IFRA UK 2021 Fragrance Forum Programme

UNITED KINGDOM

PARTNER SPONSOR GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS

Find out more about your sense of smell

One important symptom of COVID-19 – the loss of your sense of smell – has highlighted how vital this sense is to our daily lives. This is why we have created a new resource – Fragrance Matters. It will help people understand the science of smell, showcase new research and quirky facts, whilst also listing organisations that can support people with smell loss, or ‘Anosmia’ as it is known.

stopandsmelltherose

Our ability to smell affects us in many ways – as an early warning system that can alert us to danger, a memory arouser that can uplift our mood and emotions...

“a potent wizard that transports us across distance and time, through all the years that we have lived”.

Hellen Keller

n o hing is more me mora ble t han sm e l l

IFRA UK Fragrance Forum 2021

Welcome to the IFRA UK Fragrance Forum 2021.

What a pleasure it is to be able to bring people together in person once again at such a prestigious venue for an inspiring day of talks and presentations.

Whilst it has been a challenging and strange time for many of us, it has not been without its successes. In the early days of the pandemic, we realised what a dynamic industry we belong to. We saw our members switch working practices whilst continuing to play their part in helping with the supply of hand and surface sanitiser, at a time when global supplies could not meet demand.

IFRA UK has also been finding new ways to work with the situation in which we find ourselves. We were unable to hold the Fragrance Forum last October. Instead we held an online event that brought together people from across the industry as we launched ‘Olfaction: A Journey’. This book offers a reflective celebration of the Fragrance Forum and allows readers to dip into the ideas presented by past speakers, organised by theme. It offers a fascinating journey through ten years of olfactory research. It has been incredibly well received and is available at a special Forum rate should you wish to buy a copy today.

The pandemic has made a lot of us stop and think about what really matters and how we might support and help others. You will recall last year we formed a working group called ‘Changing Lives Through Fragrance’. This group has continued to work on a number of projects which will gather momentum as life opens up.

IFRA UK has, as part of that initiative, designed an interesting and eclectic website called ‘Fragrance Matters’ that informs on many levels, from helping people learn some new and quirky facts about our sense of smell, to taking a deeper dive into the world of olfaction through highlighting wider research, activities and events. Do take a look at www.fragrancematters.org and explore some of the fascinating facts. The poster opposite links to the website via the QR code. Please use the loose copy enclosed with your programme to help us spread the word, and feel free to ask us for more! Let us know if you have any ideas and content that you think would enhance the site further. There will be more exciting projects from this group in the future.

But now to the day at hand. We really want to thank all of our speakers for giving up so much of their time to share their extraordinary work and research with us. It is much appreciated, and even more so during these complex times. Also a huge thank you to today’s Chair, Professor Barry C Smith who has an amazing understanding of fragrance and the sense of smell and is always such a pleasure to work with. We are of course enormously grateful to all our sponsors. We couldn’t produce this event without them. Finally thanks to IFRA who this year are presenting this event with us.

It is going to be a fantastic day, which we are also livestreaming for those unable to join us in person.

This will be our tenth Fragrance Forum and these interesting times make us all evaluate what we are doing – is this a moment after ten years of the Forum to make it into something different in the future? We would welcome your thoughts, either as part of the feedback form or more informally as we look to the next ten years.

Enjoy the day and join us for a drink afterwards to celebrate ten years of the Forum.

Lisa, Julie and Eliza

UNIQUE. SAFE. ESSENTIAL.

FRAGRANCE MAKES THE DIFFERENCE

Fragrances play a unique role in our lives: they are embedded in our culture and heritage; they are statements of imagination and creativity; they connect us to places and memories.

The International Fragrance Association is the global representative body of the fragrance industry, bringing together seven multinational members as well as hundreds of small businesses around the world via 22 National Associations

Through our Code of Practice and our independently-supervised IFRA Standards program, we promote the safe use of fragrance, enhance consumer trust and support the creation of the safe and sustainable products of the future.

In addition to supporting members, we work with regulators, policymakers and other stakeholders to highlight our contribution to jobs and economic prosperity, and the essential role fragrance plays in our lives and well-being

From perfumes to shower gels, shampoos to cleaning products, soaps to scented candles, fragrance makes the difference: the key element that helps bring pleasure, joy, comfort and confidence to the daily lives of people around the world.

14.05-14.15 14.15-15.00 15.00-15.45 15.45-16.30 16.30-16.45 16.45-16.50 16.50 17.00 - 18.30

Programme

SESSION

Coffee & Registration for Members attending AGM

IFRA UK AGM for Members only

Coffee & Registration for Forum only

Lisa Hipgrave, IFRA UK Director

Professor Barry C Smith, Director, Institute of Philosophy Centre for the Study of the Senses

Mr Peter Andrews, Consultant Rhinologist, Facial Plastic and Anterior Skull Base Surgeon. Royal National Throat Nose and Ear Hospital and National Hospital of Neurology and Neurosurgery

Omer Polak, Studio Omer Polak, Berlin

BUFFET LUNCHEON

Martina Bianchini – President, International Fragrance Association

Professor Barry C Smith

Professor Noam Sobel, Weizmann Institute, Israel

Professor Asifa Majid, Professor of Language, Communication, and Cultural Cognition Department of Psychology, University of York

Dr Tom Mercer, Senior Lecturer in Psychology, & Professor Sebastian Groes, Professor of English Literature, University of Wolverhampton

Panel discussion led by Professor Barry C Smith and including all speakers

Paul Norman, IFRA UK Chairman. Closing remarks and thanks.

