just beauty magazine issue 5

NEWSPAPER POST

SPRING ISSUE

MAR CH 2 011 | ISSUE 5 w w w.jUS t bE AU t yMAg A zInE.CoM M A ltA’ S fIR S t & only b USInE SS -t o -b USInE SS bE AU t y M Ag A zInE

eVe TaYLOr FOr Men FoLLowing signiFicant requests From therapists across the worLD. eve tayLor™ has now createD a new range oF skincare proDucts especiaLLy For men, incLuDing a FaciaL scrub & post-shave baLm, aLong with a range oF oiL, geL & Foam shave proDucts.

Trade enquiries Dake LtD. | Freephone 8007-6007 Db@Dake.com.mt www.Dake.com.mt

ALGO

SILHOUETTE Professional AlgoSilhouette Contouring Wrap The profitable addition to your treatment line up

Contour1, Firm2 & Tone2 your body naturally Reduced volumes: 1,6 cm on average3 Redefined contours: 81% of women2 ParabEn FrEE & PhEnoxyEthanol FrEE

Trade Price: €125 ex VAT for 20 treatment kits

march 2011 | issue 5

72% gross profit!

Two sets of Algo Silhouette retail pack also provided on consignment

E. algothermmalta@gmail.com T. 25442720

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Effect observed on 71% of volunteers / Efficacity test conducted on «saddlebags», carried on 17 volunteers after 56 days, 2 applications a day of Thermo-active Refining Gel. Percentage of satisfaction observed - clinical study carried on 22 volunteers after 56 days, 2 applications a day of Silky Tightening Cream. / 3 Centimetric measurement of 17 volunteers’ waist after 56 days, 2 applications a day - Average loss observed on 88% of volunteers - Test conducted on the extract of Lotus contained in the Thermo-active Refining Gel formula.

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www.algotherm.fr

NEWSPAPER POST

SPRING ISSUE

Just Beauty

S P R I N G 2 0 11

ISSUE 5

w w w . j us t b e a u t y m a g a z ine . c o m

MAR CH 2 011 | ISSUE 5 w w w.jUS t bE AU t yMAg A zInE.CoM M A ltA’ S fIR S t & only b USInE SS -t o -b USInE SS bE AU t y M Ag A zInE

EVE TAYLOR FOR MEN Following signiFicant requests From therapists across the world. eve taylor™ has now created a new range oF skincare products especially For men, including a Facial scrub & post-shave balm, along with a range oF oil, gel & Foam shave products.

Trade enquiries Dake LtD. | Freephone 8007-6007 Db@Dake.com.mt www.Dake.com.mt

S P R I N G 2 0 11 | I S S U E 5 w w w . j us t b e a u t y m a g a z ine . c o m

Editor Dr. Joanna Delia joanna@justbeautymagazine.com

Who is not longing for spring? On our little islands, we might not be waiting for the grass to become greener, or for the flowers to bloom, but which one of us can say that the winter blues with the short days and the drizzle that ruins our hairstyles has not got the better of us? Lets use these few months before the summer comes with its mighty force to think about how to offer our clients a chance to re-invent themselves and why not even pamper themselves a little.

just a few

words from

our editor

Our contributors have in this edition asked us to check with their clients on how they are doing with fantastic products and treatments, and they hope you can be inspired to follow suit and try them out! We have tuned-in with the up and coming army of beautifiers at MCAST ICS, and have followed up on some ex-students to see what they are up to!

So this spring instead of blossoms, lets make sure our clients walk out into the streets glowing with their new-found self confidence. With so many new yummy products to chose from lets springclean our treatments and launch refreshing, mood-lifting treats. Read on, and be inspired!

content

Design Bertrand Fava design@just-publications.com

Sales Daniel Scicluna info@just-publications.com

Info & subscriptions info@justbeautymagazine.com Published by Just Publications, 7, Ballata Street, Mosta www.just-publications.com

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FINALLY... when you thought some things could never be treated!

TAME MY HAIR perfect lipstick? possible WHAT's the story? what is reflexology? interview with romina barun interview with louisa PACE & analise trapani tonight's the night When to refer to an aesthetic doctor take two Interview with Dr. Natalia Ribe OSMO hair products & universal contour wraps in focus Application, maintaining & removing of nail art products the ultimate anti-aging treatment fight the frizz interview with Charlene Mercieca Beauty starts when you really feel & believe...

JUST BEAUTY LOYALTY SECTION

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. This magazine is distributed quaterly for free and cannot be sold. Opinions expressed in Just Beauty are not necessary those of the editor or publisher.

While we have endeavoured to ensure that the firms and organization are reputable, the editor can give no guarantee that they will fulfill their obligations under all circumstances. 2011 march 2011 | issue 5

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“I don’t need another face cream” Ayur-Medic A highly effective cosmeceutical and nutriceutical line that uses the most advanced dermatological research to date. This revolutionary skin care line strikes the perfect balance between timehonoured holistic principles and state of the art medical research, to provide optimal results.

Several products within the Ayur-Medic line combine timeless Ayurvedic herbs with the most up-to-date ingredients that have been clinically proven to improve the skin’s function.

Ayur-Medic treatments are clinically tested and uniquely formulated to address the conditions of Acne, Rosacea, Dry Skin, Hyperpigmentation, Polysensitive and Aging due to environmental and chronological damage.

oxidative damage by inhibiting free-radical activity.

Usage of these superior treatment products improve the function, texture and appearance of the skin, and desired results can often be seen immediately.

Professional Products are available.

Are you sure you don’t need another face cream?

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march 2011 | issue 5

Lightweight compounds penetrate deeply to inhibit bacterial growth, reduce inflammation, stimulate collagen production and prevent

Trade Enquiries: CMS BElla, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq ZRQ1611, Malta Tel. 2164 7858 / Mob. 7964 7858 | info@cmsbella.com | www.cmsbella.com

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FINALLY... when you thought some things could never be treated!

The Ecuri fractional needle technique effectively treats fine lines, scars and HARD stretch marks or striae.

DERMA Medical I & II The only German SPMU machine that can drive the Fractional Needle.

The Ecuri fractional needle is a specially-developed white needle cartridge that connects to the Ecuri semi-permanent make-up pen. Like the derma roller and derma stamp, the fractional needle makes hundreds of tiny punctures in the skin.

Its special pressure system allows bio-active hyaluronic acid or other active agents to penetrate the skin.

The Ecuri fractional needle proves much more effective when compared to the classic derma roller technique, introducing 2-3 times more active agents into the skin than the derma rollers.

GERMAN

P R O D U C T

BEFORE treatment

The fractional needle is effective against treating fine lines caused by loss of elasticity in the skin.

Hence it is most effective in treating; >> fine lines around the mouth, cheeks, neck & cleavage area >> scars >> specific types of striae (stretch marks) The fractional needle technique is derived from the fractional laser technique. Based on the following principal, i.e. 'the skin's own repair mechanism', wherein the skin is damaged to make this mechanism help to form a new skin. At the same time introducing hyaluronic acid while using the fractional cartridge.

effects on scars

after 1 treatment only

Scar tissue is characterised by poor circulation, loss of pigmentation and hardening of tissue. Typically, scar tissue is recognised as a lighter, shiny patch on the skin. In many cases not only have capillaries been damaged, but pores have also been reduced.

The tiny fractional needles powerfully stimulate the circulation, often causing the tiny puncture wounds created to immediately fill up with blood. Hence the epidermis returns to proper functioning, with colour returning as a result of renewed pigment production.

effects on stretch marks

It is important to distinguish between hard and soft stretchmarks. Hard stretch-marks are characterised by thick tissue that often form an interwoven pattern. Soft stretch-marks often appear as a dimple covered by a thin wrinkled skin. It looks as if the dermis has been torn and a small dimple has formed under the skin.

[

Hard stretch-marks often occur on the hips, belly and lower legs.

]

Soft stretch-marks appear on breasts or on the side of the body.

The fractional needle technique is very effective on hard stretch-marks, whereas soft stretchmarks owing to the fact that the dermis has been essentially torn is very hard to treat.

ECURI

C O S M E T I C S

Courses on fractional needle treatment are available.

For more information please call CMS Bella on ( +356) 2164 7858

CMS Bella stocks Derma Rollers for Retail.

ECURI products are available from: CMS Bella, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq, Malta T. (+356) 2164 7858 M. (+356) 7964 7858 E. info@cmsbella.com W. www.cmsbella.com

march 2011 | issue 5

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IT’S ALL ABOUT BEAUTIFUL HAIR

HOW TAMED ARE YOU? march 2011 | issue 5

EXPERIENCE THE ONLY HAIR TAMING SYSTEM JUVEXIN, A SPECIAL BLEND OF KERATIN OPTIMIZED FOR HAIR!

