Innovation - Based on the customer

INNOVATION

Operations & Innovation Team

AIESEC Colombia

domingo, 16 de febrero de 14

INNOVATION

Dear reader: This is the first effort to built a specific Innovation team inside AIESEC. With this, we in O&I expect to built a innovation policy, process and dynamics inside AIESEC that last for the years to come and pump with creative and assertive solutions the different issues we have inside our organization.

Welcome to this initiative. domingo, 16 de febrero de 14

WHAT WE UNDERSTAND AS INNOVATION As we evolve to a service centered organization, and our main objective in what we do is develop young leaders throw powerful leadership and exchange experiences, innovation relies on service.

The approach we will use is based on Service Design, a part of Design as knowledge area that focus over the user experience inside an specific service.

We call this Human Centered Design, an innovation methodology that is powerful, effective and broadly accessible, that can be integrated into all aspects of business and society, and that individuals and teams can use to generate breakthrough ideas that are implemented and that therefore have an impact.

This is called Design Thinking. domingo, 16 de febrero de 14

DESIGN THINKING This approach offers a way to match human needs with available technical resources within the practical constraints of business.

Then innovation occurs when we integrate what is desirable form a human point of view with what is technologically feasible and economically viable.

Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words and symbols.

Nobody wants to run a business based on feeling, intuition, and inspiration, but an over-reliance on the rational and analytical can be just as dangerous.

This is a new way of thinking getting the best of both approaches. domingo, 16 de febrero de 14

THE INNOVATION PROCESS

How we implement Design Thinking inside AIESEC domingo, 16 de febrero de 14

CONTEXT

CONTEXT & INSPIRATION

REAL MARKET NEEDS

REAL CLIENT NEEDS

RESOURCES & CONSTRAINTS

STAFF SUPPLIERS

Strategy

PARTNERS

Concepts & solutions

MARKET COMPETITION

ORGANIZATION

Change of culture Talent Pool

TECHNOLOGY

DESIGN THINKING & SERVICE DESIGN

MARKET COMMUNITY

Touch-Points Quality experience Brand affinity Feedback

CLIENT

SOCIETY POLITICS ECONOMY TRENDS

PRODUCTIVITY

SATISFACTION

EFFECTIVE & EFFICIENT

USEFUL, USABLE & DESIRABLE

The big picture of the Innovation Design Methodology: Service Design & Design Thinking domingo, 16 de febrero de 14

INNOVATION PROCESS STEPS

4 -

domingo, 16 de febrero de 14

4

INNOVATION WAY The 6 steps mix together in a 4 phase innovation model, that drives from the analysis to the synthesis between the concrete and abstract world.

This means we will first diverge in creative ideas and then converge to actual useful solutions.

This also means we won’t search for fast solutions, we will invest time searching for powerful solving approaches. domingo, 16 de febrero de 14

Abstract

Frameworks

Imperatives

(Insights)

(Ideas)

Analysis

Synthesis

Observations

4 Solutions (Experiences)

(Contexts) Concrete -

OTHER WAYS TO UNDERSTAND

4

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OTHER WAYS TO UNDERSTAND Design and develop the service

Develop the business

1

Triggers

2

A

Plan for service design

3

B

Identify and develop options

4

C

Detail Service Design

Optimise

Deliver and Support the service

5

D

Implement and launch

Operate and optimise potential

6

Operate/ Review

E Optimise

4

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LET’S A GO! domingo, 16 de febrero de 14

STEP 1 To involve the hole network and make the innovation process goes from the strategy to the implementation, in the early stage we will work with the MCVPs of operations, TM and Marketing. Later on we will work with the NSTs and LCs. Here we aim to built a brief in each area that points to make one LC deliver 1000 exchanges in one year with excellence and high quality.

This brief will be different in each area and try to discover, by the experience of each MCVP, the big bottle-necks each area have right now that don’t allow our LCs perform bigly.

With this set we will establish innovation teams that will work in creative approaches, investigation and analysis of this current issues in order to capture big amount of data and that allow us to create powerful insights and concepts to go further in the innovation process. domingo, 16 de febrero de 14

MCVPs OP MCVP TM MCVP MKT MCVP O&I NST Innovation

Market needs

Project team

Client needs ONE LC= 1000 X

Objectives

1.

To be defined with each MCVP

Service provider

sd understanding

Time plan

Context Bottlenecks in programs or products.

Scope

O2O with each MCVP Brief Building Context and relevant information

Relationships

During the meeting we will have with each MCVP this will be the basic points we will discuss in order to build the brief that will drive the execution of each innovation process. domingo, 16 de febrero de 14

Market needs

Criteria

Client needs

Objectives

Service provider

2.

Service strategy

sd thinking Context

Direction

Relationships

Selection

The outputs of the meeting will set the basis to the next steps, specially over objectives, criteria, bottlenecks, actual strategy and the tools used now to solve the issues. This will be debriefed by the O&I team and later on we start working with the LCs by recruiting members for the innovation team inside the network. domingo, 16 de febrero de 14

WHAT TO DO? Set a O2O meeting.

In each meeting we will discuss what’s going on inside your areas and processes, and which you believe are the main bottlenecks you have that need of innovation and change to become better and empower your results.

This may be in any part of the RAMARE, marketing, education, tools, platform, sales, CEM, leadership, value proposition... you name it. However are issues that require a really different approach in order to improve results.

The output of this meeting is create a framework for each area with objectives, data, resources and people who might be involved.

The meeting will take 30 min max. and must be on monday so we have time to built the briefs of each area and launch application for the innovation teams as son as possible. The whole process might take approximately 12 to 16 weeks, so we are running on time.

We can set the meeting on the MC in the morning, or at night in skype. domingo, 16 de febrero de 14

THAT’S ALL BY NOW..

We really hope you are exited, just like we are.

See you tomorrow, if you have any doubt we will solve it in the meeting.

Juanki MCVP O&I

domingo, 16 de febrero de 14

Nicko Innovation Director NST skype:nicko.cardenas mail: nicko.cardenas@aiesec.net