Event Closes

Sensory drinks reception celebrating 10 years of the Fragrance Forum

TITLE

Demonstration Room

Welcome and Introduction Introduction to Fragrance Matters

Overview of the day and some personal observations on olfaction

Can surgery give hope to those with post infectious smell loss?

Smell as a design tool

Library/Georgian Room

Welcome to the afternoon session

Introduction to afternoon session

Uncovering the Just Noticeable Difference (JND) in olfaction paves a path to the digitisation of smell

A global view of olfactory language

Mapping smell and memory in the Black Country and Romania

Mezzanine

Session Chair & Introductory Speakers

Professor Barry C Smith - Director, Institute of Philosophy Centre for the Study of the Senses

Professor Barry C Smith is director of the Institute of Philosophy at the University of London’s School of Advanced Study. He is the founding director of its Centre for the Study of the Senses, which pioneers collaborative research links between philosophers, psychologists and neuroscientists. Barry works on the multisensory nature of perceptual experience, taste, smell and flavour. He has published theoretical and experimental papers, writing in Nature, Food Quality and Preference and Chemical Senses and is the editor of Questions of Taste: the philosophy of wine (Oxford University Press). In his research he collaborates with chefs and artists, and recently he has been working with clinicians and patient groups on Covid-induced anosmia and parosmia. He is a frequent broadcaster, appearing on BBC One’s Masterchef and on Radio 4’s The Kitchen Cabinet. In 2017 he wrote and presented a ten-part series for BBC Radio 4 called The Uncommon Senses, and in 2019, a five-part series, The Art and Science of Blending. He is a regular contributor to The World of Fine Wine.

Lisa Hipgrave – Director, International Fragrance Association UK

Within weeks of joining the industry as a trainee perfumer, Lisa knew that she had found the perfect career that balanced art with science.

Her career developed from perfumery to Director of the European division of a multinational company.

Lisa joined IFRA UK as its Director in 2006 and has enjoyed the diverse role ever since. She focuses mainly on supporting the development and implementation of policy, maintaining a highprofile representation of the industry and managing the operation of the association. Lisa is also responsible for ensuring that the association’s policies and views are correctly communicated to target audiences and ensuring that the association is represented to other stakeholders.

Martina has been President of the International Fragrance Association since June 2016. She sees a huge opportunity in bringing together science and society for sustainability in all areas of life, drawing from her multinational and multicultural experiences across the agricultural, chemical, biotech, food, health and luxury goods sectors. Passionate about scent, she believes that fragrance is essential to life and our wellbeing.

Martina has been educated at Louisiana State University, the University of Trier, the University of London and the Harvard School of Public Health. She holds an MSc in Environmental Toxicology and a BSc in Earth Sciences. Martina’s career has included international leadership roles at Monsanto and Dow, and active engagement in intergovernmental organizations such as the UN and OECD and the International Chamber of Commerce.

Martina Bianchini – President, International Fragrance Association

Speakers

Peter Andrews, Consultant Rhinologist, Facial Plastic and Anterior Skull Base Surgeon. Royal National Throat Nose and Ear Hospital and National Hospital of Neurology and Neurosurgery

Peter Andrews BSc.(Hons), MD, FRCS (ORL-HNS) is the Senior Consultant Surgeon in Rhinology and Facial Plastic Surgery at the Royal National ENT and Eastman Dental Hospital and Consultant Anterior Skull Base Surgeon at the National Hospital for Neurology and Neurosurgery.

He is Clinical Director of ENT surgery at the RNENTEDH, Chairman of the North Central London (NCL) ENT network and ENT Clinical Director for the Pan-London NHSE/GIRFT elective recovery programme

As the Associate Professor of Rhinology at University College London and Academic Lead for Rhinology at UCL he has published over 70 peer reviewed publications and runs an olfactory and rhinology PhD programme at the EAR Institute. His research interests include medical device innovation and surgical treatments for smell loss with strong collaborations with the UCL Institute of Neurology and Neuroradiology

Currently is also President of the British Society of Facial Plastic Surgery and President Elect of the Rhinology Section of the Royal Society of Medicine.

Omer Polak, Studio Omer Polak, Berlin

Omer Polak is an artist and designer and he graduated from Bezalel Academy of Art and Design in Jerusalem, the Design Academy Eindhoven, and has a Master of Advanced Studies from the École cantonale d'art de Lausanne in Switzerland.

Curiosity for materials, sciences and innovation led him to be a "Designistist" (designer and scientist) and to use a multidisciplinary approach and design methods. Polak presented S-SENSE (smell design research) during TEDx, Lausanne, and his work has been featured in various group exhibitions in galleries and museums around the world. He frequently leads design workshops and talks, focusing on our sensory experience and design innovation.

