Jordan Harison Reader
Brief 12 - Abigayle Libberton
Brief
BACKGROUND
BRIEF
Abigayle Libberton is a third year photography student who is about to graduate and progress into the world of professional photography.
Create a complete brand identity for a photographer Abigayle Libberton.
During this period of transition, it is essential for her to have a professional brand identity that she can use when interacting with clients and other working professinonals.
Extended Practice
DELIVERABLES • • • •
A complete brand identity. Printed stationary. Promotional material. Portfolio website.
01/08
Jordan Harison Reader
Brief 12 - Abigayle Libberton
Reference
TARGET AUDIENCE
TONE OF VOICE
The target audience will consist of young adults with an interest in health and wellbeing, leading a comfortable lifestyle and buying quality, stylish products.
The tone of voice will be formal and professional, creating a Sophisticated overall presence.
Members of the audience will have an expendable income, most of which will be spent on food, media, such as independent magazines and lifestyle products, such as furniture, clothes and plants.
Extended Practice
02/08
Jordan Harison Reader
Brief 12 - Abigayle Libberton
Primary Research
RESEARCH Research for the project, exploring abigayles identity and practice, has been collected over a number of months as part of an on-gong research project. Visual explorations developed during this process have been a huge influence on the direction the brand identity project has taken, infleucing everything from the simple black and white colour scheme to the final logo form.
Extended Practice
03/08
Jordan Harison Reader
Visual Research
Brief 12 - Abigayle Libberton
LOGO ICON The destinct logo icon was developed through a process of reduction that started with the the early visual explorations in the deisgn publictaion. The logo icon itself is based around a combination of Abigayles linitials and a circular element dreived from the lens of a camera.
Extended Practice
04/08
Jordan Harison Reader
Product Images
Brief 12 - Abigayle Libberton
BRAND GUIDELINES Brand guidelines were created and submitted with the rest of the other project elements to ensure that the brand identity is kept consistent if any other designers work with its content.
Extended Practice
05/08
Jordan Harison Reader
Visual Development
Brief 12 - Abigayle Libberton
WEBSITE As part of the project a portfolio website was also created, giving Abigayle an online platform on which she can display her work and promote her professional practice.
Extended Practice
06/08
Jordan Harison Reader
Printed Deliverables
Brief 12 - Abigayle Libberton
PRINTED DELIVERABLES
KEY CHARACTERISTICS
Printed deliverables took on a range of forms specific to the nature of Abigayles needs. Additional to the letterheads and other stationary, a promotional booklet was also created that she can send to clients and other working professionals.
Key characteristics that help to form Abigayle’s brand identity consist of the refined, sophisticated aeshteic that is created through the use of a black and white stocks and supporting colour pallet.
Extended Practice
07/08
Jordan Harison Reader
Digital Deliverables
Brief 12 - Abigayle Libberton
PROMOTIONAL BOOKLET The promotional booklet itself is bound using a two pronged binding clip, which allows Abigayle to personalise the contents of the booklet with ease. Additional to the promotional boolet, an expandable envelope was also created which accounts for the potential varying thicknedd of Abigayle’s promotional booklet.
Extended Practice
08/08