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D EC E M BE R 2 013 | I SSU E 16 | w w w. j u s t b e a u t ym a g a z i n e .c o m

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December 2013 - issue 16

DECEMBER 2013 | issue 16

JUST A FEW WORDS FROM OUR EDITOR

I doubt any of us still send Santa any letters... But despite our rational brains, I think that the upcoming season and the fact we start a new year holds something magical which inspires us to wish things we long for could appear out of thin air! We try to make this happen by dropping hints to the ones around us in the hope that they will purchase the stuff we want but can’t afford to buy for ourselves...

But material things apart, the season inspires us to wish for ways to better ourselves. I’m sure you would agree that it is common at this time to hear clients say ”next year I’m going on a diet”, or “I will take better care of my skin or hair, and here’s where we come in! We are in a wonderful position. People ask for our advice - they trust us! So please, do some magical wishing and aim to better yourselves - keep up-to-date with the latest innovative products and treatments, read up interviews by the experts and recommend small measures which can change the way your clients feel about themselves. Isn’t it wonderful if you can be part of the mystical presence of happiness that the season is associated with?

GET IN TOUCH

21331188 Editor Dr. Joanna Delia - joanna@justbeautymagazine.com contributors Michelle Brincat, Michelle Degiorgio Advertising Daniel Scicluna - info@just-publications.com Design Bertrand Fava - design@just-publications.com PublisheD by

A. 102, Triq Gafar, Sliema SLM1341 T. 21331188 - M. 79236564 / 79093764 www.just-publications.com

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. This magazine is distributed quarterly for free and cannot be sold. Opinions expressed in Just Beauty Magazine are not necessarily those of the editor or publisher. While we have endeavoured to ensure that the firms and organisation are reputable, the editor can give no guarantee that they will fulfill their obligations under all circumstances. 2013

IN THE DECEMBER ISSUE 04

JUST BEAUTY NEWS

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A Step Forward into the Future: EASY ABSOLUTE 3

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INTERVIEW WITH PAUL PAREIN

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the world of ProNails

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Joanne Galea, Face of Malta 2013 winner

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the colour consultation!

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SUBLIME SMOOTHNESS THERAPY & discipline

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Interview with Nikolas Papageorgiou

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STAY ON TOP - the latest beauty trends eyebrows & lashes, face, Eyes

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REDIRECT HAIR GROWTH...

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STAY ON TOP - cont... lips

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STAY ON TOP - cont... nails

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Extraordinary Results - For over 20 years.

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PRODUCT SPOTS

w w w. j u s t b e a u t y m a g a z i n e . c o m

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F IN D US ON

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NEWS Thirteen Maltese hairdressers, clients of Beautimport Ltd, attended a cut and colour course at the Lisap training centre in Milan last October.

THE first premium ProNails BAR

The high fashion brand of nails, ProNails, has just landed at your favourite shopping complex at level -1, The Point, in Sliema. The opening launch of the first premium ProNails bar took place on Tuesday 5th November where the press and various TV celebrities joined the team of Nail Technicians in celebrating the onset of innovation and style in the nail industry. Check it out for yourself!

The first day was a hands-on colouring session where they learned two systems of colour using ammonia-free products. The first technique is called Briance or Glossing. It is a colour refreshing technique with a developing time of just 5 minutes that makes hair extremely shiny. The Briance technique involved the use of Dous tone-on-tone colour together with Fashion Light Mousse. The hairdressers then worked with Easy Absolute 3, Lisap’s third generation of Ammonia-Free colour which is also free of PPD and resorcinol.

The practical was performed on live models, many of whom had a high percentage of white hair, so that each participant could personally see that Easy Absolute 3 gives complete coverage of white hair even though it is so gentle. Some models needed to lighten their hair up to 4 shades and even this was achieved without problems. These are remarkable results for an ammonia-free colour.

The second day of the program saw Fuori Di Testa’s Johnny Alamango teaching Vertical Cutting Techniques. The idea is to have cuts that are easy to do and meet 80% of your daily client requests: “I need a change but I don’t want to lose length.” This practical session was performed on mannequin heads. In between training sessions the group was given a guided tour of Lisap’s state-of-the-art production facilities.

The final day in Milan was spent visiting the Duomo, the Galleria and the wonderful shopping streets of Milan. The group was accompanied by Corinne and Patrick Farrugia from Beautimport Ltd, local agents for Lisap since the late 1980s. If you’d like to know more about international training opportunities contact Beautimport Ltd by phone on 21696661, email on beauty@maltanet. net or visit www.beautymalta.com

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DECEMBER 2013 - issue 16

Code Zero Hair Interpreters seminar

Last September the distributors of Code Zero Hair Interpreters held a seminar to launch the CAPTIVATE CUT Collection for AUTUMN/WINTER 2013/2014. They also launched the new Colour Drops, six new Vibrant Colours, with vegetable liposomes. Several hairstylists attended the seminar where they learnt new techniques for E.color.cy Colors, which are Ammonia-free and PPD-free colours.

DECEMBER 2013 | issue 16

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Photography Alan J Darmanin

more photos of joanne galeA on pages 10 & 11

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DECEMBER 2013 - issue 16

DECEMBER 2013 | issue 16

A Step Forward into the Future:

EASY ABSOLUTE 3 In today's world clients increasingly demand high-quality, innovative but gentle products formulated with revolutionary ingredients. Easy Absolute 3 is dedicated to clients who understand the importance of wellness when colouring their hair.