Polak won the Israeli Ministry of Culture Prize in the field of visual arts and design for 2016. He also twice won a Corr77 Design Award in the food design category, and his works are part of the permanent collection of the Design Museum Holon, Israel.

Speakers

Noam Sobel, Director of the National Center for Human Brain Imaging and Research Weizmann Institute, Israel

Professor

After completing his undergraduate education at Tel Aviv University, Noam Sobel joined the prestigious PhD neuroscience program at Stanford University, from which he graduated with high honors, followed by a postdoctoral fellowship at the California Institute of Technology. Prior to joining the Weizmann Institute of Science, Noam was an Associate Professor at the Helen Wills Neuroscience Institute at the University of California at Berkeley. He is currently the Director of the National Center for Human Brain Imaging and Research.

Professor Sobel’s research focuses on unveiling the complex nature and brain mechanisms of the human olfactory system, which plays a key role not only in smelling, but also in our most basic social interactions, emotions, and recollections. Faulty functions of this system may indicate early signs of neurological and cognitive deteriorations, for example, in Alzheimer’s and Parkinson’s diseases. His group pioneered the development and construction of olfactometers—devices that precisely generate odors—and contributed to the development of “electronic noses”—devices that mimic the animal nose in its ability to transform molecules to percepts. Using these devices, his group discovered several key concepts in the neurobiology of olfaction, for instance, they have developed a metric that allows measuring smells and predicting the brain response that they will induce; they have discovered that human tears contain a chemical that once smelled induces a host of effects such as drop in testosterone; and they have developed technology that enables severely disabled people to communicate and steer a wheelchair by simply sniffing.

Professor Sobel and his group have been routinely published in such well respected journals as Science, Nature, PNAS and Nature Neuroscience, and their work has resulted in several patents for medical devices that are now being tested in patients. These achievements have been recognized in several awards including the Society for Neuroscience Lindsley Prize (2000), the Chemical Senses Association Young Investigator Award (2007), the Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell (2003), and the Juludan Research Prize from the Technion, Israel Institute of Technology (2011). In 2012, Professor Sobel was the recipient of the Rappaport Prize for Biomedical Sciences.

Speakers

Asifa Majid, Professor of Language, Communication, and Cultural Cognition Department of Psychology, University of York

Asifa Majid is Professor of Language, Communication and Cultural Cognition at the University of York. She investigates the nature of thought both in language and outside of it by comparing diverse languages and cultures around the world.

Professor Majid has published more than 100 peer-reviewed articles and book chapters, and has been awarded various prizes for her work including the Ammodo KNAW Award, and the Radboud Science Award, and received a NWO VICI grant (€1.5million) to study olfactory language and cognition across cultures.

She is an elected member of Academia Europaea for her contributions to linguistics and elected Fellow of the Association for Psychological Science in recognition of her sustained outstanding contributions to psychology.

Dr Tom Mercer, Senior Lecturer in Psychology, & Sebastian Groes, Professor of English Literature, University Wolverhampton.

Tom Mercer (right) is a Senior Lecturer and cognitive psychologist based within the Department of Psychology at the University of Wolverhampton.

Tom is one of the co-ordinators of the Applied Cognition and Individual Differences research group and his main research interest is forgetting. Tom’s research projects typically use the experimental method to examine factors responsible for the loss of memory. Much of this research examines memory for non-verbal, sensory information.

Sebastian Groes (left) is Professor of English Literature at the University of Wolverhampton, where he leads a project on inclusivity and diversity, the Arts and Humanities Research Council-funded Novel Perceptions: towards an inclusive canon. It was launched alongside the BBC's engagement project, Novels That Shaped Our World, for which his team does survey and computational research.

At Wolverhampton, he is Director of the Centre for Transnational and Transcultural Research. Bas has published over ten academic books, edits a series on contemporary fiction for Bloomsbury Academic, Contemporary Critical Perspectives and has recently finished his first non-fiction book, Right in the Head. He led The Memory Network, edited the ground-breaking book Memory in the Twenty-First Century and did a series of Proust Phenomenon experiments which led to the edited book, Smell, Memory, and Literature in the Black Country.

IFRA UK AGM 2021 Agenda

& LEGISLATIVE COMMITTEE REPORT To receive a report from the Technical Chairman, Alan Osbiston on the activities of the Technical Advisory Group in the past year

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Olfaction: A Journey offers a reflective celebration of the Fragrance Forum and will allow readers to dip into the ideas presented by the majority of our past speakers, organised by theme and offering a fascinating journey through a decade of fragrance research.

Purchase our anniversary book celebrating a decade of the Fragrance Forum and take home your copy today!

Limited copies available at the Registration

IFRA UK would like to thank the following sponsors for supporting the Forum:

Partner Sponsor:

Gold Sponsors:

Silver Sponsors: Bronze Sponsors:

Sponsor of tea/coffee: Sponsor of luncheon wine: Sponsor of photography:

IFRA UK is pleased to host the following exhibitors:

IFRA UK would also like to thank CPL Aromas for supporting the Forum by supplying the delegate bag and its contents.

2021 Fragrance Forum

14th October 2021 The Royal Institution

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