Tactile Index Colors Indication of Time and Change Floating Platforms Unifying Oasis

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Retreats

2.3

Supporting/ The Program

Conceptual Vision: Resourcing Resourcing provides not only a resource for the professionals within the structure but also for the entire community has these spaces supply a number of services and purposes. The Materials Library serves as a destination to order and purchases tools and fabric, while the event and exhibition spaces provide ample space to celebrate and unify the community as well as display any work for Fourth Fridays. These spaces also transform for specific events and occasions such as a wedding or prom in which the event has the potential to be fully organized within one unit.

Pragmatic Details:

Materials Library

2700 Net Area

As the quick go-to stop and shop for textile and design projects, this library houses a catalog of common construction materials and textiles that every fashion designer, tailor, seamstress, and innovator needs. The library also accommodates custom orders such as ordering exotic fabrics Storage stacks for fabric Cutting tables for cutting yards of fabric Storage bins for tools and accessories Checkout counter Bare essentials for designing: paper, sketchbooks, stationery tools, etc.

Fabrication Lab

2250 Net area

As a maker’s space the fabrication lab serves to be a workshop space that facilitate the creation of work and the abstract into a production.

Storage units (private/ communal) Cutting Tables Construction Tables Mirrors Dress Forms (Mannequins) Ample pin up space Dappled light Staff members Adjacent to Communal Digital Lab

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Resourcing

2.4

Supporting/ The Program

Conceptual Vision: Labs Digital technology already aids in the exploration and experimentation of production and craft, so utilization of these labs will enable development and innovation. Labs provide a variety of digital devices to aid in designing such as tablets, computers, drawing tablets all equipped with the latest software and programs necessary to complete commissions as well as produce experimental designs.

Print Lab allows for the designers and innovators to produce custom designs and textiles through the means of 3-D printing, fabrication, or conventional printing. This allows for the designer and innovator to translate ideas into reality at a even more tangible state than before.

Pragmatic Details:

Digital Lab

Desks and seating

Desktop Computers

Multiple Monitors

Drawing Tablets Scanners Tablets Printers

Proximity to Professional Studio spaces

Print Lab

Laser Cutters

3-D Printers

Ambient lighting (dappled) Printers Plotters

Proximity to Professional Digital Lab

(2) 1800 Net area

1350 Net area

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Labs

2.5

Supporting/ The Program

Conceptual Vision: Showcasing Resourcing provides not only a resource for the professionals within the structure but also for the entire community has these spaces supply a number of services and purposes. The Materials Library serves as a destination to order and purchases tools and fabric, while the event and exhibition spaces provide ample space to celebrate and unify the community as well as display any work for Fourth Fridays. These spaces also transform for specific events and occasions such as a wedding or prom in which the event has the potential to be fully organized within one unit.

Pragmatic Details:

Display Deck

Event Coordinator Center

Staffing

Wedding Planner/ Prom Center

Display Cases

Pinup Partitions

Event Center

2250 Net Area

2700 Net Area

This space is suited to plan and support most life events from weddings, graduations, birthdays, to proms as it houses a number of talents planners and creators ready to consolidate resources and maximize this momentous event.

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Showcasing

2.6

Supporting/ The Program

Conceptual Vision: Commerce Commerce spaces are experiential mediation spaces created to promote interaction and engagement of not only within the community but also with the Knoxville economy. The series of spaces intend to transition the bustling energy along the Creative Circuit into the energy and innovation housed within the Creative Circuit making it a destination. In addition these spaces open to public visibly and each offer some sort of enrichment for the public to partake and enjoy.

Pragmatic Details:

Boutiques/ Retail

(6) 600 Net Area

Display Case

Wall Storage for merchandise

Counter space for transactions Mirrors Visibility

Privately owned

Bakery/ Cafe

2700 Net Area

Fresh baked goods coupled with an invigorating drink make any trip an eventful one especially since baked goods and drinks are popular year round whether as a hot meal or a quick snack. This vendor opportunity takes full advantage of begin a part of the “Complete Street� as well as supplying convenient refreshments for the designers and innovators on the upper floors.

