Nest boards

Jordan Harison Reader

Brief 03 - Nest Magazine

Brief

BACKGROUND

BRIEF

Pressision Print are a forward thinking commercial printers who use their wealth of knowledge to work alongside designers and artists to get the best results from their projects.

Create an audience specific advertisement for Pressision Print that makes them appealing to the students and professionals reading Nest magazine

Unlike most commercial printers, Pressision Print also like to offer their services to smaller clients, such as students and freelance designers working with a limited budget. Thereofre, as part of their marketing campaign they have

DELIVERABLES

Extended Practice

• A print based advertisement submitted ready for publication. • Appropriate documentation of design process and final outcome recorded on blog.

01/04

Jordan Harison Reader

Brief 03 - Nest Magazine

Reference Imagery

TARGET AUDIENCE

TONE OF VOCIE

The target audience will consist of predominantly of university students studying creative degrees such as graphic deisgn.

The tone of voice will be friendly and playful in order to appeal to the outlined target audience of young creatives.

Members of the audience will have a professinoal interest in the services offered by Pression Print as they have relevance to the work they produce.

Extended Practice

02/04

Jordan Harison Reader

Brief 03 - Nest Magazine

Development

CONCEPT

ILLUSTRATION

In order to engage the audience of young creative students an illustrative outcome will be created that puts a playful twist on the familiar, combining the traits of a web fed printer and a young male to create a humanniprinter, a walking, but not talking, advertisement for the company.

The illustration for the advertisement was developed through a series of refined studies that cumulated with a coloured version rendered digitally in Photoshop.

Extended Practice

03/04

Jordan Harison Reader

Final Resolution

Brief 03 - Nest Magazine

The final outcome focuses on using the playful nature of the illustration to capture the audience’s attention and subsequently engage them interests in the specifics of the advertisement.

The clear communication of Pressision Prints copy was essential, therefore a clean, legible sanserif typeface was used to render the information.

Extended Practice

04/04