Lisap has been providing professional hairdressers with AMMONIA-FREE hair colour for the past 15 years. In the early 1990s Lisap developed DousColor, a tone-on-tone colour that gives efficient coverage of white hair. Lisap was the first company in the world to have an ammonia-free colour which lifts up to FOUR shades: Easy Ammonia-Free.

Easy Absolute 3: A step forward... into the future!

• • • • • • •

Free of Ammonia, PPD, Resorcinol Anti-ageing microemulsion HGL system Keratin & Argan Oil Pleasant fragrance Soft texture for easy application Over 36 different shades

Easy Absolute 3 is the natural evolution of Lisap's ammonia-free hair colour. Besides being ammonia-free, Easy Absolute 3 is formulated without PPD and resorcinol. These have been replaced by a new generation of ingredients and the resulting colouring cream will satisfy the needs of every type of client. Easy Absolute 3 is innovative, extremely gentle, and efficient. It is specially formulated for delicate or sensitive hair. It ensures long-lasting and full coverage of white hair. This can be achieved with any shade, without using base colours.

ANTI-AGE MICROEMULSION COMPLEX This prevents ageing of the hair structure. The microemulsion significantly increases the intensity of the colour and promotes a more rapid release of active colour into the hair shaft. The colour micromolecules are more resistant to washing and guarantee a longer lasting, uniform colour.

HGL SYSTEM HGL system with Heliogenol reduces colour loss and protects the hair structure, shielding it from environmental damage. This regenerates the hair structure and makes the hair instantly shinier; while Organic Silicones have an antistatic effect, making hair silky. Essential oils nourish and hydrate, adding luminosity and shine while providing intense protection.

KERATIN AND ARGAN OIL

Why Easy Absolute 3?

Keratin and Argan Oil are known for their caring and protective function and provide increased hydration and complete Easy Absolute 3 as the answer to today's demanding consumers.

easy on you and your client.

Easy Absolute 3 comes in a wide range of colours including super lifters and vibrant reds.

Easy: the colour is easy to use and Absolute: because it has absolutely no limits.

3: this is the third generation of Lisap ammonia-free colour.

For trade enquiries call Beautimport Ltd. on 2169 6661 or email beauty@maltanet.net www.beautymalta.com

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december 2013 | issue 16

INTERVIEW WITH

PAUL PAREIN CEO, ProNails

Having established ProNails in more than 50 countries, in your opinion, why is ProNails universally attractive to customers and professionals?

Nail and beauty professionals around the world find in ProNails a trusted partner for top quality hand, nail and footcare products. We offer them superior business support to help them grow both technically and professionally. Every season we inspire these professionals with trendsetting products and new techniques which they love to pass on to their customers.

With ProNails being so open to new customers and professionals by such an enticing web presence, online tutorials and even an app, what is your stand point on education and technology in this industry?

We take education very seriously at ProNails.

This is how it all starts and professional careers are launched. It is our mission to educate beauty professionals and to elevate the industry into providing a higher level of customer satisfaction.

Our baseline is ‘love your hands!’ We want everyone to have beautiful hands and to cherish their feet. We share (our knowledge) because we care.

images pronails

With so many customers loyal to ProNails, do you follow trends or do you actually create them with every new season?

We continuously have our finger on the pulse when it comes to fashion. This allows us to be on top of future trends well before they hit the high-streets. Our passion is to make nail fashion, not follow it. We bring new and exciting collections to the nail industry every season and in doing so we hope to inspire our customers in their own creativity as well.

ProNails in Malta is now venturing into its first global ProNail Bar at the high-end shopping complex in Tigne, Sliema. how come this tangent?

The market and the consumers are telling us “we want professional products too”. When our distributor Liberty told us there was a nice place available in the Tigne shopping centre, we jumped on the opportunity. This year we have launched 50 new ProNails premium salons, but this is our first nail bar. If the concept works well we will certainly reproduce the idea in other countries.

Having visited Malta a couple of times, what's your standpoint on the Maltese nail industry?

As a beautiful island in the Mediterranean, I notice a unique blend of cultural influences. On the one hand there is a strong presence of the nearby Italian fashion scene mixed with a London hip street-style and a local Maltese vibe. There is a lot of creativity and optimism in Malta and it shows in the nail industry and their customers.

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december 2013 - issue 16

DECEMBER 2013 | issue 16

We are delighted to welcome you

into the world of fashion, style and elegance,

the world of ProNails The Brand

As a company who has been operating within the industry for years, we felt that the professional Nail Technician was lacking the right of choice, the range of contemporary, fashionable and innovative colours and styles that consumers are crying out for.

At ProNails Cash and Carry you will find an array of high quality gels including colour gels, Gellak, Unicum UV Gels, Perfection Gels, UV Permanent Gels, Gelixir and 3-in-1 gels in various sizes which are the brand’s differentiating assets.

ProNails provides even the most challenging Nail Artists with the best nail art accessories on the market. You can simply go wild with your imagination and play with coloured and patterned stickers, glitter powders, acrylic paints, art fluffs, luxury leather prints and many more, creating vast 3D and textured nail art.

ProNails fully supplies the nail technician with the latest technologies in drills and UV Lamps. Moreover, ProNails features the Vision Pro Filter Technology, a filter machine that offers a simple way to solve problems of air pollution in nail salons as it cleanses the air from dangerous gases and particles causing most health hazards produced by nail sculpture and manicures.