Prepping station Appliances Freezer

Cafe equipment

Display Case

Indoor and Outdoor Seating

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Commerce

2.7

Supporting/ The Program

Conceptual Vision: Runway The Retreats serves as the escape from the exhaustion and frustration that continuously designing will create. Creating a calm and relaxing roof garden Retreat for the designer, tailors, innovators as well as a courtyard Retreat for the pedestrians enables the work to facilitate at a much more efficient pace as these spaces intend to reinvigorate and restore energy and ideas. In addition events housed in these locations will be breathtakingly immaculate as they offer alternate experiences that are continuously unique. The roof top Retreat line up with the Summit Hill High Line which provides a connection through Market Square’s axis.

Pragmatic Details:

Preparation Platform

1350 Net Area

Hair and Makeup booths

Translucent Panels to connect backstage energy through visuals

Adjacent to runway

Lighting tracks and sound control space

Lineup strip

Runway

14000 Net Area

Connection from Summit Hill parking terrace Cantilever platforms connecting Startup Retreats with Firm Retreats Notates either time or axis of Market Square Medium vegetation

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Runway

2.8

Supporting/ The Program

Conceptual Vision: Spectator’s Square The Square exudes the multi-sensory experience of the district as visitors are able to partake in glimpse and fragments of the energy from the Runway and exhibitions as well as in the showcasing and performance of the rest of the district ie music. The space also intends to create a pleasant and serene atmosphere separate from the bustling street as a public retreat during work hours of the day and afternoon then transform into evening and night.

Pragmatic Details:

Spectator’s Square

1200 Net Area

Seating blocks and benches

Bike exchange along the greenway

Interaction with fellow design proposal (Musical Core)

Connection with Runway space

Connection with both Market Square and West Jackson

Gianfranco Ferre: Haute Couture Fashion designer and trained architect Conceptual design sketch

SUPPORTING: Program Summary

Program: Spectator’s Square

2.9

Locating the Site ‘“[Herzog de Meuron] architecture’s ability to insinuate itself into my psyche was a powerful effect that, like it or not, must be taken seriously” [Jeffrey Kipins- Cosmetics]

3

LOCATING: The Site

Knoxville Knoxville has served as a node along various transportation routes ranging from rail to vehicular as Knoxville houses a few national resources such as Oak Ridge and the University of Tennessee. These routes allow Knoxville to become noticed regionally as a standby destination especially downtown. Downtown’s rail system not only once had active passenger trains but also freight trains which stopped in West Jackson Avenue to store items within the warehouses. Without the warehouses and need for passenger trains, downtown and West Jackson no longer see the same national branching of circulation it once had.

Google Earth Image of Knoxville

Google Earth Image of Downtown Knoxville

Creative Circuit Utilizing and maximizing the established crossroads within Knoxville especially within West Jackson Avenue will facilitate the revitalization of the site. Transforming the site’s gritty and industrious conditions into a productive and modern crossroads of ideas and services.

Downtown’s West Jackson Avenue site plan

LOCATING: Site

The Site: Knoxville/ Creative Circuit

3.1

LOCATING: The Site

Downtown’s Site Plan with Proposed Landscape Development LOCATING: Site The Site: Downtown Plan

Emilee Wilson

3.2

LOCATING: Climate Information Knoxville, TN Knoxville, TN lies in the Appalachian zone and is characterized by a humid climate, cool winters, and warm summers. Rainfall in Knoxville is consistent almost all year round, with about 4 inches of precipitation each month, with the least precipitation being in the Fall. The months of August, September, and October only receive about 3 inches of precipitation per month instead of the usual 4. Knoxville also receives approximately 12 inches of snow each year.

Winds in Knoxville are not very strong, with the highest average wind speed being about 11 miles per hour. Winds prevail almost equally from the Southwest and Northeast year round, though in the winter are slightly faster than those in the summer. Summer winds prevail more often from the Southwest than Winter winds, but only by a small margin.

SITE LOCATION, NORTH ORIENTED UP

Jessica Bub

Site

SUN PATH DIAGRAM, 36째 LATITUDE

Climatic Context: Information for Architectural Design Mark Dekay and David C. Meyers

WIND ROSE DIAGRAM JANUARY (LEFT), JULY( RIGHT)

Climatic Context: Information for Architectural Design Mark Dekay and David C. Meyers

Climatic Context: Information for Architectural Design / Appalachian Climate Zone: Knoxville, TN Mark DeKay and David C. Meyers

LOCATING: Site

Climate Information

3.3

LOCATING: Climate Information Watersheds Watersheds indicate which river runoff water flows into. The Jackson Avenue site lies just within the Second Creek watershed.

