Just Beauty Issue 6

NEWSPAPER POST

SUMMER ISSUE

JUNE 2 011 | ISSUE 6 W W W.JUS T BE AU T YMAG A ZINE.COM M A LTA’ S FIR S T & ONLY B USINE SS -T O -B USINE SS BE AU T Y M AG A ZINE

PHOTOGRAPHY KURT PARIS

perfect hair, is now a proven science

TRADE ENQUIRIES: PRIMA LTD. +356 7942 3420

Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta | Tel: (+356) 21 579 810 info@demarbeautysupplies.com | www.demarbeautysupplies.com 2

JUNE 2011 | ISSUE 6

NEWSPAPER POST

SUMMER ISSUE

S U M M E R 2 0 11

ISSUE 6

W W W.JUS T BE AU T Y MAG A ZINE .COM

JUNE 2 011 | ISSUE 6 W W W.JUS T BE AU T YMAG A ZINE.COM M A LTA’ S FIR S T & ONLY B USINE SS -T O -B USINE SS BE AU T Y M AG A ZINE

JUST A FEW WORDS FROM OUR EDITOR

PHOTOGRAPHY KURT PARIS

perfect hair, is now a proven science

TRADE ENQUIRIES: PRIMA LTD. MARK PARIS | +356 7942 3420

S U M M E R 2 0 11 | I S S U E 6 COVER PHOTOGRAPHY KURT PARIS W W W.JUS T BE AU T YMAG A ZINE .COM

So we've come full circle and Summer is on the doorstep again... Perhaps most of us beautifiers see the Summer as a time where our clients reap the benefits of the treatments we would have pampered them with in the months preceding it and therefore it might be time for us to have a well earned break. But before we take a deep breath, please allow us, the team at Just Beauty to inspire you just a little bit more! We have not one, not two, but three brazilian Keratin treatments on show which we believe are the creme de la creme, and if you hair stylists out there are not providing the service yet, then I suggest you hop on board cos you can be sure your clients are gonna ask for it! And if you're confused as to which one to get, we've narrowed down your choice! We caught up with team extraordinaire Tonio Lombardi and Lourdes Muscat fresh out of the Winning lot at the Malta Fashion Awards, and with Sue Rossi in the run up for the Miss Malta competition... More beautiful than that we simply cannot give you!

So stock up on ideas, sun blocks and smiles, and have a wonderful summer!

EDITOR Dr. Joanna Delia joanna@justbeautymagazine.com DESIGN

CONTENT

Bertrand Fava design@just-publications.com

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A REVOLUTIONARY IPL ON THE MARKET

SALES

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AND THE WINNER IS...

Daniel Scicluna info@just-publications.com

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GOLDEN ROSE UNVEIL THE 2011 COLLECTION

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BEAUTY FOR ALL ITS ALL ABOUT THE SCIENCE

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WHY MAKE-UP IS KEY

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URBAN ANTIDOTESTM THE RANGE

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WHAT DOES IT TAKE TO BE A MODEL

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GUILD AWARDS OF EXCELLENCE

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OSMO STYLING PRODUCTS

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HOW TO USE ARTISTIC COLOUR GLOSS PRODUCTS

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STYLISHIOUS! LABEL.M PROFESSIONAL HAIR CARE

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NICE NAILS, NO NASTY FUMES

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INTRODUCING TO JUST BEAUTY THE KLÉRAL SYSTEM®

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MISS WORLD MALTA 2011

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SIMPLY STRAIGHT

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TRIED & TESTED

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REVLON PROFESSIONAL

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PERFECT HAIR? A PROVEN SCIENCE

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WHAT'S MISSING IN YOUR SALON?

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JUST BEAUTY LOYALTY SECTION

INFO & SUBSCRIPTIONS info@justbeautymagazine.com PUBLISHED BY Just Publications, 102, Triq Gafar, Sliema SLM1341 www.just-publications.com T. 2133 1188 M. 7923 6564 / 7909 3764

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. This magazine is distributed quaterly for free and cannot be sold. Opinions expressed in Just Beauty are not necessary those of the editor or publisher.

While we have endeavoured to ensure that the firms and organisation are reputable, the editor can give no guarantee that they will fulfill their obligations under all circumstances. 2011

... more info on page 38

Fast • Efficient • Painless • Affordable • Very Low Running Costs

INTENSE PULSED LIGHT (IPL)

Lamp's life time:

200,000 Flashes minimum Minimum time

between pulses 0.5sec 1 lamp for all treatments

Hair Removal Pigmentation Vascular Skin Rejuvenation Acne

JUNE 2011 | ISSUE 6

Crystal-512

Renting of IPL is also available

Lamp's Life Time 100,000 Flashes Minimum Max Output Power 4,000 Watts

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Trade Enquiries: CMS Bella, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq, ZRQ 1611 Malta T. (+356) 2164 7858 M. (+356) 7964 7858 E. info@cmsbella.com W. www.cmsbella.com

Optima-518 Lamp's Life Time 200,000 Flashes Minimum Minimum time between pulses 0.5sec Max Output Power 4,000 Watts

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IPL on the market

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A revolutionary

Hair Removal (Before & After)

Optima-518

is a Photo-Thermolysis Machine which is highly effective for Hair Removal and a wide range of Skin Care Treatments. The technology comprises the transformation of Intense light into High Energy that coagulates the hair follicles and induces natural biological processes that eliminate various skin disorders.

Geometrical Energy Management (GEM-PL) Technology

GEM-Pl is an innovative and patented technology that enables the delivery of energy to a predetermined target. Commonly with other IPL and Laser machines, much of the energy is scattered on the skin. The GEM-PL Technology concentrates a bulk of the Light Energy in a geometrical plane positioned under the skin.

This precise method enables the selective targeting of Hair Follicles, Pigment Spots, Vascular Lesions, Acne Pimples and more. All those treatment procedures are performed with utmost effectiveness and patient's comfort.

The GEM-PL Technology concentrates a bulk of Light Energy in a geometrical plane, positioned under the skin, and matches the exact location of the hair follicles. Adequate parts of the Broadband Wavelength are targeting the capillaries and limit their ability to nourish the follicles.

Pigments (Before & After)

Vascular (Before & After)

Broadband Wave Lengths

The Universal Handpiece is a new generation of applicators that delivers a broadband spectrum of wavelengths (420 nm-1100 nm) in each light pulse. This unique controlled handpiece is tuned to handle various treatment procedures and the preset computer programs are adjusted to control efficient treatments of Hair Removal, Skin rejuvenation, Pigmentation and more.

Appropriate computer programs combine the unique features of the GEM-PL and Broadband Technologies in order to dissolve skin unwanted blemish.

Skin Rejuvenation (Before & After)

Large Spot Size

50mm

Spot Size is the area which is treated in each light pulse. It is commonly understood that the larger the Spot Size, the higher the efficiency and the treatment's speed. Active introduces one of the largest Spot Size in the Cosmetic-Medical Industry. Thus, all treatment procedures are performed fast, with minimal discomfort to the client.

15mm

Trade Enquiries: CMS Bella, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq, ZRQ 1611 Malta T. (+356) 2164 7858 M. (+356) 7964 7858 E. info@cmsbella.com W. www.cmsbella.com

Acne (Before & After)

The Universal Handpiece is ideally suited to these applications, assuring painless and fast treatments which are based on natural biological mechanisms.

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Trade Enquiries Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 info@salonuser.com | www.salonuser.com

And the winner is…

Angel Haircare seems to be the favourite brand of professional haircare products!

76%

Angel is the one and only product that makes our lives easier. It’s addictive, nourishes, gentle, essential & luxurious CLIP ‘N’ TRIM

of Maltese who use professional haircare use Angel Haircare!

An independent survey reveals that 76% of Maltese who use professional hair care (those recommended by a hairdresser) use Angel Haircare!

The first question asked was :

"Which brand of hair cosmetics do you use for your hair?" and the replies were :

57% 19%

24%

Fly on the wings of beauty: use Angel Haircare

Clients LOVE Angel and we simply love working with this amazing product, what can we say Angel works miracles PRIVE’

CLUB CUT SALON

replied Angel Haircare as their main choice

replied that they use another brand together with Angel Haircare

replied that they use another brand of professional haircare altogether

These are the percentages amongst the brands found in hair salons.

Brands which are not found in hairsalons were opted out.

It is very easy to produce High Quality Products at a High Cost; Oue Challenge is to produce High Quality Products at Low Cost is Angel’s mission statement, and it really means business nowadays. Angel is growing very fast internationally, and it is attracting not just the biggest number of salons in each country, but even top stylists are working with Angel to make this brand an International Success!