Since its foundation, 30 years ago, ProNails has been excelling in many areas and through continuous research and development the brand still ranks as one of the top international brands. Formerly branded “Professionails” – and today re-branded “ProNails” – the company partners up with professional nail stylists to make many consumers’ dreams come true: beautiful hands.

The brand gives a perfect feel for fashion with matching colours and great care. We are delighted to welcome you into the world of fashion, style and elegance - the world of ProNails.

ASK FOR OUR SEASONAL NAILY NEWS PUBLICATION!

images pronails

Dear professional Nail Technicians, get ready to meet the shopping haven of nails. Liberty Business Culture Ltd. welcomes you to the first whole sale shop of nail products, equipment and supplies, The ProNails Cash and Carry… where a high quality brand meets the expectations of every nail technician, stylist and even skin therapists!

ProNails creates top-quality hand, foot and nail care products, and offers excellent training and superior business support services. The brand is a perfect match between quality and reliability on the one hand and excitement and fun on the other. ProNails is designed to combine quality and beauty, and to provide the guarantee of always being in touch with current and future fashionable colours and trends.

The seasonal publication of our Naily News Magazine has become a true reference for beauty professionals around the world, seeking new trends, techniques and product developments. And our international training academy delivers the highest standard of education in our industry.

Enough said… come and visit.

For manicure and pedicure lovers, ProNails offers extensive, diverse and high-end product lines for hand, nail and footcare.

We offer in-depth training whilst supplying quality products and tools like soaps, creams, scrubs, brushes and buffers amongst many others. The brand even caters for the male clientele, the loyal rising market, thanks to the ‘Men Essentials’ range.

ProNails Cash & Carry - 145, Eucharistic Congress Road, Mosta, MST 9037. T. 21410008, E. info@libertymalta.com.mt, www.facebook.com/pronailsmalta Opening hours: Monday – Friday 8.30am – 5.00pm

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Joanne Galea Face of Malta 2013 winner

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DECEMBER 2013 - issue 16

DECEMBER 2013 | issue 16

The 23 year old Joanne Galea from Zejtun, newly crowned as the Face of Malta 2013 Winner, is currently busy making good use of a year packed with diverse opportunities that was provided by Alan J Darmanin and Jeff Francalanza (the directors of Glow Promotions).

Joanne has just finished being photographed for the 2014 Face of Malta calendar. Since her winning moment, she has graced the pages of magazines and newspapers, and has appeared in various television programmes.

Photography: Alan J Darmanin Make-up: Justin Brincat using Inglot Hair: Jeff Francalanza, using BlueBell Hair Extensions Wardrobe: Mangano, Malta Location: Radisson, Golden Sands

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Be part of our team of professional partners

and offer your clients the opportunity to enjoy thicker, denser-looking hair in just 4 weeks Nioxin Products are available from these Professional Salons SALON NAME ABIGAL ‘S SALON CATHERINE HAIRSTYLITS SEA FRONT BARBER CHARMS SALON MANE’S SALON STELLARIA SALON HAIR EXTENSIONS BY MARIS HAIR DESIRES AMBIANCE HAIR SALON EVOLUTION SALON SNIPPING IMAGE AMBIANCE HAIR SALON SIMON’S SALON BEAUTY PALACE CLAIRE’S UNISEX HAIR SALON KIKI’S UNISEX SALON CUTE LOOK SALON CUTTING CABIN SALON VOTRE’ BEAUTEA SALON MYLENE’S HAIR & BEAUTY SALON B&S SALON LE COIFFEUR STEVE SALON RUTH HAIRSTUDIO BRITESS SALON AVANTE GARDE SALON CUT CHEVEUX SALON MARIO’S HAIR & BEAUTY SALON GEBELIN HAIRDRESSING CARMEN’S SALON HAIR GLAMOUR C109 HAIR SALON ANNA’S SALON MARYLIN HAIR AND BEAUTY MAROUSKA’S HAIR STUDIO ALFIE UNIHAIR SALON EDDIE’S SALON HAIRLOOKS UNISEX SALON CLASSIC SCISSORS SALON AMANDA’S CUTTING CORNER ALBERTO HAIRTISTIQUE SALON

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LOCALITY BALZAN B’BUGIA B’BUGIA B’BUGIA B’KARA B’KARA B’KARA B’KARA B’KARA B’KARA B’KARA B’KARA B’KARA BURMARRAD QAWRA BUGIBBA ST. PAUL’S BAY ST.PAUL’S BAY ST. PAUL’S BAY ST. PAUL’S BAY COSPICUA FGURA FGURA FGURA FGURA FGURA FGURA FLORIANA GHAXAQ GHAXAQ GHAXAQ GOZO GOZO GOZO GZIRA GZIRA HAMRUN HAMRUN HAMRUN HAMRUN HAMRUN HAMRUN

DECEMBER 2013 - issue 16

TELEPHONE 21496767 21651118 21652447 21652087 21493999 21490499 21249055 21440525 21470609 99034505 79093505 21470609 21449423 21581952 21579836 21581563 21585333 21581868 21570885 21575444 21673049 21822054 21 822884 21823000 21662288 21801429 21800378 21236417 21663241 21821438 21898018 99251371 21562800 21555106 21318408 21334362 21232340 21231756 21232227 21224743 21238547 21220844

