Just Beauty issue2

BEAUTY

BUSINESS -TOBUSINESS MAGAZINE!

Just Beauty JUNE 2010 | ISSUE 02

w w w . jus t b e a u t y m a g a z ine . c o m

Professional naturalskincare

THE ESSENCE OF NATURAL BEAUTY

Makiba Essence - Tel: 21806922, 99443761 | info@makibaessence.com | www.neoderma.com

NEWSPAPER POST

MALTA’S ONLY

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June 2010 | issue 02

Just a few words from our

Editor The shower of satisfaction one gets when a project is successful is a wonderful feeling.

Thanks to your feedback and exciting responses, the first edition of Just Beauty Magazine augurs a fantastic future for this young publication. Since its launch, Just Beauty has been mingling with the industry, and in the last few months we have met so many excited distributors eagerly adamant to spread the news about new products which will help all of you give your clients the edge they are looking for. We have interviewed internationally relevant leaders in the business who have visited malta to train and spread their expertise. They have inspired us as well as the people they had workshops with. We have tried and tested innovative cosmetics and savvy tools and I must no less than declare that we love them! So please leaf through this magazine, and leave it around for your clients to read. Use it to look up and contact the companies which might hold the key and the solution to your little operational problems or to provide the answers to your client’s unconventional beauty requirements! And let us know how it goes! We wish you a beautiful and successful summer from all the team at Just Beauty.

joanna@justbeautymagazine.com

June 2010 - issue 02 justbeautymagazine.com

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new technology behind the KADUS PROFESSIONAL

Editor - Dr. Joanna Delia joanna@justbeautymagazine.com

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WELLA PROFESSIONALS

Sales - Daniel Scicluna info@just-publications.com

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semi -permanent make-up

Design - Bertrand Fava design@just-publications.com

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ANGEL HAIR PRODUCTS

Info & subscriptions info@justbeautymagazine.com

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PRODUCT REVIEW:

Printed by Progress Press

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JUST BEAUTY LOYALTY SCHEMES

Published by Just Publications 7, Ballata Street, Mosta just-publications.com

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. This magazine is distributed quaterly for free and cannot be sold. Opinions expressed in Just Beauty are not necessary those of the editor or publisher.

While we have endeavoured to ensure that the firms and organization are reputable, the editor can give no guarantee that they will fulfill their obligations under all circumstances. 2010

permanent & demi hair colors introduced to Malta TREND VISION 2010

certified 4 day basic semi-permanent make-up courses PROFESSIONALS’ FEEDBACK

MASSAGE EQUIPMENT BY CARLTON PROFESSIONAL WAXING KITS BY STRICTLY PROFFESIONAL NEW PRODUCTS BY GOLDEN ROSE SKIN ANALYSIS EQUIPMENT JUST BEAUTY INTERVIEWS MICHEL LIMONGI JUST BEAUTY INTERVIEWS THE NOUVEAU CONTOUR OFFICIALS AROSHA PRODUCT RANGE EZFlow NAIL SYSTEMS JUST BEAUTY INTERVIEWS MICHELLE DEGIORGIO

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Behind the KADUS PROFESSIONAL permanent & demi hair colors introduced to Malta The KADUS BRAND was founded in 1919 by the German hairdresser Ludwig Kegel. The company went on to include a series of top-quality haircare products, so that a full service of color, styling, care and volume was available to the hairdresser. In 1980 KADUS became an acquisition of the world renowned brand WELLA PROFESSIONALS. With 80 years of dedication to WELLA PROFESSIONALS, in August 2009 JOSEPH BRINCAT LIMITED was entrusted with the responsibility for the support and distribution of the KADUS PROFESSIONAL brand. The company immediately highlited its commitment to the KADUS brand with a seminar, which was held on the 10th May 2010. All professional hairdressers and their juniors from Malta and Gozo were invited. This one day seminar was presented with the collaboration of two members from the International KADUS PROFESSIONAL team, Mr Tobias Lenz and Mr. Iggy Popovic. The scope of the seminar was to introduce the new technology behind the KADUS PROFESSIONAL permanent and demi hair colors. The presentation was designed to give confidence to hairdressers in the way they deal with daily color challenges in their salons, to ensure client satisfaction.

