NEWSLETTER 2014
Leisure and Tourism
New for 2014! The JORVIK Group introduces Leisure and Tourism presentations for GCSE, GCSE Double Award and A-level students. Our 1 hour, illustrated talks, delivered by a member of the education team will give your students an insight into the business of running a major attraction in one of the UK’s foremost tourist destination cities, and can be booked in combination with a visit to one or more of our sites: JORVIK, DIG, Barley Hall and Micklegate Bar Museum. This is an opportunity for your class to meet with a heritage tourism professional, who will answer their questions and give informed, behind-the-scenes insights to enhance their visit. Students will also take part in a guided group exercise to analyse a range of printed marketing materials which can be taken away for further work. Our two presentations have been created to assist in case study work. We can also tailor our presentations to the particular interests of your group.
Option 1: City Case Study – York as a Tourist City Taking the city of York as its focus, this presentation will introduce the wealth of tourism assets to be found within its walls. York will be situated in its historic and regional context, with reference to the organisations and tourism agencies involved in promoting the city to visitors. Students will consider each of the following: • Travel to and within the city, including modes, routes and providers • The role of tourism boards, including Welcome to Yorkshire, Yorkshire’s Magnificent Attractions and Visit York • The appeal of York as a destination to different audiences • York’s main tourist attractions • The impacts of tourism on the city and its communities, both positive and negative • The methods used to control negative impacts
NEWSLETTER 2014
Leisure and Tourism
Option 2: Organisation Case Study – York Archaeological Trust Topics covered include the following:
• The history of York Archaeological Trust, an archaeological unit, educational charity and operator of the world-famous JORVIK Viking Centre • The creation of JORVIK: its launch in 1984, its 30th anniversary in 2014 • The place of JORVIK and its sister attractions within York’s heritage and tourism portfolio • The internal structure of the Attractions and Events Division of YAT • Our ethos: Discover, Explore, Experience • Our activities and our products • Our audiences, and how we cater for them (families, groups, visitors with special needs, different age groups) • Our marketing methods (print, internet, TV and radio) • Feedback from our visitors • Working at a tourist attraction, including job opportunities within the wider heritage tourism sector, the duties involved and the skills and qualities needed.
How to Book your Session
Our in-depth Leisure and Tourism presentations will take place at our hands-on archaeology attraction, DIG, in the centre of York. Presentations are priced at just £3 per student, and can be booked in combination with a visit to one or more of our attractions. If booked with 2 attractions, presentations are priced at the reduced rate of £2.50. If booked with 3 or more, presentations are priced at just £2 per student. Booking a visit could not be easier. Simply contact our Reservation team on 01904 615505 or e-mail groups@yorkat.co.uk. For more information on the other education opportunities please visit www.jorvikgroup.com.
Attraction Details
DIG is a fully accessible building with baby changing facilities, a disabled toilet, pushchair store and a lift to both levels. Open seven days a week from 10am to 4pm. Please note there is a separate admission charge to visit DIG and our other attractions. JORVIK and DIG
JORVIK and Barley Hall
JORVIK and Micklegate Bar
Three JORVIK Group attractions
All four JORVIK Group attractions*
Prices
JORVIK
DIG
Barley Hall
Micklegate Bar
Student
£5.70
£4.50
£3
£2
£8.60
£8.45
£6.70
£9.45
£11.70
Teacher
£3.30
£3.30
£3.30
£3.30
£6.50
£6.50
£6.50
£8
£9.50
*Groups do not have to visit all four attractions in the same day. Please contact the reservations department. Prices may be subject to change. Please call our reservations line to confirm prices at time of booking. One teacher goes free with every six students booked.
The JORVIK Group of Attractions is part of York Archaeological Trust, a registered charity in England and Wales (No. 509060) and Scotland (No. SCO42846)