Women Business Incubator

JORDAN UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF ARCHITECTURE & DESIGN

DEPARTMENT OF ARCHITECTURE

WOMEN'S BUSINESS INCUBATOR

GRADUATION PROJECT 1 (ARCH 591)

Prepared by: Omaima BaniBaker 126304

Supervised by Dr. Yasmein Okour

February, 5, 2023

AKNOWLEDGMENT

Praise and gratitude be to Allah, prior and post, in finishing the semester in every welfare, and allowing me patience and strength throughout the semester.

Dr. Yasmein, thank you for guiding me throughout the semester. Thanks to you, I've learned an array of new knowledge I wish I had known. You've allowed me to inhabit my project with its details fully. Thank you for striving to help our projects to reach their maximum potential. I am forever grateful for your supervision.

Mom, may Allah bless you with strength and health. Words of thanks will never suffice for what you have given me. However, I thank you immensely for tolerating all my stress throughout my semester and beyond; thank you for being in my life.

Dad, I haven't forgotten your persistent daily prayers for me, your support, and your constant check-ins on myself and my projects; thank you for being in my life.

My family, I thank you all for your solidarity with me. If it weren't for you, I would've never made it.

My friends, your presence always made the path easier. Thanks to us for tolerating our complaints

List of Figures

Women Business Incubator

In general , what are business incubator means ; It is an integrated environment that provides all the tools, technologies and all kinds of support for startups to grow and succeed by incubating them in a small place . Also provide management and entrepreneurs consulting and financial support services, as well as solving problems and overcoming the difficulties that entrepreneurs face during the establishment of their startups .

* The project will mainly target females ; women and girls in society(everyone who wants to establish their own project) .

So The project focuses on supporting women who own their private projects, in addition to those who have a skills and don't exploit them, also support new graduates and those who bear the responsibilityof spending on their families or on themselves . This can be summarized as ; The main goal of the project is to create a private business for every woman, whatever her condition, using her energies, without relying on any specific category. Taking into consideration , trying to design with the targeted group who are in Irbid and based on their needs after interviewing them .

1.1 Project definition

1.1.1 Project brief

What is a Business Incubator for Women ?

Anintegrated environment, providingmanybusiness development services forwomen and girls and meeting their needs, by incubating them in appropriate environment , in order to grow , succeed and stabilize their projects in another meaning ; starting with the idea and ending with establishing small businesses and launching them commercially . On the other hand, it provides consultancy in management, entrepreneurship and financial support services . It also helps them market their products and how to monetize them . And overcoming the difficulties that theymight face during the establishment of their start-up companies or small projects , such as ;

 Low skills of women and girls in professional and craft work . Also lack of methods to promote their products

 They suffer from remote workplaces .

 Weakness in transportation for training institutions .

 Most small projects end after a period of time from their start , due to the lack of economic feasibility studies for their projects and their lack of basic skills in managing and sustaining those projects .

 Difficulty of paying money to obtain a training program by the existing institutions

 Lack of legal awareness of labor laws , legislation and what related to them , (work and workers rights).

 The high cost of delivering products to customers .

1.1.2 The needs for this project (Why this project and why this site ) .

Why this project?

Because of the widespread lack of success of home projects among women around us, there are many women who bear their family expenses or even girls who need to spend money on themselves . Although these women and girls are talented and skilled in various businesses, they lack external support, the confidence of state institutions, and adequate funding means, and they face difficulty in managing their project financially and marketing .

The percentage of unemployed women who hold a bachelor's degree reached 79.2 % , but it didn't exceed 26% among males , which shows the extent of unemployment among Jordanian women . The domestic work sector is very large in Jordan , 55% of working women are involved in the informal sector .(Al-Mamlakah 2023)

 Unemployment rates amongst women. : (al-Mamlakah 2023)

- The number of females in Irbid is 480,943.

- The percentage of females without children is approximately: 333,873

- The unemployment rate for females in Irbid is 34%. (The unemployment rate is high among university degree holders, reaching 78.9% for females in all of Jordan).

Why this Site :

Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

The site is located in the " Irbid development area "in Al-Ramtha disrict , which will be a high business development area . So the idea is familiar with the region .And The location is close to Shmal Start and Center of Excellence in JUST University which serve the same idea in Entrepreneurship . So we can be the connection point for all services .On other hand it Close to JUST University, where the Female are. (IDA ,Dar al omran 2023)

1.1.3 Historical background

The origins of startup incubation can be traced back to the 1950s, when the idea was first proposed in a research paper written by American economist Joseph Schumpeter.that certain companies could be nurtured and supported with resources and mentorship to help them grow and ultimately succeed. ( Artesian 2021 )

The first of these incubators was established in Silicon Valley in the late 1970s, and since then, hundreds of incubators have been created around the world. One of the earliest incubators was founded in 1981 by Bill Draper and his sons, Tim and Steve Draper in Silicon Valley. called the Draper Venture Fund .( Artesian 2021 )

This led to the emergence of Y Combinator, a seed accelerator founded in 2005 by Paul Graham in California . Y Combinator provided early-stage startups with funding and mentorship, as well as access to a network of experienced entrepreneurs and investors. It was the real genesis of the modern model for startup accelerators . The success of Y Combinator sparked a wave of startup accelerators, which provide similar resources to early-stage companies. These accelerators have become increasingly popular over recent years . ( Artesian 2021 )

Today, startup incubation is a multi-billion dollar industry that encompasses both accelerators and incubators around the world. These organizations are helping entrepreneurs bring their dreams to life by providing them with access to resources and mentorship that can help them turn their ideas into successful businesses. (Artesian 2021 )

Although the concept of startup incubation originated in the 1950s with Joseph Schumpeters research paper, it has since evolved into an integral part of the modern business landscape. ( Artesian 2021 )

Figure 1 : Incubatoes Timeline ( Artesian 2021 - Author)

1.1.4 Vision (What is new in this project)

Vision :

Helping women to reach what they aspire to , with a focus on empowering female social entrepreneurs and a special emphasis on the women single headed households who led micro businesses.