JOSEPH BRINCAT LIMITED

59 High Street, Sliema SLM 1541 4

June 2010 | issue 02

For Trade enquiries and further information please call T. 2133 1121 / 2180 3624 E. info@jbl-malta.com www.jbl-malta.com

local news

Wella Professionals

Trend Vision 2010

Now in its twelfth year, Trend Vision continues to evolve, from an initial fashion shoot and photo-library in 1998 to the present day as the hairdressing industry’s definitive trends authority and guideline. With over fifty participating countries, this is unquestionably one of the top international events in this trade. This year’s chosen trends are Nomad couture, Nature’s goddess, Techno poetry, and Midnight stage. Each trend reveals a unique style that portrays a way of life.

Wella Professionals offers hairdressers the prospect of a lifetime. The contest is represented locally by Joseph Brincat Ltd, and is open for all hairdressers that show interest in one of the two categories available. The Young Talent category is open to hairdressers of thirty years of age or younger. This category honours the best in class interpretation of a Trend Vision 2010 trend that delivers an overall look, including the harmony of all necessary constituents. The Colour category is open to hairdressers of all ages, and recognizes exceptional colour work.

ANNALISE AZZOPARDI & STEVE VELLA

The local gold trophy winners of the Wella Professionals Trend Vision awards will be representing Malta in November 2010 in the city of love, Paris. The awards were announced in May at the Malta Fashion Awards 2010 presentation.

We wish the talented winners all the best of success in their participation in Paris, which we hope opens new horizons in their careers.

JOSEPH BRINCAT LIMITED

59 High Street, Sliema SLM 1541 For Trade enquiries and further information please call T. 2133 1121 / 2180 3624 E. info@jbl-malta.com | info@wellamalta.com www.jbl-malta.com | www.wellamalta.com June 2010 issue 02

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June 2010 | issue 02

Trade Enquiries: CMS Bella 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq ZRQ1611, Malta Tel. 2164 7858 / Mob. 7964 7858 | info@cmsbella.com | www.cmsbella.com

feature

semi-permanent before make-up Micropigmentation or semi-permanent make-up as it is popularly known is a process whereby colour pigments in a carrier solution are implanted into the upper layers of the dermis. This is done by using a specially designed hand-piece which utilises a single-use only, disposable needle cartridge.

The word micro-pigmentation is used to show the difference between semi-permanent and permanent make-up and tattooing. The latter deposits indelible ink deep into the skin giving a permanent result which can only be removed by a special laser. Micro-pigmentation on the otherhand injects the pigment at a shallower depth than tattooing, penetrating only the upper layers of the dermis.Various colours are used in semi-permanent make-up, which fade over a period of time, lasting from 2 to 5 years, depending on a number of factors , including prolonged exposure to the sun, individual body chemistry, general health and skin care and certain drugs.

Although the colour may fade, the molecules of the pigment which is mainly iron oxide based are implanted into the skin and remain in the skin forever, hence it is often referred to as “permanent" make-up.

Semi-permanent make-up treatments are often and unfairly regarded purely as a cosmetic treatment for a relatively small group of clients who are addicted to having beauty treatments. This view is in itself unfair, because the treatment is both corrective and cosmetic and is attracting a wide range of clients. These could well include: The older woman because i) the treatment is a time-saver ii) there may be a reason making the application of the fine detail difficult iii) the result of previous fashion trend - for example plucking of eyebrows to create the then fashionable thin line.

Sports people who may wish to have definite eyebrows or lip line but who often are in circumstances in which ordinary make-up is in appropiate.

Fashion models - semi-permanent looks far more natural than pencil.

Accident victims who may have scars on eyebrows or lips that need to be coloured in daily.

Clients with vitiligo or with alopecia, cancer and other diseases which cause hair loss. The eye-brow are done either in hair stroke simulation or shaded depending on client’s wishes.

So as you can see micropigmentation is about enhancing people’s lives doing something that can make people look better and hence feel better. Before any procedure is carried out, a patchtest is performed and a consultation is carried out, where in colour and design of whatever is to be done are discussed. The treatment is then done the following day, depending on the patch test, which can take up to an hour and a half. Top up treatment is usually recommended after four or six weeks.

