FEBRUARY 2014
“Setting & Achieving Your Goals to Jumpstart the New Year” NATIONAL SALES CALL
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KR Updates Stylist Spotlight: Annie Atienza
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New Features
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• • • • • • • • • • • • • • • • • • • •
Tonight’s Agenda
Incentives / Bonuses
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Fashion + Styling Trends
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Stylist & Sales Recognition
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Starting off 2014 to a Stylish Start!
Stylist Spotlight of the Month
ANNIE ATIENZA NEW YORK, NY
Joined: June2013 Clients: 75+ Elite SILVER Stylist Sales To Date: Over $20k
Stylist Spotlight: Annie Atienza Planning & Setting Goals for 2014 Making goals for 2014 + planning to achieve them!
1. Proactive Outreach: Reaching out to Existing Clients! 2. Experience = Credibility: Demonstrating styling experience + Training 3. Consistently Promoting my Business: Always sharing my styling services and looking to recruit Clients through my personal networks
TIP:
Everyone you meet – whether it’s at a party, baby shower, walk through the farmer’s market… they’re all potential Clients that you should share your online styling services with!
Stylist Spotlight: Annie Atienza Steps to Grow My Business in 2014 Engage + Inspire Your Current Clients… At the beginning of the year – I emailed clients with thoughts on how first impressions are made quickly and are long-lasting…
Shared the importance to commit ourselves to projecting the message we want the world to see in 2014. Ø Included links to Lookbooks filled with boots and coats, including sale merchandise and organized by price – also included New Year, New You trend Lookbooks.
“Clothing choices should be admired in perfect unison with the woman wearing them!”
Stylist Spotlight of the Month Steps to Grow My Business in 2014
Share Expertise + Credibility with New Clients For all New Clients – I send an email after creating their first Lookbook, chronicling why and how I styled their Lookbooks: •
Use the Body Type Styling Guide to highlight your Client’s figure throughout their Lookbook and add notes to explain how each piece works for her!
•
Reach out to Clients for more info on their styling needs and preferences and use these details + Client Profile to ensure that Lookbooks are tailored for that Client!
& get excited to purchase well-chosen pieces “ Clients recognize my expertise from their Lookbooks!“
Stylist Spotlight of the Month Steps to Grow My Business in 2014 Consistently Promoting my Styling Business Start a Small Business – Facebook Page: •
I Invited all of my Clients to Like and follow to receive styling tips trends and see realtime public Lookbook notifications in their newsfeed!
Annie Atienza Image Consultant www.facebook.com/annieatienzaimageconsultant
Build a plan to set your GOALS SET YOUR GOAL WITHY KEATON YOU ARE SET OUR ROW, GOAL in business for yourself,
GOAL:
I WANT:
BUT NEVER BY YOURSELF !
MAKE IT HAPPEN:
•
# of Lookbooks/week…
•
outreach to Clients/week…
•
net sales goal/month…
WHEN WILL I ACHIEVE THIS:
Build a plan to achieve your GOALS EARN $100 IN
spending money EACH MONTH
WHAT TO DO Sell $200 to 4 Family Members this Month
Monthly Earnings: Every month, reward yourself with new flats you’ve been eyeing!
PLAN FOR A
NET SALES
YOU EARN
$800
$100
luxurious vacation $350 EACH MONTH
WHAT TO DO Instead of shopping directly at Nordstrom or ShopBop, have your Family members shop through your Lookbooks!
NET SALES $350
YOU EARN
3 Month Earnings: Earn enough to enjoy a well-deserved vacation every 3 months!
$1,050
$2,500
$100
SAVE $500 FOR A
classic chanel bag EACH MONTH
WHAT TO DO Send new LBs to Clients every month, Post LBs on Social Media and re-engage purchasing Clients!
