JULY 2016 | ISSUE NO. 7 COMPLIMENTARY
50 Shades of Paid
COPYRIGHT 2016. KADENA TATE INTL LLC. ALL RIGHTS RESERVED. HTTP://WWW.50SHADESOFPAID.COM
Copyright and Disclaimer 50 Shades of Paid Magazine ® (http://www.50ShadesofPaid.com) is owned and published by Kadena Tate International. 50 Shades of Paid is a registered trademark of Kadena Tate International. No person, organization or party can copy or re-produce the content on this site and/or magazine or any part of this publication without a written consent from the editors’ panel and the author of the content, as applicable. The publisher (http://www.50ShadesofPaid.com), authors and contributors reserve their rights with regards to copyright of their work. The copyright includes (and not limited to) ▪ The content syndication from the RSS feeds of this publication ▪ The content and/or images used in any of the articles of this publication ▪ The 50 Shades of Paid Magazine ® logo and any of its derivatives The content on the 50 Shades of Paid Magazine ® and its website are made available on the terms and condition that the publisher, editors, contributors and related parties: ▪ shall have no responsibility for any action or omission by any other contributor, consultant, editor or related party ▪ disclaim any and all liability and responsibility to any person or party, be they a purchaser, reader, advertiser or consumer of this publication or not in regards to the consequences and outcomes of anything done or omitted being in reliance whether partly or solely on the contents of this publication ands related website and products. ▪ are not responsible in any way for the actions or results taken any person, organization or any party on basis of reading information, or contributions in this publication, website or related product. PHOTOGRAPHY DISCLAIMER The photographs of Vivienne Vermuth, Dee Hill and Kadena Tate-Simon appearing in this magazine are the property of Dee Hill Photography and the actual models represented. They are protected under U.S. Copyright Laws, and are not to be downloaded or reproduced in anyway without the written permission of Dee Hill Photography. http://www.DeeHillPhotography.com All warm watercolor graphics purchased through http://www.CreativeMarket.com JULY 2016 • 50 SHADES OF PAID | 2
Editor's Note All that yummy power at your disposal? You’re here to infuse it in your every breath, your art, and every fiber of your business. You’re here to mix your power with your great love, to stay in conversation with your Soul and act on the wisdom of your body. (you’re listening to her, right?)
EDITOR-IN-CHIEF
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50 SHADES OF PAID ISSUE 07
EDITOR IN CHIEF Kadena Tate-Simon
MANAGING EDITOR Frenetta Tate
LAYOUT EDITOR Karena Simon
PHOTOGRAPHY EDITOR All photographs used with the permission of Dee Hill, http://www.DeeHillPhotography.com
HAIR AND MAKEUP Vivienne Vermuth, http://www.makeupartbyvivienne.com
it’s an honor and a blessing to share this information with you. Thank You for joining me on this journey. For more information and exclusive digital content, head over to www.50ShadesofPaid.com
CONTENTS
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DID YOU KNOW? - OTITI JASMINE http://www.OtitiJasmine.com CELEBRATING CREATIVITY WITH ALYCIA HUSTON http://MajesticSoulWoman.com THE COURAGE TO ASK AND RECEIVE
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- KADENA TATE-SIMON http://www.KadenaTate.com
WHAT MASS MEDIA IS BEST FOR YOUR
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ADVERTISEMENT? - SARAH NIVEN http://www.customonlinesigns.com CLEAR COMMUNICATION HELPS YOUR
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RELATIONSHIPS AND YOUR BOTTOM LINE - KADENA TATE-SIMON http://www.KadenaTate.com THE PROSPECT IS JUST NOT THAT INTO YOU
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- COLLEEN STANLEY http://www.salesleadershipdevelopment.com
Did You Know? BY OTITI JASMINE http://www.OtitiJasmine.com You are exquisite. Precious. A timeless jewel of sparkling wit and elegance. You are cherished. Loved. Held close to the heart and hugged tight every night. You are beautiful. From the inside out. Beautiful soul with depth and meaning. You are worthy. Of all you desire. You are important. Needed. Wanted. You are strong enough. Smart enough. Brave enough. You are here to live life on your own terms, not anyone else’s. You are here to live, and glow, and smile.