We at Sina’s Beauty Salon not only offer this treatment, BUT we also offer Ecuri semi-permanent make-up courses to Beauty Therapists and also to anyone who is artistic ally inclined and has a steady hand and a passion for what s/he is doing.

& after

certified 4 day basic semi-permanent make-up courses Date of course will be agreed upon with the student.

The course will be done on one-to-one basis.

This course will be carried out by Ms. Sina Spiteri, official Instructress of Ecuri Cosmetics BV. An International Diploma will be awarded to the successful candidates. There is a choice of 2 machines, both of which give hair strokes simulation. The Derma Medical 1 makes the hair strokes finer than the Symphony II. The ‘4 Day’ Basic Semi-Permanent Course consists of : Basic Education, Course Manual, Basic Starter Pack.

Schedule Day 0 At home The student must learn the theory very well before she starts with day 1.

Day 3 Theory eyeliner technique All the do’s and don’ts Color theory for the eyeliner 1 eyeliner model

Day 1 Intro to Permanent Make-up 1 Model The eyebrow shape theory The color theory Basic health & hygiene theory Start eyebrow procedure

Day 4 Evaluation eyeliner technique 1 eyeliner procedure In the afternoon start lip liner technique

Day 2 Evaluation eyebrow technique 2 Models Eyebrow procedure 1 Hair stroke technique 2

Sina’s Beauty Salon, 56 ‘Frontenac’, Vjal ix-Xarolla, Zurrieq ZRQ1611, Malta Tel. 2164 7858 / Mob. 7964 7858 | info@cmsbella.com | www.cmsbella.com June 2010 issue 02

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photography Š briangrech.com

Trade Enquiries Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 | info@salonuser.com | www.salonuser.com 8

June 2010 | issue 02

product feedback

Angel Hair Products mission statement

‘it is very easy to produce a high quality product at a high cost; our challenge is to produce high quality products at low cost!’’ is the belief at Angel’s Laboratory in France and this is the key to their success.

This belief is also at the heart of Extremes Trading who are supplying high quality products at very good prices to the local market namely: Angel and Lakme Hair Products, Casre and Paris Hilton Hair Extensions, Hairway Germany Salon Equipment, Super Million Hair and so on..

“Fly on the wings of beauty: use Angel Haircare” Mark Stafrace - Club Cut Salon Paola

“Excellent Products with an excellent Service from Extremes Trading” Mario - Papilla Salon Rabat

Angel Hair Products are renowed for the results achieved from the very first use! In fact, Angel’s stronghold are Hair Treatment products which are produced from natural ingredients, namely seaweed. You can see and feel the results immediately and once you use Angel, you will not turn back.

“Clients LOVE Angel and we simply love working with this amazing product, what can we say Angel works miracles”

In order to meet the high international demand for Angel Hair Products, the manufacturing plant has had to double in size, and this in a time where most Cosmetics Companies have seen a decline in sales. Achieving this success shows us that Angel Hair Products have a good looking future and with all this in mind, we promise to keep our prices as low as possible.

“We style, You Shine with Angel Haircare”

Joseph & Marielle @ PRIVE’

Alex & David @ Cut Coiffure

Trade Enquiries Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 | info@salonuser.com www.salonuser.com

June 2010 issue 02

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Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta | Tel: (+356) 21 579 810 info@demarbeautysupplies.com | www.demarbeautysupplies.com 10

June 2010 | issue 02

product review

g5 body massager cc 500

vibromator PM 50

The Gyratory Massager by G5ÂŽ with modern technology has transformed the original system leading to the development of this CARLTON Professional variable speed Gyratory massager.

Using the AA head experience the innovative DIRECTIONAL STROKING™ technique that has been patented worldwide. A simultaneous vibration and percussion movement increases the venous flow and nutrition to the skin and underlying tissue whilst stimulating the blood circulation. The system produces three movements at once, a feat virtually impossible by any other method, or indeed by hand.

The Vibromator produces vibrations on the oscillation principle; that is it simultaneously gives out both horizontal and vertical vibrations. This action gives the Vibromator unusual versatility yet easy application whilst the two speed motor, for soft or firm massage, makes it equally suitable for the Beauty or Physio-therapist.

