Jute Magazine - Volume XVIII

Page 1

JUTE MAGAZINE • 1


JUTE MAGAZINE • 2


JUTE MAGAZINE • 3

{ with

love }

made in spain


XVIII

-CONTENTS

06

96

07

104

LETTER FROM THE EDITOR

P. 24 P. 196

CONTRIBUTORS

editorial&features 10

“MEN ON MY FEET” Fernando Paz

24

“TAINTED RED” Gonçalo M. Catarino

32

“CHERRY BLOSSOM GIRL” Jean-Baptiste Bentouati

PG. 142

38

“CODE RED” Alexa Koegel

46

“PLAKINGER” Stephania Pruscino

54

“THE SCARLET FLOWER” Maria Jose Castillo

60

“A REAL BEAUTY KNOWS HOW TO SMILE” Dahée ZOÉ

66

“A LONE ROSE“ Claudia Raymat

74

“TRANSVERSAL” Victor Hugo

80

“FASHION IS A BURDEN” Coline Gascon

88 ON THE COVER:

“UNEINS” Stefania Pruscino

photographer RANDY TRAN, stylist JAMIE LUONG, hair ALEX THAO, makeup HIKARI MURAKAMI, model JESSICA FORRESTER @ TWO MANAGEMENT/ ONE MANAGEMENT , assistant photographer KEVIN CHU

JUTE MAGAZINE • 4

“RÊVE EN ROUGE” Linn Gullberg ”Hello.” Lynzi Judish

110

“INHERENTLY EXCITING” Alex Kinova

116

(COVER)“BORDEAUX” Randy Tran

126

“SEVDA LONDON” Stefania Pruscino

132

“RED DUSK” Daniel Bellqvist

140

“THE RED ROOM” Jang Choe

148

“I COME IN PEACE” Cedeno

154

“MADAME VY” Will Mydell

162

“EXISTING ABSENCE” Cindy Benyskiewicz

172

“MÉLANCOLIE” Julie De Moura

180

“5TH FLOOR” Marko Saari

190

“FIERCE IN RED” Vince Aung

196

“LOVE BEHIND MY VEIL” Myuran Ganesh


JUTE MAGAZINE • 5


-LET TER FROM THE EDITOR

I t ’s ti me fo r t h e Februar y issu e, and ever yone a nd their mo m is ab uzz fo r Val entine’s Day. S om e are hap pily in love an d mo re than exc ited to s pe nd the h o liday wit h t h eir spec ial s o m eo ne ( or s om e ones), o t h ers are drown ing them s el ves i n s e lf- pi t y, an d st ill mo re veh ementl y pro tes t the holi day a nd t h e co n sumer ism t h e 1 4th tends to s hove d own o ur t h ro at. Yo u can’t deny it: this is one we e ke nd we all h ave an o p in ion o n. Care to k now min e? R ed. Ever yo n e l o o k s g o o d in re d and i f yo u t h in k yo u do n’t yo u j u s t haven’t found the r ight sh ade. B ut do n’t t a k e my wo rd fo r i t, s e e for yourself ! R at h er t h an de vo ting an enti re i s s ue to t h e lovey o r lovelo r n madnes s, this month we’re h it t in g o n just o n e n o te: l o o k ing gre at i n re d. I do n’t k n ow ab o ut yo u bu t I think i t ’s a bou t time to dro p t h e drab winter grays and blac k and br in g back so me real col o r in o u r wardrobe. I’m talk in g abo ut vib rant h ue s and dar ing drop ne c k dresses; I’m t alk in g abou t tu r ning ever y he a d i n a rest aurant ; I’m t alk in g abo u t m ak ing B il l Cu nni ngham f ly o ut to wh erever yo u m ay be j u s t to ta ke your pic t ure; I’m t alk in g abo u t al l o f this a nd m ore, regardless o f wh et h er yo u’re s pending thi s holi day alo n e, in lust, o r in love.

XOXO, Lynzi Editor-in-Chief

JUTE MAGAZINE • 6


contributors

editor-in-chief/designer LYNZI JUDISH

copy editor CHLOE BUNDT

features editor STEFANIA PRUSCINO

marketing director NICOLE SCHAAP

webitorial designer MATTHEW VITA

faces designer MAYA MCCOMAS

web developer DAVE BROWN

contributing photgraphers

ALEX KINOVA ALEXA KOEGEL CEDENO CINDY BENYSKIEWICZ CLAUDIA RAYMAT COLINE GASCON DAHÉE ZOÉ DANIEL BELLQVIST FERNANDO PAZ GONÇALO M. CATARINO JANG CHOE JEAN-BAPTISTE BENTOUATI JULIE DE MOURA LINN GULLBERG LYNZI JUDISH MARIA JOSE CASTILLO MARKO SAARI MYURAN GANESH RANDY TRAN VICTOR HUGO VINCE AUNG WILL MYDELL

contributing writers

STEFANIA PRUSCINO

featured artists

PLAKINGER SEVDA LONDON UNEINS

JUTE MAGAZINE • 7


JUTE MAGAZINE • 8


JUTE MAGAZINE • 9


Men on my Feet photographer: FERNANDO PAZ, art director/stylist: CAROL DEELAY @ Vulcan Room Studios, executive producer: Roberta Basilio @ Epic Creative Pics hair: Takashi Shinoda, makeup: Yesica Tutic, model: Mary Henry @ Major Models assistant photographer: Domenic Ming