1.1.5 Goals and objectives (What the designer want to do)

Goals :

- Supporting and nurturing local women and girls who are in need and able to work , and empower them economically .

- Highlight the contribution of women in the productive fields such as ; home food products .

- Highlighting women’s professional skills such as ; Drawing skill, handicrafts, food preparation, sewing, embroidery and so on , allowing them to market their products . And motivate others to follow their example .

- reduce women's unemployment locally .

Objectives :

- Providing Busses to facilitate women’s and girls' access to their workplaces .

- " Develop the skills of the women entrepreneurs " by Providing training on using technology , and marketing , then establishing a mechanism to help them market their products in traditional ways and through the Internet .

- Conducting legal education sessions for women and girls on legislation related to them, in particular labor and personal status legislation, income and sales taxes, flexible work and decent work, business licensing procedures and social security law .

- Providing nursery for children in case they are an obstacle to women leaving the house.

- Providing delivery service to far locations for who renting a spaces .

1.1.6 Project organization

1.1.6.1 Location

Location :

Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

The site is located in Al-Ramtha disrict specifically in the " Irbid development area " .

Al-Ramtha is one of the districts of Irbid Governorate, the second largest population in Jordan.The area of Al-Ramtha is about 257 km2 , with a percentage of 16.5 % of the area of the Irbid Governorate. It has The JUST University and King Abdullah University Hospital . Also the important feature that it has the area of Irbid development . (IDA ,Dar al omran 2023)

" Irbid development area " ; which will be a high business development area . It established under a royal directive,on an area of 1,800dunums . It also enjoys attractive investment advantages,especially in a number of sectors . It can provide the main needs of indiviualpower for this sector, in addition to that Irbid includes six universities and colleges in which about 80,000 students study. (IDA ,Dar al omran 2023)

- The site area about 12.5 donum . It close to Shamal Start , Luminous college ,Webhelp , Extensya and Center of Excellence in JUST University

1.1.6.2 Main users

Target group :

- The project will mainly target females women and girls in society (everyone who wants to establish their own project, with the exception of the category of children , regardless of ability, language, race, religion, educational level ) . Other users in the project will be ; Trainers , various employees and Children (nursery) .

1.1.6.3 Main functions and activities

Project Functions : Project will contain 4 main Functions :  Business Training Division.

 Labor Market Involvement

• Business Training Division : In this section , it transformed the ideas and innovations into real economic projects that can be marketed by develops personal , technical and entrepreneurial skills . So women and girls who have business ideas are received , and give them initial lectures on how to think about the project from business side , usually given by a person specializedin entrepreneurship,theneachonemovesto thestageof deeptraining"eachaccording to the sector which her project belongs" such as ; " Food preparing , art of all it's kinds ; ( like makeup and drawings ... ) , knitting , sewing and handicrafts, heritage embroideries ... " , by providing them full support ; It provides appropriate environment for each project , and it contains the necessary tools and equipment (which vary according to the type of project), in addition of expert people , who give lecture on how it works then apply on these equipment at the same time . After that, they move to the another section, which is the Counseling and Marketing Division .

• Start Up Division : In this section, it engage everyone who has a creative idea that helps him get the final product , It provides many business development services, meets the needs of emerging companies by incubating them in different spaces , and provides a set of services that enhance the success rates and growth of new enterprises and help thinking from a more business standpoint , in addition to training them under specail supervisor each in their field .

• Counseling and Marketing Division : In this sector , two parts of women or girls are received , either who were trained in the training department in same incubator, or who already have a business but they developed in a certain stage and it failed . Experienced business coaches who mentor and sharing tips , on raising capital and networking , in order to increase success rates and know who are the customers and how the service delivered to them . Then Addressing the causes of failure and weakness of the project .

- In the same division , there is Marketing Department : That provided by specialists in marketing and media , specialize in made a business model , and know the correct way to market the products . Also it helps in how to promote products and attracts customers .On the other hand , lectures are given on how to use technology through social media to advertise their products in order to speed up the purchasing process and generate money.

•RentSpaces: Inthis section,financialsupportorfundingisprovidedbytheincubator, to women and girls in need , for a specified period of time , then provides an empty spaces , in which they can start their own projects . Even after graduating from incubator and end the period of training and so on , or who come without training that they just need fund and space .

• Labor Market Involvement: This department is about an office or more than one, you give them your CV, and then they directs you to where you want where you should belong or be employed in , and associates you with the labor market so that you can work, or it directs you to our project, either as a trainee or as a trainer if you have the qualifications to do so.

2 LITERATURE REVIEW

2.1 The most important percentages in Irbid Governorate

Irbid Governorate, located in the north of Jordan, includes (9) provinces and (18) municipalities. Its population is 1,957,000, (the proportion of the population in Irbid relative to the Kingdom: 18.57%). (Al-Mamlakah 2023)

 The governorate suffers from the lack of such incubators in it, with the presence of needy females who are able to work at the same time. Where the unemployment rate in the governorate: (males :13.5% and females: 34%).(Al-Mamlakah 2023)

- Such incubators; Women's Business Development Incubator and Makani Project - Irbid Center for Community Services. This indicates the importance of their presence in the province.