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Celebrating Creativity with
Alycia Huston
Hi! I’m Alycia Huston. As a former CEO of a multimillion dollar company, I’m well aware of the systems and limiting beliefs that hold back so many talented women from propelling forward; not only their careers, but also in their lives. As a Certified Life & Wellness Coach, I continue to support numerous women in overcoming a myriad of challenges in relationship, career transitions and self image.
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Celebrating Creativity with Alycia Huston What inspired you to start your company? In my previous company, I realized I had a natural talent for supporting and motivating others to be their best version of themselves. This gave me internal fulfillment of purpose. This realization compelled me to my current profession as a certified Life and Wellness Coach. What does being creative mean to you? When I had supported and assisted one of my dearest friends to shed a toxic relationship and lose that stubborn 25 pounds, I found my center. She had the worst eating habits on this planet and her self-esteem was shot. I needed to be creative in how I chose to motivate her, so she was able to see her beautiful spirit was more than a number on a scale and her external looks. Lots of creative ideas and incentives came to me. At that point, my internal voice made it plain: I was to use my powers for the elevation of womankind! How does creativity support your life purpose? As a Certified Life & Wellness Coach, I address people's various pain points. There is no one size fits all, we are different individuals. It’s funny, I thought I would find myself drawing on past experience, but that isn’t the case. I’ve discovered that I’m downloading the perfect, targeted questions to each of my clients. As a result, they’re fully engaged in their own healing and growth. Ultimately, they know themselves better than I ever could. It is an absolute honor to hold space for them as they move into a more enlightened and empowered state of “BEing”. How Do You Handle Stress? Those closest to me, will tell you I don't easily get stressed. Of course it does happen from time to time, and then I have to just stop. I will find a quiet place where I can go and sit on the floor or go outside. I pray, meditate; or a combination of the two. I have found the peace that comes in the quiet and the stillness is unprecedented. I leave that space with the knowledge of how to move forward with joy and ease. What is your biggest accomplishment? Many would think the biggest accomplishment of my career was selling my previous company of eleven years. Many might also call that “making it". The thing is, selling that business was the catalyst that opened up so many more opportunities for me in the creation of my real life. It allowed me to create financial freedom, spend more time with my family and serve others as my most authentic self. Where is your virtual residence? Alycia Huston, CEO and Founder Majestic Soul Woman http://www.majesticsoulwoman.com https://www.facebook.com/YourMajesticSoul/
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The Courage to Ask and Receive BY KADENA TATE-SIMON
We are social beings. We depend on our tribes for growth, support, and community. Having the courage to ask and receive is having the courage to admit that you cannot go it alone. Yes, there’s a lot you can do on your own, must do on your own, and there’s a WHOLE lot you need help for. Are you brave enough to ask for the help you need? Before we get around to you actually making the ask, let’s explore a few things: Asking does not make you weak. As women, we have Superwoman Syndrome: We think we should be able to do anything and everything asked of us. We juggle tasks, spin plates in the air, and do our best not
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to break a sweat just to prove how capable we are.
PART 2
The Courage to Ask and Receive Let me ask you this: How’s that working out for ya? Does it
Asking doesn’t mean you’re a failure.
feel good? Do you enjoy it? Are you truly fulfilled? Ladies, hear me when I say this: You are NOT a failure if Yeah, I didn’t think so.
you ask for help! We have this false sense of entrepreneurs going it on their own no matter what, and
We harbor this fear that asking for help makes us weak
it’s simply not true. Even solopreneurs call in outside
and diminishes our capabilities. Nothing could be further
support when their plates get too full, and it doesn’t make
from the truth! We show our strength when we ask for
them failures.
help because we know our limits and the consequences of pushing ourselves too hard.
