Intern boards

Jordan Harison Reader

Brief 07 - Intern Magazine

Brief

BACKGROUND

BRIEF

Background – Alec Dudson is the founder and editor of Intern magazine, an independent publication that he started using a strong proposal campaign and a crowd funding website. Since getting all the funding needed to start the magazine, Intern has gained a huge following of loyal customers and is purchased from locations around the world.

Create the concept for an independent magazine with a plan for a crowd funding campaign to help get the magazine off the ground. Responses should also create a masthead and cover for the first edition of the magazine.

With the successs of a popular publication under his belt, Alec now travels around universities challenging groups of students to come up with concepts and supporting proposals for a new independent magazines that have the potential to replicate Interns success.

Extended Practice

DELIVERABLES • • • •

Group presentation.

Funding campaign proposal.

Masthead.

Publication cover.

01/04

Jordan Harison Reader

Brief 07 - Intern Magazine

Reference

CONCEPT

TARGET AUDIENCE

TONE OF VOCIE

Off the Grid is a publication that documents individuals and communities living sustainable lifestyles outside of mainstream society. Often undocumented, the fascinating culture creates interest amongst people both interested in living more sustainably, but also amongst those intrigued by their lifestyle, evidencing the foundation of potential reads that could exist if the outcome was funded.

Members of the primary audience are people who have an appreciation for the earth, an interest in sustainability and a taste for adventure. They spend their days growing their own produce or are looking for ways that they can implement aspects of a sustainable lifestyle. Although members of the audience do not actually live off the grid, like the people featured in the magazine, they are interested in the culture and the associated lifestyle.

The publication would take a gonzo documentary style approach to articles, thereofre journalists working for the magazine would immerse themselves in the culture and get to know their subjects before writing the story and taking images, ensuring the tone of voice is professional and free from the claims of objectivity.

Extended Practice

02/04

Jordan Harison Reader

Brief 07 - Intern Magazine

Production

MASTHEAD After creating a concept for the publication the work load was divided up evenly amongst the members of the group.

I was given the task of creating the masthead for the publication, which I decided to develop by hand as a visual reference to the lifestyle lived by people featured in the publication itself.

Extended Practice

03/04

Jordan Harison Reader

Final Resolution

Brief 07 - Intern Magazine

FINAL OUTCOME The publication itself would be released yearly, allowing time for the collection of content and its innovative production, which utilises hands on production techniques as a reference to the cultural philosophies which it reviews.

Extended Practice

04/04