Jordan Harison Reader
Brief 01 - Natura
Brief
BACKGROUND
BRIEF
Over the past few decades the houseplant sector has seen huge rises in popularity, people are showing more interest in buying plants for their home and as a consequence businesses across Europe have seen spike in profit.
Create a complete brand identity for a new, UK based houseplant company looking to exploit a current gap in the indoor plant market.
Unfortunately, companies in the UK are doing little to exploit this raise in popularity, with most companies involved in selling houseplants doing little or nothing to market their products.
Extended Practice
DELIVERABLES • • • •
A complete brand identity. Printed stationary. Promotional material. Company website.
01/07