JUTE MAGAZINE • 10


dress TED BAKER JUTE MAGAZINE • 11


dress ALICE & OLIVIA shoes ALDO

JUTE MAGAZINE • 12


coat MAX AZRIA neckless ZARA ring SARRAF

JUTE MAGAZINE • 13


JUTE MAGAZINE • 14


top OSKLEN earrings FOREVER 21

JUTE MAGAZINE • 15


shoes ALDO

JUTE MAGAZINE • 16


JUTE MAGAZINE • 17


top, coat, glasses, shorts URBAN OUTFITTERS neckless TOPSHOP

JUTE MAGAZINE • 18


bracelets NEW ORDER shoes AREZZO dress H&M

JUTE MAGAZINE • 19


sweater, purse H&M skirt TOPSHOP shoes NEW ORDER earrings FOREVER 21

JUTE MAGAZINE • 20


JUTE MAGAZINE • 21


dress URBAN OUTFITTERS

JUTE MAGAZINE • 22


top FOREVER 21 jacket ADIDAS skirt H&M

JUTE MAGAZINE • 23


Dress, bracelet CHIC BY CHOICE shoes ZARA

JUTE MAGAZINE • 24


TAINTED

R

de

photographer: GONÇALO M. CATARINO, stylist: RITA ALVES hair and makeup: Inês P. Marques, model: Nadia Serlidou @ L’Agence special thanks to Chic By Choice

JUTE MAGAZINE • 25


coat VINTAGE CLOSET jumpsuit ZARA

JUTE MAGAZINE • 26


shoes ZARA earrings LE MOOSE dress CHIC BY CHOICE

JUTE MAGAZINE • 27


dress CHIC BY CHOICE scarf STRADIVARIUS shoes BLANCO

JUTE MAGAZINE • 28


ring CHIC BY CHOICE blazer H&M pants ZARA

JUTE MAGAZINE • 29


coat ZARA

JUTE MAGAZINE • 30


coat BLANCO shirt H&M pants ZARA shoes BLANCO

JUTE MAGAZINE • 31


C herry JUTE MAGAZINE • 32


B lossom G irl

photographer: JEAN-BAPTISTE BENTOUATI makeup: MARIE TRITSCH hair: Cyril Nanino using Sebastian Professional JUTE MAGAZINE 33 model: Eve @ Ford Models •Paris

COMPLEXION MAC Face and Body Foundation C1 MAC Mineralize Skinfinish Powder Light Pro-conceal and correct Palette/Light EYES MAC Clear Brow Gel MAC Fascinating Eye Kohl HAND MAC Gesso Eye Shadow LIPS MAC Pretty Please Lipstick


FOREHEAD MAC Gesso Eye Shadow EYES MAC Clear Brow Gel MAC Fascinating Eye Kohl LIPS MAC Saint-Germain Lipglass

JUTE MAGAZINE • 34


MAC Clear Brow Gel MAC Fascinating Eye Kohl MAC Pink Freeze Eye Shadow MAC Gesso Eye Shadow JUTE MAGAZINE • 35


EYES MAC Clear Brow Gel MAC Fascinating Eye Kohl MAC Pink Freeze Eye Shadow MAC Gesso Eye Shadow

JUTE MAGAZINE • 36


EYES MAC Clear Brow Gel MAC Fascinating Eye Kohl MAC Pink Freeze Eye Shadow LIPS MAC Pretty Please Lipstick

JUTE MAGAZINE • 37


CODE RED photographer/stylist: ALEXA KOEGEL, hair and makeup: PAIGE WEISS model: Yanii Gough @ Chase Models NY