Site First Creek Second Creek Original Creek WATERSHED MAP

LOCATING: Site

Climate Information

Jessica Bub

3.4

LOCATING:Jackson Avenue

Context Analysis Districts West Jackson Avenue is located just North of downtown Knoxville and only a few minutes Northeast of the University of Tennessee’s main campus.

Its proximity to these high-traffic areas lends Jackson Avenue the potential to become another major destination in Knoxville, as visitors only have to be drawn a short distance away from the locations they already frequent.

Developing a program that does not already exist in the greater Knoxville on Jackson Avenue will allow it to become Knoxville’s next up-and-coming district.

SITE LOCATION

Jessica Bub

Site Downtown University

DISTRICTS

Haven Bush

Creative Circuit Commercial Cultural Government Fort Sanders University LOCATING: Site

Context Analysis

3.5

LOCATING: Historical Documentation

Historic photograph of Gay Street depicting a bustling entertaining district.

Kirsten Bridges

Transit

Knoxville was easily accessible for travelers by train. However, the last passenger train left in August of 1970 as travel by train declined due to competition from automobiles and planes.

Historic photograph depicting the last passenger train through West Jackson Avenue leaving in the 1970s.

Kirsten Bridges

Historic photograph of the Southern Railway Depot

Kirsten Bridges

The Southern Railway Depot was completed in 1904. Located across the tracks from Jackson Avenue, it served as a primary destination for travelers as well as goods.

The Louisville and Nashville Railway built a depot in 1906 in order to compete with Southern Rail, further increasing the amount of traffic coming through Knoxville.

LOCATING: Site

Historical Documentation

3.6

LOCATING: Site Condition

Site elevation montage at sundown facing the southeast facade of West Jackson Avenue.

Ryan Smith and Macvan Scott

Site Condition The site’s gritty texture remains evident as a combination of brick and steel dress the urban fabric. Abandoned warehouses and torn down structures remain on the site but gives West Jackson Avenue a open slate to revitalize the district. The site also has a few differing vantage points and approaches that allow the site to become a dynamic district from each individual threshold. Whether high up on Summit Hill, down at the rail lines, or under the historic Gay Street viaduct, the site’s few entrance gateways frame differing views and opportunities for the new Creative Circuit.

Site photograph off the Gay Street Viaduct facing the proposed current parking lot and future development opportunity as well as the industrious grit that lies on the site.

Jessica Bub

Site panorama up on Summit Hill facing North towards West Jackson Avenue, its rail lines, and the current AT&T building.

Jessica Bub

LOCATING: Site

Site Condition

3.8

LOCATING: Tactile Index

Demolition and existing condition of the raw and gritty site where the warehouses once stood abandoned and unkempt.

Jessica Bub

Tactile Index Collaging rough and aged materials exposed within the site’s ruins revealed a richness and warm tone as well as an aged, rustic texture that was prevalent currently but maybe not initially suggesting the powerful presence of time and character through materiality. The blend of industrious rust and porous masonry illuminated as vegetation and soil attempt to mediate the site back to its origins.

LOCATING: Site

Collage of construction materials, asphalt, and exposed warm soil.

Organic wood coupled with the hard steel rails along the rail lines.

Rough yet rich brick texture on existing facades.

Rustic metals positioned along the industrious rail lines

Tactile Index

3.9

LOCATING: Site Analysis

Pedestrian Networks 10 min Main Routes 15 min Site 5 min

Pedestrian routes through the University of Tennessee and Downtown via bike or on foot.

0 mi 0.25 mi 0.5 mi

Jessica Bub

5 min 10 min 15 min

0 mi

1 mi

0.25 mi

Parking Distribution Parking Lots Parking Garages LOCATING: Site

0.5 mi

1 mi

Haven Bush

Zoning Commercial Mixed Use

Site Analysis

Haven Bush

3.10

LOCATING: Site Analysis

Green-way/ Bike Routes Green-way Marked Bike Routes

Caleb Brothers

Downtown/ Proposed Site plan Emilee Wishon Green Spaces Green Space Hard Scape LOCATING: Site

Site Analysis

Paul Attea

3.11

Referencing/ Precedents “...[A]n urbane, cunning intelligence and an intoxicating, almost erotic allure. It is these tm1ts that enable it to go anywhere, to go everywhere, into site and psyche alike, to appear ever fascinating yet ever harmless even as it plies its undermining subterfuges and sly deciles�

[Jeffrey Kipins- Cosmetics]

4

Referencing/ Precedents

Projects selected followed criteria set forth by the fashion institutes’s intentions with one intention being the re-purposing of an industrial site condition. Because the Creative Circuit has rail lines that belonged to a once industrial site, taking full advantage of the rails within the Circuit would surely enrich the site’s experience. Another intention addresses the sense of community within the institution. The sense of community amplifies progress and innovation, which is essential within the Circuit. Lastly, innovative architectural forms and experiences with the unconventional use of materials will showcase the breath taking potential within this Innovation District. This assortment of projects intends to serve as architectural precedents and conceptual precedents as the projects range from architecture to urban art installations.

