SITE ANALYSIS The boutique hotel is located at 269 Beach Rd, Singapore in the neighborhood of Kampong Glam. This neighborhood is where age-old traditions and trendy lifestyles come together. The word ‘kampong’ means “compound’’ in Malay, while ‘glam’ refers to the long-leaved paperbark tree, commonly found in the area and used for boat-making. The district has a history that dates back to Singapore’s colonial era. Today, the area has evolved into a hub for hip travelers and connoisseurs of culture alike. The hotel is near Haji Lane, a street known for its many shops and restaurants. It is also near public transportation to make traveling around the city easy for guests.
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