JUTE MAGAZINE • 38


shoes JEFFREY CAMPBELL top MICHAEL KORS pants MAXIMA

JUTE MAGAZINE • 39


dress H&M

JUTE MAGAZINE • 40


skirt, sweater H&M

JUTE MAGAZINE • 41


dress H&M

JUTE MAGAZINE • 42


sweater H&M

JUTE MAGAZINE • 43


JUTE MAGAZINE • 44


blazer KENNETH COLE top MICHAEL KORS pants MAXIMA shoes JEFFREY CAMPBELL

JUTE MAGAZINE • 45


F eminineClassics: PLAKINGER by Stefania Pruscino

PLAKINGER is a fashion label with collections that are a vibrant mix of modern and unpretentious, luxurious fashion. All of PLAKINGER clothing is produced in exceptionally limited quantities and handmade in Germany with the highest quality fabrics. Actually, PLAKINGER uses the same fabric suppliers as Dior and Chanel, so the caliber of their clothes is nothing short of perfection. These days, the brand is expanding with high-end ready to wear. PLAKINGER’s silhouettes, cuts and detailing bring together classic feminine styles combined with traditional men’s tailoring - while making sure to keep the garment everflattering to a women’s physique. For the Spring-Summer 2015 collection, the designers, Svetlana Ziggel and her mother Galina Plakinger, were inspired by the sailorman aesthetics, corals and stripes, and using the pantsuit as a baseline. The collection mixes feminine shapes and masculine cuts. And the result? Romance. Vivid, elegant, romance: thePLANKINGER look. [[ Silk jacquard, lightweight wool and angora blend, painted sequins, silk and linen blend, silk organza and faux leather were all used for the Spring-Summer 2015. ]]

Looking into the future, the Fall-Winter 2015/2016 collection will be presented in March during Paris Fashion Week. The main inspiration behind their upcoming designs is a modern Marie-Antoinette; seeking playful romanticism combined with elements of fantastical milita uniforms bonding together to create a strong and sophisticated look. [[ For this collection, the designers will use fabrics such as floral silk jacquard, wool, mohair, black lace, silk organza, tweed and velvet. ]] Additionally, for the first time in their history, PLAKINGER there will develop a clothing line for small girls. As PLANKINGER is a mother/daughter-run business, it made sense for Svetlana and her mother to add some clothes for younger children aged 3 to 10. This mother-daughter design team wants to create something for everyone and we cannot wait to see what they will present next. The Spring-Summer 2015 collection was showcased during Paris Fashion Week in September. The Fall-Winter 2015/2016 collection will be presented in March in Paris. Plakinger is sold online, the brand has its own e-shop: http://www.byplakinger.com/en/7-shop

JUTE MAGAZINE • 46


JUTE MAGAZINE • 47


JUTE MAGAZINE • 48


JUTE MAGAZINE • 49


JUTE MAGAZINE • 50


JUTE MAGAZINE • 51


JUTE MAGAZINE • 52


JUTE MAGAZINE • 53


The Scarlet F lower

photographer: MARIA JOSE CASTILLO, stylist: ELISABETH BUENO makeup: Carla Costa, model: Darya M. @ Blow Models

JUTE MAGAZINE • 54


headdress H&M earrings BYZANTINE EMPRESS top LUNA DE MARTE skirt LLAMAZARES DE DELGADO shoes FOSCO

JUTE MAGAZINE • 55


top, coat, trousers LLAMAZARES DE DELGADO shoes ZARA

JUTE MAGAZINE • 56


dress BCBGMAXAZRIA

JUTE MAGAZINE • 57


earrings H&M top LUNA DE MARTE skirt LLAMAZARES DE DELGADO purse UNLABELED VINTAGE shoes FOSCO JUTE MAGAZINE • 58


jumpsuit COLOUR NUDE purse, belt UTERQÜE shoes ZARA

JUTE MAGAZINE • 59


MAKE UP FOR EVER fond de teint fluide tenseur, HD high définition powder, BEN NYE média pro HD concealer palette, SHU UEMURA duo Color cheek blush, MAC pro palette contouring, BEN NYE fard à paupières flame red, black-brown MAC cosmétique hold my gaze eye shadow palette, Deep secret L’OREAL blackest black mascara, DIOR Addict fluid stick 869 JUTE MAGAZINE • 60


A Re al

Beauty Knows how to Smile photographer: DAHÉE ZOÉ hair and makeup: Yangsun Seo, model: Wenyi Liu

JUTE MAGAZINE • 61


MAKE UP FOR EVER fond de tent fluids tenseur, brow seal, HD high définition powder, BOBBY BROWN long wear gel eye-liner in black, BEN NYE fard à paupières in flame red and dusty pink, L’OREAL blackest black mascara, MAC pro palette contouring, YSL vernis a lèvre 11 JUTE MAGAZINE • 62


MAKE UP FOR EVER fond de tent fluids tenseur, HD high définition powder, BEN NYE media pro HD concealer, BOBBY BROWN long wear gel eye-liner in black, MAC palette contouring, NARS fard a joues in orgasm, BEN NYE pro fards à paupières, L’OREAL blackest black mascara, BEN NYE lip stick in natural JUTE MAGAZINE • 63


MAKE UP FOR EVER fond de tent fluids tenseur, professional 12 fards gras , HD high définition powder, URBAN DECAY palette in Electric, BEN NYE média pro HD concealer, BOBBY BROWN long wear gel eye-liner in black, L’OREAL blackest black mascara, DIOR Addict f luid stick 869 JUTE MAGAZINE • 64