The Vibromator is supplied in a smart vanity box complete with a smooth rubber pad, a bumpy rubber pad and a plastic hyperaemia applicator.

a comprehensive waxing kit from Strictly Professional Which includes; Pre Wax Lotion/ Oil A light antiseptic cleansing lotion, with camphor oil, to prepare the skin prior to a waxing treatment.

Pure Hard Hot Wax with Rose Pure hard hot wax that contains rose and has properties of re-vitalizing and uplifting along with soothing the skin. This wax is suitable for use on lip, underarm and eyebrow waxing and particularly effective on bikini areas including Brazilian Waxing.

After Wax Oil Specially selected to cool the skin and remove excess wax after a waxing treatment.

Demar Beauty Clinic, Labour Avenue, Naxxar, NXR 9023 - Malta Tel: (+356) 21 579 810 | info@demarbeautysupplies.com | www.demarbeautysupplies.com June 2010 issue 02

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June 2010 | issue 02

Trade Enquiries: Beauty Cosmos, 173 Merhba Street, Fgura T. 21820120 | M. 99477261 | E. info@beautycosmos.com | www.beautycosmos.com

product review

golden rose New products available from beauty cosmos

WATERPROOF LIPLINER PENCIL (RECTRACTABLE)

WATERPROOF EYELINER (RECTRACTABLE)

Practical lipliners and eyeliners from Golden Rose... You will not need to sharpen them. You can complete your make-up perfectly thanks to the waterproof and smooth formula that helps you for an easy and smooth application and long lasting make-up. Dermatologically tested.

EXTREME LIP PLUMPER The new generation advanced MultiActive formula lipgloss helps to give instant and lasting plumping effect and perfect gloss to the lips.

Innovative patented technology helps induce generation of new collagen and support existing structure in lips which helps to give instant plumping effect, perfectly hydrated and smooth lips.

PARIS NAIL LACQUER It is a perfect quality nail lacquer serie from Golden Rose.

Creates glamorous beauty on your nails with its extra glossy and long lasting formula. Available in rich and fashionable colour alternatives.

Golden rose loyalty card Customers purchasing from your salon will receive a gift worth 25 euro on completion of the loyalty card which amounts to 120 euro sales.

A. 173 Merhba Street, Fgura T. 21820120 | M. 99477261 E. info@beautycosmos.com | www.beautycosmos.com Agents for Golden Rose Cosmetics | Student Smartcard accepted June 2010 issue 02

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Multifunction Skin Analysis Increase your Cosmetics Sales

Hydration Probe & Sebum Cassette For the measurement of skin hydration and oil content (sebum)

Pigmentation probe

For the recommendation of SPF (sun protection factor) products Sebum Cassette

Pigmentation Probe Hydration Probe

Multi Dermascope MDS800

Beauty Analyzer B3 Sebum Cassette

Pigmentation Probe Hydration Probe

Skin camera

‘Magnified images can be seen either in colour or in black and white using special light on the skin’.

Elasticity probe

For the measurement of the viscoelastic properties, which indicates the biological skin age.

Skin Camera

Elasticity Probe

The Multi Dermascope MDS 800 and Beauty Analyser B3 are impressive tools for all kinds of applications at the point of sale, in the salon, or at the dermatologist’s. These can be used by the staff easily and the diagnosis only takes a few minutes. A computer is not needed to operate the system.

The tests reinforce the competence of the consultant and the customers feel more secure with the products they buy.

Free demonstration of equipment

Robinson Electronic Ltd. Marsa | Malta | (+356) 2124 5915 | robinson@maltanet.net www.courage-khazaka.de 14

June 2010 | issue 02

product review

skin analysis

a scientific approach to solve skin problems by Robinson Electronic Ltd. An ideal device to analyse the natural protection time of a person and the sun screen the person needs according to the intensity of the sun (location, season, reflection) and the exposure time.

Sun Protection Diagnostic速 SP 37 Pigmentation

The result is impressively shown on a display and a diode chain.

The device is used whenever sunscreen advice is given.

Technical Data Power supply: battery operated (2 x 9V), optional external power supply.