 The poverty rate is high in the governorate (15%) compared to (14.4%) in the Kingdom. (Al-Mamlakah 2023)

 There is a cultural mix (rural and urban), as it is a link for more than one brigade to gather the largest possible number of women. (4) (Al-Mamlakah 2023)

 There are six vocational training centers that have contributed to providing qualified and manpower in various fields, but there is a problem in them, namely; Not being compatible with the requirements of the local market. (Al-Mamlakah 2023)

Figure 4 : Training center in Irbid (by author)

Figure 2: In Jordan, unemployed males with females (AlMamlakah 2023)

Figure 3 : Unemployment women ratio (Atlas of Jordan 2010)

2.2 Shamal start interview and the Questionnaire .

 Based on my interview with the Jordan Start at Luminus College, and after knowing the importance of having such centers in Jordan, as well as clarifying the stages that start-ups go through, and the types of spaces and facilities they have . And the questionnaire I conducted with the target group , it becomes clear that there are many factors that play a role in choosing a location

Before mention the influencing factors , I will present an initial idea of the questionnaire that made with 210 Female, so that the percentages can be clarified later.

- In the questionnaire, I tried to reduce the questions to make it easier for them to solve honestly, not just to increase the number. Most of the answers are from different regions in Irbid , and a few who participated outside Irbid , with different age groups. The largest percentage interested in this field were from the age of 20 to 30, either how graduates or in universities.

Figure 5 : Arabic language , so that it would be easy to understand with the target audience

Figure 7 : Place of residence

Figure 7 : Age group

- The Occupation status of the participants varied between school and university students, employees, and others . The financial condition of most people is medium .

 FACTORS THAT PLAY ROLE IN CHOOSING THE SITE INCLUDES :

Figure 9 : Financial condition

Figure 8 : Occupation status

1- Purchasing movement ; The movement of purchasing at the selected site should be high, to help in the buy-sell process quickly. Also, there should be a large number of people.

 The selected site, Irbid District, is considered the best site according to other suburbs; it is a connecting point between the suburbs, as it is considered the gathering center due to the availability of all services, so it has several buyers. We need this part in the "Rental Spaces" section, which is part of the whole project.

2- Dominant Culture ; The location must be chosen depending on the mentality of the target group, in addition to the skills they possess and whether they have the ability to absorb any new technological information or not. The thinking and culture of the community regarding the services provided by the center are very important to success the project.

- According to what the engineer in Jordan Start said, they opened a project in one of the villages in Jordan, but it failed due to their lack of knowledge about this subject, or about technology and creating ideas from scratch, or even in developing an existing product, so the turnout for the center was very low, and they were also from the youth category. (That means they have the ability to understand the concept of entrepreneurship.) So it is very difficult to change the thinking of an entire society and its different age groups.

The culture of the people who live in the location; according to the survey, it turns out that approximately 83.3 % of the participants are not opposed to the idea and don't have any social or personal obstacles that prevent them from joining the center, and only about 16.7 % have these problems. This doesn't mean that societal barriers don't exist, but they seem to be few.

Figure 10 : Percentage of social or personal obstacles to joining the project

- With regard to the content of the Incubator , it will be related to the skills of females in the region , as it notice that their interests met around a group of specific projects, as shown in the Figure 11 below

Figure 11 : Inquiry about common skills for females

3- * Problem widespread ; The reason for establishing this project must be a widespread general social problem , and faces many people , not just one or two .

4- * High Impact and High Urgency; The project should be characterized as "high impact and high urgency" , which means that the client's need is significant for it , in addition to having a clear societal impact. Therefore, the feed back must be taken from the targeted people about the project before its implementation and establishment . (Needs and pain) .

 Concerning the factor of " Problem widespread " and " High Impact and Urgency " of the project , the survey shows that a large number of females need such projects more than those who don't (figure 12) . The reasons for their need for these projects are various, as shown in the figure 13 .

Figure 12 : The need of the project

5- Services ; In Jordan Start Center, there is no need to Benefit of the surrounding services, due to the availability of all needs within the institution itself.

- After asking the engineer at the Jordan Start Center and explaining to me the type of services that may be needed , it became clear that external services are not of great importance . It is better to provide everything that the user needs in the project to avoid create unexpected problems.

6- Expectations ; or outlook for results . Will the incubator really develop and support the target according to his needs in that site ?

7- Distance ; The location of Jordan Start is far from the start-ups, but it does not constitute a large percentage of their problems, due to the availability of secure buses for all.

Figure 13 : Reasons for the need of the project

- As we notice in people's answers, the problem of distance is a very common problem, as it was the largest percentage of answers about it, so it was necessary to secure special buses.

Figure 14 : Problems that they may face

3 ARCHITECTURAL CASE STUDIES

3.1 Architectural case study 1

3.1.1 General information and Project Brief

Case 1 : Design and Virtual Reality Educational Complex (OIII architecten 2011)

- Location : France

- Architects:OIII architecten

- Area:18,800 m²

3.1.2 Why this case

The many functions for research and education in the field of design and application of “virtual reality”. Three internationally renowned education programs have been brought together here, in addition to research facilities, and a center for starting companies.

3.1.3 Analysis - Concept :

The schools offer training courses in the field of design, virtual reality, animation film and video game design. The cluster of these various related fields is intended to bring together the companies and educational institutions that are involved in the domain of digital creation . It's about the relationship between Virtual world and Reality. It is a central theme, as a connection between form and function. The spatial organization and the appearance of the building are determined by a regular pattern of patios and atria. (OIII architecten 2011)

It is a central theme, as a connection between form and function. The spatial organization and the appearance of the building are determined by a regular pattern of patios and atria. (OIII architecten 2011)

1- “gateways” in the building ensure that the inside and outside world remain at an appropriate distance from each other, yet the surroundings are still present everywhere in the building.

