50 Shades of Paid - February 2016 issue

FEBRUARY 2016 | ISSUE NO. 2 COMPLIMENTARY

50 Shades of Paid

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Editor's Note the clearest pathway to profitability is the one that honors your natural + learned gifts, talents, strengths and abilities. be yourself. authenticity has no competition.

EDITOR-IN-CHIEF

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50 SHADES OF PAID ISSUE 02

EDITOR IN CHIEF Kadena Tate-Simon

MANAGING EDITOR Frenetta Tate

LAYOUT EDITOR Karena Simon

PHOTOGRAPHY EDITOR All photographs used with the permission of Dee Hill, http://www.DeeHillPhotography.com

HAIR AND MAKEUP Vivienne Vermuth, http://www.makeupartbyvivienne.com

it’s an honor and a blessing to share this information with you.

Thank You for joining me on this journey.

For more information and exclusive digital content, head over to www.50ShadesofPaid.com

CONTENTS

6

NO MATTER WHAT - OTITI JASMINE

7

THE BACKGROUND WORK TO A PRODUCT

http://www.OtitiJasmine.com

RELEASE - KADENA TATE http://www.KadenaTate.com

11

ARE YOUR WORDS COSTING YOU CLIENTS? KADENA TATE http://www.KadenaTate.com

WHY APOLOGIZING IS BULLSHIT AND

15

HOW TO BUILD YOUR EMPIRE WITH CONFIDENCE - NIKKI GROOM http://www.NikkiGroom.com

No Matter What

BY OTITI JASMINE http://www.OtitiJasmine.com Life is full of risks. We often avoid taking them

You must act before you can overcome fear. It’s

because we fear getting hurt, getting scarred,

hard, I know. Everyone struggles with it. We’re

losing ourselves in the process.

only human and fear is a natural reaction to the unknown. It is, however, also a restriction from

But when you really think about it, a safe life is a

the exhilarating and the thrilling.

boring one.

Everybody gets hurt. We all bleed. We all ache.

How can you discover new and exciting things if

It’s left to each person to love hard and for real

you are too afraid to try?

no matter what.

How can you gain your heart’s desires if you

Choose to live without restrictions and regrets.

don’t put yourself out there?

Every mistake is a learning opportunity, and every failed experiment is one step closer to

Fear is debilitating and often groundless. The

success.

only way to fight it is to take a leap of faith and damn the consequences. The very phrase “leap

Choose to grab life in both hands and make it

of faith” is an affirmation of the necessity of

a full experience. Taste the exotic. Embrace

action.

the thrilling. Live the fabulous. No matter what.

FEBRUARY 2016 • 50 SHADES OF PAID | 6

The Background Work To A Product Release

BY KADENA TATE-SIMON

Launching a product is something that can help your business in ways you might not expect.

Having a product in your portfolio demonstrates that you are an expert in your field while also giving you a way to scale your business. We all only have so much time and creating a product that you can sell to as many people as you desire would change your mind about what is possible for your business.

Creating a product lets people make small investments to “test the waters” before they hire you, which gives you a chance to wow them so they invest in your premium offers.

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PART 2

The Background Work To A Product Release It would also expand your business in terms of the

Search books, courses, DVDs, workshops, e-

people you can help. Some people can’t fully commit

books, e-courses, or anything you can find. It

to hiring you, but buying one of your products to

may give you great ideas and insights into what

solve one of their problems would be a great

has already done really well and what is possible

investment for them. Think of how many books you

for you to create.

have bought just within this last year without actually hiring the person who wrote the book. You could give

3. Finding the gaps.

that same idea to your clients!

This is where the magic happens: Now you are Creating a product could be as easy as a simple

going to list where there are gaps between the

workbook to follow up with after you give a live talk,

needs of people and what your industry

or you could make it as big as a whole college course.

provides.

You might even decide to create different products that all build on each other.