Dimensions: 17 x 20 x 5.5cm; Weight: 0.5Kg Measurement Principle: absorption/ reflection

Herpifix速

Effect of Herpifix The effect of Herpifix is based on a completely new principle: lowering the pH value of the skin.

The herpes virus immediately retreats. No cold sores appear.

And all without any chemicals or creams Advantages Herpifix is free of chemicals and therefore gentle to the skin.

You can use it anytime, anywhere - even on children or during pregancy.

An easy to handle device, which allows quick analysis of the skin by moisture and sebum measurement.

Skin Diagnostic速 SD 27 Moisture & Oil The results are shown on a display and diode chain. They allow the recommendation of individual products for each skin type. The sebum measurement can also be performed on hair and scalp. A temperature control button takes the room temperature into account for the moisture measurement.

Free demonstration of equipment

Robinson Electronic Ltd. Marsa | Malta (+356) 2124 5915 | robinson@maltanet.net www.courage-khazaka.de

June 2010 issue 02

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Trade Enquiries Extremes Trading, Triq it-Taghlim, Fgura T. (+356) 2166 0795 info@salonuser.com | www.salonuser.com 16

June 2010 | issue 02

teach your way ahead

interview

Just Beauty had the immense pleasure of meeting and having a chat with Michel Limongi renowned make-up artist, innovative cosmetics developer and packaging designer from Paris who was on his umpteenth visit to our islands to spread his expertise and vigour for the art of making the beautiful look ever more divine. In the middle of a workshop session jam packed with tips and secrets, he divulged his philosophies and short-cuts to success in selling make-up!

JB: So who is Michel Limongi and what is the secret you ve been raving about?

ML: Let's just say I was born in the universe of make-up! I have been in awe of the power of subtle transformation that make-up holds and have been fascinated by its abilities since I was a young boy. I have worked in the scene and saw the industry from many perspectives. I have been involved in its production and sales, but I have also applied it to the best and most beautiful people in the world. I have learnt many many things from all ends of the industry but I keep insisting that wherever you are standing from the secret to make-up is to teach the end-client how to use it!

JB: Tell us! Teach us what you mean by 'teach'?

ML: I think of all I have learnt, my biggest lessons where obtained from my clients- the end users. Women who buy make-up, wherever they are in the world, always complain about the same things. They are ready to pay good money for their make-up products, and every women has a stash of basic make-up items at home. The women want it, there are no qualms to that statement, but their problem is, that no matter what brand they buy, no matter how good it looks when the make-up artist in the shop, or their aesthetician applies it, they cannot seem to be able to reproduce the effect at home. Of course they might think that their therapist is a genious as she/he can do magic with her/his hands, but what eventually happens is that they will lose faith in that product and the chances are they won't buy it again.

What I have been preaching for many years is that we should teach the end user how to use their make-up! Every trick and tip should be handed out!

JB: Does that not mean that we are giving away our expertise?

ML: No! Not at all! This does not mean that we should expect our clients to suddenly gain all the experience we have accumulated!

Teaching good make-up skills cannot be done in one go!

But slowly one can start explaining how to achieve the best results with say eye make-up. Sometimes the brand doesn't really matter.

So its important to make the client understand that she can choose a brand, maybe the one you are selling, and achieve her expected look through using it well. The next time she will visit, she will have more faith in your brand, and be eager to learn more, and perhaps buy into your range of foundations or rouge! Also, when you teach your clients, you learn a lot from them! Your skills will improve and this is the only way to learn valuable tricks and tips to use professionally! I find being with and discussing with the end user was my secret to success!

JB: We heard that your latest venture in fact deals with designing packaging for make-up, and that you have even been extremely successful with for instance the foundation roller applicator which has been bought by and is being promoted by one of the world's top cosmetics brand! Tell us more about this!

ML: My new project in fact deals with trying to improve make-up delivery systems, and finally perhaps answering a lot of the problems consumers have with make-up application! One of the most recent designs is in fact a blusher which is more like a large, comfortable brush with a combined blusher unit. I have learnt that no matter where you go, women usually never use the little applicator supplied with their rouge and mostly throw it away! I know that women long for a brush they can really use, and so after a lot of workshops and discussions, and a lot of time in the design studio we came up with this product which has now been sold to a major cosmetics company. Another idea was the improvement of an eye make-up box, where I made sure that the container could be held vertically like a mobile phone, while the mirror could be turned horizontally so that both eyes could be seen at the same time! We even designed a holder for the applicators which does not allow them to fall out as soon as you open the lid.