MAKE UP FOR EVER fond de tent fluids tenseur, poudre irisée star powder, professional 12 fards gras, brow seal, HD high définition powder, BOBBY BROWN long wear gel eye-liner in black, URBAN DECAY palette Naked 1, BEN NYE fard à paupières in coral, coco rose BEN NYE média pro HD concealer, BEN NYE lip stick coral, SHU UEMURA duo Color Cheek blush, L’OREAL blackest black mascara JUTE MAGAZINE • 65


A Lone Rose

photographer: CLAUDIA RAYMAT, stylist: ISABELLE BAJART makeup: Edlyn Herrmann, model: Tanya Meysman @ Dominique Models

JUTE MAGAZINE • 66


dress EMMANUEL UNGARO

JUTE MAGAZINE • 67


dress EMMANUEL UNGARO

JUTE MAGAZINE • 68


dress UNLABALED VINTAGE

JUTE MAGAZINE • 69


outfit UNLABALED VINTAGE

JUTE MAGAZINE • 70


jumpsuit GIANNI VERSACE

JUTE MAGAZINE • 71


jumpsuit GIANNI VERSACE wrap UNLABELED VINTAGE

JUTE MAGAZINE • 72


JUTE MAGAZINE • 73


jacket UNLABALED VINTAGE shirt, pants ASOS boots ALDO

JUTE MAGAZINE • 74


TRANSVERSAL photographer: VICTOR HUGO, creative director: NICK AITKEN stylist: Cassie Deng, makeup/grooming: Anysia Olmedo model: Nathan Knuuttila @ Scout Model & Talent Agency and The Dragonfly Agency

JUTE MAGAZINE • 75


sweatshirt BLOOD BROTHER shirt, pants ASOS boots ALDO

JUTE MAGAZINE • 76


jacket UNLABALED VINTAGE shirt ASOS

JUTE MAGAZINE • 77


shirt (long sleeves), pants ASOS, shirt AMERICAN APPAREL

JUTE MAGAZINE • 78


jacket, pants ASOS shirt WEEKDAY

JUTE MAGAZINE • 79


Fashion IS A BURDEN photographer: COLINE GASCON stylist: Hugo Toucas makeup: Léa Toussaint & Mélissa Gougeon models: Camille Richardeau & Assia Bufu

JUTE MAGAZINE • 80


model left: swimsuit H&M necklace NEW LOOK model right: bra UNDIZ trousers H&M JUTE MAGAZINE • 81


swimsuit H&M necklace NEW LOOK

JUTE MAGAZINE • 82


model left: top, skirt LA FEMME EN ROUGE model right: dress LA FEMME EN ROUGE JUTE MAGAZINE • 83


model left: coat LA FEMME EN ROUGE shoes TOPSHOP model right: top LA FEMME EN ROUGE panties PETIT BATEAU shoes PRADA JUTE MAGAZINE • 84


top, skirt LA FEMME EN ROUGE

JUTE MAGAZINE • 85


swimsuit H&M shoes (right) TOPSHOP coat H&M shoes (left) JENNIFER JUTE MAGAZINE • 86


JUTE MAGAZINE • 87


UNEINS by Stefania Pruscino

JUTE MAGAZINE • 88


JUTE MAGAZINE • 89


JUTE MAGAZINE • 90


UNEINS was created from the aspiration to cater to a new generation of women who are uninterested inpassing trends and the flash value of familiar designer names. Unequivocally cool in nature, lead designer Linda Förstner and her team have developed a brand that “exists to create intelligent, emotional design with purpose and without expiration date.” Their work is focused on supporting artisan craftsmanship in both manufacturing and sourcing and as a result, UNEINS offers mindful, curated fashion - fully accountable for their purpose, utility, design and execution. Fashion designer, musician, and artist Linda founded UNEINS in the summer of 2013. Her design vision is “always to seek a balance of familiar and new, classic and avant-garde, shaping a unique and recognizable style that provides everyday contemporary elegance.” The Autumn-Winter collection is a representation of a merger between two worlds: Scandinavian purity blended with urban eccentricity, such as the one felt when strolling down on the streets of Berlin and Helsinki (their home cities), or any other cosmopolitan hub. Using exquisite Italian wool, luxury mohair, and soft leathers for this collection creates a feminine yet tough-girl aesthetic, truly catering to a variety of personal styles. So whether you’re spending that special day this month with your significant other or having a girl’s night out, UNEINS is sure to make you feel beautiful and empowered. “With my designs, I seek to inspire an emotional attachment to a piece of clothing that will carry your memories as long as it is alive in your wardrobe.” -Linda Förstner Visit www.uneins.com

