School of Creative and Cultural Business

“I spent my year’s work placement at Green Tourism Business Scheme, the world’s leading sustainability accreditation programme working to improve and encourage sustainability throughout the Tourism and Hospitality sectors. My role included trip planning, inputting carbon calculator data, website and social media updates, dealing with members and enquiries and assisting with events.”

Natalie Parsons BA (Hons) International Tourism Management Graduate

At the School of Creative and Cultural Business we recognise creativity as an essential skill at all levels of business and management. We nurture creative thinking, cultivate teamwork and encourage entrepreneurialism so that you are ready to lead the creative economy of the future.

www.rgu.ac.uk/ccb creativebusinessRGU

Our focus is on delivering highquality vocational degrees and producing confident graduates who embrace change and contribute to a wide variety of competitive business specialisms, whether that is as part of a local, national or global brand. We have a diverse undergraduate portfolio which embraces collaborative and multidisciplinary projects, ensuring you have the opportunity to develop transferable skills in business, marketing and management alongside your specialism. All our students gain crucial digital skills, such as website design, video editing, print and online magazine publication and blogging. You will use industry standard software in our dedicated MAC computer labs, newsroom, TV and radio studios, ensuring your skills are relevant for the fast-paced and evolving market. Our courses engage with communities and help to create events that support charities and businesses. Some of our courses offer a study abroad option, providing you with a variety of unique learning experiences. Practical learning is a key element of our teaching and often involves live client projects, expert masterclasses and guest lecturers. Our courses offer flexible placement opportunities which will provide you with the opportunity to gain real world experience and enhance your employability. Some example placements include: Solheim Cup, STV, Vogue Magazine, Hugo Boss and Gleneagles. A number of our previous graduates have also been offered permanent jobs from their placement employers on completion of their degree.

www.rgu.ac.uk/digitalmarketing

BA (Hons) | UCAS Code: P9P3 | 4 Years

This course is the first BA (Hons) Digital Marketing degree available in Scotland and will equip you with the hands-on marketing and digital skills employers need. It has been designed in direct response to the needs of the industry and if you want to start a career in digital marketing, this is the course for you.

ENTRY REQUIREMENTS * SQA Higher: BBBC GCE A Level: BCC

Irish Leaving Certificate:

H2H3H3H3 IB Diploma: 27 HNC/HND: Relevant HNC or HND from a partner college will be considered for entry into Year 2 or 3

Alternative Qualifications:

Equivalent qualifications or work experience will be considered on an individual basis. Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis. *Applicants whose first language is not English should check the relevant course page on our website for entry requirements. WHY STUDY THIS COURSE AT RGU?

■ It will equip you with highly relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, and you will have the opportunity to apply them in a real-world business context ■ The course is accredited by the Institute of Data & Marketing (IDM) and the Chartered Institute of Marketing (CIM), which offers you the opportunity to gain professional qualifications through the CIM

Graduate Gateway ■ Opportunity to complete a six or twelve-week placement, gaining practical experience in your area of choice ■ Opportunity to study abroad with one of our partner universities across the globe ■ Strong links with industry, with guest speakers and networking opportunities ■ Work on a live client project with our ‘Digital Marketing Agency’, a collaborative project in Years 3 and 4.

WHAT YOU WILL STUDY

YEAR 1 Marketing, Digital Media Platforms and Practices, Visual Culture and Design, Managing in the Creative Industries, Consumer Behaviour, Content Marketing. YEAR 2 Brand Management, Introduction to Data Analytics and Visualisation, Integrated Marketing Communications, Public Relations, Web Design, Digital Filmmaking. YEAR 3 Interactive Media Project, Study Abroad, Business Strategy for Digital Marketers, Digital Marketing Agency, Research in the Creative Industries, Professional Practice Placement, Business Start Up in the Creative Industries, Digital Marketing Project. YEAR 4 Research Methods, Social Media Marketing, Digital Marketing Management, Media Strategy and Innovation, Consumer Psychology, Programming Concepts for Business Analytics, Research Project, Search Marketing, Data Governance and Ethics.

The Digital Scot RGU Digital Marketing

CAREER PROSPECTS

The digital economy has been recognised as a key area of growth in the UK and international economy and, as such, it is not surprising that the job opportunities leading from this course are significant. The course will prepare you for a range of digital marketing careers across a variety of industries including: marketing and communications, PR, technology, tourism, fashion oil and gas, professional services, public sector and private sector.

www.rgu.ac.uk/eventsmanagement

BA (Hons) | UCAS Code: N820 | 4 Years ,,,,,,,,,,,,,,,

WHY STUDY THIS COURSE AT RGU?

