October 2013
“Hello October”
National Sales Call
Greetings from your Keaton Row team!
1
Meet Our New Creative Director
2
Our Style Editor’s Favorite Fall Trends
3
Get Inspired by a KR Stylist Learn how Nicole Verhalen markets her business!
• • • • • • • • • • • • • • • • • • • •
There’s So Much We Want to Share Tonight
What’s Ahead? Exciting new features!
5
6
Stylist Recognition + Meet Dani!
Meet Our New Creative Director: Dani Stahl
#LivingInLeather Recap Some of our Favorite Looks‌.
Hillary Puckett
Hillary Puckett
#LivingInLeather Recap Some of our Favorite Looks‌.
Shannon Perkins
Sydney Malain
#LivingInLeather Recap Top Selling Leather Products
#LivingInLeather Recap Top Selling Leather Products
#LivingInLeather Instagram Contest Finalist Faves‌
We couldn’t choose a favorite, so we picked the ones with most likes!
#LivingInLeather Instagram Contest The Winner: Jessica Shia!
36 Likes! You’ve won a $100 Shopbop gift card!
This Month’s Trend is….
#GreyistheNewBlack WHY GREY IS HERE TO STAY:
• Grey is a universal color that comes in multiple shades and tones, flattering almost every skin tone.
• When it comes to your wardrobe, grey is actually a great neutral share perfect for layering with other colors or wearing head to toe- monochromatically. • Grey is hands down the most versatile and wearable trend this season - available in everything from apparel to accessories!
Not everything is so black and white! We've identified Grey as the "it" color on the Fall 2013 runways. See how this shade works for every woman and can be anything but boring.
#GreyistheNewBlack Advice from our Style Editor:
•
WE HAVE MADE THIS SUPER SIMPLE FOR YOU, BROWSE OUR FAVORITE GREY ITEMS AND START CREATING LOOKS!
•
YOU WILL FIND THESE IN THE “TREND OF THE MONTH” CATEGORY TO FIND ALL OF OUR FAVORITE GREY ITEMS
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MAKE PUBLIC LOOK BOOKS SOLEY DEVOTED TO GREY IS THE NEW BLACK OR JUST ADD SOME GREY STYLED LOOKS TO YOUR INDIVIDUAL CLIENT LOOKBOOKS
#GreyistheNewBlack Classic Conservative
#GreyistheNewBlack Trendy Edgy Client
#GreyistheNewBlack Trendy Edgy Client
#GreyistheNewBlack 3 WAYS TO GET BEHIND THIS TREND AND GROW YOUR BUSINESS:
1. CREATE A PUBLIC LOOKBOOK
Check out the “Trend of the Month” category in our catalog and create a Public Lookbook using your favorite pieces! Send to all of your clients and share with your social networks!
2. FULFULL CUSTOMER LOOKBOOK REQUESTS Each of your customers received an email from Keaton Row reminding them to "Request a LB" for this trend. Check out your dashboard for inspiration looks for any client!
3. SHOW YOUR OWN STYLE ON INSTAGRAM Take an instagram photo of yourself, or sport street stylers rocking the color GREY! Have fun and be creative, this can be anything from apparel to accessories! Make sure you tag @keatonrow and #greyisthenewblack
One Stylist who participates in the Instagram contest will win a $100 gift card to shop any of our retail partners.
*we reserve the right to use these images on any/all forms of social media and on our homepage
Fab Fall New Client Extravaganza
EX
F OUGH END O TENDED THR
! OCTOBER 31st
CREATE A FALL LOOKBOOK FOR NEW CLIENT(S) à EARN YOUR FIRST FAB FALL $50
We want to reward you for bringing on new clients, so we're ramping up your earnings!
WHAT: For every $350 that the Clients YOU BRING ON spends, we’ll give you an *additional* FIFTY dollars!
WHEN: September 10-October 31st! HOW: Create promotional Lookbooks, send messages, and always follow up!
Congrats to Our Current
Achievers of the Fab Fall New Client Extravaganza
Bridget
O'Keefe
See Video for stats
Nicole
Verhalen
See Video for stats
Madalyn Caroline Tania
Sidorov Maglathlin Sterl
See Video for stats See Video for stats See Video for stats
Michelle Rachel Tina
Hong Solomon Liu
See Video for stats See Video for stats See Video for stats
Madalyn Glenda Kristin Leila
Sidorov Soriano Thomas Brown
See Video for stats See Video for stats See Video for stats See Video for stats
Get Inspired by a KR Stylist
NICOLE VERHALEN San Francisco, CA Occupation: Online Marketing Joined: July 2013 • • • Sales To Date: See Video • • •
Newsletters by Nicole Tips for Creating a Client Newsletter
• Identify Goals • Simplify: Content, Visuals • My Takeaways
Open Rate: 74% (Industry Average: 18%) Click Through Rate: 21% (Industry Average: 3%)
Engaging with Clients & Proteges Two starter templates!