2- The gateways provide a series of framed views of the city, landscape, and sky. With the continuously changing light and the changing of the seasons, the environment is experienced as a parade of living paintings. Inside the building, work is done on virtual reality, however, without losing track of the real world.

3- The large openings in facades and roof visibly show this organization on the exterior/outside.

 The Project Categories devided into : (OIII architecten 2011)

1- Developing the strength and cooperation between industries.

2- Set-up encounters between students and teachers of different educational programs, as well as with visitors.

3- The diverse activities in the school.

4- Not all time is spent sitting at the computer. Virtual reality is created from actual objects.

5- Space for start-ups Exhibition space School Conferences area .

6- A lobby, open to the public cuts straight through the building from north to south .

7- Halls with advanced technical equipment : A multimedia library Recording Studios Restaurant .

8- There are studios for drawing, painting, and 3dimensional objects, work areas where prototypes are created.

 A way to Exchange knowledge and ideas ; Bringing together three education programs in order to share facilities also stimulates the mutual exchange of knowledge and ideas. (OIII architecten 2011)

 Conditions that need to be offered in education ; Transparency And Intimacy . (OIII architecten 2011)

 The layout of the building offers the possibility to screen off sections of the building. The different educational programs all have their own wing separated by patios.

 These ensure that an abundance of daylight enters the building, while also forming the private gardens of the different educational programs.

3.1.4 Conclusion

The importance of interaction between different users and how to achieve it. The needed spaces for technological functions such as VR and gaming.

3.2 Architectural case study 2

3.2.1 General information and Project Brief

Case 2 : Le Cap" business incubator . (Reach & Scharff 2018)

- Architect : Hors les Murs Architecture, Reach & Scharff Architectes .

- Area : 1008 m²

- Year : 2018

 Project Brief :

“Le Cap" business incubator is a structuring tool for economic development. Aimed to young entrepreneurs, it hosts, on a 1,000 sqm program, offices, coworking spaces and workshops for companies creators.(LaCorderieeco-districtisaterritorialprojectwithamixedprogram of housing, offices, craft workshops and park ) . (Reach & Scharff 2018)

3.2.2 Why this case

- The project has a concept by dealing with the outdoors . Tried to use this idea in the project, but in a different way .

- The method of separating and merging the Functions at the same time and homogeneity with the main Concept as well .

- Dealing with environment issue .

3.2.3 Analysis

- Site Selection : Saint-Clair-de-la-Tour, France , In a city in France, the site is located in a quiet area, far from the crisis, and there are also gardens with every building . (Reach & Scharff 2018)

- Concept :

Compact and homogeneous building ; Two separate volumes (one for the offices, the other for the workshops) are linked by an central street, open on the park, and destined to become a demonstration space. Each one worker will be able to exhibit and enhance his work. (Reach & Scharff 2018)

- La Corderie eco-district is a territorial project with a mixed program of housing, offices, craft workshops and park (Reach & Scharff 2018)

- Function and Circulation :

- Connection between two floors :

-Dealing with Environment :

3.2.4 Conclusion

- The way of connection between floors , by bridges with importance of make the building dealing with natural phenomena and Keep it still connecting with the outdoor .

3.3 Architectural case study 2

3.3.1 General information and Project Brief Case 3 : Turbosealtech New Incubator and Office building .

(New Wave Architecture 2022)

- Architect : New Wave Architecture

- Area : 1300 m2

- Year : 2022

- Location : Tehran , Iran

 Background Information :

- The project is located in Pardis Technology Park, in the suburb of Tehran, which aims to provide a platform for people to research and innovate.The design approach focused on an interaction between technology, site, function, and landscape. With considerations toward continuity of site views, heat control, and function of the building, the form was generated. The volume of the building is drawn out of the ground, creating a visually beautiful skyline and harmony with the environment.

(New Wave Architecture 2022)

3.3.2 Why this case

- Focused on how distributed the Spaces, depending on each one's need for it .

- The concept is unique and designed in an unusual way.

- Form concept .

- Façade design .

3.3.3 Analysis

- Concept philosophy:

To preserve the site's skyline and scenery, the volume is dragged out of the earth with a thirty-degree slop, the best angle for solar panels on its green roof . Its triangular corner on the north side of volume encouraged designers to put an entrance there to draw visitors in. (New Wave Architecture 2022)

- facade : Transparency and natural light are crucial elements in façade design for dynamic workplaces . (New Wave Architecture 2022)

- For connectivity, organize buildings elements in pyramid form by dividing the whole program into horizontal levels that are well connected vertically by transparent lifts with three open sides . (New Wave Architecture 2022)

- Offices will be on upper levels and workhouses on lower levels, with a transparent enclosure in the building's entrance to show visitors company production.

- Terraces have multifunctional roles in building ; “ The upper one is for visitors and users to gathering , while the below ones are employee rest areas” .

Hall for workshops

 During design , these peak spots were prioritized : (New Wave Architecture 2022)

- site view continuity

- Heat control

- Renewal energy usage

- Water collecting

Solution :There is a sharp slice in the inclined roof helps to conduct light indirectly to the terraces in lower levels, and it creates an opportunity to have passive ventilation in this location of the building , which both of them help to have comfort zones in terraces.

3.3.4 Conclusion

- Spaces distribution .

- Roof exploitation .

- Making terraces overlooking the garden .

- The work shops are visible to visitors, and will be a large hall . preferably be on the ground and not on the top .

- Designing the upper levels and at the same time using them as an approach for the entrance

4.1 Site analysis

- Location: Jordan - Irbid - Al-Ramtha - Irbid development area .