We would like to take this opportunity to thank : the Hairdressers who believe and recommend Angel Haircare as well as all their patrons who use Angel Haircare.

If you are a hairdresser and you don’t stock Angel Haircare yet, can you afford not to stock the most wanted brand of haircare, Angel Haircare!

We style, You Shine with Angel Haircare CUT COIFFURE

Excellent Products with an excellent Service from Extremes Trading PAPILLA SALON

Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 | info@salonuser.com www.salonuser.com JUNE 2011 | ISSUE 6

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www.goldenrose.com.tr The Official Distributor in Malta for Golden Rose Cosmetics & Classics Cosmetics Malta Trade Enquiries: Beauty Cosmos, 173 Merhba Street, Fgura T. 21820120 | M. 99477261 | E. info@beautycosmos.com www.beautycosmos.com

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golden rose unveil the 2011 collection

GOLDEN ROSE GRAFFITI NAIL ART Dreaming of a new nail art style on your nail which looks professional?

You can create many different looks with various combinations of Graffiti Nail Art and your nail lacquer. You will have shiny, elegant and unique nails.

The only limit is your imagination.

1. Apply a thick layer of nail lacquer

which contrasts with the Graffiti Nail Art colour you chose on your clean and dry nails and wait 1-2 minutes to dry.

2. Apply one layer of Graffiti Nail Art on 3. After 1-2 minutes, Golden Rose Top

your nails at once. During the drying period Graffiti Nail Art will start to crack and give a nice appearance.

Coat or clear base should be applied to give a shiny look and ensure a long lasting effect of the Graffiti Nail Art.

GOLDEN ROSE SMOKY EFFECT PENCIL This deep black eye pencil is practical and easily applied with its soft tip. It can be applied inside the eye. You may use the sponge applicator to spread the eye pencil to give a smoky eye make-up effect.

GOLDEN ROSE ULTRARICH COLOUR LIPSTICK Dreaming of a special lipstick line which gives high and intense colours, smoothly glides along your lips and blends easily with its creamy texture? One that nourishes, hydrates and gives a long wearing glamorous look thanks to the Vitamin E and Shea Butter in its formula?

55 fashionable colours are presented in 3 different textures; metallic, creamy and shimmer.

GOLDEN ROSE LIQUID POWDER MINERAL FOUNDATION

A new special mineral foundation from Golden Rose...

Advanced technology delivers all the benefits of minerals and natural oils in this liquid mineral foundation from Golden Rose. The unique formulation of mineral foundation gives a soft and weightless feeling and provides excellent coverage giving a luminous natural effect for a youthful finish.

We enriched our formula with Vitamins, Natural Oils and UV protection at SPF15. Antioxidants Vitamins A and E protect the skin from environmental factors.

It provides excellent natural coverage, long lasting and water resistant make-up for all skin types Fragrance, paraben and talc free. Dermatologically tested. Perfect for your skin all day long..

Golden Rose Cosmetics & Classics Cosmetics are available from BEAUTY COSMOS, the official distributor in Malta 173 Merhba Street, Fgura T. 2182 0120 M. 99477261 E. info@beautycosmos.com W. www.beautycosmos.com Student Smartcard accepted

Golden Rose Cosmetics Malta is on Facebook

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Beauty for all!

Its all about the science Experienced, knowledgeable, well-informed and demanding... women aged 50 years and over need a customized response to the needs of their mature skin.

Made of two products (Integral Regenerating Cream and Concentrate), the AGE BENEFIT™ range acts on most signs of aging: wrinkles, loss of firmness, dehydration and lack of radiance.

Designed for naturally dry skin with hormonal deficiencies, it targets roughness, tightness, redness and desquamation.

It is enriched with a Nourishing Complex that envelops the skin in a cocoon of pure softness.

the quantity of proteoglycans diminishes, and the growth factors become more exposed to damage. Fibro-Repair™ carries out a protective function by having a biomimetic action similar to that of the proteoglycans in relation to FGF2. This manifests itself on the skin by an improvement in elasticity and skin texture and a reduction in the appearance of wrinkles.

The integral anti-aging solution for mature skin for glowing beauty!

Integral Regenerating Cream

Dedicated to dry mature skin, this rich cream simultaneously acts on all the signs of aging and offers intense lipid-replenishing action.

The secrets to the skin’s vitality lie very much within it: hormones. Over time, the capacity to synthesize hormones diminishes, leading to a significant drop in the messages involved in skin quality. This hormonal slowing down leads to accelerated skin aging: the skin becomes fragile, more sensitive and less resistant to harmful external factors.

Results

After a few days, the skin gradually appears as if retextured: smoother, firmer, more radiant.

Perfectly protected against dryness, it continues to feel soft and velvety.

The face’s identity gradually transforms: the lower part of the face becomes significantly slacker, the texture of the neck changes and wrinkles become more marked around the lip contour.

Reprogramming cell communication: a new victory over time for Laboratoires GATINEAU! AGE BENEFIT™ skin care products act as true programmers that reprogram the cells and aim at reviving cell communication to boost the fundamental exchanges, making mature skin radiant once again.

Scientific Innovation

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Stop premature skin aging.

Inhibition of NF-Kappa-B (nuclear factor-kappa B), a growth factor involved in the expression of genes responsible for skin aging.

Under the effect of UV rays or an inflammatory reaction, an abnormal increase in NF-kB activity can be observed. GenControl™ is a vegetal active ingredient specifically studied for its action in inhibiting NF-kB. It therefore allows the skin to preserve and improve its elasticity.

Boosting skin regeneration.

FGF-2 acts on cell multiplication and the essential dermal syntheses such as collagen and glycoaminoglycans.With age,

Integral Regenerating Concentrate

This highly efficient "radiance-enhancing" serum offers not only a comprehensive solution to all the signs of aging but also an intensive action to enhance radiance and even out skin tone thanks to a specific property that corrects brown spots.

Results

After a few days, the skin gradually appears as if retextured: smoother, firmer, more radiant. Brown spots fade and your skin tone becomes more even. Your face has regained a beautiful luminous quality.

Discover the AGE BENEFIT™ Complete Anti-aging Facial by GATINEAU in beauty salons Should you be interested to learn more do not hesitate to send an email to db@dake.com.mt / www.dake.com.mt or phone directly Dake Ltd on Freephone 8007-6607.

JUST BEAUTY: WHEN DID YOU START COLLABORATING ON PHOTOSHOOTS AND HOW IS THAT EXPERIENCE EVOLVING?

TONIO: We normally discuss the ideas and agree on the look. From then on, both of us are the experts in our field. From then on, we end up making suggestions to each other. I am a hard headed person, but am always open to suggestions. A photo shoot is a team effort, it is not just the vision of the photographer, make-up artist or any other person involved in the photo shoot.

LOURDES: I think it was back in 2006, when we sat down together over a glass of wine, discussing photography , make-up and fashion etc. We decided to try a photoshoot for fun and we fell in love with the idea. I always liked the art of makeup and decided to take a course, in which I eventually proceeded in bridal, fashion, film, photography and stage make-up. Each experience has been a great one and till today opportunities come my way, each has it’s own challenge which I take up whole heartedly.

DOES THE MAKE-UP EVER WARP THE MOOD OF THE SHOOT? IS THE BRIEF THE MAIN DETERMINANT OF THE STYLE OF MAKE-UP USED? LOURDES: A photoshoot starts with hair and make-up, so the mood will start building up step by step.

It is very important that the model embraces the mood that we would have discussed before including taking into consideration personality and needs, so that make-up will shine even more. Make-up can transforms you in something that you are not eg. Alice in Wonderland or Gothic style.

TONIO: It was about 6 years ago.

We have been friends for a very long time and the synergy between us is great. Nowadays, both our work has become more and more professional and we still find the thrill we experienced during the first few shoots we did together.

TELL US ABOUT THE IMPORTANCE OF MAKE-UP IN PRODUCING GOOD BEAUTY SHOTS. LOURDES: Good make-up for beauty shots is imperative. The face needs to look flawless thus hiding the defects, enhancing the person’s best facial feature is just as important.

Plus make-up gives more self confidence to the model in front of the camera. Having said that it does not necessarily mean applying a lot of make-up.

TONIO: A good make-up base is key to any professional beauty or fashion photo. Even though retouching techniques can do a lot in this digital age, the importance of a a good foundation base is paramount as it creates the basis for good skin texture and gives the basic look and feel of a photo, revolving around the chosen theme.

DO YOU LEAVE EACH TO DO HIS/HER OWN JOB OR DO YOU FIND YOURSELVES DIRECTING EACH OTHER? LOURDES: Tonio is a great person to deal with. We discuss together what we would like to see in the final results, always placing the client first.