The response to these creations is incredible and it gives me so much satisfaction! And it all came from learning through teaching, through discussing from the end consumer! And I repeat: teach teach and teach! Build a relationship with your clients and you will both benefit!

JB: Thank you so much! Its been inspiring!

Michel Limongi offers professional make-up courses once a year at Biocare Academy. For more information visit : www.biocaremalta.com

June 2010 issue 02

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June 2010 | issue 02

interview

colour me fabulous Just Beauty simply could not refuse an invitation to attend the launch of Nouveau Contour and the latest Nail Creation range at the gorgeous Biocare Company Ltd flag ship in Mosta. Greeted by Phyllis Muscat with a smashing smile, a toss of hair and a glass of champagne, we were treated to a whirlwind introduction to services previously only imaginable. Just Beauty met up with the lovely and experienced Janine and Petra, from Holland, and the charming and charismatic Marc, whose interesting mix of genes we could not decipher. They gave us the following updates and insights into the realms of micropigmentation and nail treatments.

Marc Hammana International Busniess Development Manager Janine Duits International Educator for Nouveau Contour Phyllis Muscat Managing Director of Biocare Company Ltd Claire Galea Local Educator for Nouveau Contour Petra Vanveldhuizen Sales Manager and Head of Education at Nail Creation

JB: So, what is Nouveau Contour?

Janine: In mainstream beauty we talk of micropigmentation or tatooing. Nouveau contour is the future of highlighting, contouring and colouring-in facial and other features which might have faded or naturally do not provide the impact that they should. It is a safe and personalised form of semi-permanent make-up and our main source of satisfaction is its ability to give women back the confidence they deserve.

JB: What is the history, the background of the company?

Mark: I have been working with the company for a short while and the main difference between this and my previous experience with sales and marketing of products is that usually I had to chase suppliers to sell products whereas here I m being chased by distributers all over europe who want to add Nouveau Contour to their portfolio. Janine here has been working with the company for over 15 years and has helped develop the product we are showcasing today.

Janine: Nouveau Contour has been perfecting its tools and pigments for years and will continue to do so. We have been very successful in creating a product which helps women improve their appearance and gives the aestheticians an edge and makes their treatments more complete.

JB: What is the difference between Nouveau Contour and regular tatooing?

Janine: You do not have to be a tatoo artist to perform Nouveau Contour. Our delivery system does not penetrate deep into the skin and the pigment is delivered in a rotary manner so that their is no comparable ‘damage’ to the skin as one finds with regular tatooing.

This means that the area must be re-touched every 2 to 3 years, and the client can chose to change colour maybe according to fashion trends. Also semi-permanent make-up should be used to make subtle, natural changes which enhance a persons beauty and not create a new, loud abnormal feature!

JB: What about colours? What’s the innovation there?

Janine: We have a vast palette of colours. With nouveau contour we can confidently match the colour of eyebrows to the clients natural or coloured hair, while with semi-permanent make-up, we have our trade-mark star colour questionnaire wherein we asses the client to make sure they will be satisfied with their choice!

JB: And how do you ensure that your standards of quality and good service are transmitted to every client?

Janine: We have rigorous training schemes for aestheticians interested in using Nouveau Contour. In Malta this will start in September and will include hands on practice and re-assesment to ensure that the product is used to its full and best abilities.

Thank you so much Janine! I’m sure our readers will be as excited about Nouveau Contour, as everyone who attended this presentation!

We also heard about some innovations within the Nail Creation brand.

Petra can you elaborate?

Petra: Yes! We are very excited to launch the new Nail Creation colour range called 7-sins. Our Maltese customers are among the most avid users of gel nail products in our client base and I m sure they will welcome this vibrant range wholeheartedly! We also have the pleasure to launch our ‘Soak-off’ range!

JB: ‘Soak-off’! How practical!