GLOBAL KERATIN® IS REBRANDING AS GKhair™.

SCAN. WATCH. LEARN. RE-BRANDING. GET THE FREE MOBILE APP. HTTP:/ /GETTAG.MOBI

AUTHORIZED DISTRIBUTOR - Extremes Trading Tel: 356 99840140 Email: info@salonuser.com Web: www.salonuser.com

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www.GKhair.com

connect with us:

GKhair™, Global Keratin® , Hair Taming System™, Juvexin™ and pH+™ are trademarks of GK World Holding LLC.

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my hair!

ENSURE CLIENTS A GOOD HAIR DAY EVERY DAY WITH THE GK HAIR TAMING SYSTEM WITH JUVEXIN TRANSFORMING FRIZZY HAIR TO TAMED HAIR, clients will adore GKhair’s signature treatment; the GKhair Hair Taming System with Juvexin. A cutting-edge, professional, in-salon treatment that will transform the lives of every person that comes into contact with it. It provides a perfectly simple solution for clients trying to control unruly, unhealthy hair, it is also a brilliant opportunity for you to increase your business! This innovative treatment penetrates the cuticle, reducing frizz, restoring shine and transforming hair into a much more manageable state for up to five months! It’s a blessing when you are used to knots and brushes tangled in tresses - can you picture the smile on your clients’ faces?

It’s all down to the special ingredient - Juvexin. It is a remarkable formula found exclusively in GKhair’s Hair Taming System and aftercare products worldwide; a special blend of proteins that coat and shield each individual strand, improving the texture from within while shielding from outside elements such as harmful UV rays, pollutants, chemical treatments and everyday shampooing and styling. Used in its pure, raw and natural state, the critical amino acids in Juvexin remain intact, allowing the hair to be fully protected. The

long protein chains of Juvexin are very similar to the hair’s own keratin structure, delivering maximum shine and the best possible finish.

Even the most damaged hair can be improved it’s ideal for all hair types and can be applied over any prior chemical treatment: color, highlights, relaxers, Japanese straightening and bleach. "GKhair is the first and only company to harness the superior beauty benefits of Juvexin," explains CEO of GKhair. "It’s all about beautiful hair - we provide the products, training and tools for all hair needs."

The Hair Taming System starts with a professional in-salon treatment which conditions, improves texture and reduces frizz. Discuss with your client if a color service is needed beforehand and this service can be performed on the same day.

The first step is to gently shampoo twice with the Hair Taming System pH+ Shampoo to remove build-up of styling products and open the hair cuticle. Follow this by applying the Hair Taming System product with Juvexin to small sections of the hair before thoroughly massaging in with your fingertips. Comb through to remove excess product and start the cuticle sealing process by blow-drying

with a round ion ceramic brush for the best results. Finally smooth the hair with the Hair Taming System Titanium Flat Iron at 230° C /450° F in small sections until a straight finished look is achieved.

The complementary full line of Hair Taming System with Juvexin after-care products and tools include: sodium chloride/sulfate-free shampoos, conditioners, a leave-in cream, leave-in spray, serum, blow driers, flat irons, ion ceramic brushes, vent brushes, and combs - everything clients will need to ensure their frizz free locks stay beautiful in between treatments. And think of all those retail opportunities for your salon, too!

As a total service, GKhair will keep clients amazed with their magnificent results; meaning improved customer satisfaction and increased client loyalty. Isn’t it time you discovered it? The GKhair experience will soon include color services- stay tuned for many more updates!

GKhair products are available from: Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 E. info@salonuser.com W. www.salonuser.com

march 2011 | issue 5

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march 2011 | issue 5

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perfect lipstick? possible.

Golden Rose ULTRARICH COLOUR LIPSTICK

Golden Rose

Liquid

Powder Mineral

Foundation

Dreaming of a special lipstick line which gives high and intense colours, smoothly glides along your lips and blends easily with its creamy texture, nourishes, hydrates and gives a long wearing glamorous look thanks to the Vitamin E and Shea Butter in its formula.

55 fashionable colours are presented in 3 different textures; metallic, creamy and shimmer.

metallic 1 - 21

Metallic colours for smooth, intense pearlescent shine.

> Advanced technology delivers all the benefits of minerals and natural oils in this liquid mineral foundation from Golden Rose. The unique formulation of mineral foundation gives a soft and weightless feeling and provides excellent coverage giving a luminous natural effect for a youthful finish.

creamy

We enriched our formula with Vitamis, Natural Oils ad UV protection at SPF15.

Antioxidant Vitamins A and E protect the skin from environmental factors.

Rich and intense colours without pearl giving high coverage, soft and creamy to the touch with fashionable colour alternatives.

It provides excellent natural coverage, long lasting and water resistant make-up for all skin types

40 - 62

shimmer 71 - 81

A new special mineral foundation from Golden Rose...

Creates glamorous shiny lips and gives the shimmer of diamonds to your lips.

Fragrance free, paraben free and talc free.

Dermatologically tested.

Perfect for your skin all day long...

Golden rose loyalty card

Customers purchasing from your salon will receive a gift worth â‚Ź25 on completion of the loyalty card which amounts to â‚Ź120 in sales.

Golden Rose Cosmetics & Classics Cosmetics are available from Beauty Cosmos, the official distributor in Malta 173 Merhba Street, Fgura T. 21820120 M. 99477261 E. info@beautycosmos.com W. www.beautycosmos.com Student Smartcard accepted march 2011 | issue 5

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Available in specially appointed salons.

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march 2011 | issue 5

www.labelm.co.uk

Hair by TONI&GUY Artistic Team using label.m Professional Haircare. Clothes by Todd Lynn.

For further information call DK HAIRCARE T. +356 2133 884 M. +356 7945 3438 or by email. dorianflores@gfsltd.com

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what's the story?

label.m Professional Haircare is the culmination of an original vision created by Toni Mascolo OBE - Chairman/CEO and his daughter Sacha Mascolo-Tarbuck.

Having co-founded TONI&GUY (London) in 1963, Toni Mascolo has, over the last 46 years, guided the company’s distinct brand heritage which continues to go from strength-to-strength with an impressive franchise network that today comprises over 400 salons worldwide.

The objective for label.m was to develop a dynamic range that continued to build on the brand’s extensive hairdressing experience and that of product development - as well as be uniquely aligned to the kind of industry renowned session work that TONI&GUY (London) has become known for. ‘label.m has been a non-stop journey from the beginning when we first launched in 2005 to where we are today. With what has been literally, a total overhaul, our continuous aim is to develop products with the professional salon in mind that are unsurpassed. As well as formulations with proven results, it’s with the same determination that I envisaged the range to encapsulate a captive design element that will look as great in five years’ as it does now globally. Says Sacha Mascolo-Tarbuck, Global Creative Director, label.m label.m’s brand mission is to be the ultimate professional hairdressing range in the world - recognized by both the industry and clients for its edge-drive fashion image -fused by the creativity that stems from a highly influential International Artistic team who - along with Sacha, are the driving force behind new product ideas for the creative work they do.

Today, label.m continues to broaden its huge influence across the world in what has been little over a year since the upgraded packaging aesthetic was launched to press and International Distributors - thus accommodating a more luxurious feel, the introduction of the 4C’s categorization system and creation of the unique EnviroshieldTM (patent-pending) technology.

It’s been an exceptionally busy year for the brand - one that has seen various exciting product line extentions, an increasing number of markets who are now distributing the range (currently distributed in 52 countries across five continents) and the launch of the latest image advertising campaign which will support all Marketing/PR and Point of Sale activity. label.m products are available DK HAIRCARE T. +356 2133 884 M. +356 7945 3438 E. dorianflores@gfsltd.com march 2011 | issue 5

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includes: Yearly subscription > Logo > 10 photos > description > Contact Details > Location Map > Space to upload video > Login PASS To update all the advert information & features

> >

1 month free 1 free CINEMA TICKET

FIRST 11 to subscriBE

ENTER THE CHANCE TO GET your YEARLY SUBSCRIPTION

FULLY REFUNDED!

march 2011 | issue 5

EMPIRE CINEMA BUGGIBA

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FOR FURTHER INFORMATION PLEASE CONTACT

EMANUEL SEGUNA M. +356 9920 0409

online advertising print design web design

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OFFICIAL SPONSORS: Doony's doughnuts, Eminflex, Favourite Channel, Tewmi Motoring School, Empire Cinema Bugibba

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what is reflexology?

What is a reflexology chart?