We let each other do our own work however along the way we both give suggestions and change accordingly if need arises, after all it is a team effort.

AS THE DEMAND FOR HIGH QUALITY BEAUTY PHOTO-SHOOTS INCREASES, SO DOES THE DEMAND FOR TALENTED MAKE-UP ARTISTS WITH THE SKILLS AND THE FLAIR TO EFFECT A FLAWLESS COLLABORATION WITH THE PHOTOGRAPHER. JUST BEAUTY WAS LUCKY ENOUGH TO PICK THE BRAINS OF TONIO LOMBARDI, MALTA FASHION AWARDS PHOTOGRAPHER OF THE YEAR WINNER, AND MAKE-UP ARTIST LOURDES MUSCAT. LET'S SEE HOW THEY CAN INSPIRE US! PHOTOGRAPHY TONIO LOMBARDI

TONIO: Sometimes we tend to experiment with both the make-up and eventually the photography.

Usually we stick to the plans to deliver what we or the client have in mind first; when that is done and time is at hand (which is usually the case), we end up experimenting and yes, many times the photography tends to follow the mood created by the make-up artist.

DO YOU NEED SPECIAL SKILLS AND TRICKS TO DO MAKE-UP FOR PHOTOGRAPHY, OR IS IT A CASE OF PHOTO-SHOP FIXING EVERYTHING IN THE END? LOURDES: Make-up is not plastic surgeryJ But however there are tricks of the trade which I use. I had a good teacher who thought me how to use these techniques so that the final result is good even without any digital retouching. In special occasions like weddings, the client must look good in front of the camera and amongst guests.

TONIO: Make-up artistry is a profession and various techniques are involved in doing make-up specialised for beauty, glamour and fashion photography. Image editing tools are there to give the finishing touches and enhance a photo in general. They are tools that photographers use to give the finishing touches to their work, pretty much in the same way as an artist applies a fixer to a finished canvas.

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TRADE ENQUIRIES

F. Glanville Enterprises Limited A. 87-89-91A Ganu Street. B'Kara E. info@fglanville.com T. +356 2147 2681

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urban antidotesTM the range

DAMAGE LEVEL 1

Re-EnergizeTM

SHAMPOO AND CONDITIONER

What is it for:

Normal hair that needs a daily pick-me-up.

What it does:

Leaves hair healthier and softer to the touch.

Adds extreme shine without weighing hair down.

It's like a pep talk to get hair back on track.

DAMAGE LEVEL 2

Re-EnergizeTM

SHAMPOO AND CONDITIONER

What is it for:

Dry, damaged hair that needs an instant moisture hit.

What it does:

Leaves hair softer and more manageable with fewer breaks and smoother hair. A long overdue hug to help prevent split-ends, heat damage and colour fading.

DAMAGE LEVEL 3

ResurrectionTM

SHAMPOO AND CONDITIONER

What is it for:

Weak, brittle hair that needs some serious intervention.

What it does:

Miracle-like results on super damaged follicles with stronger and smoother hair.

Confronts hair with loads of moisture to remind it of what it once was.

F. Glanville Enterprises Limited A. 87-89-91A Ganu Street. B'Kara E. info@fglanville.com T. +356 2147 2681 JUNE 2011 | ISSUE 6

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MODELLE INTERNATIONAL OVER

24

YEARS OF EXPERIENCE

COURSES

Photo Modelling Image Make Over Basic Modelling Advanced Modelling FULLY EQUIPPED STUDIO

EVENTS

Modelling Competitions Beauty Pageants Fashion or Hair Shows Promotions or Advertising OVER 100 MODELS & HOSTESSES

ORGANISERS OF

MISS & MR WORLD MISS ITALIA NEL MONDO D E S IG N • JU S T P U BL I CATI O NS | PH O T O G R A P H Y • BE RNA R D P O L I D A N O

MISS REGINA D’EUROPA

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MODELLING FOR BOTH MALES & FEMALES

MODELLE INTERNATIONAL Alexander, No.3, Triq il-Qalb Imqaddsa, St. Julians T. (+356) 2131 6304 • M. (+356) 9949 4817 • E. modelle@spikenet.net.mt www.mi.com.mt • www.missworldmalta.com

WHAT DOES IT TAKE

TO BE A MODEL?

JUST BEAUTY MET UP WITH SUE ROSSI, DIRECTOR OF MODELLE INTERNATIONAL | Photography by Bernard Polidano

For the Past 24 years, Sue Rossi, has been in the business of Modelling.

Modelle International specialises in event management, beauty pageants, licensing of international pageants, product launches and special projects both locally and internationally. It is a well known name in the glamour industry.

During these years the Agency has obtained the license for the organisation of Miss World, Mr World and recently another 2 licences have been added to their portfolio: Miss Italia Nel Mondo and Miss Regina D’Europa. These events give the opportunity for the models to achieve international standards.

Modelle International is one of the leading agencies in its field and boosts some of the finest models and hostesses. The team is selected for their natural charm, good educational background and personality. Most of them are also multi-lingual with an exceptional command of languages.

Training for models begins at an early age: during one's teens. They

always emphasise the need to build up good character with the students, in order to be able to communicate with people around them.

The agency teaches catwalk, good posture and photo modelling. The main task is to recruit models according to their modelling preferences. The most popular job is photo modelling, but catwalk is still very much in demand and a young males & females are encouraged to take up interest in it.

All models who join the agency get the opportunity to work during various promotions, TV programs, and also participate in different product launches.

Miss World Malta, is one of the agency's prestigious annual events that provides a platform which gives experience to models who are selected after being interviewed by the team. This group works very hard to achieve the final results, after months of training and taking part in TV promotions and other activities.

This event is open for females who are between the age of 17 to 25 year and have Maltese citizenship.

Another event which the agency promotes is Miss Italia Malta. The winner is entitled to participate in the well known event Miss Italia Nel Mondo.

Mr World Malta is a popular event dedicated to males with good physique and charm, this event is held every two years. The winner participates in the finals of Mr World, which is well liked event internationally.

Over the years local cultural habits evolved and due to this more and more youngsters became aware of the importance of being well groomed. With this change Modelle International started to see more and more beautiful models making it harder each time for judges to select a winner.

Then again you can never say or think what might happen or whom you can meet.

First impression counts.

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Professional spray tanning,

all you need to get started

Spraying machine

We have various machines mobile or not, with different sizes appropriate for each salon

Cubicle

Although our machines produce very little overspray, we still recommend you to invest in a spray booth as they make a very professional impression.

We also have the pop-up patented cubicle that takes seconds to put up and down.

Pre/post treatment products

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Barrier cream, exfoliating spritz, tan removal wipes

ural t a n y l e m e tre ults s e r y r a n i e traord fidence n o c a r t e

Tanning solution They come in 6 grades,

8%, 10%,12%,16%, 8.5%, 12.5% Sienna-X Distributor Elysia +356 7931 9129 info@siennaxmalta.com www.siennaxmalta.com

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GUILD AWARDS OF EXCELLENCE Over the last few months, salons, beauty therapists and nail technicians have been nominating their favourite suppliers and training schools for the Guild of Beauty Therapists Awards of Excellence.

SIENNA X MISSION STATEMENT... to be the leading spray tanning company by providing the best product and customer experience.

SIENNA X SERVICE STATEMENT...

to provide our customers with products and service so good they would enthuse to tell their friends.

LOOK FOR US - SIENNA X MALTA

We are delighted absolutely delighted to announce that Sienna X is the WINNER of the ‘BEST CUSTOMER SERVICE’ category, as well as being shortlisted as a finalist in 2 other categories:

Best Tanning Supplier Specific Training We feel especially proud to be nominated for ‘Best Customer Service’ and ‘Best Supplier - Specific Training’.

As the only tanning company to be shortlisted in these categories, this really is such welcome recognition from you, our customers, of just how much importance we place on providing excellent training, after sales service and technical support.

Customer service is such an integral part of our Business Statements, so it’s great to know that we’re achieving our goals in aspiring to deliver a customer experience that is second to none.

Sienna-X Distributor - Elysia +356 7931 9129 E. info@siennaxmalta.com W. www.siennaxmalta.com

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NEW

Your NEW choice in hair colour. OSMO IKON > Protection During Exposure To UV Rays > Micro-Connective Technology. For long lasting colour > Formulated with Sunflower Seed Extract, Olive Oil and Vitamin E resulting in excellent shine and condition With a clear focus on key shades and identifying fashion trends Osmo Ikon understands there is a need for hairdressers to achieve the lightest and brightest blondes for their customers without jeopardising the integrity of hair.

Ăœber Blondes makes this possible.