Haute Couture Fashion - Fall/ Winter 2013 fashion design

by Stephane Rolland Photographed accessed through Pintrest

REFERENCING: PRECEDENTS Precedent Analysis

4.1

Architectural Fashion Design Subversive Design Architecture and fashion continue to converge as technology evolves and enables further innovation and experimentation. Similarities between the two unify the two design methods as they both sanctify craft, structure, and form. Furthermore, they both also seek to express ideas with people as a variable of time, the unification is inevitable especially with technology.

Structural architecture influences begin to conceptualize the framing of the body as it intends to exaggerate or even deny the contours of the body and develop a meticulous and rigorous form. This innovation takes full advantage and furthers the production potential within the fashion industry as designers are 3-D printing pieces and mold unconventional materials.

Architectural Fashion - 3D fashion design

by Winde Rienstra; 11: 11 collection Photographed accessed through Rienstra’s official website

REFERENCING: PRECEDENTS

Architectural Fashion: Best Practices

4.2

Winde Rienstra 11:11 Winde Rienstra Rienstra’s collection presents the convergence between craft and technology within fashion, and it is this intertwining that produces innovative and provocative visuals. 11:11 embodies the exaggeration and taut exploration of form and structure. Furthermore the execution and inclusion of atypical materials such as wood and twine as a part of the construction and composition elevate the intentions of the entire collection. The clarity and subversive perspective inspires the programmatic and conceptual exploration of Architecture, and its role within the Creative Circuit.

Architectural Fashion - 3D fashion design

by Winde Rienstra; 11:11 collection Photographed accessed through Rienstra’s official website

REFERENCING: PRECEDENTS

Fashion: Wien Rienstra

4.3

Gianfranco Ferre Designer Conceptual Sketches Gianfranco Ferre [The architect of fashion] A trained Architect, Ferre’s strong lines and sleek fabrication of form distinguished his work a part from his fellow fashion designers. The Haute Couture designer both became the lead style direct for Christian Dior and headed his own design house. His architect’s eye remains clear and prominent as even conceptual sketches begin to produce an elegant silhouette that captivates the viewer through simple and deliberate contours.

The elegant Haute Couture experience is the inspirational takeaway from this designer as the attention to craft and quality are apparent with each deliberate sketch stroke.

Haute Couture Fashion - Conceptual design sketches

by Gianfranco Ferre Photographed accessed through Pintrest

REFERENCING: PRECEDENTS

Fashion: Gianfranco Ferre

4.4

Stephane Rolland Haute Couture Runway Stephane Rolland Haute Couture originates in Paris as a organization of fashion designers that honor and maintain high quality craft and production with there work. Couture’s essence is centered on crafting unique and extravagant show pieces as if the entire design process is apart of the showcasing experience. Stephane Rolland clearly embodies and honors the Haute Couture guidelines as each and every collection piece is its own showpiece and original experience, and it is this experiential movement and energy that inspires the concept and program.

Haute Couture Fashion - Fall/ Winter 2013 fashion design by Stephane Rolland Photographed accessed through Pintrest

REFERENCING: PRECEDENTS

Fashion: Stephane Rolland

4.5

High Line New York’s High Line best represents the re-purposing and revitalization of an industrious site. Similar to West Jackson Avenue, the High Line had not utilized its tracks as much as it once had thus creating an abandoned eye sore in the city. Taking this opportunity and transforming the High Line not only creates a new use and attraction for the tracks but also begins to develop the site’s new life and history as one of New York’s popular attractions.

NYC. Take a walk along The High Line Photographed accessed through Archdaily

NYC. Take a walk along The High Line Photographed accessed through Archdaily

REFERENCING: PRECEDENTS

New York High Line Greenway

4.6

Salk Institute

As a research institution, Louis Kahn sought to create an inspiring intellectual environment that successfully provides a retreat from the rigor of work while producing well-lit and welcoming spaces for work. Kahn intended for a more spiritual and tranquil experience in the Institutes’s courtyard. The development of research character as one for intellect and contemplation is quite similar to the fashion innovator character for the fashion institute, which is what closely ties Salk Institute as a precedent because to develop the appropriate design one must understand the client.