■ Development of your Industry Experience Portfolio (IEP) will allow you to gain real world industry experience and build your professional network ■ You will have the opportunity to study abroad in Year 2 or 3 ■ Take part in The Main Event, a large scale practical project undertaken by Honours students, utilising your entire range of skills, knowledge and professional networks gained over the course of study ■ RGU is a member of the Association of Events Management

Education (AEME) ensuring that the content is kept relevant and up-to-date in relation to current professional standards. This course is approved by the Tourism Management Institute ■ The course addresses the current challenges and potential future opportunities brought by the Covid19 pandemic to the wider events industry.

The organisation of events has experienced rapid growth in recent decades, resulting in a global industry emerging in its own right. This Events Management degree is a highly practical course providing you with the perfect blend of core management and specialist event management knowledge and skills needed to be successful in the industry.

WHAT YOU WILL STUDY

YEAR 1 Marketing, Industry Experience Portfolio, The Events Industry: Context and Operations, Visitor Experience Management, Adventure and Activity Tourism, Digital Media Platforms and Practices, Managing in the Creative Industries. YEAR 2 Tourism Destination Development, Brand Management, Corporate and Association Events Management, Study Abroad, Integrated Marketing Communications, Consumer Behaviour, Industry Experience Portfolio, Risk, Sponsorship and Fundraising in the Events Industry, Sustainable and Ethical Tourism or The Tourism Product: Local and Global. YEAR 3 Business Ideas and Opportunities, Ethical and Sustainable Consumption, Events in the Creative Industries, Study Abroad, Industry Experience Portfolio, Public Relations Strategy and Specialisms, Live Festival Management, Event Impact and Legacy, Critical Approaches to Cultural Studies. YEAR 4 The Future of Tourism, Hospitality and Events, Lifestyle Consumption and Experience Economies, Research Methods, Research Project, Live Client Event Project 1: Planning and Delivery, Live Client Event Project 2: Analysis and Evaluation, and options from the following: Consumer Psychology, Leisure Tourism: Theory and Application.

WHAT OUR GRADUATES SAY

Student Experience: Imogen Reading

ENTRY REQUIREMENTS * SQA Higher: BBBB GCE A Level: BCC

Irish Leaving Certificate:

H2H2H3H3 IB Diploma: 28 HNC/HND: Entry to Year 2 may be possible if completed a relevant HNC from a partner college. Entry to Year 3 may be possible if completed a relevant HND from a partner college

Alternative Qualifications:

Equivalent qualifications or work experience will be considered on an individual basis. Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis. *Applicants whose first language is not English should check the relevant course page on our website for entry requirements.

CAREER PROSPECTS Events Management graduate employability prospects are wide-ranging and diverse. You can specialise in the following sectors; corporate and association events, music festivals and cultural events, theatres and performance arts, sporting and spectator events, charity and fundraising events, tourism events, government events, private events and community events.

www.rgu.ac.uk/fashionmanagement

BA (Hons) | UCAS Code: WN22 | 4 Years

If you have a passion for fashion and a brain for business this is the course for you. It is designed to integrate the management theories associated with the global fashion industry alongside the business contexts of fashion buying, production, marketing and merchandising.

ENTRY REQUIREMENTS * SQA Higher: BBBB GCE A Level: BCC

Irish Leaving Certificate:

H2H2H3H3 IB Diploma: 28 HNC/HND: A relevant HND from one of our partner colleges will be considered for entry into year 3

Alternative Qualifications:

Equivalent qualifications or work experience will be considered on an individual basis Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis. *Applicants whose first language is not English should check the relevant course page on our website for entry requirements. WHY STUDY THIS COURSE AT RGU?

■ 1st in the UK for course satisfaction in Fashion and Textiles (Guardian

University Guide 2021) ■ You will have the opportunity to undertake a six-week, twelve-week or year-long placement in Year 3 ■ Opportunities to create a fashion magazine, style fashion shoots, make a digital fashion film and work on a variety of live client briefs, providing you with valuable digital and content creation skills ■ Hear from industry guest speakers, providing valuable insight into the huge and ever-evolving fashion industry ■ Access to The Fashion Place, a hub for all the Fashion Management students and staff, where you will take part in visual merchandising tasks, access trend forecasting information, create mood boards and brainstorm business ideas.