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Beauty Centre Malta 175, Carmel Street, Fgura, Malta +356 2182 0112 | info@beautycentremalta.com www.beautycentremalta.com

KAESOCOLLECTION Kaeso Collection is a new, innovative professional collection of beauty products, developed to enhance and deliver successful beauty treatments across a wide spectrum of treatment areas. Each range and product has been carefully developed to offer quality and excellence, whilst being free from Parabens, Sulphates, Propylene Glycol and Mineral Oil. Kaeso is well presented, affordable and luxurious, a must for any salon environment.

The Kaeso Collection offers elegance and sophistication, Kaeso is true to the innocence of beauty.

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NO: PARABENS, SULPHATES, PROPYLENE GLYCOL AND MINERAL OIL Beauty Centre Malta | 175, Carmel Street, Fgura, Malta | +356 2182 0112 | info@beautycentremalta.com | w w w.beautycentremalta.com

CLAY WAX (100ml)

Clay based styler for natural expression with a matt finish.

Provides textured control to achieve the ultimate out of bed look.

CURL FLUID (150ml)

A quick and easy alternative to a daily wash and blow dry, Day Two dry shampoo gives your style staying power.

With a refreshing fragrance hair is left revitalised and ready to restyle for another day.

Volumising curl enhancer for incredible shine and movement. Defines and revitalises permed or naturally curly hair while eliminating frizz.

CURL SPRAY (250ml)

Define and control unruly curls with a long lasting frizz free finish. Enhance each individual curl whether permed or natural, promoting body, movement and bounce without stickiness.

EXTREME EXTRA FIRM HAIRSPRAY (500ml)

Showcase your style with this volumising hairspray for extra firm hold and long lasting control. Enriched with fragrant notes of Orange and Grapefruit hair is tamed while leaving it easy to brush out for restyling. For added volume spray into roots.

AQUA WAX (100ml)

Creates incredible shine and texture for controlled, definitive styles. Water soluble making it ideal for daily use.

AQUA WAX HARD (100ml)

A water soluble hard wax for incredible shine and strong hold.

Creates ultimate definition and tames fly away hair.

RESIN EXTREME GLUE (150ml)

High performance resin glue for ultimate hold with no stickiness and flaking.

Extreme long lasting control for even the most outrageous styles.

MATT SEA SPRAY (250ml)

WAX POMADE (100ml)

Get voluminous, gritty, messed up and grungy with this mattifying texture sea spray. Beach style chic with flexible movement for a long lasting finish.

Light weight texturiser for incredible gloss and definition with flexible hold.

CORRUPTOR (100ml)

The ultimate corrupting cream for long lasting versatile hold.

FIBRE PASTE (100ml)

Fibre Paste gum texturiser gives volume control with a polished shine.

FIBRE HARD (100ml)

Fibrous hair sculptor for strong flexible hold and added thickness with a matt finish.

POWER DUST (7g)

DAY TWO STYLER (150ml)

Light weight 'mattifying' powder to texturise all styles with natural long lasting hold and 'volumous' effect.

EXTREME XFIRM GLUE SPRAY (250ml)

An extreme styling spray to create and hold all hair styles while adding glossy shine.

The specially formulated fast drying action delivers a fine mist while providing non sticky, firm results.

THERMAL DEFENSE (250ml)

Defend your hair against the damaging effects caused by heat stylers and environmental elements.

Eliminates frizz while locking in moisture and nourishing hair leaving it looking healthy, strong and shiny.

STRAIGHTENING FLUID (150ml)

Versatile hair straightener for a smooth, sleek and ultrashiny finish. Promotes super straight frizz free results on even the most unruly hair while helping to protect against heat damage.

BLOWDRY POTION (250ml)

Transform hair with this specially formulated styling lotion designed to thicken and hold all styles. Enjoy an effortless blow dry experience while reducing friction and breakages caused by heat styling. Hair is left full, static free and healthy.

Buy 2 Small Osmo Products and get a free Hat DEEP MOISTURE

BLINDING SHINE

EXTREME VOLUME

LASTING COLOUR

A deep Moisturising Range to help strengthen, rehydrate & moisturise dry, damaged hair.

The ultimate shine collection for Super Smooth, Glossy Locks

A 'volumous' collection that breathes life into limp, lifeless hair for Long Lasting Volume, Body & Shine

A sulphate free colour protection range that includes anti-fade and UV protection to visibly extend the life of your colour.

Beauty Centre Malta 175, Carmel Street, Fgura, Malta +356 2182 0112 | info@beautycentremalta.com www.beautycentremalta.com | www.osmo.uk.com

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SHAPE MAKER (100ml) A versatile cream shaper, for moulding, styling and texturising whilst adding shine and control.

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Osmo Styling Products

Spend worth of â‚Ź35 or buy a 1000ml shampoo + conditioner and get a Free Beach Bag and Hat

Buy 4 small Osmo Products and get a Free Beach Bag and a Hat

JUNE 2011 | ISSUE 6

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JUNE 2011 | ISSUE 6

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Trade Enquiries: Beauty Inc. Ltd. 54, Sir Adrian Dingli Str. Sliema, Malta.

T. (+356) 2138 1275 M. (+356) 9944 2860 E. sue@beautyinc.com.mt W. www.beautyinc.com.mt

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How to use Artistic Colour Gloss Products

How 1. Sanitize your client's hands and yours. Push back cuticle and ly p p to A remove any loosened pieces from

the nail plate, cuticle area and hang nails 2. Shape the natural nail free edge using your Artistic 180/180 Aspect File 3. Gently remove shine from the natural nail using the 180 side of the Artistic 100/180 Effect buffer and remove dust 4. Scrub nails with Artistic Nail Surface Cleanser and a lint free wipe focusing on the cuticle area and lateral walls 5. Apply Colour Gloss pH Nail Prep to the nail plate 6. Apply Colour Gloss Soak Off Bonding Gel to the nail in a thin application and seal the edges 7. Place hand in your Artistic LED light for 10

How to 1. Sanitize your client's hands Maintain and yours. Push back cuticle and

remove any loosened pieces from the nail plate, cuticle area and hang nails 2. Shape the nails free edge using your Artistic 180/180 Aspect File 3. Remove shine from and blend existing Colour Gloss into the natural nail using 180 side of the Artistic 100/180 Effect buffer and remove dust 4. Scrub nails with Artistic Nail Surface Cleanser and a lint free wipe focusing on the cuticle area and lateral walls 5. Apply Colour Gloss pH Nail Prep to the nail plate 6. Apply Colour Gloss Soak Off Bonding Gel to the nail in a thin application and seal the edges 7. Place hand in your Artistic LED light for 10secs or a traditional UV lamp for 1min

How 1. File the surface of ove existing Colour Gloss to Rem to break the seal and remove shine

using your Artistic 100/180 Effect Buffer 2. Place cotton saturated with Artistic Nail Product Remover onto the nail 3.Wrap fingertip in foil and let set for 10mins 4. Remove foil with cotton by working back and forth -Gel should look cracked and

secs or a traditional UV lamp for 1min 8. Apply Colour Gloss Soak Off Colour Gel to the nail in a thin application making sure to seal the edges 9. Place hand in your Artistic LED light for 30 seconds or a traditional UV lamp for 2mins.

For darker coverage, repeat steps 8. and 9.

10. Apply Colour Gloss Soak Off Glossing Gel using a thin light application 11. Place hand in your Artistic LED light for 20secs or a traditional UV lamp for 1min 12. Remove sticky inhibition layer with Artistic Nail Surface Cleanser and a lint free wipe to finish Note: If using Artistic Soak Off Building Gel for added shape or strength apply now.

Place hand in the Artistic LED light for 30secs or a traditional UV lamp for 2mins

8. Apply Colour Gloss Soak Off Colour Gel to the nail in a thin application making sure to seal the edges 9. Place hand in your Artistic LED light for 30secs (20secs for light colours) or a traditional UV lamp for 2mins (1min for light colours). For darker coverage, repeat steps 8 and 9 10. Apply Colour Gloss Soak Off Glossing Gel using a thin light application 11. Place hand in your Artistic LED light for 20secs or a traditional UV lamp for 1min 12. Remove sticky inhibition layer with Artistic Nail Surface Cleanser and a lint free wipe to finish Note: If using Artistic Soak Off Building Gel for added shape or strength apply now.

Place hand in the Artistic LED light for 30secs or a traditional UV lamp for 2mins

wrinkled 5. Gently remove gel using an orange wood stick from cuticle to free edge.

6. Lightly buff the surface of the nail using the 280 side of the Artistic 220/280 Perfect Buffer to finish Note: If you have done fill maintenance or used Soak Off Building Gel on the nails, removal time may be longer

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Artistic Nail Design products are available from Beauty Inc. Ltd. 54, Sir Adrian Dingli Str. Sliema, Malta.

