SEPTEMBER 2013
“Fab Fall”
National Sales Call!
The Keaton Row Buzz
Fashion Icons Keaton Row Community || The Idea Joining Our Stylist
Emese Szenasy
Ann Brady
Lucky Magazine Clients: Michael Kors, Tibi, Target, Stylecaster, Beauty High, Lucky Magazine, Beso, Jenna Dewan-Tatum, and Jamie Chung.
PR at companies like Club Monaco and DVF.
Samantha Yanks
Editor and Fashion Expert, Gotham and Hamptons Magazines
Thomas Carter Phillips Celebrity stylist from LA relocated to NYC. Editorial: InStyle, Interview and W
Nicole Fasilino
Fashion & beauty editorials to celebrity cover photo shoots.
Tonight’s Agenda 1
Retail Partnership News!
5
Stylist Annie’s Personal LB Tips
2
Fall Trends We Love
6
Stylist Recognition
3
Stylist Promotions
7
What’s Ahead
8
Q&A
4
Meet Our Spotlight Stylist & Client
Meet the Team
Exciting Retail News:
Our Partners are Growing and so is your Keaton Row catalogue • Great mix of contemporary on trend brands • Mix of high low • Budget friendly • Good for sophisticated, working woman • Specialty sizes • High end • Tightly edited • Up and coming designer
~ 5,000 pieces to work with. MAKE IT WORK.
Key Fall Trends
Why Your Client and You will Love This Fall’s Trends, as much as we do
1
TRENDS : Something for Everyone
• Fall is the best Shopping Season • There are very versatile trends for this Fall that address all types of clients
2
MORE EARNINGS FOR YOU : • Higher Average Order Items = $75+ • Great Investment pieces
our favorites…. Here’s JUST A FEW of
Fab Fall New Client Extravaganza CREATE A FALL LOOKBOOK FOR NEW CLIENT(S) à EARN YOUR FIRST FAB FALL $50
We want to reward you for bringing on new clients, so we're ramping up your earnings! WHAT: For every $350 that the Clients YOU BRING ON spends, we’ll give you an *additional* FIFTY dollars!
WHEN: September 10-October 10 HOW: Create promotional Lookbooks, send messages, and always follow up!
Key Fall Trends Floral Dresses
Key Fall Trends Grey is the New Black
Key Fall Trends Swing Skirts
Key Fall Trends Texture
Key Fall Trends Oversized Coats
Contest Announcement: Instagram Contest #LivingInLeather
Instagram a photo of yourself or street style in KR Trend of Month @Keatonrow #livinginleather
EARN $100 GIFT CARD!!
Meet our Stylist ANNIE ATIENZA New York, NY Personal Stylist Joined: August 2013 **** Sales To Date: $4,000 Earnings: $500+ ***** Mentee Team Sales: $2k+
We are so proud of you, Annie!
We are so proud of Annie! The ABCs of dressing women properly:
Accentuate the positives. Balance the total look. Camouflage the negatives.
Meet Annie’s Client NADINE DEFOE KAMPOSOULIS New York, NY Client to KR Stylist Annie Atienza Senior Manager, Global Advertising & Creative Services at Avon
NADINES LOOKBOOK
Prep Rock
Take Park Avenue by storm in this crisp look.
NADINES LOOKBOOK Floral Edge
This look is the definition of a feminine powerhouse.
NADINES LOOKBOOK
Ladylike in Leather
Take Park Avenue by storm in this crisp look.
Meet Annie’s Client, Nadine Nadine’s Thoughts
WHY HAVING A KR STYLIST IS VALUEABLE: •
Keaton Row service is 100% personal
•
The styling advice is not editorialized but personalized for the individual not for the masses. Very own virtual Personal Stylist at the tip of your fingers Instant access to current trends and valuable tips on how to maintain your own personal style. Takes the time out of your busy schedule and makes shopping not only convenient but fun!
• • •
Annie’s Tips: Creating Great Lookbooks LOOKBOOK BEST PRACTICES • Keep your first Lookbook to a 3-4 page minimum • Reuse same items in look • Keep it simple • Keep comments minimal • Re-use looks / favorite items • Reserve certain time of day to create Lookbooks • USE FILTERS (price, most recently added)
Annie’s Tips: Promoting Your Business with Lookbooks GET THE WORD OUT FOR EVERY LOOKBOOK -> MAKE THEM PUBLIC!! HOW?
Blog
Annie’s Tips:
Providing Clients the Best Experience with her Lookbooks REMEMBER, YOUR CUSTOMER… • Doesn’t know what else is in the catalogue • Doesn’t have a better alternative • Sees you as the authority • Is willing to invest for the right price • Is coming to you to NOT feel overwhelmed
Keaton Row Stylist Recognition
LET’S CELEBRATE YOUR ACCOMPLISHMENTS!
Top Sales in August 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Caroline Jean Lauren Lili Samantha Emilie Hillary Ophelia Staci Denise Emese Nicole Darian Shennel Nicole Lisa Tracy
Maglathlin Caggiano Finney Morton Yanks Bartolome Biggs Chafigoulline Acquasanta Monaco-Marchewka Szenasy Verhalen Solimine Fuller Wilson Sligh Goodwin
20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
Leslie Nicole Angela Jenney Annie Leigh Ann Alicia Kendra Hilah Lauren Francine Krysta Christy Alma
Melton Fasolino Denae Cohen Atienza Profit Brady Linsey Stanton Lee Almog Cecchi Park Kerr Hanlon Mujezinovic
Tune into to the next National Sales Calls to see the numbers!
Our $100k Club in the Making 1 2 3 4 5 6 7 8 9 10 11 12
FIRST
LAST
Caroline Tracy Lauren Liz Jean Emilie Naree Nicole Staci Jenny Lili Darian
Maglathlin Goodwin Finney Wesley Caggiano Bartolome Kim Wilson Acquasanta Eisenberg Morton Solimine
Tune into to the next National Sales Calls to see the numbers!
Top Stylists
Caroline Maglathlin
Tracy Goodwin
Lauren Finney
“Spark Your Style”
New Sparkling Stylists
Spark Your Style:
Earn $100, when you sell $350 in your first 10 days
Super Spark Your Style:
Earn an extra $250, when you sell $1750 in each of your first two months. Total =$1750
“Spark Your Style”
New Sparkling Stylists FIRST
LAST
1
Francine
Park
2
Leslie
Melton
3
Ann
Brady
4
Hilah
Almog
5 6 7
Shannon Sydney Tania
Perkins Malain Sterl
8
Ashton
Mayne
9
Jennifer
Qian
10
Julianna
Joo
11
Sadie
Strassman
12
Jackie Rose
Fitzgerald
13
Caroline
Slattery
14
Rachel
Sumner
15
Liza
Collins
Tune into to the next National Sales Calls to see the numbers!
Featured Spark Your Style Stylist
Annie Atienza $4000+ Sales
In Closing…. Fab Fall Client Extravaganza
Spark Your Style Incentive for New Stylists
#LivingInLeather Contest for All Stylists
àGET 2 NEW CLIENTS THIS MONTH!
Staying in Touch: Your Stylist Dashboard + our FB Group
Lookbook Ideas
Contest & Events
Key Training Tools
Save The Date
October 8th, 2013 Keaton Row National Sales Call
Till then -- we cant wait to celebrate all the earners of Fab $50 and see your #Livinginleather trends! Yours in Style,
Cheryl & Elenor