JUTE MAGAZINE • 91


JUTE MAGAZINE • 92


JUTE MAGAZINE • 93


JUTE MAGAZINE • 94


JUTE MAGAZINE • 95


Rêve En Rouge photographer/stylist: LINN GULLBERG, stylist/hair/makeup: ANJA LASTRIC model: Sophia Håkansson @ MIKA’s Malmö

JUTE MAGAZINE • 96


top PEOPLE’S REPUBLIC skirt EMMY DESIGN shoes HOPE bracelet BEYOND RETRO

JUTE MAGAZINE • 97


jacket VERONICA B hat EMMY DESIGN shoes FILIPPA K

JUTE MAGAZINE • 98


jacket, top VERONICA B scarf PEOPLE’S REPUBLIC

JUTE MAGAZINE • 99


top FWSS/FALL WINTER SPRING SUMMER necklace BLONDE ACCESSORIES skirt EMMY DESIGN

JUTE MAGAZINE • 100


jacket EMMY DESIGN sunglasses WAIBOSH JUNEBUG shoes FILIPPA K

JUTE MAGAZINE • 101


dress EMMY DESIGN jacket VERONICA B shoes HOPE

JUTE MAGAZINE • 102


dress SIGNE ROSENKRANDS

JUTE MAGAZINE • 103


Face: AVEDA Tinted Moisture-01 in Aspen, FERGIE pressed powder Eyes: AVEDA eye trio in Golden, Jasper and Black Tulip, JORDANA Fabulaliner, NYX eyebrow cake powder in Dark Brown Lips: JORDANA Easy Liner in Sedona Red Cheeks: AVEDA Angle Dust in light, AVEDA cheek tint in rose blossom JUTE MAGAZINE • 104


Hello. photographer: LYNZI JUDISH, hair and makeup: JACK GRATTON model: Brianna Tonn @ Wilhelmina Denver, assistant: John Edinger

JUTE MAGAZINE • 105


Eyes: AVEDA eye trio in Golden, Jasper, and Black Tulip, JORDANA Fabulaliner, NYX eyebrow cake powder in Dark Brown, JORDANA easy liner in Sedona Red Lips: JORDANA easy liner in Sedona Red, AVEDA lip tint in Black Currant Cheeks: AVEDA Angle Dust in light, AVEDA cheek tint in Rose Blossom Cheek Design: WET N WILD in Rainbow Swirl

JUTE MAGAZINE • 106


Eyes: AVEDA eye trio in Earth Rose, JORDANA Faboulaliner, NYX eyebrow cake powder in Dark Blonde Lips: REVLON Color stay in Soft Pink, AVEDA lip tint in Oyster pink Cheeks: AVEDA Angle Dust in Light, AVEDA cheek tint in Rose Blossom Neck: ELMERS 3D Glitter Glue Pen

JUTE MAGAZINE • 107


Eyes: WET N WILD eyeshadow in rainbow swirl, JORDAN Faboulaliner, JORDANA easy liner in Sedona Red, NYX eyebrow cake powder in Dark Blonde Lips: REVLON Color Stay in Soft Pink, AVEDA lip tint in Oyster Pink Cheeks: AVEDA Angle Dust in light, AVEDA cheek tint in Rose Blossom JUTE MAGAZINE • 108


Eyes: AVEDA eye trio in Golden, Jasper and Black Tulip, JORDANA Faboulaliner, JORDANA easy liner in Sedona Red, NYX eyebrow cake powder in Dark Brown, JORDANA easy liner in Sedona Red Lips: JORDANA easy liner in Sedona Red, AVEDA lip tint in Black Currant Cheeks: AVEDA Angle Dust in light, AVEDA cheek tint Rose Blossom

JUTE MAGAZINE • 109


Inherenty EXCITING photographer: ALEX KINOVA, stylist/hair/makeup: MISCHEL WARENITS model: Sophia Sommer @ M management

JUTE MAGAZINE • 110


hat H&M dress JENNIFER TAYLOR

JUTE MAGAZINE • 111


dress H&M design by JITTE MEIL WANG

JUTE MAGAZINE • 112


dress TRIOLA PRAHA

JUTE MAGAZINE • 113


dress TEXTILE HOUSE lingerie H&M

JUTE MAGAZINE • 114


jacket DESIGN by MW bodysuit GATE

JUTE MAGAZINE • 115


dress KAYE MORALES ring BOYAJIAN TREND GALLERY

JUTE MAGAZINE • 116


BORDEAUX photographer: RANDY TRAN, stylist: JAMIE LUONG hair: Alex Thao, makeup: Hikari Murakami model: Jessica Forrester @ Two Management/One Management, assistant photographer: Kevin Chu