T. (+356) 2138 1275 M. (+356) 9944 2860 E. sue@beautyinc.com.mt W. www.beautyinc.com.mt

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The only brand certified to be 100% Formaldehyde and all aldehyde FREE. No ventilation needed.

The only brand safe to be used on pregnant and breastfeeding ladies.

JUNE 2011 | ISSUE 6

Does not emit toxic fumes and won't annoy eyes and throat.

Has no cancer causing chemicals, or chemicals which can promote hair loss.

KeraStraight KS Complex is the only product not to be banned anywhere in the world.

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The only brand that provides full data sheets online, available to all.

For further information call DK HAIRCARE M. +356 7945 3438 T. 2133 8841 or by email - dorianflores@dkhaircare.com Hair by: Angelo Seminara, International Creative Director for Trevor Sorbie Salons

by KeraStraight • Technical Application by: Nathan Walker, International Technical Director for Trevor Sorbie Salons using KeraStraight with KS Complex • Photography: Desmond Murray Make-up: Cheryl Phelps Gardner • Styling: Bernard Connelly

every new salon stocking label.m will go into a draw for a FULLY

PAID 3 DAY CUTTING

To combat colour fade and rehydrate your hair, label.m Colour Stay Shampoo and Conditioner, are a highly concentrated duo to help protect freshly coloured hair in between salon visits.

As part of label.m’s Cleanse and Condition categories, Colour Stay Shampoo and Conditioner are best used in tandem twice a week to promote gentle hair cleansing and shine-enhancing conditioning that gives your hair colour the healthy glossy glow it deserves. label.m Colour Stay Shampoo cleanses the hair whilst helping to rebalance moisture, as well as working to prevent that all important - colour fade. Also seals and shields visionary colour with an expert blend of Wheat and Soy Proteins and Hydrolysed Silk, whilst Heliogenol, an extract derived from Sunflower Seed Oil, acts as a highly effective colour stabiliser. Heliogenol also neutralises 100% exposure to free radicals and increases the life of all colour techniques by 41% as well as protecting against UV rays.

The co-ordinating conditioner uses Jojoba, Hydrolysed Silk, Aloe Vera and extracts of Sunflower to hi-drench coloured hair. Colour Stay Conditioner is both Sulphate and Sodium Chloride free and helps to protect and strengthen hair from within. Using these lustre enhancing extracts to remoisturise, soothe and strengthen the hair and combat fade label.m Colour Stay Shampoo and Conditioner work together to actively protect the hair against heat styling and UV rays with the unique Enviroshield Complex that is exclusive to label.m.

Daily Moisturising Shampoo/300ml

Whether it’s a refreshing post gym pick-me-up or just that early morning ‘got to get to work wake up call’ look no further than label.men Daily Moiturising Shampoo, the salon-led male grooming product directed at urban aware men in need of an energizing fix. label.men Daily Moisturising Shampoo works as a dual active, 2-in-1 hair and body wash and expertly conditions the hair whist cleansing the body with a cooling sensation. As with all label.m products, label.Men Daily Moisturising Shampoo contains Active Natural Ingredients to refresh the scalp and senses, such as seriously stimulating Ginseng and Wasabi Root whilst Saw Palmetto helps to reduce hair loss. Benefiting from label.m’s unique Enviroshield Complex a high level UV shield barrier that helps to hydrate and protect.

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Colour Stay Shampoo/300ml Colour Stay Conditioner/300ml

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STYLISHIOUS! label.m professional hair care Specialist Treatments Intensive Mask/120ml

label.m has created a restorative treatment for that special occasion when hair has to look seriously sexy, healthy and stylishious! label.m Intensive mask helps to maximise healthy shine and makes hair silkly to the touch. The Intensive Mask contains the key ingredient - Amazonian Cupuacu Butter to boost recovery of the hair’s natural moisture and elasticity.

Bran, Cottonseeds and Shea Butter combine to hi-drench and restore hair and makes a powerful dual-force alongside label.m’s exclusive Enviroshield Complex to combat tangles and shields against heat styling and harmful UV rays. label.m Intensive Mask is also Sulphate and Sodium Chloride free.

Warming Oil Treatment/4x15ml

label.m Warming Oil Treatment is a scalp treatment which uses a relaxing warm oil for use in scalp massage.This product works as a pre-shampoo, two-phase heat conditioning for scalp microcirculation and healthy hair growth. On contact with the skin, label.m Warming Oil Treatment warms and soothes the scalp for increased scalp circulation. The treatment then cools during rinsing. Optimum results are felt over a 4 week period.

Specialist Conditioners Peppermint Treatment/300ml Enrich your hair and scalp with label.m Peppermint Treatment - a conditioner specifically designed to cool and soothe the scalp all the while helping to fuel hair growth. label.m Peppermint Treatment conditions using scalp stimulating peppermint to increase blood supply to the hair follicle. Refreshing and lightweight, it invigorates both hair and scalp alike, whilst the innovative Enviroshield Comple exclusive to label.m, shields hair against heat styling and UV rays.

Leave-In Conditioner /150ml

Protect vulnerable hair with label.m Leave-In Conditioner which is designed to provide lightweight hydration. Works to smooth and strengthen all hair types whilst shielding against static and UV rays. Ginger, Ginseng, Bergamot and Juniper provide strength and infuse the hair with shine, whilst Mandarin Orange and Vanilla control frizz and enhance tousled curls and waves when used as a styling aid.

Utilising the exclusive label.m Enviroshield complex which further protects the hair against damage from heat styling and UV rays.

label.m products are available at DK HAIRCARE | M. +356 7945 3438 | T. 2133 8841 | E. dorianflores@dkhaircare.com

COURSE AT TONI&GUY ACADEMY IN LONDON* TERMS & CONDITIONS APPLY. FOR FULL DETAILS PLEASE CONTACT DK HAIRCARE LTD.

PLEASE CHECK PAGE 41 in the JUST BEAUTY LOYALTY SECTION

JUNE 2011 | ISSUE 6

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DREAMS DO COME TRUE

OON S G N I COM

SO POLISH, LONG LASTING LACQUER

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JUNE 2011 | ISSUE 6

• THE innovation in Polish Technology • NO buffing • NO dry time • 14 day wear without chipping • NEVER fading shine

Contact Liberty Business Culture Ltd. on T: 2141 0008/ 2141 9119 E: info@libertymalta.com.mt w: www.pronails.be

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nice nails, NO nasty fumes Professional Vision Pro Filter Technology solves every nail technicians' problems with regards to the risks produced when being exposed to chemicals in nail products. A healthy environment at the workplace is essential for everyone’s wellbeing. When working with chemicals it is mandatory to find a way to control the spreading and irritation caused when someone is constantly exposed to harmful chemicals which are produced by the products being used. At the nail salon two of the most common products used are Acrylics and UV Gels, unfortunately not all are aware of the risks which they entail.

It is usually not the finished product that is dangerous, but the chemical components that are mixed together to form the plastic. It is important to remember that the odour free gels are also acrylics. Most of the components found in Acrylics and UV Gels are irritating to the eyes, skin and respiratory passages. It is these components which contribute to producing symptoms such as eczema, dry mucous membrane and asthma. This irritation occurs due to the exposure to gases or aerosols and also due to the dust particles that form while grinding and filing nails.

These symptoms not only occur during these processes but also if particles of unreacted chemical components are left on the nail.

Can also be used with 2 nozzles for Vision Pro Filter Technology usage on 2 tables.

Luckily the Vision Pro Filter Technology is a simple way to solve this problem of air pollution found in nail salons. This technology is not only easy to use and simple to install but also works quietly in order to clean the air from the dangerous gases and particles produced by nail sculpture and manicure. It protects personnel from the pollutants emitted by Acrylics and UV Gels. These produce small particles which though invisible cause most hazards; it is the filter which then catches and separates them.

The separation degree is 99.97% effective.

Apart from being easy to use, the filter has a big advantage being that it is mobile. The extraction arm is also light and flexible meaning that it could easily be adjusted to suit any required position. Vision Pro Filter systems efficiently serves up to 300 clients and it is proven that many nail technicians with asthma and dry mucous problems in the past have seen their problems reduce greatly after installing the filter. It is in this way that everyone will be satisfied as they will not be exposed to unhealthy substances anymore.

For more information contact Liberty Business Culture Ltd on 2141 0008/ 2141 9119 or email us on info@libertymalta.com.mt JUNE 2011 | ISSUE 6

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Semi Di Lino Treatment

JUNE 2011 | ISSUE 6

Laboratory technicians at Kléral System® have developed a complete range of products using the natural vitamins and antioxidants of linseed.