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IKLIN IKLIN KIRKOP LUQA MARSA MARSA MELLIEHA MELLIEHA MOSTA MOSTA MOSTA MOSTA MOSTA MOSTA MGARR MSIDA MSIDA M’XLOKK M’XLOKK NAXXAR NAXXAR NAXXAR PAOLA PAOLA PAOLA PAOLA PAOLA QORMI QORMI QORMI QORMI QRENDI RABAT SANTA LUCIA SENGLEA SAFI SAN GWANN SAN GWANN SAN GWANN SAN GWANN SAN GWANN SIGGIEWI SIGGIEWI

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HAIR DESIRES SALON SIGGIEWI SHEARTASTIC SALON ST. JULIANS BARBER HAIR SALON ST.JULIANS CASHMERE SALON SLIEMA COMBS SALON SLIEMA MELANGE HAIR SALON SLIEMA GABRIEL’S HAIRDRESSING SLIEMA COMBS HAIR STUDIO SLIEMA GEOFFREY’S SALON ST. VENERA CHEVEUX COUTRE SALON ST.VENERA X-OTIK HAIR SALON ST. VENERA MIXA’S SWIEQI CRATIVE LOOK SALON TARXIEN FUNKY TREND SALON TARXIEN HEDZS HAIRDRESSING TARXIEN STYLE SPY UNISEX SALON TARXIEN CLIP & TRIM SALON TARXIEN GALEA’S LADIES SALON VALLETTA HAIR SCULPTURE LTD VALLETTA MICHAEL&GUY VALLETTA LANCET GENT’S BARBER VALLETTA INTERBEAUTE SALON ZABBAR TWICE AS NICE SALON ZABBAR JENNY’S HAIR STUDIO ZEBBUG CLAIRE’S HAIR STUDIO ZEBBUG STYLING ZONE SALON ZEBBUG HAIR CLINIC SALON ZEJTUN NEW YOU UNISEX SALON ZEJTUN JO’S HAIR STUDIO ZEJTUN TOPLINE UNISEX SALON ZEJTUN HAIR ZONE UNISEX HAIR STUDIO ZEJTUN THE HAIR CLUB BY JOSEPHINE ZEJTUN STRAWBERRY BLONDE UNISEX SALON ZURRIEQ HAIR BRAINZ BY LEONARDS ZURRIEQ SIZZERS SALON ZURRIEQ CARMEN’S SALON ZURRIEQ

Joseph Brincat Ltd.

Sliema: 21 331 121 • Luqa: 21 803 624

27312140 79048316 99252643 27333394 21316225 21323782 21323583 21316225 21497004 21495842 27404707 27 428724 21820763 27859478 21660005 21803338 21896703 21236319 21223354 21225122 21249076 21661990 27603269 21462245 21466656 21466330 21802639 21691471 79593419 21807978 21895497 79593419 21683796 21647272 21641799 21689045

DECEMBER 2013 | issue 16

THE secret to beautiful hair colour the colour consultation!

Salon colourists credit the ultimate success of the hair colour result to the consultation. This is the basis of how the colourist selects, mixes, and applies the colour. It is also important to have a good initial conversation so that the client has realistic expectations of how the colour will turn out.

Step by step Questions the colourist should ask: The Clients Motivation What are you looking for in a colour service today? Are you colouring for a specific occasion? Her motivation for colouring is very important, because it impacts the formulations and application method.

Common responses the hairstylist will get from the clients are: to cover grey hair; to give a lift; to refresh a look; to fix a colour mistake; to add shine/depth to colour; to adjust to the season; all-over colour or partial.

Establish a long term goal The colourist should establish what is the client’s long-term goal.

The quality of the service performed is dependent on what the client wants down the road. For example, if she wants to have black hair this month, but be a blonde next month, this may cause a conflict. So have a plan for future colourings.

Establish Boundaries What are her boundaries? What does she do for a living? She may or may not want people to “notice” that she’s coloured. Some women, like receiving compliments about their hair colour and do not want the service to be obvious.

What is her colour history? Have you coloured your hair before? Tell me about what’s on your hair now. The potential end result is directly linked to the colour history and condition of the hair. Previously dyed hair reacts differently to virgin hair when new dye is applied. Establish colour approach needed to “fill in” virgin growth to match the rest of the hair strand, and also whether all-over colour is needed.

Aftercare - for clients to protect their investment Colouring hair is an expense which and should be cared for accordingly. When coloured hair is left unprotected and exposed to sun, water or heat, it can become porous. This results in color fade and loss of shine. Colourists should always refer their clients to professional care products to take home. Kadus Color Radiance Shampoo will clean and condition coloured hair while protecting the colour from fading.

The Radialux Micro-Ions and colour protecting polymers remove chemical residue whilst sealing and locking in the Vitaflection Microspheres colour molecules that have been deposited during the colouring process with Kadus professional Colours. Kadus Color Radiance leave-in conditioning spray helps to protect coloured hair against fading and UV rays. It instantly conditions your hair making it easier to comb, while strenghting the hair shaft from within. It is wise to recommend a hair treatment after colouring hair. This can either be done at home or professionally in the salon.

IS the client prepared to maintain it?

How much maintenance will She do? How often are you looking to come back into the salon? How long the client is willing to go between colourings impacts the shade choice as well as permanence. If she is willing to come in frequently, this makes higher transformation possible, root maintenance, as well as enables intense red shades.

