SNAPCHAT The catch-all of every social media channel. Snapchat has grown like crazy since its creation. Despite its growth, though, it still only caters primarily to millennials; 60 percent of Snapchat users are under 25 1 . With that in mind, Snapchat might not be right for your nonprofit—that’s okay. If Snapchat does make sense for your organization, then it’s time to get those creative juices flowing.
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Create an on-demand geofilters for events and occasions. When Snapchat users are within your specified region, they can use your Geofilter as an overlay on their photos. They start at five dollars and are priced based on the size of the area and how long you want them to run on the app.
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Become a follower instead and take a look at what other organizations are doing. You can get the inside scoop on their company culture and strategies that might work for you. Check out our top nonprofits to follow 2 on Snapchat.
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Have fun creating! You don’t have to stress over building an Oscar-nominated Snapchat story—it’ll disappear after 24 hours anyway. From the text and drawing tools to Bitmoji and fun filters, there are plenty of means to give your videos a quirky twist or an artistic edge.
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Don’t have the money for analytics tools? Track your own 3 . Keep an eye on your audience’s engagement by story completion rate, number of screenshots or unique views.
Helpful Tools Snapcodes: Snapchat creates these QR codes unique to each user. You can share your Snapcode across other social media channels or even put it on print materials. From there, it’s easy as pie! People just have to take a photo of the code with their Snapchat camera or take a screenshot on their phone to quickly connect with your organization.
Snaplytics: Snapchat doesn’t offer much on their end in terms of organized data. Based out of Copenhagen, Snaplytics lets you track metrics and insights all on one straightforward platform. Snaplytics’ services do come with a price tag, though. Give it a whirl with the free trial, then decide whether or not it’s something your nonprofit needs.
Top Snapchat Demographics That Matter to Social Media Marketers: https://blog.hootsuite.com/snapchat-demographics/ How to Use Snapchat, Even If It’s Wrong for Your Organization: http://nonprofithub.org/social-media/top-nonprofits-on-snapchat-to-follow/ 3 Snapchat Analytics: How to Measure Your Brand’s Efforts on the App: https://blog.hootsuite.com/snapchat-analytics/ 1
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