The shampoo, oil, cream and hairspray contain emollient active ingredients that leave the hair soft and light; the omega 3 oils strengthen the cell membranes of the scalp, adding body to damaged, brittle hair. SELENIUM LINSEED is a natural aid for beautiful hair.

Interested in introducing Kléral System® in your salon?

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Call us for a FREE sample pack.

KS imports, 21, Triq il-Gjacinti San Gwann • M. +356 7937 7854 • E. info@kleralmalta.com • www.kleral.com

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Introducing to Just Beauty, The Kléral System

®

The Kléral System® company was born in Turin in 1968, founded by the Marianella family. Years of experience, intense work and research, enabled the company to reach a turnover based on more than 10.000 customers in Italy and around the globe.

The industrial tradition in Piedmont and the appreciated quality of the "made in Italy", are an asset in winning international markets with such specific requirements.

In fact, Kléral System® is present in more than 45 countries and our expansion trend continues to increase.

Starting from the most advanced research, the Kléral System® laboratories have created the perfect union between science and nature, an exceptional balance obtained by the different specific lines of product for the treatment and the prevention of scalp and hair anomalies.

Thanks to the completeness, and the simple use of Kléral System products, it is possible to handle successfully and without waste any problem and specific need. These products are free of dangerous components can be used by everyone with no contraindication.

Each and every Kléral System® product is subject to dose attention during production and special treatment of the ingredients.

Kléral System® is sensitive to the environment and has opted for biodegradable products and recyclable packaging.

The cosmetics, containing particularly pure components, are not animal tested.

KS imports, 21, Triq il-Gjacinti San Gwann M. +356 7937 7854 | E. info@kleralmalta.com www.kleral.com

THE KLÉRAL SYSTEM® INCLUDES SELENIUM RANGE Revolutionary shampoo, mask and vial formulas for the prevention and treatment of common hair and scalp conditions. Specific ranges include: anti-thinning treatment based on an innovative formula that slows down unnatural hair loss and fosters re-growth; anti-grease treatment to regulate and stabilize the sebum balance of a greasy scalp; anti-dandruff treatment for a dandruff-free scalp while adding vitality to hair.

SENJAL RANGE The SENJAL multivitamin range of hair care products is formulated to provide a barrier against damaging and drying external agents. With dedicated products for each specific hair type, this range offers protection against the effects of chemical treatments, restoring the hair fiber and adding body and volume to dull hair. The SENJAL range of products effectively restructure and moisturize the hair without heaviness.

AFRO LOOK RANGE Kléral System® is a continuously evolving company, committed to developing innovative products to satisfy an increasingly demanding clientele.

The new AFRO LOOK HAIR range responds to today's hair care needs.

A complete range of straightening products including anti-frizz shampoo, straightening gel, antifrizz fluid gel, smoothing fluid and styling wax, formulated to treat and style curly and frizzy hair.

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TO BATTLE IT OUT FOR

The finalists

This year’s contestants were chosen as finalists to represent different localities in Malta and Gozo that will contest in Miss World Malta which is due to be held on the 16th July 2011.

Sue Rossi & Claudia Calleja under the cap of Modelle International, will be responsible for organising this local prestigious event, making sure that the contestants will be well prepared for this big venture which started in January 2011.

The winner will be selected during the final night after lenghty preparations and various activities, such as photoshoots organised by the organisers and sponsors. A selected panel of judges who are in the fashion industry vote for the best girl during the final night, but the contestants would have been already interviewed a few days prior to the competition by another panel of judges for their personality. A few questions will be asked and this will be their first test. It is very important that the winner has a great personality and a good standard of education.

D Search

The contestants had the opportunity to appear in the Fashion & Beauty TV Programme "D Search" presented

by Claudia Calleja and produced by Modelle International. The program was featured on Net TV every week where the contestants were being presented during various photoshoots and other educational talks related to "Fashion & Beauty", featuring well known personalities.

Each week information was given about the organisation of Miss World and the finals by announcing the program of activities that will be planned for Miss World 2011 which will be held in London celebrating the 60 th birthday and 61st anniversary. The televiewers had the chance to vote for their favourite contestants by a tele-voting question which was asked during the program.

BEAUTY WITH A PURPOSE

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'Beauty with a Purpose' is a special annual award programme that singles out and recognises the Miss World contestant who is shown, through charitable works, to have made a real difference to people in need in her homeland.

Charity work is integral to the Miss World ethos and part of the brief to contenders in each country is that they volunteer their time or fundraise for charity. All of the money raised goes to the nominated cause and the entrants’ records are credited with details of their personal contribution. Their hard work, dedication and above all, results, is what puts them in the running for the 'Beauty with a Purpose' award. 'Beauty with a Purpose' is staged as part of the festivities just prior to the pageant itself and since 2005 the winner has automatically been awarded a place in the Miss World semi finals.

Every year we dedicate some time together with the contestants, to organise and raise funds among between the contestants and their guests to help children's organisations that work hard with persons who are in need.

Claudia Calleja photographed by Bernard Polidano

MISS WORLD MALTA 2011 30GIRLS MISS WORLD MALTA 2011

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Miss World

The year was 1951. The competition was the first Miss World pageant, introduced as part of the Festival of Britain celebrations, and it was the audience it attracted who guaranteed its success.

Thanks to founder Eric Morley’s PR expertise, the first Miss World pageant welcomed a global audience greater than international events like the World Cup and the Olympic Games.

The BBC televised Miss World from 1959 to 1979 and Thames Television picked up the contract from 1980 to 1988. At its peak, the show claimed an audience of 27.5 million in Britain alone a figure comparable to that of a royal wedding Fifty years on from the first pageant, Miss World still pulls in the crowds and can boast an annual audience of over a billion.

The world’s most beautiful women, 120 in all, gather together in one place to enjoy a once in a life time experience. All contestants will take part in different activities and visit different places of interests to do their filming which is shown during the finals of Miss World.

The lucky lady will win and be crowned as MISS WORLD...

Final Night – Miss World Malta The day of Miss World Malta is close. It’s been very hectic for the organisers and the contestants but also very enjoyable moments for everyone who has been caught up in a whirlwind of activities and functions since being chosen for the competition. The girls have been guests of honor at parties, product launches, and Clubs. However exhausted they may be feeling, none of them complains, for they know that they have been given the opportunity to participate in the preliminary round of the world’s most prestigious beauty competition.

The crowning of Miss World Malta is the culmination of months of preparations. Over the last few days the girls have been put through gruelling routines in preparation for the big event, under the watchful eyes of Sue Rossi and Claudia Calleja. Jes Sciberras will be finalizing the dance routine which will be used as the spectacular opening.

The show will be presented by Mr. Charles Saliba, promises to be a glamorous and glitzy extravaganza with fashion parades and music.

Koko, Street fashion and Le Ceil will be showing their spectacular couture, with some musical entertainment to be provided. Proceedings reach a climax when one of the girls is declared Miss World Malta. As the contestants wait, Charles Saliba will announce which lucky local beauty will be winning her way to represent Malta in the Miss World contest.

Big thanks to all the sponsors who once again showed interest in our event and also our helpers, families & friends. Thanks for the great support!

Goodluck to the new title holder MISS WORLD MALTA 2011

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Trade Enquiries: Sidroc Services Godrico Ltd 74 Sliema Road, Gzira GZR1634, Malta • Tel: +35621315789 | Mob: +356 9949 8770 infodesk@sidroc.com • www.sidroc.com 30

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the 90's?

It is of the utmost importance to distinguish the difference between japanese/asian straightening and a brazilian treatment. A japanese straightening is complex and straightens any sort of hair 100%. Obviously using chemicals it lasts up to 6 months and take the hairdresser much longer time to apply. On the other hand the brazilian treatments' number 1 job is removing frizziness not straightening. It has a less complicated application has no chemicals and lasts up to 16 weeks. The difference between these products and the straightenings of the 90's, is that the chemicals now used are much less harmful, even when it comes to strong smells.

So why in your Opinion is CocoChoco Brazilian Straightening a cut above the rest?

I think that coco choco is a cut above the rest because it is a complex treatment with no harmful chemicals, and it still leaves the hair straight, frizz free, and protected against all harsh chemicals, sun and heat appliances (thongs etc.)

Therefore it is much more gentle on the hair. It may last less than a japanese straightening but I believe that the care of your client's hair is of a greater importance than the lifespan of the product!

How often does one need to re-do the treatment?

The treatment is sugested to be re-done after 16 weeks from first being applied. There should be a 2 week span between application of the treatment and any other chemical treatment such as colour or highlights (i.e. 2 weeks before or two weeks after a colour). However having said that, if the hair is extremly damaged or porous, a second application of the treatment can be applied after 8 weeks instead of 16. But this is only in the case where the hair REALLLLYYY needs it.

