Keaton Row - February National Sales Call

FEBRUARY 2014

“Setting & Achieving Your Goals to Jumpstart the New Year” NATIONAL SALES CALL

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KR Updates

Stylist Spotlight: Annie Atienza

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New Features

3

• • • • • • • • • • • • • • • • • • • •

Tonight’s Agenda

Incentives / Bonuses

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Fashion + Styling Trends

5

Stylist & Sales Recognition

6

Starting off 2014 to a Stylish Start!

Stylist Spotlight of the Month

ANNIE ATIENZA NEW YORK, NY

Joined: June2013 Clients: 75+ Elite SILVER Stylist Sales To Date: Over $20k

Stylist Spotlight: Annie Atienza Planning & Setting Goals for 2014 Making goals for 2014 + planning to achieve them!

1. Proactive Outreach: Reaching out to Existing Clients!

2. Experience = Credibility: Demonstrating styling experience + Training 3. Consistently Promoting my Business: Always sharing my styling services and looking to recruit Clients through my personal networks

TIP:

Everyone you meet – whether it’s at a party, baby shower, walk through the farmer’s market… they’re all potential Clients that you should share your online styling services with!

Stylist Spotlight: Annie Atienza Steps to Grow My Business in 2014 Engage + Inspire Your Current Clients…

At the beginning of the year – I emailed clients with thoughts on how first impressions are made quickly and are long-lasting…

Shared the importance to commit ourselves to projecting the message we want the world to see in 2014.

Ø Included links to Lookbooks filled with boots and coats, including sale merchandise and organized by price – also included New Year, New You trend Lookbooks.

“Clothing choices should be admired in perfect unison with the woman wearing them!”

Stylist Spotlight of the Month Steps to Grow My Business in 2014

Share Expertise + Credibility with New Clients For all New Clients – I send an email after creating their first Lookbook, chronicling why and how I styled their Lookbooks:

•

Use the Body Type Styling Guide to highlight your Client’s figure throughout their Lookbook and add notes to explain how each piece works for her!

•

Reach out to Clients for more info on their styling needs and preferences and use these details + Client Profile to ensure that Lookbooks are tailored for that Client!

& get excited to purchase well-chosen pieces “ Clients recognize my expertise from their Lookbooks!“

Stylist Spotlight of the Month Steps to Grow My Business in 2014 Consistently Promoting my Styling Business Start a Small Business – Facebook Page:

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I Invited all of my Clients to Like and follow to receive styling tips trends and see realtime public Lookbook notifications in their newsfeed!

Annie Atienza

Image Consultant

www.facebook.com/annieatienzaimageconsultant

Build a plan to set your GOALS SET YOUR GOAL WITHY KEATON YOU ARE SET OUR ROW, GOAL in business for yourself,

GOAL:

I WANT:

BUT NEVER BY YOURSELF !

MAKE IT HAPPEN:

•

# of Lookbooks/week…

•

outreach to Clients/week…

•

net sales goal/month…

WHEN WILL I ACHIEVE THIS:

Build a plan to achieve your GOALS EARN $100 IN

spending money EACH MONTH

WHAT TO DO

Sell $200 to 4 Family Members this Month

Monthly Earnings:

Every month, reward yourself with new flats you’ve been eyeing!

PLAN FOR A

NET SALES

YOU EARN

$800

$100

luxurious vacation $350 EACH MONTH

WHAT TO DO

Instead of shopping directly at Nordstrom or ShopBop,

have your Family members shop through your Lookbooks!

NET SALES $350

YOU EARN

3 Month Earnings:

Earn enough to enjoy a well-deserved vacation every 3 months!

$1,050

$2,500

$100

SAVE $500 FOR A

classic chanel bag EACH MONTH

WHAT TO DO

Send new LBs to Clients every month,

Post LBs on Social Media and re-engage purchasing Clients!

NET SALES $500

YOU EARN

$3,000

$3,500

6 Month Earnings:

After 6 months, be the proud owner of a new Classic Chanel Flap Bag!