A reflexology chart mirrors a reflection of the body on the feet and hands. In reflexology practice, technique is applied to the relevant reflex area(s) to prompt a change in the related part of the body, for instance the kidney reflex areas, the intestine reflex areas and the brain reflex area.

What is the history of reflexology?

Around the world and throughout history, reflexology has been rediscovered time and time again. Archaeological evidence points to ancient reflexology medical practices in Egypt (2330 BCE), China (2704 BCE) and Japan (690 CE).

In the West, the concept of reflexology began to emerge in the 19th century with European and Russian research into the nervous system and reflex- think Pavlov.

Reflex therapies were created as medical practices but were soon eclipsed by use of surgery and drugs. The ideas of use for health improvement were carried on sporadically and brought to America in 1909 by Dr. William Fitzgerald, an eye-ear and nose specialist from Connecticut.

Physiotherapist Eunice Ingham is credited with developing a system of reflex areas by 1938.

In the East, ancient Chinese techniques were re-discovered in the 1880s and have spread throughout Asia creating today's reflexology-rich environment with reflexology paths in parks and a thriving reflexology industry.

Reflexology is a complement to standard medical care. It should not be construed as medical advice. It should not be a replacement to medical help.

What are the benefits of reflexology?

A survey of 170 reflexology studies from 21 countries shows that reflexology is effective, impacting a variety of physical and psychological concerns.

Reflexology: > Creates relaxation: From the moment the reflexologists hands start their work, the relaxation begins as shown in research using EEG brain activity.

Reflexology Defined: Reflexology is the practice of applying pressure to the feet and hands utilizing specific thumb, finger and hand techniques without the use of oil, cream or lotion based on a system of zones and reflex areas that reflect an image of the body on the feet and hands with a premise that such work effects a physical change in the body.

All together, 24 studies demonstrate reflexology's relaxation effects.

> Reduces pain: Pain reduction following reflexology work is documented in 27 studies > Ameliorates health concerns: Research shows that reflexology helps individuals of all ages with some 78 health concerns ranging from aggressive behaviour in children to urinary concerns of the elderly. > Improves blood flow: Separate studies show that reflexology increases blood flow to the feet, brain, kidneys and intestines. > Aids post-operative recovery: Reflexology aids recovery after surgery as shown by several studies, reducing pain and lessening the use of post-operative analgesics. > Impact on physiological measures (e. g. blood pressure and cholesterol; measurements by ECG, EEG, and MRI) > Enhances medical care: Reflexology helps where nothing else can for many: phantom limb pain sufferers, neuropathy patients, and hemodialysis patients to name a few. > Benefits mental health: Research demonstrates that reflexology can reduce depression (11 studies) and anxiety (9 studies). > Complements cancer care: Pain, nausea, vomiting, and/or anxiety eased for chemotherapy patients following reflexology work as shown by16 studies fom 7 countries. > Eases pregnancy, delivery and post-partum effects: Women who received reflexology experienced shorter labor times and used less analgesia. In addition, reflexology showed a positive impact on postpartum depression, anxiety, urination and bowel movements.

In general the benefits of reflexology have to do with the reduction of stress. Because the feet and hands help set the tension level for the rest of the body, they are an easy way to interrupt the stress signal and reset homeostasis, the body's equilibrium.

EVE TAYLOR bears the name of a woman known as one of the world’s foremost authorities on professional aromatherapy and skin and body care education. She has recently been awarded an OBE for her services to Aromatherapy and to the Beauty Industry.

Eve has often been referred to as the "founding mother of modern day aromatherapy" and a visionary within the well-being industry. As a consequence, she has never stopped working for the same professional goals and objectives for the last 43 years and although the industry has changed a great deal over the last forty years, even today Eve Taylor still pushes the boundaries in developing products and education programmes that will last well beyond her years.

Eve Taylor OBE has created a completely new technique for examining how the complete physical and emotional state of a client can affect skin conditions.

Known as the Eve Taylor™ System of Analysis™ this three dimensional approach is used during consultation to detect the causes of common skin problems and is very different to any previous study of clients’ skin or body. "The body is like a jigsaw," explains Eve, who is the founder of the Institute of Clinical Aromatherapy.

Each part of the body influences the other, and if you can find the origin of the cause of a problem, you can help restore balance.

The Eve Taylor™ System of Analysis™ is available exclusively through approved and trained Eve Taylor (London) Ltd skincare salons, and has been developed by Eve herself by drawing on over 45 years of skincare analysis, therapy and product development experience.

Eve Taylor is represented by Dake Ltd | db@dake.com.mt or Freephone 8007-6607 march 2011 | issue 5

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tried & tested..

Makiba Essence is one of Malta's Foremost cosmetic distribution companies and this month has asked Just Beauty to catch up with one of its biggest fans to give testimony on how her business profits from the use of their 4 top brands. We spoke to Romina Barun who did nothing but praise both the professional and take-home ranges available. This is what she said..

Just Beauty Which of the following products do you use: Neoderma, Repechage, Arosha and Nail Magic?

How long have you been using each one?

ROMINA BARUN I use all the products mentioned above. I’ve been working with Neoderma, Repechage and Nail Magic since 2006 and Arosha from the very start when it had been introduced in Malta.

Just Beauty When you use the Neoderma professional range, do people request more information on the take-home range?

ROMINA BARUN Nearly all our clients use Neoderma as home care products. The clients which are not yet using Neoderma do request info and I am sure that in the near future they will become members of the Neoderma 'club' too.

How do your clients respond to the products?

Just Beauty

I can honestly say that whoever tried Neoderma is still buying the product, so this is a very clear indication that Neoderma gives excellent and satisfying results.

ROMINA BARUN

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Just Beauty What in your opinion makes Neoderma superior to other skin care ranges you have had the pleasure of using in the past?

ROMINA BARUN Well, in the past I experienced different kind of brands, and I am delighted to say that my favourite is Neoderma. First of all it is 100% natural; the entire range provided

by Neoderma is based on the finest combination of natural herbs and extracts. Secondly from the first few times that I experimented with this brand I faced no negative reactions. Neoderma has an amazing Treatment which for me is the cherry on the cake. I am talking about Herbal Peeling. This works against different kinds of problems such as pigmentation, wrinkles, scars, acne, age spots and stretch marks. With all these problems I have achieved superb results with no regrets.

The Neoderma body care range's secret lays in the quality and concentration of essential oils, as well as the power of mud and algae, inspired by ancient treatments, and combined with modern sophistication. The Neoderma professional face treatments are very straight forward; they come in individual boxes according to skin problem.

Just Beauty Do you find that sticking with one predominant brand for proffessional treatments boring?

It is a professional range which the therapist won’t find boring as there is a varied selection. A favourite of mine is the Neo Marine Spa Treatment which consists of a collagen sheet massaged on the face which captures moisture from the air and releases it gradually deep into the skin, softening and rejuvenating the epidermis.

ROMINA BARUN

The Company is also very innovative.Their latest investment was a change in the formulas and packing and they now use a highly resistant material that helps to protect the cream inside from changes in temperature, and they removed the use of parabens in products. I have the opportunity to be invited annually as part of a team from Malta to visit the parent company so that they can share new developments with us and also to listen to our opinions so that where there is need of improvement they take action.

Just Beauty What are the indications for using arosha bandages?

Arosha is a cosmetic line rich in active ingredients with a wide range of formulas to treat different kinds of body imperfections efficiently namely skin problems such as excess fat, loss of tonality, cellulite, orange peel, dehydration and water retention.

ROMINA BARUN

Just Beauty How has the use of the arosha line transformed your practice?

ROMINA BARUN With Arosha bandages body areas can be treated separately or wholistically. They are rich in active ingredients giving visible results which my clients obviously love. Treatments

come individually packed and ready to use on the client, so no need of soaking and mixing the solution which saves time and makes no mess. Working areas stay clean, with no stains on towels and the Client does not need to wash herself after the treatment.

Just Beauty How is Repechage revolutionary in the way seaweed is utilised to give the skin 'a second chance'?

ROMINA BARUN This is another line that i have in my heart. Repêchage is a French word meaning "to rescue" or "a second chance". Seaweed holds the powerful ingredients of seawater in a concentrated form. It is enriched with vitamins, minerals and trace elements, which are essential to the proliferation of healthy skin cells.

Just Beauty Describe your client's feedback after using the Repechage range for a couple of weeks?

ROMINA BARUN The concept of this brand is different from Neoderma but has the same levels of effectiveness. It’s very hard for me to choose because I love them both. I have Neoderma lovers and Repechage lovers . Clients that have experienced the use of the Repechage Professional line always commented about the duration of the feel they had after the treatment. With regards to the home care products, feedback was very satisfying.