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straight

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simply

Here at Just Beauty we are always on the lookout for the meanest and latest So, we are literally tools which our suppliers launch bombarded now... to ensure that the Maltese beauty hunters look their very best! Possibly Japanese, Asian, the most explosive treatment to hit our Brazilian... What in a shores in the realm of hair styling is nutshell are the new the 'Brazilian straightening'. We have straightening techniques caught up with Wayne Borda at all about? Why are they Sidroc Enterprises who explains different from the chemical what this is all about! straightening treatments of

Are their any advantages to have a CocoChoco Brazilian treatment before the Summer?

The main advantage of having the treatment before summer is that due to the new layer of keratin now formed in the hair, apart from becoming frizz free and protected, the hair also becomes heavy and straight, therefore clients can enjoy straighter hair during the summer holidays and at the beach without having to hide their extremly frizzy hair under hats or pony tails!!

Are there any equipment investments required by the Hair Salon?

The salon should simply have a hair dryer and set of brushes, which I am sure all hairdressers have. Apart from that they also need to have a straightening iron with a maximum temperature of 200 degrees. This does not have to be of any particular make whatsoever.

Wow! I'm sure all our budding stylists are excited!

What is the training investment requirement for this product and do you provide it?

We offer 2-3 classes a month in our academy, where hairdressers come and ask several questions. Apart from this they also get to bring a model and try out the Coco Choco for free before actually purchasing it for their salon. I find that this system, is extremly effective and has inspired several hairdressers to come and discuss their serious doubts and sceptisism about the product. They were all impressed.

What about after care? Does CocoChoco Brazilian Straightening come with a product line?

There is no need for extreme after care for the brazilian treatment, may I remind you that this A TREATMENT in itself, so after having done it the client' s hair will feel smooth and soft immediately. The only thing the client needs to do is to wash their hair with a sulphate free shampoo for the duration of the 16 weeks. not having sulphate in shampoo will cause the newly formed keratin bond to last longer and not break so easily. Thats all!

What about client feedback? What were the initial reactions to the CocoChoco straightening?

The feedback from hairdressers is what keeps us going, and I believe that the re-orders speak for themselves. we now have CocoChoco in over 70 salons all over the island. Apart from that, clients in the salons keep giving great feedback.

If it weren't that way, salons would not be re-ordering CocoChoco now would they!? I believe that just as long as the hairdressers apply the CocoChoco the right way and explain it's functions to the client without false hopes, the brazilian treatment should be something that becomes a necessity in every salon and in every client's hair!

Trade Enquiries: Sidroc Services Godrico Ltd Tel: +356 2131 5789 | Mob: +356 9949 8770 infodesk@sidroc.com • www.sidroc.com

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tried & tested

Neoderma & Repechage are present in your salon and used in beauty treatments for your clients on a daily basis. What is your feedback on the particular uses of these brands and how they are represented in Malta by Makiba Essence?

Josianne I have been working with these

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MARCH 2011 | ISSUE 5

brands for 10years and they still give me and my clients the satisfaction and the brilliant results that impressed me so much at the beginning.I have clients who keep returning for the Neoderma and Repechage treatments on a regular basis. I always had exceptional results on even the worst cases of skin conditions like acne and pigmentation especially with Neoderma Bio Peeling

Josianne from , Body Works Valletta

treatment which is my most important and popular treatment at my salon. I enjoy working with Repechage as their facial treatments are very professional and all the facials are very pampering to the clients. Both salon treatments and the home care products are given out after a consultation with the client and a thorough cleanse of the face.

I like to give out samples and I must admit that clients always come to purchase them.

Michelle

I have been using Both Neoderma and Repechage for the past 13 years and they are used in our treatments daily, we have seen great improvements in skin conditions and clients keep regular appointments at our salon for these treatments, The combination from Neoderma and Repechage provides treatments for all types of skin and always well stocked by Makiba Essence.

Michelle fromy Pebbles Beautr Clinic, Zabba

Trade Enquiries: Makiba Essence 65 Prinjoli Street, Santa Lucija Malta T. +356 2180 6922 M. +356 9944 3761 E. info@makibaessence.com • www.makibaessence.com

With Summer fast approaching, tell us more about the benefits of the Express Slimming Program using Arosha Bandages. What can clients expect which is not easily obtainable with other brands of bandages?

Josianne This is the third year that I am working with Arosha

products and although people associate it with summer I always urge my clients to maintain these treatments throughout the year. The Arosha treatments are individually wrapped , making them very hygienic and without wasting any product. Their smell is really nice and there is no need of showering, leaving my salon clean and with a nice aroma. There are different kits that cater for all my clients' needs being cellulite, toning, water retention and elasticity of the skin. Red Ciok (which is made of cocoa, chilli and caffeine ) for cellulite and Slim Cel ( which is made of algae , guarana and caffeine) and is for slimming purposes are two of my favourite treatments.

Michelle

Clients experience significant results from the first sessions. Thanks to its special formula AROSHA bandages are an efficient solution to clean and promote the attractiveness of the skin. Arosha bandages have different types of solutions mainly used for water retention, slimming, anti cellulite, toning and firming. Very good and fast results have been achieved with the Express slimming program and clients are always pleased with results.

What do you love about the Neoderma skin care range?

All Neoderma skin products compliment the facial Josianne

treatments I perform at the salon. Apart from the fact that Neoderma is natural and paraben free it still manages to satisfy my clients' needs. It has a vast range of products and I must confess that the Hydration Range is my favourite. I see a lot of people with dehydrated skin even though they might be oily and with this range I have a lot of choice to satisfy all problems. One particular product that I definitely recommend is the Oxygen Active Serum which gives the skin a lot of oxygen thus making it healthier and more radiant.

Michelle

Neoderma is a professional brand and based on exclusive salon treatments for the face and body. These treatments are supported by a full range of retail products for home use.

What are your views on Repechage's Hydra Medic Acne Facial Treatment? Tell us about your clients feedback after such a treatment.

Josianne Repechage Hydra Medic Acne Facial is my

substitute for the Neoderma Bio Peeling during the summer months, in fact my clients who are well used to the Peeling automatically change for this treatment. This facial is an elaborate treatment with 3 different masks , the method

Trade Enquiries: Makiba Essence 65 Prinjoli Street, Santa Lucija Malta T. +356 2180 6922 M. +356 9944 3761 E. info@makibaessence.com • www.makibaessence.com

of application is very professional and everything comes individually packed making it easy to work with. It is purely anti-bacterial and has a healing / soothing effect on even the worst cases of acne, the client leaves the salon with a healthy and extremely clean skin. The Hydra Medic Facial gives a very lasting and positive result, encouraging client s to take care of their skin better and to be more confident in their looks.

Michelle

The Hydra Medic Acne Facial Treatment cleanses pores, purifies and controls existing breakouts while helping to prevent new ones from forming. It also reduces oil from overly active sebaceous glands, while maintaining skin moisture balance. This treatment allows cleansing deep down while soothing and healing lesions, leaving skin with renewed freshness and purity. After using this treatment clients are always pleased with results and keep doing it regularly.

JUNE 2011 | ISSUE 6

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Welcome to

REVLON PROFESSIONAL Revlon Professional is a leading professional brand commited to offering high quality products and working close to their clients.

FOR ALL HAIR TYPES

Pleasant and silky texture Rapidly absorbed Doesn’t add weight Residue-free Delicious amber fragrance with a vanilla foundation Non-rinse treatment RESULTS:

Silkiness, Softness, Incredible lightness, Shine.

Three natural oils in an exquisite mixture instantly absorbed texture leaving no residues ARGAN OIL Strengthens Luminosity Smoothness Lightness

CYPERUS OIL

Detangles Volume Shine Manageable

PerfectSummer

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JUNE 2011 | ISSUE 6

Perfect Summer Conditioner Enriched with natural grape and green tea extracts which act as an active defense to protect hair against solar radiation, sea, salt and chlorine.

Detangles, repairs and moisturizes the capillary fiber preventing the formation of split ends.

Protective Gel Preserves the hair's health and colour from the drying effects of the sun, sea and chlorine.

Moisturizes, softens and provides a smooth and brilliant appearance. Water resistant

Nutritive Shampoo After Sun Eliminates all traces of sun products, salt and chlorine. Contains wheat and macaclamia, nut proteins to nourish, moisturize and restructure the hair, leaving it easy to detangle, soft, silky and shiny.

F. Glanville Enterprises Limited A. 87-89-91A Ganu Street. B'Kara E. info@fglanville.com T. +356 2147 2681

LINSEED OIL

Shine Protection Densifier / texturizer Smooth

Protective Milk Provides solar protection for hair colour. Protects hair from the dehydrating effects of the sun, sea and chlorine. Non-oily water resistant formula.