Salk Institute for Biological Studies by Louis Kahn, San Diego, California Photographed accessed through Archdaily

Salk Institute for Biological Studies by Louis Kahn, San Diego, California Photographed accessed through Archdaily

REFERENCING: PRECEDENTS

Salk Institute

4.7

JAY Mixed-Used Complex

Programmatically, this winning proposal holds many similarities to the fashion institute. Its execution of explicit criteria and spatial quality give this project a vibrant and rich urban texture. Criteria such as mediating spatial connections from the site to the city as well as maximizing free surfaces for pedestrian occupation both need to be addressed within the Creative Circuit because of its proximity to popular destinations such as Market Square. Its particular priorities delegated to pedestrian experiences as well as connectivity within the complex and city make it a key precedent.

JAY Mixed-Use Complex Winning Proposal / ASAR Consulting Engineers Courtesy of ASAR Consulting Engineers ASAR Consulting Engineers shared with us their winning proposal in the competition to design the JAY mixed-use complex Image accessed through Archdaily.com

JAY Mixed-Use Complex Winning Proposal / ASAR Consulting Engineers Courtesy of ASAR Consulting Engineers ASAR Consulting Engineers shared with us their winning proposal in the competition to design the JAY mixed-use complex Image accessed through Archdaily.com

REFERENCING: PRECEDENTS

JAY Mixed-Used Complex

4.8

Urban Art: String Installation

These installations exhibit the power of ingenuity and technology as they both attempt to develop a form and space through fibers and string. The manipulation and layering of the material emphasis the strength and beauty string has and as an installation piece. The amount of texture string achieves within these projects give the spaces as well as the experiences a translucent sense as light penetrates through creating unique experiences through unconventional materials and methods.

ICD/ITKE Research Pavilion / University of Stuttgart, Faculty of Architecture and Urban Planning Photographed by Faculty of Architecture and Urban Planning

Installation by Barkow Leibinger Architects at the Marrakech Biennale Photographed by Wallpaper Magazine

REFERENCING: PRECEDENTS

Urban Art: String/ Fiber Installations Best Practices

4.9

Forming/ Preliminary Design “...[A]architecture’s basic adequacy and an ease with the controversial proposition that architecture has no other more profound project than to fabricate a new sensibility from its own palette” [Jeffrey Kipins- Cosmetics]

5

Forming/ Preliminary Design

Sketch Iteration: Each iteration displays a repeating acknowledgment of a transparent and translucent core which houses overlapping layers of workshops, communal resources, and final products for display. In addition the iterations showcase shifting dialogue amongst each layer of programming as to separate the office and studio spaces from the pedestrian level unless displayed within the crystal like core. The sketches also indicate a sleekness and texture articulation throughout the facade suggesting a combination of textures such as copper and steel.

Plan and elevation iteration sketch emphasizing the collaboration and display core.

Context plan iteration sketch aligning with the plaza.

Elevation with shadows and layering of facades.

FORMING: PRELIMINARY DESIGN

Forming: Massing

5.1

FORMING: Programming Form

RE

SQUA

Programming the District Collaging the site with a multitude of possible programmatic proposals enables flexible thinking and a dynamic master plan as both short term catalyst as well as long term endeavors initiate a dialogue with one another in addition to propose provocative ideas for the Creative Circuit.

District and Site Program Diagram

Locating the Parcel Selecting the parcel closest to the Gay Street viaduct continues the provocative notion of a fashion entity within Knoxville especially one focusing on fashion technology and innovation as well as fashion innovation at this scale for Knoxville. Despite this the provocative notion begins to integrate with the community and develop a new market for Knoxville and within downtown.

In addition the parcel allows for maximum engagement with the plazas allocated by the Summit Hill connection and Gay Street.

District parcel selection and logo

Programmatic Form Massing the program through overlapping and polarization of public and professional begins to develop a sense of separate identities that begin to overlap through events and time which allow the mixed use and workshop areas a mediation zone in addition to the exhibition and event spaces.

The form begins to scale up to the existing scale of the street making it tangible to the pedestrian as well as define a clear street design.

