Jordan Harison Reader
Brief 10 - Secret 7” - Two
Brief
BACKGROUND
BRIEF
Secret 7” is and annual design competition that combining some of the best musical and artistic talent the world has to offer. Each year, the event select single tracks from some of the best known musicians in the world, subsequently tasking creatives with the challenge of creating a visual interpretation of the song.
Choose one of the seven tracks available on the Secret7” website and create an artistic interpretation of the song.
The winning designs are then exhibited in London and eventually sold, with all the proceeds made going to a selected charitable cause.
Extended Practice
DELIVERABLES • Submitted sleeve design - Secret7” • Physical sleeve.
01/04
Jordan Harison Reader
Brief 09 - Secret 7� - Two
Reference
LYRICAL INTERPRETATION
INSPIRATION
Before starting the project, I listened to the song on repeat, carefully analysing the lyrics to try and decipher the songs underlying messages. Through the process of repetitive lyrical analysis I came to the conclusion that the song is about the ups and downs we all face as human beings, one day we are on top of the world, the next we are in the gutter.
Inspiration was also taken form the songs video, which is quite psychedelic using mirrored and fragmented shots to create visual illusions. I also found that the video further supported my initial hypothesis that the song comments on the extremes we face in life, whether they be good or bad.
Extended Practice
02/04
Jordan Harison Reader
Brief 09 - Secret 7� - Two
Primary Research
FRAGMENTED ILLUSTRATION The illustration took an esoteric approach to visually representing the song, choosing to represent the ups and downs we face in life through a geometric composition which was initially inspired by the songs music video.
Extended Practice
03/04
Jordan Harison Reader
Visual Research
Brief 09 - Secret 7� - Two
PRINTED OUTCOME
Extended Practice
04/04