Consider Olympic athletes: they all have coaches and trainers to bring out the best in them. The quality of
Being brave enough to ask for help is an act of self-
support they get determines how far they go, and nobody
respect−you give yourself the same considerations you’d
looks down on them for needing or taking that support. In
give a sister or girlfriend who came to you for help. If you’d
fact, we all expect them to have a team cheering them on
gladly chip in for another, why won’t you let someone else
and challenging them to deliver their best day after day
give that gift to you?
after day. Can’t you see that running a business is the exact same thing?
Asking doesn’t make you irresponsible. So go ahead and ask for the help you need. It shows us Have you ever felt like you’d do something for sure if it
that you’re aware of how far you can go on your own, and
really mattered to you? There’s some truth to that, but it’s
you desire to go much farther with external support.
not the whole story. When something really matters to
When you free yourself to make the ask, you free yourself
you, you do what it takes to make it happen, and that
to vault over your limitations and deliver stellar work.
includes asking for help. Just like you don’t expect anyone to pull off a huge launch all on their own, you can’t expect
OK, so asking is a beautiful thing. How about
to pull off similar business feats without a team or coach
receiving?
supporting you. Receiving is beautiful too. Whether it’s a compliment, Recognizing the areas that need support makes you
some form of support, or an exquisite care package,
responsible and practical, which is how you need to be to
receiving is an act of grace. Many of us love to give
nail any major goals in your life and business. Instead of
because it feels good, but surprisingly, we turn down
feeling you’re offloading all your work on others, recognize
offers from others so we can look like Superwoman or
that you’re responsible enough to cover your bases and
“not put them out.”
get the support you need to surge forward.
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PART 3
The Courage to Ask and Receive Oh honey, PLEASE let other people give to you! Let them bless you with their love, their expertise, and their care. Allow yourself to receive the gifts that come your way and enjoy them! You are a brilliant, beautiful being, and you are worthy of everything that comes your way. Do you hear me? You are WORTHY of every gift that comes your way. Even when it feels too big, too much, too intense, take a big breath and expand to meet it! You are big enough, vast enough, to receive every gift and opportunity the Universe beams to you. Now, I’m not saying you must say yes to everything. I’m just inviting you to stay open to receiving the help you need to move you forward. Sometimes you’ll ask for it, sometimes it’ll fall into your lap, but it won’t mean anything unless you receive it, accept it, let it wash over your Soul and water your parched places. This courage to receive what you’ve asked for expands your spirit and lifts you up; dare to taste it. Like I said, receiving is an act of grace. You allow yourself give others the pleasure of giving to you and serving you, just like you give to and serve the recipients of your attention & energy. When you open yourself to receive, you free yourself to be more, do more, and serve more through your life and business. Isn’t that a beautiful thing? The courage to ask and receive is the courage to be vulnerable, real, and human. You recognise that every great enterprise takes many minds, and you boldly make the first move to get the support you need. You’re free to ask, and you’re free to receive. You realize your strength, responsibility, and practicality in asking, and you discover grace in receiving. You move beyond the misguided notion of trying to be Superwoman, and you explore just how far you can go with the right team behind you. The courage to ask and receive, then, is the courage to go beyond what’s possible on your own and dive into what’s possible with a cadre of cheerleaders and teachers behind you. This is how you discover your best work, stay on the cutting edge of your capabilities, and feel deeply fulfilled in the things you do. Give it a try!
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Schedule Your Portrait Session With Dee Hill Today!
I get the luxury of making clients feel great, both from behind the chair and through the art of photography. While the beauty of and good feeling from their great hair styles doesn’t last forever, my portraits will make the smile a lot over the years. Clients can even pass these works of art down to the next generations.
Celebrating Creativity with Dee Hill | http://www.50shadesofpaid.com/deehill/ Dee Hill Photography, http://www.DeeHillPhotography.com Hair and Makeup Vivienne Vermuth, http://www.makeupartbyvivienne.com Cover Model: Vivienne Vermuth JULY 2016 • 50 SHADES OF PAID | 9
What Mass Media Is Best For Your Advertisement? BY SARAH NIVEN http://www.customonlinesigns.com
Business owners are all trying to do one thing, get customers. In a world full of advertisement it's difficult to know which media outlet to use in order to advertise to potential clients. To help make this easier I'd like to cover what exactly mass media is and the different outlets you can choose from. What IS mass media? By definition, it includes any means of communication which reaches large amounts of people. That's a fairly broad term which can make it all the more difficult to choose a method on which to advertise. This term was coined back in the day when radio and television were these crazy new inventions, but now that the World Wide Web exists, the options are seemingly endless.