 Reasons ;

- The site is located in Al-Ramtha disrict , in " Irbid development area ", which will be a high business development area .

- The idea is familiar with the region . " Irbid development area "

- The location is close to Shmal Start and Center of Excellence in JUST University which servethesameideain Entrepreneurship.Sowecan betheconnectionpoint forall services.

- Close to JUST University, where targeted users presence .

- Urban growth and future expansion development .

- The need for the project is widespread in many aspects of Irbid Governorate .

- Irbid is a link for more than one brigade to gather the largest possible number of women.

- After doing the questionnaire , it became clear that the need for the project is widespread in many aspects of Irbid Governorate .

Figure 18 : The best site for the project according to the target group

4.1.1 Macro scale

- Governorate Irbid:

known in ancient times as Arabella or Arbela It is divided into nine departments called alweya which is the plural of Liwaa . It has the second largest metropolitan population in Jordan after Amman, and the highest population density in the kingdom, with a population of around 660,000, and is located about 70 km north of Amman. The city is a major ground transportation hub between Amman, Syria to the north, and Mafraq to the east. (The Official Tourism 2020)

- Irbid as a city of education : Schools spread across every neighborhood and street of the city of Irbid with more than (500) schools including all levels of education. Today, Irbid contains a number of community colleges, including Hawara College, Irbid College for Girls, the Faculty of Al-Razi and Ibn Khaldun College, the College of Granada, Cordoba College, the College of Ajloun, Jerash College in addition to Yarmouk and JUST University . (The Official Tourism 2020)

 Urban expansion :

Offering a space that can be reached daily with the least amount of time and effort was a priority, and by taking future urban planning trends into account, the site will become even more accessible in the years to come. According to expansion map and depending on the information of the Greater Irbid Municipality ; The expansion is increasing from the center of Irbid to its suburbs, and these days it is more increasing to the north and east.

(Greater Irbid Municipality 2021)

Figure 19 : Irbid - urban expansion (Greater Irbid Municipality 2021)

- Al-Ramtha is one of the nine districts of Irbid Governorate and located in the northeast of it , near the common border with Syria , the second largest population in Jordan.The area of Al-Ramtha is about 257 km2 , with a percentage of 16.5 % of the area of the Irbid Governorate. It has The JUST University and King Abdullah University Hospital . Also theimportantfeaturethat ithastheareaofIrbiddevelopment.TheRamthaBrigadeborders the north and the east the Jordanian-Syrian border, and the brigade separates from Syria Wadi Abu Qatrah, one of the tributaries of the Yarmouk River as well, which is a natural boundary between the brigade and the Irbid Qasbah Brigade and the Bani Kinana Brigade from the west. ( Jordan: Administrative Division -Governorates and Districts 2023)

Figure 20 : Land use for Al-Ramtha (Al-Ramtha Municipality 2019)

 Features of Ramtha city ( Jordan: Administrative Division -Governorates and Districts 2023)

1- The district enjoys an ideal investment environment, an integrated infrastructure of modern road networks, a proliferation of communication networks, energy and water, and the convergence of population centers, which are an important source of labor.

2- The presence of the Jordan University of Science and Technology, King Abdullah University Hospital and Al-Hassan Industrial City, which made the brigade a tourist attraction of all kinds (scientific, therapeutic and investment)

3- Climate to average annual temperature is 17.7 ° C annual rainfall 297 mm.

Figure 21 : location of the site in relation to the Kasbah AL-Ramtha and Irbid Governorate, and the most important surrounding landmarks around it.(By author)

1.1.6.4 Accessibility

 Accessibility and main entrances to ramtha city(Approaches)

1.1.6.5 Geography and Geology (Hauran – Wikimedia 2021)

Most of the governorate is part of the Hawran plateau, which covers northern Jordan, and south-west Syria.

• Hawran plateau : a geographic area and a people located in southwestern Syria and extending into the northwestern corner of Jordan.

Figure 22 : Approaches (by author)

1.1.6.6 Definition of the region

- Irbid Development area was established under a royal directive, on an area of 1,800 dunums . The Irbid Development Zone enjoys attractive investment advantages, especially in a number of sectors, including the information technology sector, which tops the list of targeted development axes in the governorate to attract investments, create job opportunities, and achieve the desired development in the governorate, as it is one of the most important sectors in Jordan and for being the second largest governorate in terms of population. It can provide the main needs of manpower for this sector, in addition to that it includes six universities and colleges in which about 80,000 students study. (IDA ,Dar al omran 2023)

1.1.6.7 Location

- Location: Jordan - Irbid - Al-Ramtha - Irbid development area . - The site area about 12.5 donum

Figure 23 : Comprehensive plan for the Irbid development area in the future (IDA ,Dar al omran 2023)

 Landuse :

The land is suitable for building such projects for training and entrepreneurship in general . "ICT + Vocational Training+Tech Labs/Offices". (IDA ,Dar al omran 2023)

- The site is currently located within an environment with the same use, all of which provide job opportunities, and in the future the hospital will also surround it opposite it, and it will be within full of mixeduses , residential, hotels, offices, recreational areas, educational centers a conference center and logistic services

4.1.2 Micro scale

1.1.6.8 Surroundings

1.1.6.9 Approach and accessibility

1.1.6.10Bus lines

1.1.6.11Topography . (IDA ,Dar al omran 2023)

- The ground of the region in general is considered to be superficial physically and visually, and it has some distant plateaus .

- The ground is more inclined to agricultural than rocky .

1.1.6.12size and dimensions with conyour lines .

- 1+2 ; the site line section .