Petra: Yes! We are sure these will be received with a lot of excitement!

It solves a lot of our clients requests to be able to be free of their nails quickly without the need of waiting for their appointment if they’re in a hurry to do so!

JB: Thank you all so very much! We wish you have a fabulous stay in Malta, and we look forward to hearing more about these products in the future! I’m sure the Just Beauty readers will be very excited about these innovative products!

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June 2010 | issue 02

Trade Enquiries: Makiba Essence | 65 Prinjoli Street, Santa Lucija Malta | M. +356 9944 3761 E. info@makibaessence.com

product review

CRIO TONIC Toning Cosmetic Treatment

It stimulates the production of new elastic and support fibers making skin tissues more toned and firm.

Active Ingredients Hyaluronic Acid - Improves skin elasticity and moisturization Ginseng (extract) - Antistress and toning action. Good stimulator of metabolism.

N.M.F. (Natural Moisturizing Factor) - Mix of amino acids, minerals, and sugars, which have an intense moisturizing and toning action.

Problems

Effect

Flaccidity Dehydration

Tonifying Moisturizing

Area

Features

Cold treatment - Crio effect Vasoconstriction of capillaries

!

COFFEE CEL

Cellulite Cosmetic Treatment with Coffee Especially indicated in case of fibrous/tough cellulite It stimulates metabolic exchanges and oxygen consumption in the fat tissues It contrasts the stagnation of liquids and toxins, main cause of the cellulite process; It helps to improve localized adiposity and skin imperfections caused by cellulite

Active Ingredients Caffeine - reduces water retention and increases lipolysis hindering the formation of fat pockets.

Centella Asiatica - Improves skin elasticity and has a vasoprotector effect which stimulates the production of new collagen.

Problems

Effect

Overweight Adipose cellulite Water retention

Slimming Fat burning Tonifying Moisturizing

Area

Features

Treatment with hyperemic effect Raise of local temperature, skin redness, vasodilatation of capillaries.

!

Arosha Range comes IN Classic, Temptation AND Marine VERSION

Makiba Essence | 65 Prinjoli Street, Santa Lucija Malta M. +356 9944 3761 E. info@makibaessence.com June 2010 issue 02

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June 2010 | issue 02

Trade enquiries: Abi’s Nail Studio - 9985 2526 / nailsatabi@onvol.net

product review

Why EzFlow?

For over twenty years, EzFlow has been an industry innovator being the first to manufacture and distribute the French White Tip and the first to develop and market Coloured Acrylics. Known worldwide as a competition brand pushing the envelope of technology and research, EzFlow is committed to global education and professional development.

Our systems and collections offer you the foundation for artistic expression and business success.

Each product is tailored to meet the high demands of today’s fast growing industry of nail enhancements, keeping you, the professional nail technician, in mind!

Ready to deliver better service for better profits? There’s no time like the present to introduce the advanced technology, superior product quality and ease of application provided by EzFlow Nail systems to your menu!

Course Kits - Acrylic Nail Systems A full-service salon in a box!

No more scrambling for the right tools and materials. All kits are complete and will have you covered, containing the essentials needed by every pro. It’s all here!

Creating today’s nail enhancement presents the nail professional with two challenges: the nail must not only be gorgeous but also long-lasting. With our combination of Q Monomer, A Polymer and Competition Powders, you can sculpt nails which are unbelievably thin, flexible, fashionably long and strong!

Our SPA ELEMENTS system, formulated from nature’s own medicine chest of precious botanicals, mineral extracts and essential oils, revitalizes hands and feet instantly. All products are deeply hydrating to the skin, working synergistically to relieve muscle tension. SPA ELEMENTS is available as a convenient starter kit, as well as in individual sizes.

Course Kits - Gel Nail Systems A truly modern alternative to powders and liquids, gel nails offer exceptional design versatility. Our UV Gel It! System brings together the latest innovations in gel ingredient formulation and technology, and now application is more consistent and efficient than ever. In seven subtle shades, the results are long, strong and natural looking. You’ll love our gel products for creating extra strong tip overlays, freeform sculpting, free edge extensions, natural nail beds and pedicures.