Joseph Brincat Ltd. 59 High Street Sliema, SLM 1541 Sliema 21331121, Luqa - 21803624

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BEAUTY EXCELLENCE Formaldehyde Free - Special Ingredient in Nika Keratin Treatments - AMINO BOND COMPLEX: Smooths the cuticle, restructure and reduces the risk of hair breakage, eliminating frizz while increasing shine.

NIKA KERATIN Treatments also include Argan Oil

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For more info contact NIKA DISTRIBUTORS in Malta - C.Fenech M. 7931 6237 / 7762 8455 FACEBOOK, NIKA Beauty Excellence Malta DECEMBER 2013 - issue 16

DECEMBER 2013 | issue 16

SUBLIME

SMOOTHNESS • THERAPY • DISCIPLINE BENEFITS: - Gives natural smoothness and a silky effect - Eliminates frizz for over 3 months - Increases shine by 40% THERAPY IDEAL FOR: Natural, fine, resistant and afro hair DISCIPLINE IDEAL FOR: Coloured, bleached, damaged and chemically treated hair

BEFORE

AFTER

1. WASHING • Use Remover Shampoo to open the cuticle and prepare the hair for optimal results.

• 1 Shampoo for bleached and damaged hair.

• 2 Shampoos for coloured hair. Leave the second shampoo on for 10 minutes.

• 2 Shampoos for damaged natural hair. Leave the second shampoo on for 10 minutes.

• 3 Shampoos on natural, fine, resistant and afro hair. Leave the third shampoo on for 15 minutes Rinse and dry with a towel.

• Detangle hair with Big Comfort Comb and dry completely with the hairdryer helping with your hands.

2. APPLICATION • Divide the hair into 4 sections.

• Wear gloves and pour Therapy or Discipline in a bowl (40/65grammes).

• Apply Therapy or Discipline with the Application Brush, starting from the nape at a distance of 6 mm from the root.

• Leave on for 25/30 minutes.

THE SECRETS OF A PERFECT

APPLICATION

3. DRYING • Dry the hair 100% with a blowdryer.

• Brush using Magic Paddle Brush to gently detangle the hair.

4. IRONING • Divide the hair into 4 sections.

• Use Ionic Styler plate on roots, shaft and ends respecting the following temperatures: - 185°C on bleached and damaged hair, 5/6 strokes.

- 215°C on natural damaged hair, coloured and chemically treated hair.

- 230°C on natural, fine, resistant and afro hair, 10/12 strokes 5. RINSE • Rinse hair with water for 5 minutes.

• Wash hair using Moisture Lock Shampoo.

• Apply Enhancer Moisturizing Masque, leave it on for 5/15 minutes and rinse.

• Apply Moisture Lock Conditioner to seal in the treatment.

6. FINAL STEP • Rinse and move on to the final drying.

After the blow dry apply Shimmer, which contains Argan oil. Realize the Sublime Smoothness blow dry.

WASHING Do not rinse the lather completely between one shampoo and the other.

Rinse the last shampoo carefully.

APPLICATION Be careful not to use too much product.

Comb the hair using the Fine Toothed Comb to remove excess product. Start the application from the lock near the nape.

IRONING Always check the ends of hair. If they are too dry, reduce the number of strokes.

Attention: Apply technical procedures at least 15 days before or after the Discipline treatment. The application of Discipline with Amino Bond Complex, together with the use of the ironing plate at a temperature over 200°C, might remove the particles of colour on the external part of the cuticles, especially red pigments. For that reason it might cause a slight loss of colour. If this happens it is possible to restore the colour with a matching tone. You can use Shimmer at the end of the final blow dry in order to increase softness and shine. To maintain the results of the treatment at home use Moisture Lock Shampoo, Moisture Lock Conditioner and Enhancer Moisturizing Masque.

For more info contact NIKA DISTRIBUTORS in Malta - C.Fenech M. 7931 6237 / 7762 8455 FACEBOOK, NIKA Beauty Excellence Malta

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DECEMBER 2013 - issue 16

DECEMBER 2013 | issue 16

Interview with

Nikolas Papageorgiou COVERDERM Exports & International Business Development Specialist for

How long has Coverderm been on the global beauty market?

The most important products in Coverderm's portfolio, i.e. the Camouflage foundations, have been on the international market since the 1930's, when the foundation formula got the US patent for being the first and original camouflage. Coverderm as a brand name has been on the global market for over 20 years now, with an ever expanding portfolio, covering all beauty segments: make-up, whitening, anti-wrinkle, hydration, sun protection, etc.

You specified in your talk that Coverderm is unique in its properties.

Can you elaborate on this?

The brand is indeed unique in many aspects: not only are all products tested to be hypoallergenic, but they are also clinically tested to be safe and efficient in their claims. Coverderm is one of the very few international brands to have such an extensive set of in-vivo clinical studies for the efficacy of its products. Furthermore, the application of the latest discoveries in the field of medicine and biotechnology, along with the use of pioneering active ingredients of the highest quality, offers to consumers truly advanced skin care with unparalleled, visible results.

As Malta is blessed with good weather but at times with very high UV factors too, what is your advice?