Elite Stylist Program

Rewarding & Celebrating our Top Stylists

February Sales Incentive

2x Sales Qualifier for Elite Stylist Program

-EARN-

double

POINTS

EVERY $ COUNTS 2X

FOR ALL FEBRUARY SALES TOWARDS THE ELITE STYLIST PROGRAM!

WE WANT TO CELEBRATE WITH ALL OF YOU IN MIAMI!

*Incentive Details: Sales credit and commission will not be affected; the 2x credit is only applicable towards Elite Stylist Program tracking

Elite Stylist Contest Results Winners for NY Fashion Week

WINNERS!

Caroline Maglathilin Annie Atienza Jean Caggiano

Kristin Thomas Julia Maidenbaum Stefanie Nissen Emilie Bartolome

Elite Stylist Program

Celebrating the Success of our Top Stylists

WHAT ELITE TIER ARE YOU STRIVING FOR?

Elite Stylists YTD Earnings FIRST

LAST

NET SALES

Caroline Lauren Tracy Emilie Lili Jean Julia Liz Nicole Jenney Kristin Staci Jennifer Leigh Ophelia Annie Naree Hillary Denise Juli Sara

Maglathlin Finney Goodwin Bartolome Morton Caggiano Maidenbaum Wesley Verhalen Cohen Thomas Acquasanta Donohue Profit Chafigoulline Atienza Kim Biggs Monaco-Marchewka Wilson Berman

$84,246.26 $55,426.25 $38,033.21 $34,417.96 $34,103.03 $26,440.10 $23,521.31 $21,951.07 $21,382.00 $20,199.95 $20,153.92 $19,814.23 $19,788.43 $19,021.44 $15,477.69 $15,331.51 $13,745.04 $13,122.81 $11,773.63 $11,621.12 $11,503.55

February Merchandise Update KR Monthly EDIT – Sneak Peak

Monthly Fashion & Styling Guide for Keaton Row Stylists!

TOTMs from our Retail Partners & filled with styling tips to share with your Clients!

Starting next week, Tues, Feb 11th : TOTM items will be featured in the Catalog under KR Monthly EDIT

KR Edit

How to Get your Looks Featured!

GET

your look FEATURED IN THE KR EDIT:

Create a Look using B&W items from the new “KR Monthly EDIT” category.

Tweet @keatonrow your favorite look, #colorcombo

Example: “@keatonrow Styled this B&W #colorcombo look for drinks with my girlfriends! (link to lookbook here)”

Favorite Look will be featured in the KR EDIT: B&W Graphic Trend section.

NEW Tools & Features

Creating Lookbooks – Faster & Easier!

Catalog Text Search

TIP: Use the Text Search + Sort by Category for precise results!

NEW Tools & Features

Creating Lookbooks – Faster & Easier!

Favorite Items Tab

TIP: Select to add to your Favorites tab!

Easily remove items or clear out of stock selections!

NEW Tools & Features

Creating Lookbooks – Faster & Easier!

Recently Used Tab

TIP: Use this tab for easy

access to your most recently used items!

Perfect for when you need to delete + rearrange items within a Look!

NEW Tools & Features

Creating Lookbooks – Faster & Easier!

Sort by Retailer

TIP: Quickly find items from

specific retailers for your Clients!

Perfect to find items during retailer promotions and sales!

Shop for Yourself + Add to Your Earnings!

TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!

Shop directly from one of Your Lookbooks:

Just add items into your shopping cart and checkout!

Your purchases will count towards your monthly sales + commission!

Stylist Incentives

Private ASOS Headquarters Tour w/ Dani Stahl

10 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl!

Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani!

Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!

CONTEST RULES: Net sales from 1/1-2/15, minimum of

$2000. March 2014 ASOS tour dates to be announced soon.

Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl TOP 10 SELLING STYLISTS WILL WIN! Stylists that are in the lead…

Lili Morton Emilie Bartolome Julia Maidenbaum Kristin Thomas Nicole Verhalen Caroline Maglathlin Jean Caggiano Jen Donohue Stacy Gatto

2 weeks left to win – Contest runs through 2/15!

Your Personal Style on Instagram Street Style & OOTD Photos

show us your INSTA-STYLE !

Our favorite Stylist Street Style Photos will be featured in each monthly issue of the KR EDIT!

Show us your everyday style!

Instagram your own personal style photos tagging @keatonrow with #krootd

Your Favorite Valentine’s Day LB • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • •

Oscars of Lookbooks

Vote for your Favorite Looks!

Your Favorite #NewYearNewYou LB!

Your Favorite Stylist Street Style Look

January TOTM

#NewYearNewYou Instagram Contest Results And our winner is‌.. Lisa!

Stylist Recognition

LET’S CELEBRATE YOUR ACCOMPLISHMENTS!

Top Stylists in January

Annie Atienza

20 Sales $6,124

Emilie Bartolome

17 Sales $6,027

Julia Maidenbaum

7 Sales $5,259

Kristin Thomas

19 Sales $5,120

Lili Morton

13 Sales $4,955

Top Sales in January Annie

Atienza

$6,124

Juli

Wilson

$2,983

Emilie

Bartolome

$6,027

Jennifer

Donohue

$2,829

Julia

Maidenbaum

$5,259

Jenney

Cohen

$2,552

Kristin

Thomas

$5,120

Lauren

Finney

$2,549

Lili

Morton

$4,954

Veronica

Taylor

$2,168

Nicole

Verhalen

$4,753

Francine

Park

$2,121

Lindsay

Smith

$2,051

Caroline

Maglathlin

$4,143

Brittney

Taylor

$1,940

Jean

Caggiano

$4,134

Lisa

Karst

$1,742

Stacy

Gatto

$3,458

Ophelia

Chafigoulline

$1,647

Sara

Berman

$3,320

Veronica

Taylor

$2,168

Bridget

O'Keefe

$3,003

Lindsay

Smith

$2,051

KR Stylist Commission

Net Sales of $3,500 +

Annie

Atienza

$6,124

Emilie

Bartolome

$6,027

Julia

Maidenbaum

$5,259

Kristin

Thomas

$5,120

Lili

Morton

$4,954

Nicole

Verhalen

$4,753

Caroline

Maglathlin

$4,143

Jean

Caggiano

$4,134

KR Stylist Commission

Net Sales of $2,500 +

Stacy

Gatto

$3,458

Sara

Berman

$3,320

Bridget

O'Keefe

$3,003

Juli

Wilson

$2,983

Jennifer

Donohue

$2,829

Jenney

Cohen

$2,552

Lauren

Finney

$2,549

KR Stylist Commission

Net Sales of $1,750 +

Lisa

Sligh

$2,366

Veronica

Taylor

$2,168

Francine

Park

$2,121

Lindsay

Smith

$2,051

Brittney

Taylor

$1,940

Lisa

Karst

$1,742

KR Stylist Commission

Net Sales of $800 +

Ophelia Flora Denise Ashley Kendra Ellie Alexandra Kate Angela Michelle Crystal Kristie Leigh Madalyn Donna Leslie

Chafigoulline Feitel Monaco-Marchewka Jones Stanton Lee Thompson Blount Leone Denae Petreski Gardner Kyes Profit Sidorov Blank Melton

$1,647 $1,637 $1,469 $1,311 $1,205 $1,184 $1,122 $1,121 $1,053 $1,036 $1,017 $988 $975 $865 $856 $852

New Stylist Training Calls

Join for Exclusive Earnings & Incentives

KEATON ROW IS OFFERING

Wed, February 12th @ 5pm PST / 8pm EST

Personal Styling Online

CLIENT & STYLIST RELATIONSHIP Styling & Shopping Through Lookbooks 100% ONLINE

WEBCALL: http://www.anymeeting.com/emak1

Save The Date 8pm EST | 5pm PST