WHAT YOU WILL STUDY

YEAR 1 Marketing, The Fashion Business, Fashion Design Concepts and Communication, Fashion Construction and Technology, Managing in the Creative Industries, Fashion Retail and Store Design. YEAR 2 Fashion Communication, Omni-Channel Fashion, Integrated Marketing Communications, Consumer Behaviour, Public Relations, Design for Client, Option to Study Abroad. YEAR 3 Ethical and Sustainable Consumption, Fashion Branding, Financial Merchandising for Fashion, Events in the Creative Industries. Option choices include: Research in the Creative Industries, Business Start Up in the Creative Industries, Digital Fashion Event and Professional Practice Placement, option to Study Abroad. YEAR 4 Sustainable Fashion Project, Global Fashion Strategy, Fashion Buying and Forecasting, Research Methods, Research Project. Option choices include: Postmodern Culture, Celebrity Culture, Consumer Psychology, Business Creativity, Digital Business, International Marketing, Women and the Media.

Watch The Fashion Place video

CAREER PROSPECTS You’ll gain the skills and knowledge to open doors to all kinds of careers including roles in fashion buying and product sourcing, merchandising and allocating, fashion marketing, retail management and visual merchandising, product planning and development, online content management and digital fashion strategy. Previous graduates have gone on to head office roles in Burberry, Christian Louboutin, Hugo Boss, Topshop, River Island and ASOS.

“What I like about the Fashion Management course is the mix of theory and practice, from writing reports and essays to creating exhibitions, photoshoots, fashion films, magazines, clothing collections etc. Also, l find lecturers really helpful and the course engaging and highly relevant to the fashion industry.”

Irina-Cristina Bogdan, Year 4 Fashion Management student

RGU Fashion Management

fashionplace_rgu

International Tourism Management

www.rgu.ac.uk/internationaltourism

BA (Hons) | UCAS Code: N840 | 4 Years

Tourism is a truly international industry and plays a key economic role in practically every country around the world. Combining many diverse sectors, it is dynamic, customerfocused and provides you with exciting career opportunities worldwide.

ENTRY REQUIREMENTS * SQA Higher: BBCC GCE A Level: CCC

Irish Leaving Certificate:

H3H3H3H3 IB Diploma: 26 HNC/HND: Relevant HND from a partner college considered for entry into Year 3

Alternative Qualifications:

Applicants with equivalent qualifications or work experience will be considered on an individual basis Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis *Applicants whose first language is not English should check the relevant course page on our website for entry requirements. WHY STUDY THIS COURSE AT RGU?

■ You will cover all aspects of the tourism industry and gain a strong understanding of the key management disciplines, ensuring you are ready to step into a management position ■ Extensive industry engagement through visits, live client projects and case studies ■ Opportunity to complete a 24 or 48 week paid placement in Year 3 locally, nationally or internationally ■ Opportunity to study abroad with one of our partner institutions in either Year 2 or Year 3 ■ The course is accredited by the Institute of Hospitality (IoH) and approved by the Tourism Management Institute (TMI), and you will be eligible for student membership for both professional bodies upon graduation. ■ The course addresses the current challenges and potential future opportunities brought by the Covid19 pandemic to the wider tourism industry.

WHAT YOU WILL STUDY

YEAR 1 Marketing, Tourism Hospitality Environment and Industry, Visitor Experience Management, Adventure and Activity Tourism, Digital Media Platforms and Practices, Managing in the Creative Industries, Public Relations. YEAR 2 A selecton of modules including: Tourism Destination Development, Brand Management, Corporate and Association Events Management, Study Abroad, Integrated Marketing Communications, Hotel Operation Management, Sustainable and Ethical Tourism, The Tourism Product: Local and Global. YEAR 3 A selection of modules including: Tourism Destination Development, Business Ideas and Opportunities, Events in the Creative Industries, Ethical and Sustainable Consumption, Public Relations Strategy and Specialisms, Placement (Hospitality and Tourism), Consumer Behaviour, Hotel Operations Management, Workplace Experience, Event Impact and Legacy, Management in Practice – Hospitality and Tourism, Critical Approaches to Cultural Studies, Management Practice and Reflective Learning, Study Abroad, The Tourism Product: Local and Global YEAR 4 The Future of Tourism, Hospitality and Events, Research Methods, Leisure Tourism: Theory and Application, Lifestyle Consumption and Experience Economies, Consumer Psychology, Marine and Wildlife Tourism, Research Project, Business Creativity, International Marketing.