1.1.6.13Climate Analysis . ( World Climate 2023)

Irbid's climate is a Mediterranean climate, hot and dry in summer and cold and rainy in winter, where the temperature in summer reaches about 35 degrees Celsius, while in winter it is about 5 degrees Celsius and it may drop to zero degrees Celsius and snow falls rarely, and in the spring the grass grows Green and flowers spread, especially in the valleys and plains ( World Climate 2023)

• The (solid red line) shows the maximum temperature of an average day for every month.

• The (solid blue line) shows the average minimum temperature.

• Hot days and cold nights (dashed red and blue lines) show the average of the hottest day and coldest night of each month of the last 30 years.

- The month with the most daily hours of sunshine is June.

- The month with the fewest daily hours of sunshine in Irbid is January.

 Sunshine :

- Least sunshine in Irbid:

January, February and December, with an average of 6h of sunshine

- Most sunshine in Irbid:

June through August, with an average of 12h of sunshine

 Temperature :

- August is the warmest month in Irbid, Jordan , with an average hightemperature of 31.3°C and an average low-temperature of 19.6°C.

- January is the coldest month in Irbid, Jordan, with temperature in the range of an average low of 4.9°C and an average high of 12.9° .

 Wind Rose :

- The wind direction is westerly , in the site .

5.1 Project structure

 The project structure includes five combinations, as shown in the figure:

 Five combinations :

1- Training Facilities

2- Auxiliary

3- Recreational

4- Adminstraion

5- Outdoor

Table 1 : Project structure by author

5.2 Combinations and Areas requirements

A.Training facilities : This will be the main section of the project that the concept revolves around , which will include 7 units for applied training , such as :

1. Kitchen

2. Tailor & Fashion Space

3. Photographic studio

4. Drawing Section

5. Beauty

6. IT & Programming

7. Handicrafts space

1. Kitchen Unit Components:

- In this field , the project will include an opportunity for Culinary training . In addition to providing spaces for who are already educated the basics, but their hope is to launch their own recipes in cooking .

 There will be 7 spaces for Training and other for Incubating :

A- Lecture space : In this space , After the students have received the theoretical lectures, the applied training begins here , by the trainer or chef who trains them on culinary art , with focus on traditional recipes for seasonal local cuisine . In front of everyone , where the students only listen and watch how to apply, then they move on to the next space to apply what they recieved .



In my Project , will be 20 tranee , for 100 m2

Figure 25 : 41 user with ≈ 150 m2

Figure 26 : 18 user for ≈ 80 m2

Figure 24 : The main simple circulation of the cooking process

B- Cooking station "Culinary training" : Here begins the practical application for the students themselves under the trainer supervision. Each trainee has a dedicated space in which his oven, preparation table and washing are provided

- these spaces accommodate 8 user with ≈ 115 - 120 m2 .

- The Project will be 10 tranee in the time , for 150 m2

 Also , their will be two spaces of this station , another one for Incubating users . to produce their own cooking .

C- Walk-in freezer : or refrigerated warehouse , In this area , used foor keeping food that needs a freezer or a cold temperature . A space in the middle is left for movement, to bring or put what we need . Minimum of two inches between walk-in walls and building walls to compensates for irregularities in building construction and provides an air space which increases the walk-in’s operation efficiency.

- The area usually ranges from 12

15 m2 .

- The Project will be have 2 spaces , 12m2 area for each .

D- Fridge space : this space is similler to the Walk-in freezer , but the room temperature is lower than it, it does not reach the point of freezing, and it is similar to the regular refrigerator in our homes, but it preserves foods within an entire real area .

- The Project will be 2 Fridge spaces , 12m2 area for each .

E- Food storage , with washing area : This space stores food that is kept at normal room temperature, and doesn't need refrigerators, such as dry food and canned foods, and others. And it designed with washing area, so that any food leaves the storage will washed at the same time , to be moved to the preparation and cooking area .

- The Area of the storage depends on the project size and its’ needs , either have a small one with area of 12 m2 or big one with 60 m2

So The project will have 2 storage with 15 m2 area .

F- Space for Recyclable Packing with computer for editing .

- The Project will have 1 packaging machine with computers for design and print the logo within . With area 150 m2 .

Figure 27 : This Packing area has 100 m2 .

G-Lab for Testing Food .

- For Testing food, sauces and drinks that are under Preparing .

- The Project Include one lab , in 50 m2 .

H-Office :

A small offices will be for 2 trainers , the total area is about 20 m2 .

I- Toilets :

In this unit will be 6 toilet , the total area will be about 30 m2 .

Figure 28 : ≈ 60 m2

Table 2 Training - Kitchen areas by author

Figure 29 : Zoning Diagram

2. Tailor & Fashion space :

- In this field , the project will also include an opportunity for training in sewing, cutting, etc., In addition to providing spaces for fashion designers who are already educated the basics, but the goal is to create their own business in the fashion. " from education and design to manufacturing and marketing " .

A- Classroom “ Sewing Training :

- In the first class, the basics of sewing in all its forms are taught, and the other class is for training students to be fashion designer , to enter the field of design.

- The project will have 2 classrooms , 10 users, per unit with 80 m2 area per unit .

Figure 31 : This classroom accommodate 8 user , in about 80 m2

Figure 30 : This classroom accommodate 10 user , in about 90 m2

Figure32 :3D illustration

B- Sewing Space for fashion designer :

- To Produce their brand :

 The project will have 5 users with 40 m2 area .

- It will be available in the same space , a small office for each user, in which there is a sketchbook for drawing their ideas , in addition to a tablet in case they prefer digital drawing

C- Tools Storage :

- 2 Storages for the Project with area 32 m2 , another for fashion designers .