JUTE MAGAZINE • 117


dress LANGHEM cuff AOKO SU shoes SIV MILANO JUTE MAGAZINE • 118


dress LANGHEM cuff AOKO SU JUTE MAGAZINE • 119


gloves, necklace, and earrings UNLABELED VINTAGE capelet SALVAGE TIME skirt HAZEL shoes SIV MILANO

JUTE MAGAZINE • 120


hat UNLABELED VINTAGE blouse CAMEO & MYTH shoes STEVE MADDEN pants HAZEL

JUTE MAGAZINE • 121


coat H&M choker AOKO SU belt UNLABELED VINTAGE gloves SYREN LATEX shoes STEVE MADDEN

JUTE MAGAZINE • 122


dress BRI SEELEY gloves H&M shoes SIV MILANO

JUTE MAGAZINE • 123


SEVDA London by Stefania Pruscino

Sevda London is a truly one-of-a-kind brand that I am thrilled to share with all of you! These luxury handbags and scarves are handcrafted in Italy with a combination of rich leather, textured suede and bespoke, handcrafted metal detailing; SEVDA LONDON handbags and scarves are the epitome of couture-quality craftsmanship. Jute Magazine got an inside look into the company, its Spring-Summer 2015 collection, and an exclusive Q&A with Founder and Creative Director: Sevda. The Designer As a young girl Sevda began to design her own clothes and accessories, which her mother, a professional dressmaker, lovingly crafted for her. At an early age Sevda knew that creativity would be an essential part of her life and, by the age of seven, she began designing her first sketches. Born in Bursa, Turkey, a city with a rich history in textile craftsmanship, Sevda developed an appreciation for the country’s extensive cultural background. Encouraged by her mother to pursue her dreams of becoming a designer, Sevda mastered in fashion studies at the Mimar Sinan Faculty of Fine Arts Textile and Fashion Design in Istanbul. After working as a designer for several leather brands in Istanbul, Sevda relocated to London to hone her craft and completed a variety of courses at Central Saint Martins College of Art and Design. There, she began to shape her philosophy and real plans for her business to come true. “I am a designer. When I create a bag, I know that it is going to come alive at the hands of a real woman. As time passes, it evolves into its own unique character, by the style of its constant companion, its owner, her imprints and her scent. It will reflect her personality. The bag no longer becomes an accessory.” SEVDA LONDON Handbags A combination of rich leather, textured suede and bespoke handcrafted metal detailing, SEVDA LONDON handbags are the epitome of couture-quality craftsmanship. All the designs are based on women who embody strength and elegance, which is reflected in the unique detailing of each bag: The Audrey and The Victoria. All designs are available in three-color waves and are designed to be timeless in aesthetic, unique in design, and charged with meaning.

The Inspiration When Sevda couldn’t find the right handbag to take her from day to evening, it was the perfect motivation for her to create her eponymous label, which was set up in 2008 in London. Inspired by her travels and infused with her East meets West design philosophy, Sevda was determined to create the bag she always wanted but could never quite find. This emerging luxury designer creates chic and feminine silhouettes with limited accents. As a British label, Sevda combines timeless elegance with fashion-forward creativity that London is known for. Paired with traditional Italian craftsmanship and their corresponding high quality materials Sevda’s handbags truly are a wonderful medium between “Designed in London” and “Made in Italy.” “I personally don’t believe in fashion! Your uniqueness comes with what you choose, rather than what others tell you to wear. I don’t like fabrications either. In my mind, the SEVDA woman is defined by her distinctive and cautious decisions in style.” SEVDA LONDON Scarves Bold patterns and powerful color palettes make up the essence of SEVDA LONDON scarves. Designed to be the perfect accompaniment to the SEVDA LONDON handbag, all the scarves are created in Lake Como Italy and are inspired by Sevda’s childhood memories of her summers spent in an English garden. With unique detailing like crowned birds, Tulips, Roses and Dahlias, some of the silk patterns take more than two months each to complete. Available in both silk and cashmere, SEVDA LONDON scarves are designed to be worn throughout the day and even into the night. Each scarf can be draped or worn differently with respect to the wearer’s unique preference. SEVDA LONDON scarves indulge our wardrobes with a sense of individuality, imagination, and a touch of mischief.

JUTE MAGAZINE • 124


JUTE MAGAZINE • 125


JUTE MAGAZINE • 126


The promise made by Sevda and her team has determined SEVDA’s values, mostly built upon sustainable principles. It is precisely these principles that make up SEVDA London’s DNA: Timelessness, Uniqueness, and Soul. How long has SEVDA been designing? Since her graduation in 2002, she has worked as a designer for several international leather and textile brands. In 2008, with the launch of her flagship label, she acts as the creative director for her brand. Can you please elaborate on SEVDA’s DNA? Since the very beginning ethical values have always been at the core of Sevda and her team. She strives to work with the safest materials to ensure hazard-free workplaces. Child labor is outlawed, and Sevda does her best to protect the rights of the people she collaborates with. SEVDA’s DNA is made up of three qualities: Timelessness: refers to our desire of creating an article of the highest quality destined to be a loyal companion for many years. An ageless, classic design--as well as being durable and long-lasting. Uniqueness: an object that is rare, desirable, and resilient; one that allows its owner to reflect her own unique personality, while showing an appreciation and respect for meticulous craftsmanship. Lastly, Soul: SEVDA stands for emotion. Sevda and her team believe a product is “charged with meaning”, decency, and most importantly a story. It reflects its companion’s personality, passed on from generation to generation.