Just Beauty Do you find support from the Makiba Essence team in terms of aftersales and training? Do you intend to continue working with Makiba Essence in the future?

ROMINA BARUN The Makiba Essence team is very supportive and well trained to give me help, support and information when i encounter a difficulty or something comes up. Of course I will continue to work with Makiba Essence. At Makiba Essence I found everything i was looking for and I m pretty sure that the team will always continue to do their best for their clients.

Neoderma, Repechage, Arosha and Nail Magic are available from: Makiba Essence, 65 Prinjoli Street, Santa Lucija Malta M. +356 9944 3761 E. info@makibaessence.com W. www.makibaessence.com

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So what is the 'Laser Express' concept in a nutshell?

Laser Express™ is a growing franchise chain of light-based hair removal outlets throughout Malta offering quality, professional, reliable and low cost photoepilation to consumers.

We franchise Laser Express™ to busy established salons and community pharmacies around Malta and Gozo.

Each provider has its own territory of operation. We have four successful outlets operational right now, in Attard, Fgura, Rabat and Siggiewi, and are seeking interested salon and pharmacy operators to add more outlets in new areas in 2011.

How long has Laser Express™ been around?

Our medical experts and trainers are Malta’s top aesthetic practitioners with over 10 years of experience in the light based hair removal business who work with clients themselves on a daily basis. This expertise gives the Laser Express™ franchisees and consumers the peace of mind that they will offer or receive a professional, effective and affordable treatment.

We all feel the revolution in hair removal, in that clients are all the more asking for alternatives to waxing and epilating at home.

How does light come into this revolution?

Light-based hair removal devices have revolutionized long-term hair reduction.

Results last much longer than shaving and waxing and can cover areas that would take too long with electrolysis. Any now, with the arrival of Laser Express™ this has become very affordable.

What are the indications for using Laser Express™ technology ?

Laser Express™ Intense Pulsed Light systems are European state-of-the-art platforms that are extremely versatile offering the operator a vast selection of settings for different hair colour and skin type. This offers the opportunity to treat all types of clients for hair removal and skin rejuvenation. On the other hand the consumer benefits from a pain free and effective treatment. I’m happy to say that both our franchise operators and their clients are very satisfied with their treatments and results obtained.

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therapist and administrator of the Laser Express™ franchise.

w vie re

Just Beauty catches up with Louisa Pace,

We also asked a Laser Express™ salon franchisee, Analise Trapani of Soshique in Fgura, how joining the franchise has worked for her.

When did you first decide to incorporate Laser Express™ into your practice?

Tell us about the machine The equipment which we supply to our outlets is top-notch European technology and is FDA approved. It is certified to the latest exacting standards for safety and efficacy. This machine has the largest spot size on the market at the moment thus offering fast, pain free treatments. The machine works on a Pay As You Go system topped up by prepaid PIN codes and best of all, consumables, like the flash lamp which normally can set you back a few thousand euros, are absolutely FREE.

What in your opinion makes the LaserExpress™ franchise concept shine with respect to other similar providers?

Laser Express™ is not about quality equipment provision - that is only part of the story. When we are approached by an interested potential operator, we select, inform, equip, train, market, and handhold the operator throughout the lifetime of the franchise. At our own cost, we advertise the operator using all available media-door to door, glossy magazines, internet marketing, radio - to ensure that the operator gets value for money back in the return on the clients who book treatments. Our marketing team even create a dedicated website and facebook site for the salon.

I had been considering introducing IPL as one of my salon treatments for a few months when I joined Laser Express™ last March.

How has Laser Express™ transformed your practice?

The introduction of IPL treatments at my salon has certainly increased my clientele. The treatment itself is not time consuming and easy to perform. I feel it has really helped me and my business to grow.

Do you find support from the LaserExpress™ team in terms of training and after-sales?

I received intensive training from Laser Express™, which helps me to perform at my best. Even more, I am in continuous contact with the team so should a problem arise I have their full backing. Laser Express™ helped me immensely in promoting light-based hair removal as a new treatment at my salon.

Just the thought of having someone to rely on gives me peace of mind!

Do you intend to continue working with Laser Express™ in the future?

Surely I do! The whole experience has worked out perfectly for me.

Also, the increasingly mobile consumer has come to depend on and appreciate the consistent quality of franchised products and services. Quite simply, at a Laser Express™ outlet, the public knows what to expect and likes it that way.

Salons (beauty and / or hair outlets with beauty sections) and pharmacies who are interested in joining the growing Laser Express™ family are encouraged to visit our site at www.laserexpress.com.mt or write to us at info@laserexpress.com.mt

www.laserexpress.com.mt | info@laserexpress.com.mt march 2011 | issue 5

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Professional spray tanning, all you need to get started Spraying machine

We have various machines mobile or not, with different sizes appropriate for each salon

Cubicle

Although our machines produce very little overspray, we still recommend you to invest in a spray booth as they make a very professional impression.

We also have the pop-up patented cubicle that takes seconds to put up and down.

Pre/post treatment products

ural t a n y l e m e tre ults s e r y r a n i e traord fidence n o c a r t e

Barrier cream, exfoliating spritz, tan removal wipes

Tanning solution march 2011 | issue 5

They come in 6 grades,

8%, 10%,12%,16%, 8.5%, 12.5%

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Sienna-X Distributor Elysia +366 7931 9129

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tonight's the night

a quick tan solution formulated for fast results

Sienna-X is one of the leading spray tan brands, providing equipment and solutions to beauticians, therapists and salons across the UK and Europe and is now also in Malta!

WHAT IS SPRAY TANNING? HOW DOES IT WORK?

before & after

Spray tanning involves applying an active ingredient, dihydroxyacetone, or DHA, to your skin using a specialist low pressure spraying machine.

DHA is a colourless sugar. It interacts with the proteins and amino acids in the outer layer of your skin to produce a golden brown colour (it’s a similar process to when sliced apples go brown when exposed to air).

You will be spraying the client with a lightly coloured solution of DHA, but the actual tan takes 6-8hrs to develop and the lightly coloured solution will wash off when showering. This tan will last approximately 5-7 days depending on the client’s daily skin care regime and lifestyle. A sunless tan fades just like a tan from the sun. As the skin sheds dead cells, the tan fades. Our unique Sienna-x Extend & Perfect gradual tan DHA-rich moisturiser will help maximise the life of the tan.

WHAT MAKES SIENNA PRODUCTS SO GREAT?

loved it. The tan started to I tried Sienna-X Spray Tanning and into an amazing colour built ually grad show immediately and long lasting, It smells gorgeous, after 8 hours. natural looking and thing about it is that I looked best The . unlike other tanning products ay, without the harmful effects of like I was away on a summer holid that I use the Sienna-X Extend nded the sun, and since it was recomme th and soft and with a perfect tan moisturiser, my skin was smoo ! Highly recommended. week a glow that lasted more then

Therapists and specialists have tested and used our products over the past 5 years. As well as the active DHA, our retail products are enriched with aloe vera, and other natural top quality ingredients to actively moisturise and nourish your skin.

Our tanning solutions have a fantastic fragrance and you can feel like you are actually soaking up the rays, drinking a poolside cocktail, while being sprayed with anti cellulite and anti ageing ingredients like candelula, coconut oil, gingko, guarana seed extract (toning and astringent), Q10 co-enzyme (anti-ageing), vit A&E, and much more.

Sienna-X Distributor: Elysia +366 7931 9129 march 2011 | issue 5

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It’s a matter of taste!

march 2011 | issue 5

(But if you want to be hairless by summer call us for a frEE laser hair removal consultation on 2010 6066)

thesmartskinclinic ANTI-AGEING MEDICINE, BOTOXTM, CHEMICAL PEELS, DERMAL FILLERS, LASER HAIR REMOVAL, LIP AUGMENTATION, MESOTHERAPY, MICRO-NEEDLE ROLLERS, SEMI-PERMANENT MAKE-UP, SKINCARE ADVICE, SMART DIETING & WEIGHT LOSS MANAGEMENT

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A. 63, Tigné Street, Sliema | A. 63, Bronja Street, Zurrieq | E. info@thesmartskinclinic.com | W. www.thesmartskinclinic.com

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When to refer to an aesthetic doctor Just Beauty themed up with Michelle Degiorgio, manager of TheSmartSkinClinic to discover how collaboration between different beauty fields can give your practice the edge that today's clients expect!

Being a Beauty Therapist does not only involve doing treatments but it also includes bonding with the client and knowing their concerns. The client comes to you for facials, waxing, electrolysis, massages together with other holistic treatments. It is very important to discuss the clients expectations, and the treatment's as well as your limitations to make sure you meet the client’s needs in order for the client to be happy. When a customer is satisfied you feel gratified as well. Sometimes certain issues are not easy to handle and that is when referral comes in.