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What Mass Media Is Best For Your Advertisement?
PART 2
Let's start with the basics. Publishing Media is the "original" form of mass media, in other words PRINT. This includes newspapers, magazines and books. Most are probably thinking "books?". Although they may not be a popular form of advertising, they do help to get messages out to the masses so in this case they are considered a form of mass media. Printed newspapers are dwindling in popularity but still a violable option for advertising, especially to older generations who still appreciate their morning newspapers. Magazines are a great option if you have a specific target audience. For example if you're selling fishing equipment, selling in magazines which focus on outdoor activities would be your best bet. Broadcasting Media came about when radio and television entered the technology line up. Radio and television are known as two of the most renowned inventions of the 20th century. Radio changed the lives of people everywhere, enabling them to hear news from across the world and then television let them see it. Broadcasting media is still by far the most popular form of media advertising today. Electronic Media is the media form your children are probably most familiar with. This includes things like computers, cell phones, and of course the INTERNET as well as some "older" technology such as cd players and tape recorders. Not surprisingly the internet is by far the most popular method of electronic media. Social media pages as well as search engines thrive off of money made from selling advertising spaces. These sites also offer benefits like being able to specify who you want your advertisement to be aimed at such as a certain age group or people with a common interest. When deciding which outlet would be most beneficial for you company think about your audience. Are they an older generation who may be most easily targeted by newspaper ads? Or are they tech savvy teens who would be on their phones 24/7? Be sure to pick not only the correct outlet but correct "channel". By this I mean if you're going to advertise your new lip gloss product in magazines, don't do it in Home and Garden instead, try magazines like Cosmopolitan or Seventeen, somewhere where your audience will easily be reached. Hopefully now you have a better understanding of what mass media is and what option is best for you company! Visit http://www.customonlinesigns.com for your custom sign and decal needs! Article Source: http://EzineArticles.com/expert/Sarah_Niven/429674
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ISTOCKPHOTO.
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Good business depends on clear communication. If your
Clear Communication Helps Your Relationships and Your Bottom Line
potential clients and customers don’t understand why you’re the best fit for them, you won’t close as many sales as you long to and your business will suffer for it. Attracting your right people is about clearly defining their problem and your perfect solution, so you need to be sure nothing’s lost in translation when you create promo content for your programs and services. Getting your communication right is a delicate balance. You want to provide enough info so it’s obvious you know what you’re talking about, but you don’t want to flood them with so much info that they’re overwhelmed and unable to decide if they want to work with you or not. You want to make it easy for them to say yes, so if that’s not happening regularly, you need to tweak your copy until you get it right.
BY KADENA TATE-SIMON http://www.KadenaTate.com
A thriving business also depends on solid relationships, and again, clear communication is vital. If your clients feel like pampered VIPs, they’re more likely to stick around for the long haul. We willingly pay for luxury when we feel we belong, so making your clientele feel like they belong with
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you opens their hearts and their wallets.
Clear Communication Helps Your Relationships and Your Bottom Line Delivering on the promises you make sets you apart because you show how trustworthy you are when you keep your word, which also makes them feel they belong with you. It’s important to be qualified to make those promises in the first place so you can actually keep them and not lose the trust of your clients. Some business owners struggle either because they’re not qualified to back up their promises, or they don’t know how to clearly communicate those promises. If you set your clients up for disappointment with slick marketing, hyped up copy, and no substance to back it all up when they give you their dollars, they’ll feel ripped off and complain to whoever’s willing to listen. You don’t want to be known as the person who fails to deliver, right? That said, being trustworthy doesn’t mean much if no one knows about you. You need to nurture the relationships with the other service providers in your industry.