Ah, this is a topic which I can't really stop talking about! The sun is merciless and for all the Mediterannean markets, the advice is one and only: stay protected all day! Coverderm sunscreens are ideal for such conditions. The brand has developed a series of products for face and body with unique features-the formula is stable under the sun (the SPF is hardly affected; one application only fully protects all day long!); moreover, the formula is waterproof and last but not least, there are only mineral filters, i.e. natural filters that completely reflect the sun's radiation. The consumer’s face and body has to stay fully protected and Coverderm offers exactly all that at a very cost-effective formula.

What will a woman gain by using Coverderm products?

This is the question I love to answer: women have everything to gain and nothing to loose by using Coverderm. Not only will they get a perfect coverage and a natural look with the use of our Camouflage

foundations, but they will enjoy highly efficient, clinically proven skincare in a fairly priced, modern packaging.

Would you like to share your thoughts regarding Beauty Cosmos representing the brand on the Maltese market?

We are really blessed to have found in Beauty Cosmos the distributor we did not have in Malta for many years. Not only do they perfectly understand the consumer's needs and offer the right advice for their beauty and wellness, but they also have a passion for Coverderm and all its innovations! Beauty Cosmos are the professionals Coverderm needs in every market!

A concentrated formula for the most effective treatment of wrinkles. Even the deepest ones.

Based on the combination of five Biomimicking peptides to fight wrinkles caused by facial expressions and aging. PREVENTS & FIGHTS WRINKLES caused by photo-aging with the biomimicking peptide Diaminopropionyl Tripeptide-33 and Venuceane, which offers protection of epidermal cells, fibroblasts and DNA. Ophthalmologically tested

Beauty cosmos is the authorised and exclusive distributor for coverderm T. 21820120 / 99477261 E. info@beautycosmos.com www.beautycosmos.com • COVERDERM MALTA

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STAY ON TOP

Of the latest trends in the magnificent world of Beauty

vogue.co.uk

EYEBROWS and LASHES - As seen at Versace, Victoria Beckham and Calvin Klein, brows are big and well-defined, though not bushy! Keep them well-groomed with a brow gel and comb or powder and pencil product.

FACE

- Darken brows and combine with nude eyes and a clear lipgloss. If working on blonde go up to two shades darker for a modern look.

- Matte satin skin was seen at Stella McCartney, Isabel Morant, Chloe and Balmain. The dewy look, seen also with dark lips, is paving the way for velvety skin with powder being used liberally over foundation for a groomed finished look.

- Along with big brows, ultra-long lashes are big this season as seen at Emilio Pucci and Dolce & Gabbana. They were also seen coupled with faceframing fringes, matte skin and nude lips.

- The Natural look with hints of colour is very much in this Winter as seen at Calvin Klein, Ralph Lauren, Narciso Rodriguez and many more.

- For a good daytime or work look go for the popular rosy cheeks with matte skin and nude matte or glossy lips.

- Work the copper trend with a bronzed blusher which works nicely on warm complexions.

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DECEMBER 2013 - issue 16

DECEMBER 2013 | issue 16

The variety of looks at the Autumn/Winter shows was impressive. Make-up mostly gets more grown-up and ladylike. Matching lips, tips and accessories is back as is the Natural look for skin, lips, eyes and nails. Classic red nails and lips are in, the 60s trend gets hotter and there were occasional hints of Grunge. However, the common thread running through all these looks is SUPER-GROOMED. TExT by michelle brincat

Feline Eyes are popular whether it is feline shaped shadow in bold colours as seen at Jason Wu, who used a brilliant purple shimmery shadow, or feline-flicked liner with a smokey eye as seen at Dior.

The smokey eye: Heavily made up dark and dramatic eyes - pair with nude lips like at Elie Saab; gleaming gunmetal was used at Donna Karen.

Grunge made a comeback at Versace, Rodarte, Missoni and Yves Saint Laurent with smudged eyeliner and a nude matte lip.

Purplish eyes at the Gucci catwalks for Fall 2013

EYES

Shadows in copper and bronze hues make for glammed up eyes. Pull hair back for a stronger statement as seen at Gucci.

An other popular option is to mix bronze and gold with trendy Olive tones.

Metallic and Chunky Sparkles: Purple and red metallic shadows were seen at Jason Wu and Gucci. Dior went futuristic 60s with a flick of silver liner paired with hot pink lips.

(Cont pg 23, 24)

CHANEL FALL/WINTER 2013-2014 by Dylan Paris

Work the burgundy trend with a dash of eyeliner and/or mascara on lash tips for a modern eye make-up look.

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A. 56, Sliema Road, Gzira, GZR 1634 T. +356 27315789 / +356 27333212 www.dabelatrading.com 20

December 2013 - issue 16

We moved premises!

DECEMBER 2013 | issue 16

NEW: REDIRECT HAIR GROWTH... ( an d c o wl i c k s n o m o r e ! )

Style and Hold... For Up To Six Weeks

Fuss-free.

The following questions may be asked by hairstylists wanting a further understanding of the action of FORM3D. What is FORM3D and how can it help my clients and business? FORM3D allows you to offer a brand new service to your clients.

It’s a world first! Explain to your clients that it is a Sculpting system which reworks hair movement and keeps the shape in place for up to 6 weeks.

They will love it and come back time after time for a salon service taking only a little longer than their regular blowdry.