International Tourism Management Placement : Marisa Vogiatzi

CAREER PROSPECTS The tourism industry is a dynamic, customer-focused industry and provides you with exciting opportunities worldwide across diverse sectors including tourism, travel, leisure and the hospitality industry.

International Hospitality Management

www.rgu.ac.uk/internationalhospitality

BA (Hons) | UCAS Code: N221 | 4 Years

WHY STUDY THIS COURSE AT RGU?

■ You will study and experience all of the industry’s sub-sectors as well as gain a strong understanding of the key management disciplines ■ Opportunity to complete a 24 or 48 week paid placement in Year 3 locally, nationally or internationally ■ Opportunity to study abroad with one of our partner institutions in

Year 2 or Year 3 ■ Accredited by the Institute of Hospitality (IoH) and you will be eligible for student membership on graduation. ■ The course addresses the current challenges and potential future opportunities brought by the Covid19 pandemic to the wider hospitality industry.

WHAT YOU WILL STUDY

YEAR 1 Marketing, Tourism Hospitality Environment and Industry, Visitor Experience Management, Food and Beverage Operations, Working in Hospitality Environments. YEAR 2 A selection of modules including: Food and Beverage Management, Brand Management, Live Hospitality, Corporate and Association Events Management, Digital Media Platforms and Practices, Hotel Operation Management, The Tourism Product: Local and Global, Study Abroad. YEAR 3 A selection of modules including: Business Ideas and Opportunities, Events in the Creative Industries, Ethical and Sustainable Consumption, Placement (Hospitality and Tourism) , Tourism Destination Development, Public Relations Strategy and Specialisms, Consumer Behaviour, Hotel Operation Management, Workplace Experience, Management Practice and Reflective Learning, Event Impact and Legacy, Management in Practice – Hospitality and Tourism, Critical Approaches to Cultural Studies, The Tourism Product: Local and Global, Study Abroad. YEAR 4 Managing Strategy for Hospitality, Hospitality Contract Management, Research Methods, The Future of Tourism, Hospitality and Events, Lifestyle Consumption and Experience Economies, Consumer Psychology, Leisure Tourism: Theory and Application, Managing Strategy for Hospitality, Research Project, Business Creativity, International Marketing.

Watch our International Hospitality Management video The hospitality and leisure industries generate billions of pounds worldwide each year. Hospitality Management is a thriving industry which plays a crucial role in the global economy and provides diverse career opportunities.

ENTRY REQUIREMENTS * SQA Higher: BBCC GCE A Level: CCC

Irish Leaving Certificate:

H3H3H3H3 IB Diploma: 26 HNC/HND: Relevant HNC from a partner college considered for entry into Year 2. Relevant HND from a partner college considered for entry into Year 3

Alternative Qualifications:

Applications from those with equivalent qualifications or work experience will be considered on an individual basis Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis *Applicants whose first language is not English should check the relevant course page on our website for entry requirements.

CAREER PROSPECTS Hospitality is a thriving and innovative business sector and there is a major demand for able graduates with in depth specialist knowledge and skills. There are opportunities for varied and challenging careers in this sector including management roles in events, hotels, tourist services and leisure.

www.rgu.ac.uk/ug-media

BA (Hons) | UCAS Code: P300 | 4 Years

The media industries are rapidly expanding, particularly with the growth of digital media. This course will help you build a portfolio of practical experience and provide you with the knowledge and skills to pursue a specialist career in this exciting sector.

ENTRY REQUIREMENTS * SQA Higher: BBBB (to include English (p135)) GCE A Level: BCC (to include English (p135))

Irish Leaving Certificate:

H2H2H3H3 (to include English at H2 (p135)) IB Diploma: 28 (to include Higher Level English at grade 5 (p135)) HNC/HND: Relevant HNC/HND from a partner college considered for Year 2 or 3 entry

Alternative Qualifications:

Equivalent qualifications or work experience will be considered on an individual basis Advanced Entry: All other applicants who are interested in applying for advanced entry will be considered on an individual basis *Applicants whose first language is not English should check the relevant course page on our website for entry requirements. WHY STUDY THIS COURSE AT RGU?