If you read the reviews of other products in your industry, you might be able to easily spot gaps

There are a lot of decisions to make about creating a

you can fill.

product that are the behind the scenes type of work. I have created many products and here are some of

One thing I have heard from my clients who had

the steps I walk through to build a product:

hired other business coaches is that they never provided the actual blueprint to follow. They

1. Write down what kind of things your clients

provided them with a bunch of great “in the

always ask you about.

clouds” ideas but left them wondering, “Wait, what am I supposed to actually DO now?” Or they

Most of us business owners get certain questions

would give them a path that is exactly the one

over and over. This is a great opportunity to create a

that the business coach followed and not what

product to answer those questions. Some of the

the client found meaningful. I wanted to provide

questions I get often are, “How do I find clarity?” “How

not only action steps, but action steps aligned to

do I scale my business?” “How do I make enough

my clients’ true inner calling.

money with my business to be able to eat?” All of these questions fueled my product creations.

Talk to your clients and ask them if they have ever bought any products. Ask them what was

2. Research your industry and other people who

missing and what results didn’t they see that

do similar things to you.

they wished they had? Asking these questions can be eye opening.

You know I believe authenticity has no competition, so there is no reason to be upset or jealous as you search around the web and see what other products people in your industry have created. No one has the same perceptions, life experiences, and level of expertise that you do.

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PART

3

The Background Work To A Product Release Also take notes of any idea your clients give you. Maybe you will hear, “I wish you had a DVD I could buy,” or “I am filling up endless pages with ideas every time I hear you speak! I wish I could just buy all of this in a book so I don’t miss anything!” A good rule of thumb is if you hear something once it could just be a nice compliment, if you hear it twice it could be a fluke, but if you hear it three times, get to creating, girl!

4. Don’t be afraid to create a free course. Some teachers suggest that you “give away your best content for free” in the hopes that you will attract a client who will say “Wow! If she gave this away for free, I’m definitely investing in her paid offers.” My experience is that those people come few and far between. The information junkies however, come in droves. To counter this, let’s find a healthy balance between fee-based and free content.

Recently, I created the Power of Gratitude (http://www.50ShadesofPaid.com/Gratitude) as a container for giving without the pressures of perfectionism, over-giving, oversharing and/or overwhelm.

5. What serves you and your business?

The final step is putting all of the pieces together and asking yourself what would serve you and your purpose? What do you feel drawn toward or what questions do you feel the most excited about answering?

Creating a product you don’t want to create does nothing for you and your business because you won’t feel excited enough to promote it, but creating a product you feel called to do can reignite your passion for your business while also putting those extra dollars in your account so you can go get that new pair of shoes you deserve.

What needs could you fill within your industry?

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Schedule Your Portrait Session With Dee Hill Today!

I get the luxury of making clients feel great, both from behind the chair and through the art of photography. While the beauty of and good feeling from their great hair styles doesn’t last forever, my portraits will make the smile a lot over the years.

Clients can even pass these works of art down to the next generations.

Celebrating Creativity with Dee Hill | http://www.50shadesofpaid.com/deehill/ Dee Hill Photography, http://www.DeeHillPhotography.com Hair and Makeup Vivienne Vermuth, http://www.makeupartbyvivienne.com Cover Model: Ekaterina Konovalova FEBRUARY 2016 • 50 SHADES OF PAID | 10

Are Your Words Costing You Clients?

BY KADENA TATE-SIMON

When I was six or seven years of age, my grandmother came to visit. We slept in the same room and in the morning, I looked her in the eye and said “Nini, you scared me last night. In the dark, you looked like a big black grizzly bear.” She did not say a word however I knew immediately that I had said the wrong thing because I saw the hurt in her eyes. She walked out of the room and told my parents.

They were stunned and I remember getting a spanking. I remember that my Father said that if I did not have anything “nice to say”, then remain quiet. My Mother said, “Kadena, words have the power to make a person cry or smile so use them wisely.”

I have done my best over the last 40 years to remember that lesson.

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PART 2

Are Your Words Costing You Clients?

As a small business owner, I’ve discovered that our

Put all policies and procedures in writing.

words can educate, uplift, encourage and empower others as they seek to solve a problem or accomplish

We attract people with language that is clear and

their goals. On the other hand, they can condemn,

concise. We repel them when our company

violate, attack, judge, criticize and wound a person so

policies and procedures are vague and

deeply that they disconnect, distrust and disengage.

ambiguous. Clear communication will help you to develop and maintain loving, harmonious

Here are 3 tips to attract instead of repel your

relationships. Look at the list below and decide

ideal client:

what documents will help you speak with clarity, brevity and authority:

Listen.