Is it a perm? No, to call it a perm would be misleading as FORM3D is very different both in design and application to a traditional perm. With FORM3D the hair is gently “softened” with the sculpting cream and moulded with fingers. Unlike a traditional perm no rods are required. The sculpting fix is also different to a traditional neutraliser as it is not rinsed from the hair but used as a styling lotion for instant results.

In the box I have 2 products – a cream in a tube and a fix in a bottle. What are these for? The cream is for moulding and shaping the hair. The fix is applied after rinsing out the cream and is blow-dried straight into the hair to fix the style.

What is PQ-68? It is a special resin in the fix which gives FORM3D its unique ability to work.

It ensures that the elasticity, volume and newly created movement is retained.

I notice on the ingredients’ listing that Bamboo is A COMPONENT OF FORM3D – what is the benefit of this?

Bamboo acts as an antioxidant and strengther. can FORM3D be reapplied after 6 weeks? Yes – like conventional chemical services, it can be applied every 6 weeks to the root area only ensuring no overlap.

What sort of hair can I use it on?

There are 2 variants available - one for Normal hair and one for Coloured hair.

What type of shampoo should I recommend for home use? A low pH

sulphate-free cleanser like Kitoko or Colour Care would be ideal.

The best conditioners are always water soluble and paraben and wax-free.

Do you recommend Form 3D for bleached hair? No, there is no strength available presently. However if the hair is highlighted with 3% and in good condition, this is acceptable.

My client has afro-type hair – can FORM3D be applied? Afro hair is fragile; therefore select the coloured option of FORM3D if working on delicate hair.

If the hair is in good condition is it possible to colour it the same day? Yes but colour first then use Form3d as the hair cannot be shampooed for 48 hours after a FORM3D application.

Can I use Eraser on the same day as FORM3D? Only if Affinage Eraser is used first as the hair should not be shampooed for 48 hours after a Form 3D application.

Can the Sculpting Cream be applied without the Fix? No, the cream gently softens the cuticle and allows the shape to be created. The Fix is important as it fixes the shape for up to 6 weeks. The PQ-68 enables this.

Can FORM3D be used for root lift? Yes – root lift, volume, texture and sculpting.

Can FORM3D be used to straighten hair? Yes – gentle relaxing or straightening lasting up to 6 weeks can be achieved.

What effect would washing the hair regularly have on how long the style will last? The style will hold even if you wash the hair regularly. It is not washed out. the Model has short hair and looks amazing, however please advise whether Form3D can be used on longer hair? YES if root lift is desired. It is effective on shorter hair as it has less weight.

BEFORE

AFTER

Does FORM3D require curlers, shapers or rods? No absolutely not – simply apply the cream with a brush and create the shape by placing and forming the hair into position with your fingers.

Trade enquiries: D.Abela Trading • T. +356 27315789 / +356 27333212 www.dabelatrading.com

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Philip Kingsley is THE hair brand designed and developed by professional Trichologists concerned with treating and addressing both the medical and cosmetic side of the hair and scalp.

“At Philip Kingsley we adopt a holistic approach to hair care - taking into account what your client’s hair needs internally as well as externally to look and feel its absolute best.”

MEET ELASTICIZER The world’s first pre-shampoo conditioning treatment and our hero product, designed for the actress Audrey Hepburn herself. It is an intensive moisturising treatment that adds elasticity, manageability, bounce and shine. Suitable for all hair types.

DISTRIBUTED BY LIBERTY BUSINESS CULTURE

T. 2141 0008 E. info@libertymalta.com.mt philipkingsleymalta 22

December 2013 - issue 16

DECEMBER 2013 | issue 16

STAY ON TOP continued...

LIPS - The winter trend is for matte pink and berry stains to replace painted lips; and autumn's ox-blood paves the way for maroon in winter.

- Pink-based, matte lips go well with cool skin tones.

- Whether you've got a natural or smokey eye, if you are simply after definition go for glossy nude lips which was a popular option with make-up artists this Winter. For more even-toned lips opt for a nude lipstick.

- Diffused lips in berry, petal and fuchsia were popular at Marni and Dior with the colour diffusing from the inside of the lips outwards.

- 90's lips in dark colours as seen at Zac Posen and Vera Wang. Give this retro style a modern twist by keeping the rest of the face natural, even skipping the mascara – and avoid the chalky, goth skin, rather, a dash of bronze or illuminator will give skin a healthy glow. Darker skins can carry off a gloss or frost over the lippy for an even more severe look.

Christian Dior 2013

- Bright and Bold: It can't get more glamorous than a classic red or a garnettinged red as seen at the Dolce & Gabbana shows. Blend at the lipline for a romantic finish. Marc Jacobs went for a glossy pin-up style in classic red.

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december 2013 | issue 16

STAY ON TOP continued...

NAILS - Dark, bewitching colours are big this season.

Olive-toned nails have been seen combined with gunmetal and slate blue; while emerald green, navy, glossy blacks, black plum and burgundy are popular too.

- Femme fatale reds: retro reds in Tomatoe were seen at Valentino and Chanel; and Garnet shades were big at Burberry. A quirky take on grunged red was seen at Holly Fulton when it was combined with a black French Manicure tip.

- Nude or naked nails are huge this season too along with a short and square shape with rounded corners, as was frequently seen on the catwalk.

- Opt for the squaletto shape for clients who wish to keep their long lenghts. Update long almond and stiletto shaped nails by giving them a square flat top.