The best product needs the right tools... is crimped at the Ferrell which makes a flat belly for even product distribution and handling while still maintaining a crisp point for perfect applications.

Want to add drama to your clients’ nails?

EzFlow’s coloured acrylic collections are the answer. With 10 collections having over 100 different colours to choose from, the EzFlow range will help you increase your salon revenue with minimum costs. Our collections will give you unlimited creative possibilities whilst maintaining the durability, strength and flexibility offered by classic powders. All coloured acrylics are also compatible with other brands’ monomers.

OFFICIAL Appointed Distributor for EZFLOW & CHINA GLAZE POLISHES AVAILABLE AT WHOLESALE PRICES FROM ABI’S NAIL STUDIO, TORRI WEJTER STREET, B’KARA. For further enquiries call us on 9985 2526 or email us on: nailsatabi@onvol.net June 2010 issue 02

23

It’s a matter of taste!

(But if you do not like this, and you are curious about laser hair removal come visit us on our oPeN DaYs on: Wednesday 7th July: 10.00am - 9.00pm at 63, TignĂŠ Street, Sliema or Thursday 8th July: 10.00am - 7.00pm at 63, Bronja Street, Zurrieq Free consultations, vouchers to be given out and offers to be launched) Tel. 2010 6066 info@thesmartskinclinic.com www.thesmartskinclinic.com

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June 2010 | issue 02

interview

feel at home!

Just Beauty caught up with thesmartskinclinic’s Manager Michelle Degiorgio to grab some tips about how to make clients feel welcome! With plenty of smiles and enough confident enthusiasm to go around, Michelle explains how plain honesty and a perceptive understanding of their needs can make clients feel right at home!

JB: We heard you have just recently opened TheSmartSkinClinic, and already the response has been fantastic. The most frequent comment from our common clients is that the environment at the clinic is comfortable, and that the staff is homely and welcoming.

How do you achieve this?

Michelle Degiorgio

MD: Well, that’s very encouraging to hear. I think our job in the beauty industry is very simple. Beauty clinics are somehow an extension of a woman’s inner sanctum. Our lobbies turn into 2nd living rooms where clients chat and discuss and disclose their concerns. We are our client’s second pair of eyes and ears. We have to look at them and listen to them and interpret what they desire. If we do this right, they eventually walk out of the clinic looking not just like they thought they would but even better: to the best of their potential. In order to do this we have to first and foremost be thorough and transmit to our clients as much knowledge as we can. This helps them make better, more informed decisions and leads to a stronger belief and enthusiasm for the treatment they have chosen. Then it is pertinent that we are honest. From experience, when a doctor recommended against a treatment because she/he thought it would not give the desired results, we did not lose clients but won their loyalty. They come back and bring friends because honesty wins all.

JB: A lot of the treatments our patrons offer are services which when chosen do not necessarily give any indication of the results they provide. So information and honesty are key, but what else can one do to help the client achieve conviction of their chosen treatment?

presented to the public by the general media in a sea of mixed messages. Take dermal fillers for instance, we show them a syringe full of semi-transparent gel, attached to a needle, and expect them to imagine the final look wherein as many wrinkles as possible are supposed to vanish! I repeat nothing beats plain honesty and plenty of information like supplying clients with keywords to look up on the internet and see what the world has to say. One can also use before and after photos, and re-call previous queries and comments from other patients and address them at the consultation stage while showing that one has the right amount of experience to deal with these issues if they ever happen. Honesty about the chances of the service sometimes not reaching one’s expectations, or any side-effects they can possibly procure increase the clients trust threshold. We give our clients all the time they need to discuss their treatments and make sure we give them details of any alternatives, even when we don’t offer the service ourselves. We sincerely want to help our clients feel better and we want to make sure they feel that!

JB: So what is your motto, your secret?

MD: our first foot forward was to ensure that we deliver good service, with the best cutting edge equipment and well trained medical professionals. We believe in our treatments and the clients feel this! The secret is to be perceptive and understand what will truly make you clients feel better about themselves!

JB: thank you very much, and we truly wish you all the success for your business.

MD: most services by definition come with a serving of intangibility. They are also

June 2010 issue 02

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June 2010 | issue 02

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June 2010 | issue 02

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