What does the future hold for SEVDA? We have added a matching silk and cashmere blend scarf collection, custom designed by Sevda, to our new “100% Made in Italy” leather handbags. Based on feedback from U.S. retailers, we have decided to manufacture our handbags and scarves by Italian artisans in Italy using the finest Italian leather and bespoke metal accessories, specifically designed by and made for SEVDA. At the same time, we are paying absolute attention to sustainability factors, which is especially important as evidenced by the growing trend of conscious consumerism. This further identifies SEVDA as a unique and a differentiating brand. These changes are going to enable us to expand our outreach to high-end department stores, both in the UK and the U.S. While the British branding is quite attractive and an important feature, we also want to utilize red carpet and celebrity endorsements as well as high-profile charity and other strategic alliances. In the next few years, SEVDA will also have its own Foundation to empower women globally. We are planning to collaborate with sales agents in New York City and Los Angeles to get our products in front of buyers of in the U.S. We are also responding to various inquiries from the Middle East and Far East regions. Our online sales presence will be enhanced further by the ongoing development of our new and improved website which we’ve made more mobile-friendly and we also continue to engage our audience via social media channels. Next in our lineup in the coming year, we will be including a ready-to-wear collection with matching prints to complement our accessories collection. This new venture will be made in Britain, investing in British manufacturing, and collaborating with DISC. Lastly, our long-term goal is to open our first retail store in London, to be followed by one in New York since we continue to have a transatlantic presence in both cities.

@SevdaLondon www.sevdahandbags.com JUTE MAGAZINE • 127


JUTE MAGAZINE • 128


JUTE MAGAZINE • 129


JUTE MAGAZINE • 130


JUTE MAGAZINE • 131


dress H&M shoes NLY

JUTE MAGAZINE • 132


Red Dusk photographer: DANIEL BELLQVIST hair and makeup: Sandra Bergman, model: Amelie Marmenlind

JUTE MAGAZINE • 133


dress MAKE WAY, shoes NLY, ring ZADIG & VOLTAIRE

JUTE MAGAZINE • 134


jumpsuit AMERICAN APPAREL, shoes NLY

JUTE MAGAZINE • 135


dress ASOS, shoes NLY, necklace CREOLE, ring H&M, bracelet INDISKA

JUTE MAGAZINE • 136


dress H&M. shoes NLY

JUTE MAGAZINE • 137


shorts, top H&M ring ZADIG & VOLTAIRE

JUTE MAGAZINE • 138


JUTE MAGAZINE • 139


top PINKELI shorts FOREVER 21 shoes RUE 21

JUTE MAGAZINE • 140


The Red Room photographer: JANG CHOE, stylist: CIARA TILLMAN hair: Cassandra Parker, makeup: Erica Angelica model: Lindsey Foulkes @ Factor Women Model Management assistant: Carlos Hernandez

JUTE MAGAZINE • 141


dress DAWN JOY FASHION shoes RUE 21

JUTE MAGAZINE • 142


top FOREVER 21 skirt WILD PEARL

JUTE MAGAZINE • 143


top J TAYLOR shoes RUE 21

JUTE MAGAZINE • 144


dress OOBER SWANK necklace, shoes FOREVER 21

JUTE MAGAZINE • 145


JUTE MAGAZINE • 146


dress POOF COUTURE shoes FAHRENHEIT

JUTE MAGAZINE • 147


I COME IN PEACE photographer: CEDENO designer: EDWING D’ANGELO stylist: Glenroy D’Marsh hair and makeup: Jessika Bekteshi model: Robyn @ Fenton Moon

JUTE MAGAZINE • 148


JUTE MAGAZINE • 149


JUTE MAGAZINE • 150


JUTE MAGAZINE • 151


JUTE MAGAZINE • 152


JUTE MAGAZINE • 153


jewelry, coat, belt, dress GYPSYGIRL VC

JUTE MAGAZINE • 154


Madame Vy photographer: WILL MYDELL, stylist: DONNA KINCAID hair: Timothy Cabell, makeup: Cedric “Verando” Marshall model: Vy Dang, wardrobe provided by GypsyGirl Vintage Clothing