- Along with the weather, nail art is getter cooler too this season in terms of popularity. However, loyalists can be inspired by Sophy Robson's tortoiseshell nail art or Katie Hughes multi-coloured crystal talon styling.

- Textured effect nail polishes and stick-on kits and jewel appliquĂŠs are gaining popularity.

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december 2013 - issue 16

DECEMBER 2013 | issue 16

Pure Indulgence.

Extraordinary Results.

For over 20 years.

This year Senscience® celebrated its 20th anniversary of providing professional stylists and their client’s luxurious products that leave hair unbelievably healthy, silky, soft, brilliant and strong. To continue the celebration the collection is relaunching with new packaging design, products and imagery for 2014.

Origin The Senscience story began in 1993, when SHISEIDO LABORATORIES tapped into its vast scientific resources and introduced a breakthrough concept to the professional salon industry: hair care with a skincare approach. After years of extensive research, Shiseido Laboratories discovered how to mimic the cellular chemistry of hair and created a scientific copy of CMC: Inner Cellular Membrane Complex(ICMC™), a balanced combination of 63% protein and 37% lipid that thoroughly penetrates the cortex and cuticle to impart unparalleled vitality and flexibility. They then took things further and infused ICMC™ into a comprehensive collection of daily and intensive haircare to make hair more manageable, more styleable and healthier than ever before. That is how Senscience was born.

New colour pallet Today, Senscience is still infused with ICMC™ as well as its revolutionary Vitalock-6 Complex™, an exclusive blend of antioxidants, vitamins, minerals, sugars, lipid and proteins that work in synergy to help repair, nourish, moisturize and strengthen hair from the inside out, revitalizing hair while protecting it from harmful external stresses. With the refresh, Senscience will maintain its revolutionary technology, invigorating fragrance and its signature hot stamping while incorporating a new modern colour pallet. It separates the line into 3 colour categories: platinum pearl for shampoo and conditioners, metallic lilac for styling and burgundy for its treatments. This package redesign creates a high impact shelf presence and ease of selection.

New products New products will be added to the existing collection to strengthen the brands’ offerings. This includes the NEW True Hue Violet Shampoo & Conditioner for grey, white and pale blonde hair, as well as a new styler, the NEW Perfect Smooth Blow Dry Balm that tames frizz and eliminates static while providing thermal and styling protection and reducing styling breakage from heat styling.

With the refresh, new brand imagery, merchandising and support programs will be introduced, as well as a new trend collection to further emphasis even the most difficult hair supportTurn and commitment to the into hair that’s extraordinary, shiny, professional salon community.

healthy, beautiful and styled perfectly.

Senscience is pure indulgence, with TURN HEADS. extraorindary results. theyou.

Do you dare?Experience JOICO lets revamped Senscience for yourself.

trade enquiries: salon services limited / telephone 21 449 236 / email info@salonsmalta.com / web www.salonsmalta.com

25

Look for Salon S

PRODUCT SPOTS CODE ZERO Vibrant Colours

Professional Use Hair Colours - 100ml Tube Vibrant colours, full colour coverage, optimal care • wheat protein • protecting action on hair fibres • long-lasting colour • no irritation • full colour coverage on gray hair • minimal amount of ammonia required • fruity scents We have long lasting colours, with a brilliant shine and gloss effect.

For testers - please do not hesitate to contact us.

Under new management

DEPIGMENTATIONCLARIFYING SERUM

A rapidly penetrating gel cream with a smooth texture. Applied locally, it efficiently reduces the intensity of age spots, making these disappear gradually and leaving your skin as light and luminous as marble.

For localised application on hyperpigmentations (sunspots, chloasma, etc.), or to clarify oriental and dark complexions.

TOTAL PLUS PROTECTION CREAM 25+

A cream that can be applied extensively. It increases the skin’s resistance to extreme weather conditions (snow, desert, sea, etc.) It contains a high protection factor both from UVA and UVB radiation.

For all skins that require high-level protection.

For trade and training inquiries kindly contact: M. 79298580 • T. 21482036 E: faces.roberta@gmail.com

M. 7931 6237 / 7762 8455 E. info@codezeromalta.com

Lisap ABSOLUTE 3 permanent hair colour is now available in Malta.

50% Mark-up

This extremely gentle hair colour is not just ammonia-free; PPD and Resorcinol have also been replaced by caring substances. Argan oil, Keratin and a complex called HGL derived from sunflowers, render the hair very shiny.

Easy Absolute 3 is based on a patented micro-emulsion so that the colour develops deep inside the hair shaft and lasts much longer.

Easy Absolute 3 perfectly covers white hair and is available in a large number of shades. It even comes in very light blondes.

For more information you can call Corinne on 99495309 or 21696661

FREE Stand + 50% mark-up when one piece of each item displayed on the stand is bought.

Buy 6 products from the same range and get the 7th FREE

173, Merhba Street, Fgura 21820120 | 99477261 info@beautycosmos.com • www.beautycosmos.com The Official Distributor in Malta for Golden Rose Cosmetics & Classics Cosmetics Student Smartcard accepted

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DECEMBER 2013 - issue 16

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DECEMBER 2013 | issue 16

Pearl Haber

Make-up Artist Natasha Polidano • Photograpy Bernard Polidano

face of golden rose 2013

Trade Enquiries: Beauty Cosmos, A. 173 Merhba Street, Fgura T. 21820120 / 99477261 E. info@beautycosmos.com www.beautycosmos.com