Knowing when to refer your client to a doctor is very important. This will give you a different edge with the client and they will trust you even more. Doctors believe in your work and you know that the client can benefit a lot from your treatments.

If a client who comes for waxing is complaining about ingrown hairs which they are experiencing you are in a good position to recommend laser hair removal which is the best cure for ingrown hairs. Invariable you will have clients with an abnormal amount as well as distribution of hair, typically under the chin, on the lower back and navel. They might be suffering from Hirsutism, and a consultation with

a Doctor and appropriate Laser Hair removal treatments can normalise this condition. This will not mean that you will lose a client but it means that you are meeting your client’s desires.

You also have clients for facials.

There is no better way to remove all the impurities which the skin has.

Regular facials will help to re-vitalise your client’s skin. When dealing with acneic skin these facials on their own might not be sufficient for the client.

Therefore it is important that during that period they see a Doctor who will better help target their problem.

Sometimes it is not just a question of blackheads which has to be dealt with! In return the Doctor will refer the client back to you for a program of treatments to maintain the effects of the professional medical treatments.

When it comes to facials, you meet a lot of clients who wish to reverse the time and look youthful again.

Equipment aided non-surgical face lifts are fantastic for these clients especially if they have a special occasion coming up. However as you know this might not be enough since the lines would be too deep and these treatments are usually temporary.

An Aestethic Doctor is ideal for these situations. With the help of injectables

like botox and dermal fillers you will help the client target their problem area in an easy and safe way. This will not mean that they will not be able to use your machines, which come in extremely helpful especially for areas like the neck which is essential in a holistic approach to rejuvenation treatments.

Knowing more about these treatments will help you give the client a wider view of what can be done. At TheSmartSkinClinic we can help you gain information about medical aesthetic treatments which compliment your repertoire and elevate you as a therapist who truly cares and is able to advise your clients on a higher level. When the client perceives your knowledge they will feel re-assured that these treatments are good as well! Doctors and beauty therapists should work hand in hand since together they can truly achieve client satisfaction. Beautiful, ageless skin is a reality we can achieve together!

For further information, contact us TheSmartSkinClinic on 20106066 or email michelle@thesmartskinclinic.com

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take two MCAST ICS is Malta' s utmost manufacturer of beauty fanatics! After the fantastic feedback we got from our feature in our last edition, we at Just Beauty have decided to turn to the ultimate testimony of the Institute's capabilities to train the beauty army of the future.

On this edition's 'take two' we are featuring two recently graduated therapists who had a special interest in the art of make-up while studying. Let's see what they ve been up to since they were knighted into the magnificent world of beautifying the country!

JustBeauty: Tell us something fabulous about yourself!

Marian Baker: Well... I’m a mobile Beauty Therapist, which some people may consider fabulous :) I travel all over the island, providing virtually all the services one might expect to find in a salon, with few exceptions, to anyone who prefers to have their beautician come to them! My clients vary from the elite business women (and men) to the mummy and home maker who values every second of her free time. They all love the saved time a mobile service provides, having them at unconventional hours like 10pm sometimes, and the added comfort of having their treatments done at home.

When did you graduate from MCAST ICS?

I graduated 4 years ago.

march 2011 | issue 5

Be honest now :) what was your favourite module and who was your favourite Tutor?

To be honest we had two fantastic Beauty Therapy teachers and a few other tutors teaching Art & Design, Nutrition, Biology and English and Communications and a couple of others, each having their own special ways of teaching and a sense of humour! I have to say I tried their patience almost to the max and we had our fair share of ups and downs. Other than the actual beauty therapy work, I really enjoyed the module of Diet and Nutrition. Regarding a favourite teacher I really can’t pick one, they are all nuts and great simultaneously, and I know they’ll agree :)

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MARIAN BAKER

JustBeauty: Tell us something fabulous about yourself!

Charlene Camilleri: I work hard for something that I want to achieve.

When did you graduate from MCAST ICS? I graduated on 27th January 2011

Be honest now :) what was your favourite module and who was your favourite Tutor?

My favourite module was Make up because you can be very Creative and my favourite tutor was Mrs Nadia Cauchi.

Charlene Camilleri Lets talk Make up! Give us an account of the best lesson you learnt from your makeup instruction.

Something I’ve always kept with me through various Make up lessons is how important setting your make up is, while also applying a good base. In Malta we’re often the victims of sticky humidity and scorching heat, which can really test your make up’s staying power. Personally, my eyeshadow wouldn’t have a hope of hanging on all day while looking decent if I don’t apply a base to my eyelids.

What are you doing now?

As previously mentioned I’m a self employed mobile Beautician with my own website. www.beautifyme.info

How important was what you learnt from ICS with regards to the needs of your daily practice?

The course at MCAST was very intense, and lasted 2 years and believe me it truly was full-time with lectures all day, everyday, where a lot was learned not only academically but also practically. I consider what I learnt there to the best form of Beauty Therapy training available on the island.

We had clients for a whole day once a week in the second year who would come for appointments at the school, and another full day at the salon we were allocated to for practice and observation. Something this taught me was the importance of suffering in silence and being as cheerful as possible, knowing that this is their time to relax, talk freely, vent (if needed) and most of all be pampered. If my back is aching from the strain of my work I’m never going to mention it during a treatment, or if I’m upset about something in my personal life I avoid mentioning it too.

The aim of the game is to help them enjoy their

Marian's work featured in A local magazine

IMAGES COURTESY OF VIDA MAGAZINE PHOTOGRAPHY JACOB SAMMUT CARABEZ

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Lets talk Make up! Give us an account of the best lesson you learnt from your make-up instruction

I think the best lesson about make up was how to highlight the best features of the face and how to diminish imperfections in different individuals.

What are you doing now?

I’m working in a beauty Salon in Fgura as a beauty Therapist.

How important was what you learnt from ICS with regards to the needs of your daily practice?

It was very important because in ICS I learnt everything which is necessary for this job. Apart from beauty work other subjects were also very important in daily practice like communication

treatment, even the painful ones to a certain extent, and importantly to encourage them to do it again after all.

This, on top of all the practice and training we got from doing treatments a trillion million times on each other was invaluable to my training, and I walked out of there having made plenty of mistakes but having had the opportunity to learn from them before having to put my name on the line, along with some fantastic guidance from our teachers - you know who you are!:) I really feel that these 1 year, part time evening courses with 2 lessons a week cannot even compare to the kind of training and experience we attained at Mcast. I was very lucky to get in for that matter too!

Do you intend to take up further, specialised training in Makeup? And if you have already done so, tell us about this.

I’ve always intended to, but I haven’t came across one that really called out to me yet. I’ve learned tons from my clients over time, and I’m constantly experimenting with every style I can imagine, unleashing my creative side, mostly on myself though unless a photo shoot calls for something funky.

The Internet, and particularly YouTube, has been awesome in providing me with brilliant tips and ideas and I very much encourage everyone who loves

skills, health and safety, business, anatomy and physiology and diet and nutrition.

Do you intend to take up further, specialised training in Make-up? And if you have already done so, tell us about this?

Yes I intend to undergo Advanced make up training in the near Future.

What is your favourite ever moment since you started working?

When I did occasional make up on a client who was not used to wearing make up and she was really pleased with the end result.

Good luck for your future!

Thank you.

make up to embrace technology and watch as many tutorials as possible, there’s so much to learn it’ll blow your mind! When you think you know something, someone else comes up with an even better way of doing it!

What is your favourite ever moment since you started working?

Hmmmm.... In this line of work, where you deal directly with the client, there is an enormous amount of satisfaction that one gets out of it, and their feedback is often instant, unlike in numerous other jobs where one might never even see a client/ customer. For beauticians, every time someone is happy with a massage and their aches and pains have gone away, they express their happiness directly to you, and every time it makes my chest swell with pride and makes me give my best with every treatment. Just the look on some one’s face when I’ve just finished their nails, or make up, gives me a massive kick, which I have to say keeps me enthusiastic about working in this industry and makes up a million times over for the not-so-fun experiences. Sorry to disappoint, but I’ve racked my brains for a specific moment but I can’t decide on one, those in the business will know what I mean.

Good luck for your future!