NET SALES $500
YOU EARN
$3,000
$3,500
6 Month Earnings: After 6 months, be the proud owner of a new Classic Chanel Flap Bag!
Elite Stylist Program
Rewarding & Celebrating our Top Stylists
February Sales Incentive
2x Sales Qualifier for Elite Stylist Program
-EARN-
double
POINTS
EVERY $ COUNTS 2X
FOR ALL FEBRUARY SALES TOWARDS THE ELITE STYLIST PROGRAM! WE WANT TO CELEBRATE WITH ALL OF YOU IN MIAMI!
*Incentive Details: Sales credit and commission will not be affected; the 2x credit is only applicable towards Elite Stylist Program tracking
Elite Stylist Contest Results Winners for NY Fashion Week
WINNERS!
Caroline Maglathilin Annie Atienza Jean Caggiano
Kristin Thomas Julia Maidenbaum Stefanie Nissen Emilie Bartolome
Elite Stylist Program
Celebrating the Success of our Top Stylists
WHAT ELITE TIER ARE YOU STRIVING FOR?
Elite Stylists YTD Earnings FIRST
LAST
NET SALES
Caroline Lauren Tracy Emilie Lili Jean Julia Liz Nicole Jenney Kristin Staci Jennifer Leigh Ophelia Annie Naree Hillary Denise Juli Sara
Maglathlin Finney Goodwin Bartolome Morton Caggiano Maidenbaum Wesley Verhalen Cohen Thomas Acquasanta Donohue Profit Chafigoulline Atienza Kim Biggs Monaco-Marchewka Wilson Berman
$84,246.26 $55,426.25 $38,033.21 $34,417.96 $34,103.03 $26,440.10 $23,521.31 $21,951.07 $21,382.00 $20,199.95 $20,153.92 $19,814.23 $19,788.43 $19,021.44 $15,477.69 $15,331.51 $13,745.04 $13,122.81 $11,773.63 $11,621.12 $11,503.55
February Merchandise Update KR Monthly EDIT – Sneak Peak
Monthly Fashion & Styling Guide for Keaton Row Stylists!
TOTMs from our Retail Partners & filled with styling tips to share with your Clients! Starting next week, Tues, Feb 11th : TOTM items will be featured in the Catalog under KR Monthly EDIT
KR Edit
How to Get your Looks Featured!
GET
your look FEATURED IN THE KR EDIT:
Create a Look using B&W items from the new “KR Monthly EDIT” category.
Tweet @keatonrow your favorite look, #colorcombo Example: “@keatonrow Styled this B&W #colorcombo look for drinks with my girlfriends! (link to lookbook here)” Favorite Look will be featured in the KR EDIT: B&W Graphic Trend section.
NEW Tools & Features
Creating Lookbooks – Faster & Easier!
Catalog Text Search TIP: Use the Text Search + Sort by Category for precise results!
NEW Tools & Features
Creating Lookbooks – Faster & Easier! Favorite Items Tab
TIP: Select to add to your Favorites tab!
Easily remove items or clear out of stock selections!
NEW Tools & Features
Creating Lookbooks – Faster & Easier!
Recently Used Tab TIP: Use this tab for easy
access to your most recently used items! Perfect for when you need to delete + rearrange items within a Look!
NEW Tools & Features
Creating Lookbooks – Faster & Easier!
Sort by Retailer TIP: Quickly find items from
specific retailers for your Clients! Perfect to find items during retailer promotions and sales!
Shop for Yourself + Add to Your Earnings!
TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?! Shop directly from one of Your Lookbooks:
Just add items into your shopping cart and checkout! Your purchases will count towards your monthly sales + commission!
Stylist Incentives
Private ASOS Headquarters Tour w/ Dani Stahl
10 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl! Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani!
Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!
CONTEST RULES: Net sales from 1/1-2/15, minimum of
$2000. March 2014 ASOS tour dates to be announced soon.
Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl TOP 10 SELLING STYLISTS WILL WIN! Stylists that are in the lead… Lili Morton Emilie Bartolome Julia Maidenbaum Kristin Thomas Nicole Verhalen Caroline Maglathlin Jean Caggiano Jen Donohue Stacy Gatto
2 weeks left to win – Contest runs through 2/15!
