<< DESIGNER FEATURE
By Marie-Christin Tripolt
AMATO BY FURNE ONE –
LOVED
AND WORN BY BIG NAMES
Fashion is associated with names, brands and of course cities. Often times designers believe that they have to be in the center of the action – in fashion terminology this would be Paris, Milan, London, or of course New York. Amato by Furne One, however, is a Dubai based brand and this with good reason. Instead of going with the flow, Amato wanted to be a part of the growth and evolution of Dubai and its upcoming identification as a fashion nation. The brand stands for artistic, dramatic and very romantic pieces that found love and appreciation among high-level names like Beyonce and J.Lo. With Jute Fashion Magazine the designer, Furne One, talked about Amato’s latest collection, his inspiration and his early beginnings in Dubai.
When you look back at the history of Amato, was there a moment when you thought "this is it, we made it”? It never fails to surprise me when a famous celebrity wears Amato. I mean, who wouldn't be? Lady Gaga, Katy Perry, Shakira, Nicki Minaj, Beyonce and J.Lo (to name a few) are huge names and they have tons of other designers to choose from right at their fingertips - but instead they chose to wear Amato by Furne One. It makes me proud and honored, of course.
Did your expectations, hopes or goals change over the years? Yes, of course. Through the years, my goals keep getting bigger, but my expectations stay the same - to achieve them (goals) in the way best that I can. I try to keep competing with myself. When I create a collection, I try to challenge myself each season to push the envelope and raise the bar even higher. It’s the only way to grow, evolve and become a better designer and artist.
When you started the label what did you expect and hope for? I came to Dubai at an early age. I was young and hopeful. When I first came to Dubai, I knew right away that it had the potential to grow into a thriving fashion destination. I wanted to be a part of its growth and evolution.
How and why did you decide to name your brand "Amato"? Amato means ‘beloved’ in Italian. My brand is like my child. I’ve been taking care of it, nurturing, molding and developing it through the years. It’s my most precious possession and my greatest achievement.
