Jordan Harison Reader
Brief 02 - Words of Wisdom
Brief
BACKGROUND
BRIEF
Over the past five years libraries across the UK have seen a serious dip in the number of people utilising the free, membership based service. Due to the lack of engagement shown by the public, funding has been cut and a number of libraries have closed their doors for good.
In order to save the valuable public service from complete collapse creative thinking should be applied to solve the issues presented, once again making libraries vibrant hubs for social interaction and learning.
DELIVERABLES • • • • Extended Practice
A complete brand identity. Printed stationary. Promotional material. Appropriate documentation.
Jordan Harison Reader
Brief 02 - Words of Wisdom
Primary Research
IDENTIFYING THE PROBLEM Through primary research it was ascertained that the majority of UK based libraries have seen an increased lack of interest due to the stagnant learning atmospheres encompassed by most establishments. Harsh, white lighting, uncomfortable chairs, bare walls and dreary aesthetics all combine to create an uninviting atmosphere people do not want to actively visit. If the problems outlined in the brief are to be overcome, this needs to change.
Extended Practice
02/08
Jordan Harison Reader
Brief 02 - Words of Wisdom
Reference Imagery
CONCEPT
TARGET AUDEINCE
TONE OF VOCIE
Words of Wisdom is a government funded service looking to offer an alternative to the typical unappealing libraries commonly found in towns and cities around the UK.
The target audience will consist of young adults with an interest in education, health and lifestyle.
Making use of the surplus amount of disused retail space created since the economic crash, the initiative will create temporary reading spaces that will pop up in a town or city for a number of months at a time.
Members of the audience will be educated, and have an interest in reading, literature and other intellectually stimulating activities.
The yet aim the
tone of voice will be friendly and inviting bold and loud. Customer comfort is the main of Words of Wisdom, but to get customers in first place, the service must get noticed.
Surpassing the issues commonly encountered in normal libraries, Words of Wisdom will utilise creativity to construct vibrant learning environments, filled with comfortable seating and eye catching signage.
Extended Practice
03/08
Jordan Harison Reader
Development
Brief 02 - Words of Wisdom
NAMING
LOGO
The company name, Words of Wisdom, forms a direct link to the specific focus of the service, which looks to provide members of the target audience with intellectually stimulating literature.
To ensure that the company is proficiently represented and appeals to the target audience a simple typographic logo was developed that can be rendered in the different colours of the vibrant colour scheme.
Extended Practice
04/08
Jordan Harison Reader
Development
Brief 02 - Words of Wisdom
PROPOSAL PRESENTATION As part of the overall project, the concept for the revitalised library service was pitched to a large group of people allowing them to assess its real world application. To ensure that the audience got the full Words of Wisdom experience, slides from the presentation were created inlight with the company identity.
Extended Practice
05/08
Jordan Harison Reader
Printed Deliverables
Brief 02 - Words of Wisdom
PRINTED DELIVERABLES
KEY CHARACTERISTICS
Printed deliverables took on a range of forms specific to libraries, such as prmotional book marks, date sheets and members cards.
Key characteristics that help to form Words of Wisdom’s brand identity consist of the application of a bright, eyecating colour scheme and bold, visually engaging typography,
Extended Practice
06/06