D- fabrics Storage :

- 2 Storages for the Project with 40 m2 , “ Another one for fashion designers” .

E- Clothing Factory ;

- In this space , their will be sequential process ;

1- Cutting

2- Dress Pattern

3- Tailoring

4- Ironing

5- Clothing Store .

- All these Process will include in the same space , to accelerate design clothing . So the space area approximately equal 300 m2 .

Figure 33 : AREA = 10 m2

F- Computer lab for logos with printing corner .

- There will be one computer lap accommodates 5 user with 20 m2

G-Packing space :

- Connecting with computer lab to print a logo within packing .

- The project will has one Packing area , with area of 90 m2

Figure 34 : Garment factory’s layout “ Process “

Figure 35 : Area = 35.5 m2 for 12 user

Figure 36 : This Packing area for Supreme Garments has 100 m2 .

H-Office :

- A small offices will be for 2 trainers , the total area is about 20 m2 .

J- Toilets :

- In this unit will be 6 toilet , the total area will be about 30 m2 .

 Conclusion program : Total area 722 m2 .

Table 3 Training - Tailor & fasion areas by author

3. Photographic studio :

- In Photography section , there's will be an opportunity for training in Photographic and learn about basics of Photography with its Tools .Also , providing spaces for who has an ideas to creating unique cameras with all of kinds to create their own cameras brand business . for example , fully ventilated, solar powered, camera within glasses , and so on .

A.Shooting area with Set-up corner :

- In this space start the process of getting to know the tools required for photography takes place and starting to learn the basics of photography, where there is, first, the Infinity Cave, which is the place where the model stands for photography, and there is also another corner for photography called the set-up corner, but it is dedicated to Objectives, otherwise it is possible to use infinity cove for presenting lectures as a projector .

- The Project will occupied 8 user with 90 m2 area .

Figure 37 : Shooting area for taking shots . 11* 8 = 88 m2 for about 8 users

Figure 38 : Shooting area Also used for presenting lectures

Figure 40 : studio space with 150 m 2

Figure 39 : Set-up corner :

B. Meeting area :

- In this space, the students meet the photography instructor for photography learning .

 The Project , meeting area = 25 m2 . for 10 users .

Figure 42 : 22.26 m2 area for 10 users

Figure 41 : Meeting Area from existing photography workshop studio

C.Equipment storage :

- The Project include two storages with 10 m2 area per unit .

- The First one for Equipment storing . and the other one has Different types of cameras that the innovator can use for dissection , (internal camera component) .

D.Makeup change :

 The project will include 2 makeup rooms, each with a 9 m2 area for 5 people.

Figure 45 : 6.5 m2 for 5 users

Figure 44 : 15 m2 area for 7 user

Figure 43 : 7.5 m2 storage area for One person photography studio

E. Inventor's room ;

- A space in which there are computers for research and tables to dissect the cameras and find out their internal parts to create new unique cameras. :

- The Project will have a space for 5 users , so the area approximately will be 80 m2

F. Computer lab : Mainly For editing

- For the Project , there will be one computer lap for editing photos which will benefit the training students accommodates 10 user with 35 m2 .

G.Office :

- A small offices will be for 2 trainers , the total area is about 20 m2 .

Figure 48 : 10 m2 for 1 user

Figure 47 : Area = 35.5 m2 for 12 user

Figure 46 : This small space for one inventor with 16 m2 area

K-Toilets :

- In this unit will be 6 toilet , the total area will be about 30 m2 . -

Table 4 : Training - Photography areas by author

4. Drawing Section:

A- Drawing Studio :

- The Project ; 50 m2 for 15 user .

B- Tools storage :

- The Project include one storage with 16 m2 area .

Figure 50 : 35 user in 106 m2

Figure 49 : Art workshop

Figure 51 : 7.5 m2 storage area for One user

- The Project ; 150 m2 for 5 user .

- The Project ; 200 m2 . for 5 users .

C- Wood shop :

D- Metal shop :

Figure 54 : Woodshop , 80 m2 for 3 users

Figure 53 : Woodshop , 60 m2 for 2 users

Figure 55 :Metal shop , with 120 m2

Figure 52 ; woodshop ,100 m2 for one

E- Office :

 A small offices will be for 2 trainers , the total area is about 20 m2 .

F- Toilets :

- In this unit will be 3 toilet , the total area will be about 15 m2 .

 Conclusion Program ; 451 m2

Figure 56 : 10 m2 for 1 user

Table 5 : Training - Drawing areas by author

5. Beauty:

- In General Cosmetics are 2 kind , either for decoration and care.

A-Saloon ; include : “ For training “ ;

- Shampoo

- Dryer

- Styling “Hairstyles”

- Color

- Facial

- Changing - Manicure

- The Project ; 150 m2 for 10 user .

Figure 58 : Area = 240 m2 for 20 user

Figure 57 : Area = 65 for shampoo and styling

B-Testing lab ;

- In this laboratory, natural materials are tested to see their effectiveness . The lab is very sterile. And the user work under the supervision of a beauty business coach

- The Project will have one Lab for 5 users in 50 m2

- Within this lab , it has computers for research .

 A small offices will be for 2 trainers , the total area is about 20 m2 .

C-Office :

Figure 60 : 10 m2 for 1 user

Figure 59 : ≈ 60 m2

D-Toilets :

- In this unit will be 3 toilet , the total area will be about 15 m2 -

Table 6 Training - Beauty areas by author

6. IT, Programming & Graphic :

A- Computer labs :

- with a file cabinet and data and electrical hookups for computers.

- Project ; 2 Computer labs for (15 user in 60 m2) per unit . For Graphic design and It students .