Your Personal Style on Instagram Street Style & OOTD Photos
show us your INSTA-STYLE ! Our favorite Stylist Street Style Photos will be featured in each monthly issue of the KR EDIT!
Show us your everyday style!
Instagram your own personal style photos tagging @keatonrow with #krootd
Your Favorite Valentine’s Day LB • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • •
Oscars of Lookbooks
Vote for your Favorite Looks!
Your Favorite #NewYearNewYou LB!
Your Favorite Stylist Street Style Look
January TOTM
#NewYearNewYou Instagram Contest Results And our winner is‌.. Lisa!
Stylist Recognition
LET’S CELEBRATE YOUR ACCOMPLISHMENTS!
Top Stylists in January
Annie Atienza 20 Sales $6,124
Emilie Bartolome 17 Sales $6,027
Julia Maidenbaum 7 Sales $5,259
Kristin Thomas 19 Sales $5,120
Lili Morton 13 Sales $4,955
Top Sales in January Annie
Atienza
$6,124
Juli
Wilson
$2,983
Emilie
Bartolome
$6,027
Jennifer
Donohue
$2,829
Julia
Maidenbaum
$5,259
Jenney
Cohen
$2,552
Kristin
Thomas
$5,120
Lauren
Finney
$2,549
Lili
Morton
$4,954
Veronica
Taylor
$2,168
Nicole
Verhalen
$4,753
Francine
Park
$2,121
Lindsay
Smith
$2,051
Caroline
Maglathlin
$4,143
Brittney
Taylor
$1,940
Jean
Caggiano
$4,134
Lisa
Karst
$1,742
Stacy
Gatto
$3,458
Ophelia
Chafigoulline
$1,647
Sara
Berman
$3,320
Veronica
Taylor
$2,168
Bridget
O'Keefe
$3,003
Lindsay
Smith
$2,051
KR Stylist Commission
Net Sales of $3,500 +
Annie
Atienza
$6,124
Emilie
Bartolome
$6,027
Julia
Maidenbaum
$5,259
Kristin
Thomas
$5,120
Lili
Morton
$4,954
Nicole
Verhalen
$4,753
Caroline
Maglathlin
$4,143
Jean
Caggiano
$4,134
KR Stylist Commission
Net Sales of $2,500 +
Stacy
Gatto
$3,458
Sara
Berman
$3,320
Bridget
O'Keefe
$3,003
Juli
Wilson
$2,983
Jennifer
Donohue
$2,829
Jenney
Cohen
$2,552
Lauren
Finney
$2,549
KR Stylist Commission
Net Sales of $1,750 +
Lisa
Sligh
$2,366
Veronica
Taylor
$2,168
Francine
Park
$2,121
Lindsay
Smith
$2,051
Brittney
Taylor
$1,940
Lisa
Karst
$1,742
KR Stylist Commission
Net Sales of $800 +
Ophelia Flora Denise Ashley Kendra Ellie Alexandra Kate Angela Michelle Crystal Kristie Leigh Madalyn Donna Leslie
Chafigoulline Feitel Monaco-Marchewka Jones Stanton Lee Thompson Blount Leone Denae Petreski Gardner Kyes Profit Sidorov Blank Melton
$1,647 $1,637 $1,469 $1,311 $1,205 $1,184 $1,122 $1,121 $1,053 $1,036 $1,017 $988 $975 $865 $856 $852
New Stylist Training Calls
Join for Exclusive Earnings & Incentives
KEATON ROW IS OFFERING
Wed, February 12th @ 5pm PST / 8pm EST
Personal Styling Online
CLIENT & STYLIST RELATIONSHIP Styling & Shopping Through Lookbooks 100% ONLINE
WEBCALL: http://www.anymeeting.com/emak1
Save The Date 8pm EST | 5pm PST