■ 1st in Scotland for student satisfaction in Communication and Media

Studies - Complete University Guide 2021 ■ Both the theoretical and practical aspects of media are incorporated into this course ensuring you develop skills in documentary filming and editing, content development, interactive media, web design, digital media, advertising and law ■ A strong focus on practical learning, with the opportunity to visit local media outlets such as STV and DC Thomson, and get involved in RGU

Film, RGU TV, RADAR Magazine and the student radio station ■ We have industry-standard facilities including a purpose-built TV

Studio and Radio Studio ■ Opportunity to complete a six-week, twelve-week or year-long placement in Year 3 ■ We have strong industry connections, ensuring that the course remains up-to-date and relevant.

WHAT YOU WILL STUDY

YEAR 1 Marketing, The Media Business, Visual Culture and Design, Creative Short Film Making, Digital Media Platforms and Practices, Communication Principles and Practice. YEAR 2 Documentary Discourse and Practice, Media Semiotics and Discourse, Integrated Marketing Communications, Introduction to Media Law, Web Design, Digital Filmmaking. YEAR 3 Interactive Media Project, Study Abroad, Media History, Communication Project Management, Professional Practice Placement, Research in the Creative Industries, Narrative Filmmaking, Business Start Up in the Creative Industries, Creative and Cultural Business News. YEAR 4 Research Methods, Media Strategy and Innovation, Postmodern Culture, Celebrity Culture, Commercial and Corporate Film-Making, Research Project, Business Creativity, Women and the Media, Cinema and Society.

CAREER PROSPECTS The media industry encompasses a wide range of careers and is expanding further with the growth of digital media. This course will prepare you for a career in a variety of areas with possible careers in areas such as the creative industries, documentary production, social and digital media, commercials, corporate video production, interactive media and web design.

www.rgu.ac.uk/ugjournalism

BA (Hons) | UCAS Code: P500 | 4 Years

WHY STUDY THIS COURSE AT RGU?

■ The course has an emphasis on practical learning with a grounding in the theoretical aspects of journalistic practice ■ 2nd in the UK for feedback satisfaction in Journalism, Publishing and

Public Relations (Guardian University Guide 2021) ■ Opportunity to undertake a six-week, twelve-week or year-long placement in Year 3 in a journalism or media-based environment ■ Opportunity to study abroad in Year 3 ■ Participate in ‘live’ projects, visiting local organisations such as STV and listening to guest speakers from a range of backgrounds ■ Enhance your learning with our range of facilities such as the

Newsroom and the TV and Radio Studios.

WHAT YOU WILL STUDY

YEAR 1 The Media Business, Visual Culture and Design, News Writing, Introduction to Media Law, Broadcast Journalism and Production, Digital Media Platforms and Practices. YEAR 2 Features Writing, Principles and Practice of Reporting, Media Semiotics and Discourse, Public Relations, Web Design, Magazine Journalism. YEAR 3 Applied News Production, Study Abroad, Media History, Professional Practice Placement, Advanced Law for Journalists, Politics and the Media, Research in the Creative Industries, Creative and Cultural Business News. YEAR 4 Research Methods, Digital Journalism in Practice, Media Strategy and Innovation, Postmodern Culture, Celebrity Culture, Research Project, Investigative Journalism, Political Communication, Women and the Media.

Journalism Placement: Katrine Lyngsoe Knudsen Journalism is a powerful industry and a rewarding career choice. People are increasingly seeking information and inspiration from the media which creates a demand for multimedia journalists who have critical knowledge and specialist theoretical, analytical and production skills.

ENTRY REQUIREMENTS * SQA Higher: BBBB (to include English) GCE A Level: BCC (to include English at B)

Irish Leaving Certificate:

H2H2H3H3 (to include English at H2) IB Diploma: 28 (to include Higher Level English at grade 5)

Alternative Qualifications:

Equivalent qualifications or work experience considered on an individual basis Advanced Entry: Applicants who are interested in applying for advanced entry will be considered on an individual basis *Applicants whose first language is not English should check the relevant course page on our website for entry requirements.

CAREER PROSPECTS This course will provide you with the critical knowledge base and the professional production, managerial and technical skills that will open up a wide variety of careers in the communication and media industries, within and beyond journalism. Previous graduates have secured positions with organisations such as: BBC Xtra, BBC Scotland, STV, Original 106, Northsound 1 and The Press and Journal.