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"I have trust in cosmetic products"

Kanzah Beaute has for some months been collaborating with the Institut Ora. Natalia Ribe for aesthetic medicine, nutrition and andrology in the Paseo de Gracia in Barcelona which offers the leading techniques in these fields. The director, Dr. Natalia Ribe, is an Andrologist, Master in Cosmetic Medicine and Ageing, with Diplomas in various other fields such as Laser Surgery, Dermopharmacy and Dermocosmetics, Clinical Bases in Cosmetic Medicine and Surgery, Anti-ageing Medicine, as well as Nutrition, Obesity and Clinical Dietetics.

Just Beauty interviewed Dr. Natalia Ribe to hear more about the treatments in her centre and her opinion of the role played by cosmeceuticals as an indispensable part of medicalaesthetic treatments.

Just Beauty Which are the treatments that are given most in your centre?

Dr. Ribe An important question and difficult at the same time. For me it is important to individualise the treatments. That is to say, the process of ageing is inevitable, but what we can do is slow it down.

First we apply diagnostic treatments to the skin, to see what condition it is in. If the skin is dry, dehydrated, because with the passing of the years we all lose hyaluronic acid and collagen, we shall need revitalisation treatments. If the skin shows a loss of structure, and shows signs of flaccidity, we shall recommend treatments for induction of collagen. If a patient has a particular area of loss, whether in the area of the nasolabial fold, or she wants to redefine her lips because little wrinkles have appeared around them, we shall do filling treatments. When the expression wrinkles become visible, on the forehead, between the eyebrows, or crows feet, in areas where the skin suffers more, clearly these are areas which will require treatments to relax these wrinkles.

Just Beauty Although recently this trend is changing, it is not very normal for doctors to prescribe cosmeceuticals to supplement their treatments. In

contrast, you have said on several occasions that cosmetics have their function. Could you explain your views on this?

Dr. Ribe Creams have their function and also have their limitations. My patients ask me 'do I use the cream or not?' Yes, it is important to apply the cream, but the right cream suited to the area which we have treated and which will enable us to make the result last longer and so the skin maintains its good condition, is well moisturized and cared for.

Therefore, yes, it is true that I have trust in cosmetic products, and I also understand their limitations. When I read in the news 'a collagen restoring cream' or a 'cream with a lifting effect', I sincerely believe that we are being deceived. To achieve a lifting effect or for filling we must use an injected product, so that it gives us a specific volume. To treat flaccidity we have to use collagen inducting treatments. But once we have restored the density of the dermis, we have put the skin into its most optimum state, yes, then in order to extend the results the cream or serum will do its job.

Also it is true that what you can achieve with a needle you cannot do with a cream. The needle goes through the epidermis and deposits the substance, the food, in the deeper part of the dermis. The cream remains at the level of the epidermis, the more superficial layers. But today we have some very interesting creams on the market, not only at facial level but also for the body, and creams which are individualized for areas, because the skin around the eyes or on the decollete is different from the skin of the rest of tile body, and this is why it is important to adapt the creams or serums to the area that we are treating.

Just Beauty What would you recommend to a person who wants to look well?

Dr. Ribe I always tell my patients that to look well is the best investment that one can make in oneself. You improve your self-esteem, you find yourself at ease with yourself, you gain confidence, you can relate with more security.

Just Beauty Do you consider that we now have good cosmetics to treat the skin?

Dr. Ribe The industry is pressing for the emergence of new products with interesting compounds. We are speaking of products which contain vitamin C, which are antioxidants, products on the basis of hyaluronic acid, collagen, proteoglycans, etc.

When I hear it said that a cream does miracles, then no, it is not true. But when they say 'don't do anything' that's no good either. A cream does its work but it has a limitation.

Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta T. (+356) 21 579 810 E. info@demarbeautysupplies.com W. www.demarbeautysupplies.com march 2011 | issue 5

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K A E S O C o l l ec t i o n Kaeso Collection is a new, innovative professional collection of beauty products, developed to enhance and deliver successful beauty treatments across a wide spectrtum of treatment areas. Each range and product has been carefully developed to offer quality and excellence, whilst being free from Parabens, Sulphates, Propylene Glycol and Mineral Oil. Kaeso is well presented, affordable and luxurious, a must for any salon environment.

The Kaeso Collection offers elegance and sophistication, Kaeso is true to the innocence of beauty.

NO: Parabens, Sulphates, Propylene Glycol and Mineral OiL Beauty Center Malta | 175, Carmel Street, Fgura, Malta | +356 2182 0112 | info@beautycentermalta.com | w w w.beautycentermalta.com

www.osmo.uk.com Beauty Center Malta | 175, Carmel Street, Fgura, Malta | +356 2182 0112 | info@beautycentermalta.com | www.beautycentermalta.com

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longer lasting hair colours, especially red YOUR NEW CHOICE IN HAIR COLOUR - OSMOIKON > Protection during exposure to UV Rays > Micro-Connective Technology - For long lasting colour > Formulated with sunflower seed extract, olive oil and vitaminE resulting in excellent shine and condition.

fierce style

the ultimate styling and finishing range for originality, texture and look definition

clay wax day two Clay based styler for natural styler expression with a matt Provides textured dry shampoo finish. control to achieve the a quick and easy alternative to a daily wash and blow dry, Day Two dry shampoo gives your style staying power. With a refreshing fragnance hair is left revitalised and ready to restyle for another day.

ultimate out of bed look.

the acqua wax hard

a water soluble hard wax for incredible shine and strong hold.

Creates ultimate definition and tames fly away hair

is it possible to lose at least 6 inches in just 2 hours?

If you are looking to lose a few extra inches you could always join a gym or attempt the latest diet, but if you want instant results choose the Classic treatment from Universal Contour Wrap速 and we guarantee you will lose at least 6" in just two hours. What could be more perfect for a special occasion.

This perhaps sounds too good to be true but with an average loss of between 10-14 inches from just one treatment we are confident you will be impressed. You even get peace of mind knowing that our inch loss guarantee lasts for 30 days so you continue to benefit long after leaving the salon.

Visit our website to find out more www.universalcontourwrap.com

Kaeso, Osmo and Universal Contour Wrap are available from: Beauty Center Malta, 175, Carmel Street, Fgura, Malta T. +356 2182 0112 E. info@beautycentermalta.com W. www.beautycentermalta.com march 2011 | issue 5

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march 2011 | issue 5

Re move

2.

3. Gently remove shine from the natural nail using the 180 side of the Artistic 100/180 Effect buffer and remove dust

3.

4. Scrub nails with Artistic Nail Surface Cleanser and a lint free wipe focusing on the cuticle area and lateral walls 5. Apply Colour Gloss pH Nail Prep to the nail plate 6. Apply Colour Gloss Soak Off Bonding Gel to the nail in a thin application and seal the edges 7. Place hand in your Artistic LED light for 10 secs or a traditional UV lamp for 1min 8. Apply Colour Gloss Soak Off Color Gel to the nail in a thin application making sure to seal the edges 9. Place hand in your Artistic LED light for 30 seconds or a traditional UV lamp for 2mins. For darker coverage, repeat steps 8. and 9.

10. Apply Colour Gloss Soak Off Glossing Gel using a thin light application 11. Place hand in your Artistic LED light for 20secs or a traditional UV lamp for 1min 12. Remove sticky inhibition layer with Artistic Nail Surface Cleanser and a lint free wipe to finish

1. File the surface of existing Colour Gloss to break the seal and remove shine using your Artistic 100/180 Effect Buffer 2. Place cotton saturated with Artistic Nail Product Remover onto the nail 3.Wrap fingertip in foil and let set for 10mins 4. Remove foil with cotton by working back and forth -Gel should look cracked and wrinkled 5. Gently remove gel using an orange wood stick from cuticle to free edge.

6. Lightly buff the surface of the nail using the 280 side of the Artistic 220/280 Perfect Buffer to finish

1.

2. Shape the natural nail free edge using your Artistic 180/180 Aspect File

e

1. Sanitize both you and your clients hands. Push back cuticle and remove any loosened pieces from the nail plate, cuticle area and hang nails

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Apply

1.

4.

2.

5.

3.

6.

4.

Note: If you have done fill maintenance or used Soak Off Building Gel on the nails, removal time may be longer

5.

1. Sanitize both you and your clients hands. Push back cuticle and remove any loosened pieces from the nail plate, cuticle area and hang nails

6.

2. Shape the nails free edge using your Artistic 180/180 Aspect File

7.

3. Remove shine from and blend existing Colour Gloss into the natural nail using 180 side of the Artistic 100/180 Effect buffer and remove dust

2.

4. Scrub nails with Artistic Nail Surface Cleanser and a lint free wipe focusing on the cuticle area and lateral walls

3.

8.

5. Apply Colour Gloss pH Nail Prep to the nail plate

9.