FREE

REVLON Beach Bag when purchasing 1 of each

> First colouration with Nanomolecular technology > Coloursmetique properties > Extreme conditioning > Colour luminosity > Scalp comfort > 84 Shades. 50 ml.

Mix 1+ 11/2

SUPER BLONDES EXTRA-LIGHT RANGE

ue

REVLONISSIMO NMT

s Is iew er m m ev Su tr uc od pr

REVLON PROFESSIONAL

CRÈME PEROXIDE

> 4 volumes of Colour Oxidant > Maximum compatibility with all Revlon Professional products > Stabilizing, Regulating, Conditioning and Protective properties

> Lightening power up to 5 levels > Cosmetic crème-gel base > Easy to mix and apply > Perfect adhesion > Shine and softness > 6 Shades. 60 ml.

Mix: 1+ 3.

REVLONISSIMO NMT

ANTI AGE HIGH COVERAGE 100% GREY HAIR COVERAGE REVLONISSIMO NMT

CROMATICS PURE Colour FOR 100% VIBRANT SHADES > High lifting power > Lasting power > For strong contrasting highlights or colour booster > 4 Shades. 50ml. 1+ 11/2

+ Protection, Hydration, Strength + Total coverage + Luminous colours, deep and subtle shades + 14 Shades. 50ml. 1+11/2

Introducing the Best Product on the Market with a new technology: HYDRA CAPTURE SYSTEM Captures, keeps and manages hairs' inner water

Hair Fiber:

Hydrate & Repair > HYDRA RESCUE Protect the Colour > Colour SUBLIME Give shine and volume > SHINE UP

Scalp:

Sooth Sensitive Skins > SOS CALM Remove Dandruff > DANDRUFF CONTROL Normalize Sebum > SCALP BALANCE

> Detangles and makes combing easier. > Repairs and protect hair against external aggressions > Reduces static electricity > Easy, convenient spray application

F. Glanville Enterprises Limited A. 87-89-91A Ganu Street. B'Kara E. info@fglanville.com T. +356 2147 2681

JUNE 2011 | ISSUE 6

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easydry

Perfect Hair?

disposable salon towels

A Proven Science.

The revolutionary Nanokeratin System professional hair treatment redefines the natural state of your hair and creates an enduring blowdry lasting up to 16 weeks. Based on nanomolecular Cashmere Keratin particles, the treatment rejuvenates and smoothes hair, resulting in healthy, silky, frizzfree hair and infinite natural style.

Nanokeratin System is designed to suit different hair types and colours and is especially beneficial for damaged hair.

MINERAL TREATMENT With CASHMERE KERATIN AND SPIRULINA ALGAE. Mineral Spirulina algae products and the Nanokeratin therapy contain 60% minerals, 19 of 22 aminoacids, protein and 5 different types of vitamins.

They help the hair regenerate itself by enveloping the hair fibre that is being damaged by chemical treatments and environmental damage.

GOLD TREATMENT AND CASHMERE KERATIN The Gold and Cashmere Keratin treatment series for the repair and smoothing of the hair contains gold particles, nano cashmere keratin and Hibiscus esculentus L., suited for damaged blonde hair after highlighting.

Easydry - the eco-towel that doesn’t cost the earth.

Easydry disposable towels are highly absorbent, hygienic, convenient, cost-effective and most importantly, environmentally friendly

absorbent - The Easydry special layering system soaks up moisture more effectively than any traditional towel.

Gold is known as one of the strongest and most precious metals, however, aside from that, what is less known about gold is that it has the ability to expedite chemical processes, and maintain and protect against natural oxidation, a process that occurs due to the exposure of fair hair or bleached hair to the environment.

GOLD HAIR MASK The Gold Hair Mask is in effect the Glowing Deep Conditioner of the line.

This mask works wonders in all hair types. It contains various ingredients to rejuvenate dull, tangled and dry hair.

This special formula nourishes your hair naturally through the use of heat and penetrates from root to tip, leaving hair smooth and silky. It maintains moisture and PH, quickly repairs the appearance of various types of damage, leaving hair looking conditioned and healthy.

hygienic - Easydry uses the latest technology to create soft, fresh-smelling and highly absorbent disposable towels that impress and reassure clients every visit.

convenient - Easydry liberates you from the labourious task of laundering cotton towels and saves on valuable storage space. cost-effective - Using Easydry towels

frees you from the fear of water and power bills spiralling out of control. Easydry will also free up employee time.

environmentally friendly -

With Easydry you no longer have to launder cotton towels (or send them out to be laundered) which eats up precious energy with washing and especially drying. Every product in our range is made from certified renewable sources, where trees are planted for every one harvested and so helping to stop deforestation. >> Made from renewable sources >> Completely recyclable (a recycling bag is included in every box) >> 100% biodegradable (within three months) >> All packaging is compostable

Blonde hair that is frequently highlighted becomes damaged due to the process of bleaching the hair.

The bleaching process causes the hair to lose at least half of its vital components, a process which makes the hair weaker, drier and therefore more breakable and less supple.

Gordon Mayo says...

As a professional why do you choose Nanokeratin System as a brand to work with?

As a professional I feel confident enough to use this brand as professionals from Toni&Guy Academy in London recommended it to us as it has been proven and tested.

Nanokeratin System states that perfect hair is now a proven science? Why is it so revolutionary?

Yes, it is a proven science, it simply makes hair beautiful. It removes frizzyness, increases shine and manageability.

Its non-soluble coating renews hair and helps it withstand humidity. Unlike previous treatments that were available, Nanokeratin System is a natural base product that is made from nano-molecules of keratin which are hair’s natural building material.

What is the feedback you get from your esteemed clients after the treatment?

Very positive! Our clients stated that following the treatment their hair is softer, smoother and silkier than ever before.

Now that summer is here, they can still swim and enjoy beautiful non-frizzy hair as salt does not penetrate the hair.

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TRADE ENQUIRIES: PRIMA LTD. +356 7942 3420 JUNE 2011 | ISSUE 6

Trade Enquiries: +356 7942 3420 info@easydry.com.mt | www.easydry.com

Gordon from Toni&Guy

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What's missing in your salon? cellulite reduction

Body Contour Wrap

The Contour Wrap is exclusive to Demar. It is an inch loss and detox treatment using a unique blend of essential oils in an Aloe Vera based gel. Using specialist bandaging techniques combined with the Body Contour Wrap Gel also improves client’s skin tone, texture and helps reduce cellulite. The treatment can be offered as a course or a single treatment for a special occasion, depending on clients needs,

waxing kits

Strictly Professional Waxing kits come in a range of effective depilatory products and give the therapist complete confidence and assurance in achieving the desired result.

The waxes contain quality resins to provide outstanding hair removal for all skin types.

Brazilian Waxing Kit

1 x 500cc Wax Heater, 1 x Pure Hard Hot Wax 750g 1 x After Wax Lotion 500ml 1 x Pre Wax Lotion 500ml 1 x After Wax Oil 500ml 1 x Wax Equipment Cleaner 500ml 1 x Pk 100 Disposable Spatulas.

Other Waxing Kits Include: Warm Wax Pack Warm Wax Kit Student Wax Kit Brazilian Wax Pack

Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta T. (+356) 21 579 810 E. info@demarbeautysupplies.com W. www.demarbeautysupplies.com

JUNE 2011 | ISSUE 6

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F. Glanville Enterprises Limited | A. 87-89-91A Ganu Street. B'Kara | E. info@fglanville.com | T. +356 2147 2681

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Beauty Centre Malta 175, Carmel Street, Fgura, Malta +356 2182 0112 | info@beautycentremalta.com | www.beautycentremalta.com

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A. 173 Merhba Street, Fgura | T. 21820120 | M. 99477261 | E. info@beautycosmos.com | www.beautycosmos.com The Official Distributor in Malta for Golden Rose Cosmetics & Classics Cosmetics | Student Smartcard accepted

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Trade Enquiries: CMS Bella, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq, ZRQ 1611 Malta T. (+356) 2164 7858 M. (+356) 7964 7858 E. info@cmsbella.com W. www.cmsbella.com

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Trade Enquiries: +356 7942 3420 info@easydry.com.mt | www.easydry.com 40

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ANTI-CELLULITE TREATMENT Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta

T. (+356) 21 579 810 | E. info@demarbeautysupplies.com | www.demarbeautysupplies.com

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Makiba Essence , 65 Prinjoli Street, Santa Lucija Malta | T. +356 2180 6922 | M. +356 9944 3761 E. info@makibaessence.com | www.makibaessence.com 42

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