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Forming: Preliminary Design

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5.2

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Final Design “ [Architecture] pursues the new not as a matter of ideology or as a condition of marginality, but as a forthright, even aggressive assertion of the center, it is perhaps the most au courant practice” [Jeffrey Kipins- Cosmetics]

6

Project Runway Design Narrative Project Runway embodies both an urban expansion opportunity and uniquely Knoxville identity for its fashion culture. The project aspires to accomplish and mediate a number of tasks such as integration within the existing Knoxville urban fabric while maintaining its own vitality and presence. Furthermore, the project simultaneously fabricates its own Haute Couture experience both conceptually through the abstraction of the body and form as well as through the abstraction of the Haute Couture experience.

In site research, the scope set upon three views: region, city, district. Regionally, the analysis produced a rich historical texture of thriving fabrication mills within the South that exudes both power and presence during times of war and expansion. Most notably, Knoxville’s textile history supported nearly its entire economy as textile and transportation were the economic driving forces. At that time Knoxville had become a textile and apparel mecca with mills flourishing and developing Knoxville into the blossoming textile industry.

Unfortunately today, the same ferocity that once vividly thrived within the region and city gets slightly veiled under a number of other expanding districts like Knoxville’s entertainment district, Gay Street and Market Square. Gay Street, in particular, generates its own infectious energy as it continues to expand and develop which is apparent with the successfully popular 100 block; however, northward development presents a problem as it consists of primarily less dense and more residential zoning. This sets West Jackson Avenue as an excellent opportunity to not only further develop Gay Street but to also accent the creative energy with a complimentary district, a Creative Circuit.

The Circuit provides an excellent opportunity to reestablish and revitalize not only the Knoxville fashion culture but also East Tennessee’s fashion culture. At the corner of Gay Street and West Jackson Avenue, houses the perfect condition for Project Runway as it will serve as a number of thresholds from gateway into North Knoxville, entry into the Creative Circuit, and the landmark destination for Knoxville’s haute couture fashion cultural.

Conceptually, Project Runway encompasses the conversation and collaboration between Architecture and Fashion as it explores form and its expression as well as experience.

Furthermore, the Project emphasizes fashion technology as it relates to twenty-first century construction and craft. Silhouette, line, color all initiate the creation, exploration, manipulation of form as contours defy or exaggerate the body’s structure and curves. These essential construction components guide the Project’s progression, fabrication, and abstraction of the body and its dynamic movement.

Form manipulation with the subtle twist or accentuation of the waist begins to translate into architecture as the orthogonal grid within the Circuit shifts within the Houses of the vertical structure in order to mediate the grid shift of Summit Hill with the Circuit. The entire form abstracts the dynamic tension of the body’s twist as it rotates in respect of the spine.

Furthermore the vertical structure’s, the Silhouette, composition programmaticaly abstracts the design process beginning with the conceptualization of ideas poised high in the clouds of the Silhouette. Then as the piece becomes more grounded in reality, it fabricates into production within the maker’s space and labs, but not without remaining true to the design process which amplifies and elevates the crafted piece into an experience. Achieving completion and exhibiting on the vibrant runway platform as not just a piece of work but a crafted experience is just what the Project aspires to create for visitors, local and regionally!

FINAL DESIGN

Project Runway: Design Narrative

6.1

Project Runway

Narrative Perspective Montage - 2 Narratives Client Perspectives: Before and After Depicted in this montage is the W couture transformation experience as a client arrives (below) and is immediately enveloped into the energy. As the design experience tampers off, the energy and magnitude of the experience explodes with the runway platform with the client completing the cycle.

FINAL DESIGN

Project Runway: Narrative Montage

6.2

Project Runway

Gay Street Development Energy - Site Plan Downtown Knoxville Site Plan Depicted in this site plan is a conceptual reading of Gay Street’s presence as an entertainment district as it flows down towards the Creative Circuit and Project Runway.

FINAL DESIGN

Project Runway: Downtown Site Plan

6.3

Project Runway

Energy Progression

Transiting Energy- Site Development Gay Street presence and energy being utilized to maximize site revitalization in order to create an accenting district that is the Creative Circuit.

Site progression and development initiated site location as it aspires maximize the cumulative energy and presence at the corner of Gay Street and West Jackson Avenue. Then to utilize that presence across the industrious site in order to revitalize it into an accenting district that plays off of Gay Street but creates its own presence and energy. Combining this transiting of power and development with time, texture, and speed, began to conceptualize not only the role of the Project but also its role in relation with the site, the neighboring projects, and downtown as to think of it as a catalyst project for a long term redevelopment agenda for the Creative Circuit.

