January 2014 National Sales Call - Presentation

JANUARY 2014

“New Year, New You – Kick off 2014 with a Stylish Start!”

National Sales Call

Stylist Spotlight of the Month

Lili Morton Erie, PA • • •

Joined: April 2013 Clients: 150+

Elite GOLD Stylist Net Sales To Date: Over $30k

Stylist Spotlight of the Month New Year Goal Setting & Planning Stay Positive, Stay Focused & Be Consistent!

• Background: Moved from NYC à Erie, PA

• KR allows opportunity to provide styling services, regardless of geography!

Some month’s sales may be better the others, but always stay positive & focus on Clients (present + future) TIP: Client Follow-up - Create folders in Gmail to organize your Client communication or a Client Tracker Spreadsheet – whatever works for you!

TIP: Lookbook consistency is key! Create public LBs and share them on social media every month!

Send your Clients new LBs every month!

Stylist Spotlight of the Month New Year Goal Setting & Planning Tips to Succeed and LOVE what you do‌ Biggest accomplishments of 2013:

friends neighbors

family

co-workers

acquaintances

Sticking with something and succeeding!

Starting your styling business can be challenging but so rewarding!

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Mentoring other Stylists to grow their business!

Supporting and promoting positivity within the Stylist community!

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Always keeping Keaton Row at the forefront of every conversation!

Every new friend, life event and special occasion is opportunity to style!

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Even if not all of they purchase, utilize your friends as sources of Lookbook feedback, sharing on social media and Client referrals!

community connections

Stylist Spotlight of the Month New Year Goal Setting & Planning Goal Planning for 2014‌ Hope to Accomplish in 2014:

Achieve ELITE Platinum Stylist Status!

Secure a spot to celebrate in MIAMI!!!

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Consistently surpass monthly sales goals, $10k+ every month!

Follow-up and re-engage current Clients and always recruit new leads!

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Meet Dani Stahl and learn from the best!

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In March – Return to NYC for a personal tour of the ASOS HQ with Dani Stahl!

Stylist Spotlight of the Month New Year Goal Setting & Planning How to Achieve Your Goals in the New Year…

Throw FB contests for your Clients! Have your Clients post photos of themselves in their favorite looks styled by you! OR have your Clients post their biggest styling needs – Reward the winners with $25 KR giftcards!

Engage your Clients and guarantee sales when the giftcards are redeemed!

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Revisit inactive and current Clients – Getting matched, recruiting the Client and making that first sale is the challenging part! Build on your momentum!

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3

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Keep Keaton Row in the forefront of your conversations! When you hear that someone got promoted, recently got engaged, lost a ton of weight… always an opportunity to take people on a “virtual online shopping trip!”

Reach out to your FROGS… again! Make sure that you add a personal touch in explaining your KR business and services to those closest to you!

New Year Goal Setting & Planning EARN $100 IN

spending money EACH MONTH

WHAT TO DO

Sell $200 to 4 Family Members this Month

NET SALES

YOU EARN

$100

$800

$100

Monthly Earnings:

Every month, reward yourself with new flats you’ve been eyeing!

PLAN FOR A WHAT TO DO

luxurious vacation

$350 EACH MONTH

Instead of shopping directly at Nordstrom or ShopBop, have your Family members shop through your Lookbooks!

NET SALES

YOU EARN

$1,050

$2,500

$350

3 Month Earnings:

Earn enough to enjoy a well-deserved vacation every 3 months!

SAVE $500 FOR A

WHAT TO DO

classic chanel bag EACH MONTH

NET SALES

YOU EARN

$3,500

$500

6 Month Earnings:

After 6 months, be the proud owner of a new Classic Chanel Flap Bag!

$3,000

Send new LBs to Clients every month,

Post LBs on Social Media and re-engage purchasing Clients!

neighbors

family

co-workers

acquaintances community connections

Recrui'ng More Clients?

ELITE STYLIST

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Elite Stylist Program?

All of the Above??? Tell Us via

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friends

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What are your Goals for 2014?

Earn More Every Month?

Forms!

Newest Tools & Features

New Features for Lookbook Requests Confirming LB Requests

YOU commit to fulfilling requests within 72 hours & CLIENTS are notified that their Lookbook is being created.

Deleting Lookbooks Requests

Old or multiple LB Requests on your Dashboard? Decline these Requests to remove them from your Pending Requests list.