Advice (Confidentiality, Disclaimers.

Whether a relationship is personal or professional in

Expectations, Guarantees. Shared

nature, in order to minimize chaos and conflict, active

Responsibilities)

listening is required.

Appointments (Cancellations. Setting an You will meet many different personality types as a

Appointment. Rescheduling appointments.

small business owner. People who possess vastly

Following Up. Timelines)

different ideas and opinions than you do. Sometimes these people will be argumentative and disagreeable.

Services (Coaching. Consulting. Mentorship,

Sometimes they may appear bossy, manipulative,

Pro-Bono Work. Speaking. Sales. Training.)

controlling or aggressive. Yet at other times, they may appear as if you’ve known them your whole life.

Code of Conduct (For both online/offline events.)

It matters not how the other person shows up. What matters is the energy that you bring into the room.

Connection (Alliances. Collaborations. Joint

When you give yourself permission to embody the 4

Ventures. Partnerships.)

rules of active listening, which are: (a) seek to understand before you seek to be understood. (b) Be

Customer (Attraction, Service. Retention.

non judgmental. (c) Give your undivided attention to

Referral. Testimonials.)

the speaker and (d) Use silence effectively; you will discover that you can indeed create loving, harmonious relationships with every person that you meet.

FEBRUARY 2016 • 50 SHADES OF PAID | 12

PART 3

Are Your Words Costing You Clients?

Intellectual Property (Re-publishing / re-using your art, music, photography, words, etc.)

Media appearances. (Oral and Written. Online and Offline.)

Money (Acceptance. Donations. Payment. Pricing. Discounts. Receipts.

Refunds.)

Walk Your Talk In order to attract and retain clients, they must be able to trust that your words will match your actions. Therefore, consistency is a habit that must be cultivated.

Consistency means providing predictable, reliable results to the customer or client every time they make an investment in your products and services.

It is so tempting to put on a mask and pretend to be someone that you are not. The problem with this is that when you are not communicating in heartcentered integrity, you can’t fully “connect” with your ideal client. You limit or lose the ability to expand their mind or open their heart to greater levels of love, joy and peace.

That is quite dangerous because you will need “affinity” in order to grow, expand and serve more people.

In order to build affinity and “walk your talk”, personal and professional development is required.

The good news is that entrepreneurship is the greatest self-help course in the world because it brings you face to face with yourself. Latent feelings of anger, anxiety, apathy, discouragement, doubt, frustration, greed, grief, laziness, manipulation, rejection, etc. may rise to the surface. This is good because it reveals areas in need of further development.

As you align your words and actions, everyone wins. You are positioned to attract the clients you are meant to serve. The clients are attracted because they can place their time, money and trust in you.

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SHUTTERSTOCK,

2016 ISTOCKPHOTO.

FREEPIK

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PHOTODUNE

Why Apologizing Is Bullshit and How To Build Your Empire with Confidence

BY NIKKI GROOM http://www.NikkiGroom.com Walk tall.

Collaborate with the best of the best.

Embrace your passion and wear it with class.

Connect with those who will help you climb.

Don’t closet your ambition, cultivate it wisely.

Ask and ye shall receive.

Stand firm. Stand strong.

Use your mistakes as markers to help you find your way.

Pursue excellence. Build your empire.

Do both consistently.

FIND your way.

Be bigger and better. Achieve more than most.

Pursue greatness and don’t let anybody tell you you can’t.

REACH.

You have fire in your belly and a dream in your heart.

Breath fiery love into your aspirations and watch them

Feel thick courage pouring through your veins

take flight.

and know you have what it takes.

There is a time for playing humble.

Don’t apologize for the work you put in.

Don’t apologize for the results you get out.

Don’t apologize for letting your light shine bright.

THIS IS NOT THAT TIME.

FEBRUARY 2016 • 50 SHADES OF PAID | 15

FETCHMAG.COM

fetch

ISSUE NO. 20

SNAPCHAT PRINCESS ALLIE CHARDIN TAKES US ON A TOUR OF HER GLAMOROUS LIFE AS A TRAVEL VLOGGER

Let's capture your radiance, love, and joy. http://www.DeeHillPhotography.com