You can upload these editable templates (one for protégés and one for clients to get your started!
One for Clients One for Protégés!
Available in Stylist Resources
Download the Keaton Row template from Stylist Resources
How to Use the Templates
1. Download the HTML file(s) from your Resources Page. (save it somewhere easy to find!) 2. Sign up for Mailchimp.com (it’s free and really easy to use!) 3. Navigate to the Campaigns page. 4. Click the My Templates button. 5. On the Templates page click the Create Template button in the top right of your screen. 6. Select the Import link. 7. Name your template and click Browse to locate the HTML file on your computer. 8. Select the HTML file you saved and click Upload to add the file to your MailChimp account. (You'll be able to find this template when you click the My Templates button on the Campaigns page and on the Design step of the Campaign Builder.)
Still have questions? See Mailchimp’s instructions: http://kb.mailchimp.com/article/how-do-i-import-a-template
Nicole’s Tips: Creating Great Lookbooks LOOKBOOK BEST PRACTICES 1.
Know Your Client • Study Up • Contact Them • Filter
2.
Add Variety to your Looks
3.
• Item type, price points, styling The Most Important Step…
Your Feedback, In Action
New Features , en route! Â
Improved Lookbook Creation Process
One Step to Create Lookbooks, All Within One Tab! You Can Search by Looks!
Improved Lookbook Creation Process You can edit your Saved Looks by just clicking on them!
Customize LBs to fit different client needs and preferences! - you can change published LB
Category Reorganization: Easier to Find What Youre Looking For
Your Feedback, In Action -> Sneak Preview
New Features , en route! Â
Let Your Clients Recognize You …and Help Build Your Business
In the Works for 2013: Creating Value for Lookbooks
Clients will start with X #LB credits They will earn more credits when they buy, refer a friend Â
Keaton Row Stylist Recognition
LET’S CELEBRATE YOUR ACCOMPLISHMENTS!
The Keaton Row Elite Stylist Program Unique KR Gifts
Invites to Keaton Row Events
Keaton Row Trips
Special Incentives
Become An Elite Stylist Qualifying Dates: March 2012 – March 2013 STYLIST TIER
SALES
EXCLUSIVE PERKS
$5k+
$$$ CASH BONUS ELITE FACEBOOK GROUP ACCESS STYLIST TOTE BAG
$10k+
PLUS: $250 CASH BONUS KR STYLIST MOLESKINE NOTEBOOK
$25k+
PLUS: $500 CASH BONUS MONOGRAMMED JEWELRY CASE
Elite Platinum
$50k+
PLUS: $1,000 CASH BONUS MONOGRAMMED NECKLACE MIAMI TRIP
Founders Circle
$100k+
PLUS: TO BE DESIGNED BY CAROLINE
Elite
Elite Silver
Elite Gold
Special Additional Incentives
ELITE STYLIST
challenge
Achieve your personal stretch goals
Earn Extra Cash this month!
Congrats to Our September Top Selling Stylists
Lauren Finney See Video Call for Stats
Caroline Maglathilin See Video Call for Stats
Leigh Profit See Video Call for Stats
Emilie Bartolome See Video Call for Stats
Ophelia Chafigouline See Video Call for Stats
Keaton Row Announcements
Join our FB group if you havent already
Keaton Row client matching: Please confirm every Monday
In Closing…. ELITE STYLIST
challenge
Stay Tuned For: Upcoming Press
October 18th….
We Have a BIG Press Hit On Its Way…. STAY TUNED ON OUR FB PAGE
Dani Stahl Lookbook Contest Want to have a one on one meeting with Nylon Editor At Large, Dani Stahl? • •
Submit a Lookbook showing us how you incorporate our trend of the month, "Grey is the new Black" into your own daily life. Lookbook should include: • Lookbook Title: Grey is the New Black • 3 Looks Only: • Grey Styled for Day • Grey Styled for Night • Grey Styled for You TO ENTER, CREATE YOUR LOOKBOOK AND TWEET US A LINK! à Be sure to tag @KeatonRow #KRStyleOff Login to your Dashboard on Thursday, October 10th for Details!
Dani will review the submissions and pick a winner to meet for coffee!
Save The Date
November 5th, 2013 Until then‌. Create your #Greyisnewblack Lookbook!
Yours in Style,
Cheryl, Elenor & the Keaton Row Team