6. Apply Colour Gloss Soak Off Bonding Gel to the nail in a thin application and seal the edges 7. Place hand in your Artistic LED light for 10secs or a traditional UV lamp for 1min

10.

8. Apply Colour Gloss Soak Off Color Gel to the nail in a thin application making sure to seal the edges

11.

12.

Note: If using Artistic Soak Off Building Gel for added shape or strength apply now. Place hand in the Artistic LED light for 30secs or a traditional UV lamp for 2mins

9. Place hand in your Artistic LED light for 30secs (20secs for light colors) or a traditional UV lamp for 2mins (1min for light colors). For darker coverage, repeat steps 8 and 9

1.

4.

5.

Maintain 10. Apply Colour Gloss Soak Off Glossing Gel using a thin light application

11. Place hand in your Artistic LED light for 20secs or a traditional UV lamp for 1min 12. Remove sticky inhibition layer with Artistic Nail Surface Cleanser and a lint free wipe to finish

8.

9.

10.

6.

11.

7.

12.

Note: If using Artistic Soak Off Building Gel for added shape or strength apply now. Place hand in the Artistic LED light for 30secs or a traditional UV lamp for 2mins

Artistic Nail Design products are available from Beauty Inc. Ltd. 54, Sir Adrian Dingli Str. Sliema, Malta.

T. (+356) 2138 1275 M. (+356) 9944 2860 E. sue@beautyinc.com.mt W. www.beautyinc.com.mt march 2011 | issue 5

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the ultimate anti-aging body treatment Revive your senses and feed your skin with Thal'ion's youthful ingredients.

How many times have we heard the phrase, "Our skin is the largest organ of our body?" As a matter of fact our skin is not only the largest organ of our body, it is much more than this.

Yvonne Coster,

Educator in Malta for Thal’ion Thalasso Cosmetics.

Our skin’s complex properties provide a number of indispensable functions.

The skin helps to regulate our body temperature, through sweat glands, and evaporation of sweat and water. It prevents heat loss through vasoconstriction (narrowing of the blood vessels) and cools our body through vasodilation (widening of blood vessels). Nerve endings and receptors in the skin, process what we know as sensations such as touch, pain, heat or cold. We even get Vitamin D through exposure to ultraviolet radiation.

Unfortunately however intrinsic factors (like genetics) and extrinsic factors (such as lifestyle and weather conditions) all contribute to the rate of ageing. Smoking, lack of exercise, a sedentary lifestyle, alcohol, poor diet, exposure to sunlight and winds are all factors that can be avoided or reversed.

Preventing skin ageing is an ever growing need in the beauty market. Consumers tend to choose the fastest options, such as over the counter pills and creams that very often offer poor results.

Thal’ion’s NEW treatment

Algoplastyl® Complex has 3 main functions: > Promotes tissue regeneration by stimulating the fibroblasts’ functions through "fucanes" > Contains a lot of proteins and amino acids, minerals and trace elements serving as energy boosters to the cells > Protects the skin against free radicals.

The Algoplastyl® Complex also contains other active ingredients such as Phytomarine Complex (to hydrate, firm and detoxify the skin) and Salicylic Acid.

The treatment starts off with a 10 minute deep exfoliation using the Shimmering body scrub. After wiping the body with warm hand towels, the therapist performs Thal’ion’s M.E.R anti-aging massage using a mixture of Thal’ion’s Refining Massage Wax with Anti-aging skin sea Elixir.

The therapist works gently in circular movements from head to toe. Once the massage is performed the Therapist applies the NEW Rejuvenating Lifting Serum for further firmness and skin smoothing.

Thal’ion Thalasso Cosmetics proudly present the NEW Anti-Ageing Odyssey. The revolutionary holistic treatment regenerates the skin’s tissues, stimulates cellular activity and shields the skin from free radicals. Finally we can give our clients a holistic treatment that heals and repairs ageing skin. Thal’ion always believed in the benefits of the ocean which makes this treatment truly packed with marine extracts and natural active ingredients.

A course of 3 Anti-Ageing Odyssey treatments is recommended. However we have to prescribe respective home care products as well to benefit fully from the Algoplastyl® Complex.

In fact Thal’ion Laboratory developed Algoplastyl® Complex, which is an Alchemy of 5 marine extracts. This Complex is found in all the treatments, professional and retail products.

For more information on Thal’ion you can also visit www.thalion.com or www.biocaremalta.com Or book your appointment by calling us on 2142 4401/2/3 email: info@biocaremalta.com

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For further information call DK HAIRCARE T. +356 2133 884 M. +356 7945 3438 or by email. dorianflores@gfsltd.com Hair by: Angelo Seminara, International Creative Director for Trevor Sorbie Salons by KeraStraight Technical Application by: Nathan Walker, International Technical Director for Trevor Sorbie Salons using KeraStraight with KS Complex Photography: Desmond Murray | Makeup: Cheryl Phelps Gardner | Styling: Bernard Connelly

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fight the frizz

Stress-free hair with far less fuss?

New KERASTRAIGHT KS COMPLEX TREATMENT is set to wow your clients and your business Imagine you could offer clients a Brazilian smoothing treatment and guarantee there would be no downtime?

Frizz-free, beautiful locks that could be washed the very same day as the application. Sounds too good to be true? Keep reading...

Keratin straightening pioneer KeraStraight has created a treatment set to revolutionise the industry. The KeraStraight KS Complex Treatment uses a low pH protein with no aldehydes in the ingredient or vapour that changes all the rules when it comes to a Brazilian blow dry. Following intense research, creator and hairdressing maestro Jez Barnett produced the treatment, which encourages keratin rebuilding, radiant shine and lasts for up to four months.

"I wanted to address concerns about the time between application and first wash, and the need to not touch the hair, tie, pin, or clip it back," explains Jez. "The added worry of showering, rain, humidity or even going to the gym also needed to be overcome.

Why shouldn’t you just be able to style your hair the way you want immediately? It can now be washed straight after ironing and then simply blow dried into your client’s desired style."

"IT’S THE PERFECT PACKAGE" Nathan Walker, international creative director for Trevor Sorbie Salons and UK ambassador for KeraStraight, explains why you need this treatment for your salon

Why is this development so exciting?

Well, the first thing is it’s more client friendly now that there isn’t a delay from first shampoo to styling. Second, the science behind it means you are working with the most highly developed treatment available. And, you’re still achieving those excellent results clients have been used to achieving with KeraStraight.

Why do you think clients will like it?

HOW IT WORKS > KeraStraight KS Complex Treatment rebuilds the keratin within the hair, working both on the internal cortex and the cuticle. > Synthesised Urea allows the transformation of the keratin shape by softening the keratin molecules and allowing them to be realigned with heat. > Amino acid Cysteine helps create a semi-permanent shape to the hair. > This process is then fortified with 22ct gold nano-particles, which are naturally conductive to heat and have the ability to affect negative ions, making results more consistent. > The exclusive KS Complex vapour capture system ensures no irritation or excess vapour while being applied. > The treatment reinforces the hair shaft to dramatically improve its quality from the inside out; and then gently fades over time.

Clients will get that manageable effect from the treatment and the added bonus of the convenience of being able to have it washed the same day and style it how they want. This new formula will also impart more shine than before due to the low pH protein in the new treatment.

Why should salons put this on the menu?

Ultimately it’s about results - our client requests for repeat treatments and our own approving process at Trevor Sorbie Salons has found KeraStraight is the preferred choice for our salons.

How has it affected your bottom line?

It’s been a very welcome launch to the industry as a whole and very well timed with the recent economic climate. We have certainly seen a significant increase in turnover since we introduced KeraStraight into our treatments!

How do you market it and promote it?

We’ve given free samples to convince clients they need the treatment.

After a small section of hair has been done, clients can see how visibly conditioned and smoothed the hair is, virtually every sample has resulted in a booking.

For further information call DK HAIRCARE T. +356 2133 884 M. +356 7945 3438 or by email. dorianflores@gfsltd.com march 2011 | issue 5

31

Nostalgia ade

for hand-made

Soap?

SoapCafe` was born out of a desire to promote health and well-being. Our mission is to provide customers with good quality products made out of the most natural ingredients, blended with utmost care using organic ingredients whenever possible.

SoapCafe` produces several varieties of

handmade soap, lotions, balms and scrubs for healthier skin. Natural ingredients are blended carefully to produce the most exquisite piece of soap which looks good enough to eat (although it will not taste as good as it looks!).

And most importantly‌

We do NOT use artificial preservatives or detergents (including Parabens and SLS) in our products. Each bar of soap is- made, cut, trimmed and packaged by hand, thus, it is truly a UNIQUE piece. We continually strive to introduce increasing range of products to complement modern living at value for money prices.