PART
2
There’s no such thing as competition when you tap into your own unique way of doing things, so you don’t have to be afraid that building relationships with other business owners means you’ll lose sales to them. You’re not the right fit for everyone, and the broader your network is, the easier it’ll be for your potential customers to find you. Other people can’t recommend you if they don’t know about you or know that you’re trustworthy, and they can’t do any of that if you work in isolation. Reach out to the people you admire, build sustainable relationships, and don’t be afraid to ask for recommendations whenever you feel you have the right skill set and solutions to offer potential clients. Being super clear on who you are as a business owner and what you offer makes it easier to pour that clarity into your emails, blog posts, newsletters, eBooks, webinars, and other media products. JULY 2016 • 50 SHADES OF PAID | 17
PAGE 3
Clear Communication Helps Your Relationships and Your Bottom Line Clarity is magnetic, and showing other people why they should care what you do draws them to you. Hint: Write a manifesto or mission statement to keep you sharp and on top of your game. For instance, if you’re a working mother with great advice for new moms who want to keep working, every woman who fits the bill will feel a kinship with you because you intuitively understand her desires and fears, and you’ve very clear on what you do and don’t offer. This creates space for new relationships to form and blossom, and as you get to know each other, she’ll know exactly why she should pay you for your services and go ahead to do just that. If you want to grow your business, and I know you do, you can’t afford to grope in the dark and hope that things work out. You have to be clear, assertive, and dependable, otherwise you won’t have the confidence to get and keep the attention you desire. It’s not just about getting the attention of your potential clientele, it’s also about convincing them to choose you instead of somebody else. You have to woo them, and if you’re floundering or desperate, they’ll take their business elsewhere. It’s up to you to convince them to stick around so you can build the relationships that bring business. Let’s make things a little more concrete. If readers love your blog posts and sales pages but you don’t have any clients or only have a few, you’re not being clear enough in your sales copy. The relationship is there but you haven’t taken it to the next level yet. Readers become clients and customers when they have an urgent problem you can solve, so if you aren’t selling, you aren’t demonstrating that you have the right solution for them. You might think you do, but numbers don’t lie. Deepening the relationship from reader to buyer depends on how clear you are about what you do and why they need it now. When you spell out their problem and present your solution in simple terms, they’ll be lining up to buy from you. This is why some programs sell out in 24 hours and others barely squeak by−it’s about how clear you are, not how slick or fancy you are.
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Clear Communication Helps Your Relationships and Your Bottom Line
PAGE 4
Slick marketing can only take you so far, and it definitely won’t get you the deep relationships that make businesses sustainable in the long run. And if your business isn’t sustainable, you won’t see any growth in your bottom line and your profits, and that’s not why you’re in business, is it? Deepening your relationships with clientele and other business owners keeps you top of mind when they need your expertise or know someone who does, so it’s important for your bottom line. We thrive in relationship, and being an effective communicator means you’re reaching the people who need to know about you. Not only are you reaching them, you’re also convincing them to work with you because you get them and can help them. Everyone wants to be understood, and showing your right people you understand them and want to serve them makes you very attractive. In all this, it’s important not to use anybody. If people feel you talk to them just because you want something from them, they won’t be forthcoming with their time and resources. Be generous, genuine, and confident so they feel comfortable with you and happy to know you. You don’t have to be their best friend, but you do have to be someone they enjoy knowing and won’t mind helping out. Goodwill is invaluable, and sometimes it’s the only reason why they recommend you instead of someone else. Genuine relationships based on your expertise and personality are rocket fuel for your success. Being yourself and crystal clear on who that self is means you’re able to attract the kind of people you want to work with. Putting yourself out there clearly and confidently lays the foundation for the relationships you need to power your business, and nurturing those relationships plumps up your bottom line and your profits. Make promises you can deliver, cultivate relationships with the people who can help you, and be so generous (in a way that feels good!) that you become a magnet for the abundance you seek.