Figure 62 : 20 user , in 110 m2

Figure 63 : Area = 35.5 m2 for 12 user

Figure 61 : Digital Robot Training

B- Robot Lab :

 Robotic Lab Includes the Following ;

- Electronics Technology Section .

- Mechanical Technology Section .

- Software Technology Section .

- Industrial Robot .

- Robotic Research & Study Platforms

 Our Project ; 1 lab of 200 m2 .

Figure 64 : 60 m2

Figure 65 : Robot lab for training and developing of 200 m2

C-Office :

 A small offices will be for 2 trainers , the total area is about 20 m2 .

D-Toilets :

In this unit will be 3 toilet , the total area will be about 15 m2 .

Conclusion areas ; = 355 m2

Figure 66 : 10 m2 for 1 user

Table 7 : Training - IT & Programming areas by author

7. Handicrafts space: The Project ;

A- Ceramic room ; 60 m2 for 10 users .

B- Wheel room ; 50 m2 for 10 users .

C- Kiln room ; 1 room , 20 m2 .

In this section, for entrepreneurs who have creative ideas in handcrafts, and need workshops, they use the wood and metal workshops located in the drawing section.

Figure 68 : Area = 190 m2 for Ceramic(35 user) , Wheel room 90 M2 (16 user)

Figure 69 : Kiln room

Figure 67 : Ceramic workshop

D-Molding shop :

 The Project ; 150 m2 for 5 user

Office :

 A small offices will be for 2 trainers , the total area is about 20 m2 .

E-Toilets :

In this unit will be 3 toilet , the total area will be about 15 m2 .

Figure 70 : 10 m2 for 1 user

Table

Training - Handicraft areas by author

Project structure "Complement" :

B. Auxiliary Elements : The function of this section , works as an assistant to the practical training section . It contains seven complemented spaces :

1. Reception and visitor areas :

2. Lecture Halls :

Figure 71 : 25 m2

Figure 72 : 250 m2 for 200 user

3. Meeting Space :

4. Print office :

Figure 74 : small space 12 m2

Figure 73 : 35 m2 for 10 users

- In the project will be 1 theater for 200 user .

5. Art Supply Store :

6. Theater :

Figure 75 : 100 m2

Figure 76 : theater example , 270 m2 for 250 users

Conclusion areas for Auxiliary ; 882 m2

Table 9 Auxiliary areas by author

Figure 77 : 990 m2 without vertical circulation

C.Recreational :

1. Cafeteria :

2. Gallery and exhibition

3. Nursery

4. Pray area

5. Chill out area

 Conclusion:

- Conclusion areas for Recreational ; 892 m2

Figure 78 : 830 m2

Table 10 : Recreational areas by author

D.Administration:

1. Reception

2. Admin Offices

3. Secretary area

4. "Conference area"

5. Business support links

 Conclusion:

Conclusion areas for Administration ; 433 m2 .

Table 11 Adminstration areas by author

Figure 79 : 20 m2 for each office

5.3 Zoning and relations:

5.4 Final Maatrix

6.1 Philosophy

The number of women who have a problem with the success of their own projects has increased, and those who are prevented from working in certain sectors because of the society’s point of them , so raised limitations for them , and the spread of unemployment among women, more than men in society , also the spread of family problems in connection with which the rates of divorce have increased, which resulted in them The high number of women who bear their family expenses or even girls who need to spend money on themselves . in addition to those who work in any kind of job in order to secure an expense for themselves in the field of education or any other field, as observed in the widespread outdoor surround us . This is the main reason for establishing a business incubator for women, whose main goal is to empower women in our society, without waiting for any specific party to employ them, and provide all means to establish their own projects using their energy and skills, and focus on the category of working women who own their own projects and promote These projects and help them solve the difficulties they face during their journey and increase all of them their awareness of marketing. And one of the most important visions of the project is to change the idea of women, and not to rely on the word “there are no jobs.” Rather, they are able to do their own project by themselves without waiting help of any specific sector.

Therefore, through architecture, it is possible to gather an incubator for traditional and creative works , training in any available field, consulting , supportance and employment , all in the same place , where all means are collected and more than one outlet can be made from which a businesses can come out.

6.2 Concept

Empowering women by providing a built-in environment that provides a solution to the challenges and problems they suffer , and discovering the skills that she has . By attracting her via vital street to gothering center plaza , then they notice the bridge that connects the right and left zones . They move to the Gallery and through the screens displayed in the external facades , in the enterence, it presentingthestoriesand historical successesofwomenorthoseemergingcompanies from the same project , from there they complete the journey inside the project through the main bridge that existing again in the double level gallery . Which its' goal is to connect the right start upzonewithlefttrainingzone.AlsoitallowtoMobilitythroughProjectinHorizentalandVertical sides .

The project will have two main paths, the first is for the actual users of the project, who will move from the main gothering plaza to their intended side . Whether for training or for the designated place in the start-up . The second path is for the new visitor ; It is natural for any new visitor to ask about the main entrance to the place, and this will lead him to live the experience during his arrival to the reception, which will be in the same place as the gallery, and from there he will continue his journey across the bridge.

Interaction Nodes , in each side ; Training and start up zone , is the center that brings together students in which knowledge exchange takes place for different disciplines, from which everyone moves on to his field .

6.3 Zoning plans :

 The sketch expresses the area in the Intraction Center and gathering Space, which contains all types of user in addition to the visitors coming from the street, which is separated from it byan external plaza . Incloudes a gallery , cafeteria , rental spaces that shows a live look for what is happening inside . Data show , posters also works for inspiration .

 This sketch expresses the separator or a bridge that connects the training zone with the welcome zone,passing through the interaction zone, where there is an exchange of looks between levels .

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