Moreover..

We at SoapCafe` are proud to produce goods that are beneficial to you but also to the planet. Choosing toxin free products means causing less damage to our planet and protecting our own individual health.

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march 2011 | issue 5

At SoapCafe` you can also find herbs & herbal remedies, loose leaf tea, books, Essential oils and Unique handmade gift ideas for both man & women for all occasions.

12, Rudolph Street, Sliema Malta t. +356 27883675 | m. +356 99883675 e. charlene_mercieca@hotmail.com Shop opening hours: Mon. - Fri. from 4.30pm - 7.30pm Sat. from 10.30am - 1.30pm www.soapcafemalta.com

e su Is

ng ri Sp iew rv te in

Just Beauty Magazine met up with Charlene Mercieca

in the lush world of SoapCafe' JustBeauty, "So tell us Charlene, what makes Soap Cafe' so special? .. and the philosophy behind it all?"

Charlene Mercieca: SoapCafe` is basically a meeting place rather then the usual shop. People come to our shop for a free cup of tea and a chat.

They learn about natural products while we give them the best possible advise regarding products that suit them most. We also target areas such as healthy eating and general healthy living as our aim is not only to sell our products but to offer a holistic experience.

Our philosophy is producing truly natural products which are 'Cruelty Free', Organic, Fair trade and Environmentally friendly.

Our aim is to avoid the use of harsh chemicals such as SLS & Parabens while also catering for the Vegetarian and Vegan Market.

Who can benefit from these products?

Everyone is different and unique and thus we have a good range of products which are suitable for most sensitive skin types including those who suffer from conditions such as eczema and acne. Moreover, we have a range of baby products and products suitable for mothers to be.Last but not least, we also have effective natural shampoo bars for men's four legged best friend!

Tell us more about your principle of teaching by learning?

As previously mentioned, our aim is to promote holistic well being.Therefore we also offers workshops where the individual can learn how to make his/her own cosmetic products; from soapmaking, to bath treats, scrubs etc for personal use.

How can our spa and beauty parlour owner readers benefit from Soap Cafe's creations?

How does this all make it a unique concept in Malta?

The concept behind SoapCafe` is to offer natural, freshly made handmade products that not only pamper your skin but also the environment.Our soaps, lotions, facial products, spa products and bath treats are produced locally using local produce when possible.

Such produce include: olive oil, goat's milk, honey, prickly pear juice, carob and herbs such as fennel.

In fact we are pioneers in the research of using Maltese indigenous plants in cosmetics. These beautiful fresh ingredients give a unique texture and appearance to the soap, which not only makes them a little work of art but also a great treat for the skin.

At SoapCafe` we don't just make beautiful, handmade soap for individual customers but also wholesale spa items including scrubs, body oils, aromatherapy blends, butters, clays and muds; for spas, beauty parlors and even home based aestheticans.

What distinguishes our products from the rest is that each product is freshly made ON ORDER and this guarantees the BEST quality for value of money. The minimum order of our wholesale prices start from as little as 1 kilo/1litre.Thus we cater for both small and big businesses.

And for those who love to be daring, original and unique in every occasion?

Well, our specialty is in crafty, customizable soap! We have catered for many occasions including Weddings, Birthday parties, baby showers, Engagements and kids party bags!

Prices also compare to most 'boring' brands BUT with a GUARANTEE you'll be the talk of the town!

Soap Cafe',12, Rudolph street, Sliema Malta T. +356 27883675/ +356 99883675 E. charlene_mercieca@hotmail.com W. www.soapcafemalta.com march 2011 | issue 5

33

Beauty starts when you really feel & believe... that you are beautiful.

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march 2011 | issue 5

You must be your own muse.

“Beauty is something to be and not to have.

F ashion is like a language, you need to know the vocabulary to appreciate it. Let it speak to you, give it space and imagination and its amazing poetry will change to beauty within each and everyone. One can argue that these are only ornaments but deep within we all know that they become part of our identity, part of whom we are. Following this philosophy you just have to find the right accessories in which you feel comfortable. Those which make you feel YOU to the world. Wearing according to your inner self will boost your confidence. It always works. But don’t think that by having confidence you are home free. Everything comes at a price and this is no exception. Health and fitness are of paramount importance and once they are taken care of everything will add up. There is no such thing as being born ugly. Renouncing to beauty is your own choice. Once you understand the 3C’s, being Cool, Calm and Confident beauty will step in. Love yourself and be beautiful for yourself and the rest of the world will love you as you are.

Learn to appreciate your own beauty. When a woman embraces her imperfections, they can become her greatest strength. They will empower her character and spirit. Play with your flaws and make yourself special and attractive.

Confidence is when a woman, thanks to her attitude, loves herself entirely. If you understand this, with style, your next step would be to grasp a basic idea and move with it.

Inner beauty will just pop out and make your imperfections sparkle. Everyone has his insecurities, list them and find the best solutions for them. This will help you think about your appearance. Don’t feel uncomfortable in your body, my creations are all about having confidence while wearing a piece that gets all the attention. Who doesn’t love attention?

Maybe not all the time, but surely occasionally, sometime, frequently? (Who are we kidding... most of the time).

With my creations I want to help showcase this beauty. It makes beauty a joy and pleasure, where physical beauty and adornment are accentuated by harmonious designs, an endless pleasure and satisfaction to those wearing and admiring them. It helps exercise a sense of wonder and plays the part of sexuality and attraction.

photography by

Kris Micallef model

Francesca Schembri hair

Robert Agius TEXT & body ornaments

Enrique' Tabone

Embrace yourself, walk with your head up high and show your confidence. You surely know what I’m talking about, it’s not the first time you noticed women and you felt their confidence. If it’s difficult at first fake it a little, but be your self with style. Women should be kept on a pedestal, and that’s the truth, if you don’t look at yourself in this way, no one will.

Convince yourself you are a goddess and start treating your self as one! Do whatever makes you feel like one. Pamper yourself; wear body ornaments and impressive perfume. No one will do it for you. Love yourself inside and out, find your beauty and show it through your confidence. I can promise you that this will work.

I was always a shy person but when I found myself, others noticed in a very pleasant way.

Going out with a tracksuit won’t help.

Put on something great or a one-piece body ornament that will dress you up and makes you feel special.

Body ornaments and aesthetic beauty is not going to save the world but surely it will make it look better and help all of us feel fabulous. Yes ornaments make your beauty more effective and more engaging. It’s lifestyle, as a designer I have to keep this perspective, with the help of our 3C’s, the natural ideas that flourish through imagination, and a keen eye for beautiful things. Charged with these I’m always ready to present myself to the world.

My inspiration was always my mum. It was her love for sewing that made me feel unique from a young age, endlessly supplied with exclusive clothing. Presently, it is the day by day discoveries that inspire me, what is happening and the organic things I come across. My body ornaments are more about techniques that need to be mastered and the aesthetic beauty in designs. What I find interesting in my works is that they are playful in the way you can present your self differently. Having a plane dress, you can give it character with a striking piece, giving a feeling of beauty and value even if the material is not. It is all about the process of showing your beauty with confidence.

march 2011 | issue 5

35

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MARCH 2011 issue 5

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Just Beauty Loyalty Card

Nos talgia ade

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Soap?

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12, Rudolph Street, Sliema Malta t. +356 27883675 | m. +356 99883675 e. charlene_mercieca@hotmail.com www.soapcafemalta.com

Just Beauty M

Are you a beauty or hair product importer?

agazine

Malta’ s first & only Business-to -Business Beau t y Magazine

JUST BEAUTY MAGAZINE is a quarterly published business to business magazine that is distributed free to all beautyrelated businesses in Malta and Gozo. The distribution of 4000 copies, provides a unique service to this industry. Our advertisers, namely importers and distributors of beauty products can reach their clients with product news and expand their business through Just Beauty Magazine.

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Just Beauty Magazine is bridging the gaps in the industry, through a design-sensitive, high-end magazine, an online web facility, as well as a strong followship on social media networks such as facebook.

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When with less expensive advertising campaigns you can directly target the outlets that make use of and sell your products?

Just Beauty MAR CH 2 011 | ISSUE 5 w w w.jUS t bE AU t y MAg A zInE.CoM M A ltA’ S fIR S t & only b USInE SS -t o -b USInE SS bE AU t y M Ag A zInE

EVE TAYLOR FOR MEN Following signiFicant requests From therapists across the world. eve taylor™ has now created a new range oF skincare products especially For men, including a Facial scrub & post-shave balm, along with a range oF oil, gel & Foam shave products.

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Read online > www.justbeautymagazine.com 42

MARCH 2011 issue 5

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