[ ASIAN STUDIES ]
ASIAN BUSINESS / MANAGEMENT World Scientific Series in Asian Business and Management Studies
INNOVATION IN CHINA
CHANGING FACE OF E-COMMERCE IN ASIA
by Hugh Thomas (Chinese University of Hong Kong, Hong Kong)
A Strategic Management Casebook
edited by Abhishek Behl (O P Jindal Global University, India), Pankaj Dutta (Indian Institute of Technology, Bombay, India), Pratima Sheorey (Symbiosis International University, India) & Chris Rowley (University of Oxford, UK) This book aims to unwrap the stories of ecommerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.
Contents: Introduction; Acknowledgements; The Rules of the Old Game; Communism, Government and Innovation; Intellectual Property; High Speed Rail — State Planning for Innovation; Incubation and the Hong Kong Science and Technology Parks Corporation; Cisco and Cloud-based Education in China; Two Chinese Entrepreneurs: Zhang Ruimin and Ren Zhengfei; Fuyao Glass: Global Strategy for American Risk; Ofo: Innovation and the Little Yellow Bike; Sensetime Group Limited: Business Model and Expansion; Redhill Capital: Strategy in a Pandemic: Hugh Thomas; 12 China Merchants Bank: Light Banking, Payments and Blockchain; Conclusion.
Featured Contents: Past, Present and Future of E-commerce: Economies of Scale in E-commerce Firms; Industry 4.0 and Growth of E-commerce; Aligning Marketing Activities for E-commerce: Branding and Advertisement in E-commerce Websites; Managing Human Resource in E-commerce: HR practices in E-commerce Industry; Innovation in HR Practices in E-Commerce: A Case Study on Alibaba; Business Operations in E-commerce Firms: Forward and Reverse Logistics in E-Commerce Firms; Warehousing and Facility Location in E-commerce; Information Technology and Analytics in E-commerce: Role of Database Management in E-Commerce Firms; Role of Big Data Analytics in E-Commerce; and others. Readership: Undergraduate and post graduate management and scholars.
Readership: Professors in universities; China studies instructors; Senior undergraduate and post graduate students; General public.
350pp 978-981-124-598-5
275pp 978-981-124-588-6
Feb 2022 US$118
£105 49
Advance Book Information • January – February 2022
Feb 2022 US$88
£75
BOOKS
This book presents cases where managers determine policy in China’s increasingly innovative society. Readers take the roles of decisionmakers to make strategy decisions. The cases in this volume showcase China’s traditional three teachings, socialist market institutions, and modern management using studies on current Chinese companies and their leaders, among them big names such as Haier and Huawei. Each case stands alone as teaching material for instructors. Taken together, the book presents evolving models of innovation. Their subtle differences from western constructs critically impact the development of our global society.