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The Prospect Is Just Not That Into You BY COLLEEN STANLEY http://www.SalesLeadershipDevelopment.com
Remember the movie, "He's Just Not That Into You?" It should be required viewing for all salespeople. The movie demonstrated all the excuses women make during the dating process, hanging on to unqualified 'prospects' way too long. (They don't ever plan on getting married!) It's very similar to salespeople that hang onto prospects too long. They keep them in the sales pipeline, hoping that someday, they will actually change vendors, upgrade processes and invest money. These bad dates, I mean sales prospects, usually start with this type of meeting. The salesperson meets with the prospect and runs an effective meeting. The prospect seems engaged and interested. He says all the right things. "This looks really interesting. We are always looking to improve. We need to do something."
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The Prospect Is Just Not That Into You Emotions start running the meeting, rather than effective selling skills. You believe the prospect wants to change--without any hard evidence of their commitment to change. You follow-up with the prospect and hear radio silence. Phone calls and emails are not returned. Has your prospect retired or moved to Antarctica? Unfortunately, you are now in 'chase mode.' How did you end up here? Many salespeople need to develop an emotional intelligence skill called reality testing. This is the ability to see things as they are rather than how you would like them to be. Here are three tips to help you improve the emotional intelligence skill of reality testing to qualify who is 'really into you.' #1: Interest is not to be confused with taking action. I have never seen a prospect invest time or money because of interest. Unfortunately, when salespeople hear that the prospect is interested, they stop asking questions. They don't realize the prospect has only made a statement regarding the need to change. The salesperson hasn't gathered any hard evidence to support that need. A salesperson with high reality testing goes on high alert when they hear fake buying signals. They know they are nothing more than statements. They put on their qualifier hat and start asking questions. "What makes this interesting? What have you done thus far? What is the reason you haven't done anything?" Great salespeople know that the prospect must convince them that they are more than interested. They are committed to changing, growing and improving. And with that commitment is the ability to allocate time and money. #2: Listen. Do not confuse information for evidence. For example, your prospect shares, "We are tired of poor customer service." Apply your reality testing skills. You heard information; however, you have no evidence that the prospect is really experiencing poor customer service. The evidence based salesperson asks more questions. She wants to know if this prospect is an 'eternal bachelor' or really someone that wants to get married at some point!
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PAGE 3
The Prospect Is Just Not That Into You Without asking further questions, it's easy to miss questions that just might uncover that the problem isn't the existing vendor. It's your potential client. His company might be placing orders too late to hit agreed upon delivery dates. If it's a consulting project, key decision makers keep missing meetings and deadlines are missed. #3: Set and get a clear next step. Here's a reality check. You don't have a clear next step unless it's on both parties calendar. Has anyone been guilty of accepting a vague request from prospects such as, "Give me a call next week." Vague next steps lead to chase mode and vague sales pipelines. Apply another emotional intelligence skill, assertiveness, and book a specific date and time to call. "Sarah, I don't have next week on my calendar. However, I do have Wednesday at 3:00 pm available. Does that work for you? Serious prospects have no problem scheduling the next appointment. Apply the emotional intelligence skill of reality testing and consultative skills during your sales process. Eliminate chase mode and wasted time. You deserve to work with prospects that are "into you." Good Selling! Colleen Stanley is president of SalesLeadership Inc., a business development consulting firm specializing in sales and sales management training. The company provides programs in prospecting, referral strategies, consultative sales training, sales management training, emotional intelligence and hiring/selection. She is the author of 'Emotional Intelligence For Sales Success' and 'Growing Great Sales Teams.' Reach Colleen at 303.708.1128. Permission is granted to reprint this article in print or electronically as long as the paragraph above is included and contact information is provided to team@salesleadershipdevelopment.com. Thank you. Article Source: http://EzineArticles.com/expert/Colleen_Stanley/209569
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FETCHMAG.COM
fetch
ISSUE NO. 20
SNAPCHAT PRINCESS ALLIE CHARDIN TAKES US ON A TOUR OF HER GLAMOROUS LIFE AS A TRAVEL VLOGGER
Let's capture your radiance, love, and joy. http://www.DeeHillPhotography.com