JUTE MAGAZINE • 155


coat GARLAND jewelry GYPSYGIRL VC bra EXQUISITE FORM

JUTE MAGAZINE • 156


bustier, coat, skirt GYPSYGIRL VC

JUTE MAGAZINE • 157


dress, jewelry GYPSYGIRL VC coat Len Artel

JUTE MAGAZINE • 158


rug GYPSYGIRL VC

JUTE MAGAZINE • 159


cape GYPSYGIRL VC top SCALA

JUTE MAGAZINE • 160


top, skirt, lace GYPSYGIRL VC coat PENDLETON

JUTE MAGAZINE • 161


existing absence photographer: CINDY BENYSKIEWICZ, designer (clothing):RICARDO SUAZO designer (shoes): Mingpin Tien, hair and makeup: Margarita Suazo models: Silvia @ UnikoModels & Donia @ Marron London, assistant photographer: Cristina Bernal

JUTE MAGAZINE • 162


JUTE MAGAZINE • 163


JUTE MAGAZINE • 164


JUTE MAGAZINE • 165


JUTE MAGAZINE • 166


JUTE MAGAZINE • 167


JUTE MAGAZINE • 168


JUTE MAGAZINE • 169


JUTE MAGAZINE • 170


JUTE MAGAZINE • 171


Mélancolie

photographer: JULIE DE MOURA, stylist:SARAH MULINDWA hair: Doubravka Marcinkova, makeup: Conny Hauk model: Michaela @ starsystem, retoucher: Leah Manzari, assistant: Makini Jones

JUTE MAGAZINE • 172


dress RARE rings FOUND LOVED

JUTE MAGAZINE • 173


headpiece DE MOURA CLOTHING top, skirt ROKIT

JUTE MAGAZINE • 174


coat KANYINSOLA ONALAJA earrings ORIELA

JUTE MAGAZINE • 175


pants, jacket KANYINSOLA ONALAJA shoes NEW LOOK earrings FOUND LOVED

JUTE MAGAZINE • 176


dress, shoes KANYINSOLA ONALAJA necklaces LISA P JEWELLERY

JUTE MAGAZINE • 177


dress YVES SAINT LAURENT rings FOUND LOVED

JUTE MAGAZINE • 178


JUTE MAGAZINE • 179


5th F loor

photographer: MARKO SAARI, stylist/hair/makeup: JANNICA STELANDER model: Sandra @ Brand Model Management, assistant photographer: Marko Oja location: Hotel Rivoli Jardin, Helsinki

JUTE MAGAZINE • 180


top H&M

JUTE MAGAZINE • 181


dress KAUNIS MORSIAN/MATRIMONIA jewelry IBERO FINLAND

JUTE MAGAZINE • 182


jacket SKILA COLLECTION belt GINA TRICOT dress EUROFASHION

JUTE MAGAZINE • 183


vest SILKCHI stockings KAPPAHL shoes JANIKA jewelry IBERO FINLAND skirt KAUNIS MORSIAN/MATRIMONIA

JUTE MAGAZINE • 184


cardigan ANNE JUUTINEN stockings KAPPAHL

JUTE MAGAZINE • 185


blouse MAIRE VIRKKUNEN stockings KAPPAHL shoes JANIKA jacket SKILA COLLECTION

JUTE MAGAZINE • 186


headpiece KAUNIS MORSIAN/SOLANO jewelery IBERO FINLAND

JUTE MAGAZINE • 187


blouse H&M

JUTE MAGAZINE • 188


onepiece JANNICA STELANDER DESIGN jewelry IBERO FINLAND

JUTE MAGAZINE • 189


JUTE MAGAZINE • 190


FIERCE in RED photographer: VINCE AUNG, designer: A-ZYS stylist: Zay Shan, hair/makeup/model: Adrianna Reloba production assistant: Sandy Oo

JUTE MAGAZINE • 191


JUTE MAGAZINE • 192


JUTE MAGAZINE • 193


JUTE MAGAZINE • 194


JUTE MAGAZINE • 195


LOVE BEHIND MY VEIL photographer: MYURAN GANESH, designer/stylist: NATALIE KIELEITHNERL hair and makeup: Q Nguyen @ Makeup by Q, models: Peggy @ Darley Models & Nyibol @ Darley Models lighting assistant: Narman Chitkara, hair and makeup assistant: Ashlea Kuzia

JUTE MAGAZINE • 196


JUTE MAGAZINE • 197


JUTE MAGAZINE • 198


JUTE MAGAZINE • 199


JUTE MAGAZINE • 200


JUTE MAGAZINE • 201


JUTE MAGAZINE • 202


JUTE MAGAZINE • 203


JUTE MAGAZINE • 204


JUTE MAGAZINE • 205


JUTE MAGAZINE • 206


JUTE MAGAZINE • 207


FOLLOW US:

SUBMISSIONS:

www.jutefashionmagazine.com

JUTE MAGAZINE • 208


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.