Time/ Texture- Site Development Resulting from the utilization of Gay Street’s presence, conceptualizing the development of the site in terms of time and relation with one site location to another and in respect with the entire site. In particular, the conceptualization of the Project as it ages and effects the current site’s condition with respect to future site development.

FINAL DESIGN

Project Runway: Design Concept

6.4

Project Runway

Orientation - Site Plan Grid Shifting/ Twisting Form With form being a jewel piece to the design it is essential that the twist and tension of the form be rooted within Architectural moves as well. By embedding portions of the design into a number of Knoxville grids and conditions, the Project is able to fabricate its own identity while intertwining into Knoxville’s urban fabric.

FINAL DESIGN

Project Runway: Orientation

6.5

Project Runway

Design Reflection Between the two phases, the design phase equally inspired the program phase and vice versa. Because the program tended to be rather ambitious and unique and even at times rather conceptual, the design phase actually aided in the progression and evolution of the programming as a form of collaboration and conversing between the pragmatic components and the abstract. It was these translations and exchanges that brought about the most uncertainty and most payoff as the project began to flourish on its own. Subversively, the project gracefully fabricated itself from the abstracted programming phase into the design phase.

Programming’s positive quality allowed for a thorough site and historical look of context and understanding place and the city as a whole. Often times, designs focus into a small scope with hardly any context to embed the viewer or the project within, so by having the larger scope analysis, allowed for a richer initiation of this ambitious project. The positive aspect for designing was district progression and functionality in relation to the Project. It began to narrow in the focus and the relationship between the small scope and large scope and even producing an intermediate relationship between the two scopes. The two phase process allowed for a thorough examination of the potential impact of the project for many factors: larger and smaller; but it is the conversion and interaction between the two phases that truly developed a poised and elegant design experience known as Project Runway

FINAL DESIGN

Project Runway: Design Reflection

6.6

Presentation Reprints “ My point... is to admire the insidious guile of Architecture able to infiltrate so effortlessly such irreconcilable categories, and, in doing so, begin to dismantle and reform them�

[Jeffrey Kipins- Cosmetics]

7

PROJECT RUNWAY:

FASHION ENTREPRENEURSHIP

Photograph courtesy of Jessica Bub showing the view, approarch, as well as the existing condition of West Jackson Avenue while on the Gay Street viaduct

VISION: CREATIVE CIRCUIT Gay Street, along with Market Square, exudes creative energy with lively entertainment and events such as First Friday. As the creative energy generates, it surges down towards West Jackson Avenue with the potential to stimulate other innovative outlets and display Knoxville’s versatile talents. The site’s condition has a gritty and industrious texture due to the rail lines and past warehouses; however, by revitalizing West Jackson Avenue as the Creative Circuit, the once gritty and industrious site will transform into a productive live, listen, look, learn environment promoting twenty-first century innovations. The Creative Circuit also makes an excellent opportunity to enrich the community as a Live, Listen, Look, Learn innovation destination with community engagement through events such as First/ Final Fridays as well as with programs that aim to teach and promote craft, creativity, collaboration, and community.

AMBITIONS Fosters entrepreneurship and fashion innovation within Knoxville Connection to Summit Hill parking Terrace Integrate the institution with downtown community Integrate the institution with “Complete Street” Promote new forms of creative expression Provide invigorating experiences and spaces Unify Fashion and Architecture

An axonometric massing model located on the north side of West Jackson Avenue diagraming the programmatic elements and spaces

PROGRAM SUMMARY The south has a rich textured past for producing textiles.

Seeing as East Tennessee does not have an impactful voice in fashion design, instituting a fashion catalyst in Knoxville would magnify the resourcefulness in terms of innovation like Oak Ridge and the University of Tennessee.

Fashion has a minute presence downtown in comparison to the other creative fields. Despite the minimal presence, fashion has proven to be a profitable and successful venture for tailors, custom designers, and specialists i.e. J. H. Daniels. Incorporating fashion as both a community institution and entrepreneurship would not only draw a large audience, but also embrace technological innovations as a new means of production as well as exploration. Instituting a fashion innovation center within the Creative Circuit initiates a new exploration and begins to add new texture and dimensions to Knoxville’s bustling imaginative energy as it serves as a catalyst for design technology development while promoting community connectivity through design technology workshops in additiona to serving as a resource for craftsmen, designers, and innovators to create, explore, and celebrate together. Programmatically, the project intends to be the catalyst for technological and traditional fashion design and construction within Knoxville as it seeks to integrate within the thriving city and its citizens, while fostering entrepreneurship and innovation.