For more details and FAQs:

Resources Tab > LOOKBOOK REQUEST COMMUNICATION TRAINING GUIDE

Newest Tools & Features Les Nouvelle Integration

TOTAL INTEGRATION OF LES NOUVELLE ENTIRE INVENTORY IS NOW AVAILABLE IN THE CATALOG!

• All Les Nouvelle items are now available for your Clients!

• Sort for Les Nouvelle within the KR Catalog for access to new designers, high-end and luxe items!

• The perfect way to recommend investment items to elevate your Client’s wardrobe!

Shop for Yourself + Add to Your Earnings!

TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!

Shop directly from one of Your Lookbooks:

Just add items into your shopping cart and checkout!

Your purchases will count towards your monthly sales + commission!

Newest Tools & Features Keaton Row Giftcards

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Add Keaton Row Giftcards to all of your Lookbooks, year-round!

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When you or your Clients gift KR Giftcards, the recipient automatically gets YOU assigned as their Stylist!

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Gift KR Giftcards to your top Clients! Gifting them $25 to thank them for being an amazing Client will guaranteed sales when the giftcard is redeemed!

Giftcard Program Details:

Giftcards can be redeemed starting on January 15, 2014.

Giftcard sales do NOT qualify towards Stylist earningsor Elite Stylist Program - all sales are calculated upon Giftcard redemption

Newest Tools & Features

December Giftcard Sales Contest Winners from December Giftcard Contest $50 KR Giftcard + KR blog feature + automatic new Clients upon redemption!

Stacy Ga(o

(Thanks to your Client, Gregory Gatto!)

Lisa Sligh

(Thanks to your Client, Pat Denman!)

Jean Caggiano

(Thanks to your Client, Heather Duvall!)

Stylist Incentives

Private ASOS Headquarters Tour w/ Dani Stahl

2 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl!

Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani!

Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!

CONTEST RULES: Net sales from 1/1-2/15, minimum of

$2000. March 2014 ASOS tour dates to be announced soon.

Stylist Incentives

Elite Stylist Sales Contest Elite Stylist with Highest $ Over Goal in January

Win a ticket to NYC Fashion Week!

Winner resides within the Tri-State area: Attend NYC Fashion Week shows with Cheryl & Elenor!

Winner resides outside of the Tri-State area: Win a $250 giftcard + personal, 1-on-1 Skype session with Dani to talk all things Fashion Week & More!

CONTEST RULES:

Open only to Top 50 Elite Stylists. Highest $ over goal from 1/1-1/24.

February Fashion Show dates to be announced soon.

Live Tweet with Dani Stahl

Wednesday, January 15 5pm PST / 8pm EST Tweet us @keatonrow #StahlStyle

January TOTM #NewYearNewYou Top 5 Winter 2014 Trends for Every Client 1. PLAID

2. VARSITY

3.WINTER WHITE

4. CAMOUFLAGE

5 .NAVY BLUES

Find these items in the "Trend of the Month” Category in the KR Catalog! Incorporate them into your “New Year New You" Lookbooks and send to your Clients!

For example, create a 9-5 look using Navy Blues or a Date Night Look using Winter Whites! Be Creative and help your Clients get 2014 off to a Stylish start!

January TOTM #NewYearNewYou

Instagram Contest

HOW IT WORKS: Throughout the month of January, take a picture of yourself wearing one of our top 5 trends!

Plaid, Varsity, Winter White, Camouflage, Navy Blues

Include with your photo: @keatonrow #NewYearNewYou #(Name of your trend)

Prize: $100 Keaton Row Gift Card!

Example à

@keatonrow #NewYearNewYou #Camouflage

Stylist Earnings

Updated Monthly Sales Commission

EARN MORE IN 2014 NEW $2,500 Monthly Sales Commission Tier

Introducing a new $2,500 sales tier to help you earn more monthly commission and celebrate your sales, Lookbooks and service to your Clients!

New Stylist Training Calls

Join for Exclusive Earnings & Incentives

Tuesday, January 14th @ 5pm PST / 8pm EST WEBCALL: http://www.anymeeting.com/emak1

ELITE STYLIST

Save The Date

February 11th, 2014 Keaton Row National Sales Call

Yours in Style,

Cheryl, Elenor & the Keaton Row Team

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