Photograph courtesty Barkow Leibinger of their installation at the Marrakech Biennale in which urban art intertwines fabric, architecture, and innovation

PROGRAM COMPONENTS Professional Studios

9,900 nsf

Makers’ Studio

1.800

Reinforcing Studios

2,700 nsf

Digital/ Print Labs

4,500 nsf

Materials Library

3,600 nsf

nsf

Commerce Spaces

10,800 nsf

Rooftop Retreats

10,000 nsf

Event/ Exhibition Spaces

8,100 nsf

Total Net Square Footage

51,400 nsf

Total Gross Square Footage (125%)

64,250 gsf Photograph courtesty of designer Winde Rienstra who designed these body adornments showcasing the innovation and relation bewteen fashion, architecture, and form.

T H E C R E AT I V E C I R C U I T | W E S T J A C K S O N AV E N U E

CONCEPT:

HAUTE COUTRE

Haute couture pieces designed by Stephane Rolland and Gianfranco Ferre inspired the strong linear moves and form development for the Silhouette.

Regulating Lines and Axis Shift Diagram Grid shift and realignment for the connection from the Creative Circuit to the rest of downtown level to Summit HIll.

Time and Texture Conceptual Site Progression

Gay Street Development and Energy Diagram

The Silhouette marks a neww identity and destination transforming the site.

The zoning of Gay Street continues to expand as it reaches West Jackson Avenue making the site perfect for translating the existing energy.

Massing Model

Energy Translation Axon Diagram Utilizing the existing energy from Gay Street, this location becomes a billboard redefining the edge and gateway into Knoxville

SITE ORIENTATION:

Experiential Massing Montage

Site Section across West Jackson Avenue through Market Square 1:120 Scale

West Jackson Avenue Site Elevation 1: 120 Scale

Site Section Elevation 1:120 Scale

Site Plan 1: 120 Scale

DOWNTOWN KNOXVILLE

SITE ORIENTATION:

Southeast Elevation

Southeast Section

Southwest Elevation

Northwest Elevation

WEST JACKSON AVENUE

FORM:

SILHOUETTE

Conceptual Form Montage Expressing the Silhouette and Runway as dependent of the Spine of circulation similar to that of a person

Form/ Silhouette Sketch Begins to exhibit the twist and tension of the body and spine

West Jackson Site Elevation towards Downtown Sketch

Exploded Plan Axon 1/8” Scale

Northwest Section through Retail spaces and Houses 1/16” Scale

FORM:

RUNWAY

Two Character Perspective Montage:

Containway Sketch from entering throught the Gay Street Viaduct

Night Model Montage

Structure Diagrams

Exploded Plan Axon 1/32� Scale

AXON

Northeast View

T H E C R E AT I V E C I R C U I T | W E S T J A C K S O N AV E N U E

Appendix C

8

Egress Analysis The first three floors each are equipped with four fire stairs.

Three of the four have a fire retardant walls to slow down the flames from accessing the Containway.

Within the Silhouette, the means of egress relies on the vertical circulation spine which has a fire retardant elevator shaft protecting the fire stairs which is visible on West Jackson Avenue. The horizontal means of egress relies on the continuation of the circulation spine that lies on axis with the vertical spine. This horizontal hall leads to the fire stairs and on axis exits on the first and third floors.

Appendix C

Egress Analysis

C.1

Accessibility/ ADA Analysis Ground level entries are abundant as accessibility is high from West Jackson street level or through the Containway. Another accessibility entry is located on the Gay Street viaduct. Internal accessibility relies on two elevator cores: one reaching the Houses while the other elevator remaining intact with the first three floors as a dual service elevator and occupant elevator. Restroom accessibility also meets ADA requirements as handicap stalls are included that meet the five feet turning radius within each restroom: two per floor.

Appendix C

Egress Analysis

C.2

Cost Analysis

Total Net:................................................................................61550

Total Gross:.........................................................................76937.5

nsf gsf

Total Gross Area x $250/ square foot.......................................Cost 76937.5 gsf x $250.......................................................$19,234,375

Appendix C

Egress Analysis

C.3