Why Sponsor New Mills AFC? CLUB HISTORY
New Mills AFC, based in the High Peak of Derbyshire, have continually been at the forefront of organised football in the area. The Club's home ground, regarded as one of the most picturesque in non-league football, is situated opposite the impressive St George’s Church and has a splendid backdrop of Kinder Scout, which is the highest point in the Peak District National Park. The Club’s facilities are quite considerable. Covering well over three acres of land, the Club has a floodlit playing arena, an all-weather pitch suitable for a number of sports which is used by local schools and the local community in general as well as a thriving Clubhouse. The club was originally formed as New Mill St George’s before joining the North Cheshire League and ultimately the Manchester League. The club moved to Church Lane in 1922 and the following years were to see a hugely successful period. Great times continued into the 60’s but following a move to the Cheshire league in 1974 the club ceased playing but fortunately Birch Vale FC and Thornsett FC were looking for a new ground and they both adopted the name of New Mills FC and began to progress firstly in the Lancashire and Cheshire league before going into the Manchester League New Mills joined the North West Counties in 2004 and won the Second Division Cup and Championship in in 2007 and 2008 respectively. They then had two successive 2nd place finishes in the NWCFL top flight before 2010/11 season when they won the league where they won the first seven games of the season. The club also achieved FA Charter Standard Adult club status and then in 2011/12 the club celebrated its 125th Anniversary. The club moved into the Evo Stik Northern Premier league where the club continued its progress. The past two seasons have been more difficult for the club but the club is just at the beginning of the rebuilding task to take the club further than ever before. New Mills AFC now has a large junior section, U18’s and Development Squad and has become a massive, integral part of the sporting scene in New Mills.
THE NEED FOR SPONSORS
Sponsors play such a big role in football clubs and sport these days providing crucial funds which allows the club to develop and progress but ultimately keep the club running for the staff, supporters and players alike. The club can offer so much to sponsors through exposure and in return the club can continue to flourish, this brochure is there to highlight what the club can do. We are run by volunteers and the money alongside the help of these fantastic people means we can achieve what we want. New Mills AFC in 2016/17 will be competing most likely in the North West Counties Football League playing also in their cup competitions. Away from the NWCFL we will be competing in the prestigious FA Cup and FA Vase with massive exposure possible from good runs in either competition. These competitions will potentially have us travelling across England to the different regions raising not only the club’s exposure but our supporting sponsors and businesses. The media presence of the club will be expanding further next season. Our website attracts anywhere between 1500-2500 unique visitors a week whilst our Twitter continues to grow with well over 5,000 followers. The Facebook and Instagram will offer more exposure for the club and with links being posted on these ever growing platforms, it means more exposure for our club website, newmillsafc.co.uk. Our games are covered by the local press where club produced match reports and news are forwarded to these local papers. In addition to that games are frequently photographed by the club photographer but also by opposing teams. Over the coming season we shall be attracting some big followings and also aiming to grow our own support so for any business it’s clear to see the potential exposure and growth available. The club require the help of business and even small amounts are helping propel a smaller, local club further from the Juniors to the First team.
Website Advertising NEWS ARTICLE SPONSOR
This package allows you to advertise your business at the end of every single news article on our website (with website link) www.newmillsafc.co.uk. Our website attracts at least 150-200 unique visitors a day whilst it can some days attract up to 400 unique visitors. When these articles are posted on the website we post links to these articles on our social media platforms of Facebook and Twitter. In addition to this throughout the season you will get mentions on our commercial and club Twitter account. You will also get 4 match tickets to a game of your choice to use at any point through the season. We are working to drive more traffic and with this added exposure on every single article your business will benefit. Price: ÂŁ125 for the whole season
MATCH REPORT SPONSOR
A pivotal part of the website updates is our match reports. Supporters including fans of opposing teams regularly read the match reports on our website which offers an opportunity to expand the potential reach of your advertising. With this package you will get a mention (with website link) at the end of every match report we post on our website. This also includes 4 match tickets to a game of your choice. Price: ÂŁ100 for the whole season
Programme Advertising PROGRAMME SPONSOR
The matchday programme is a vital part of the football supporters day at Church Lane and more so for the ’ground hoppers’ that visit our ground. It’s something that people collect and will keep as a momento of the match. This means your advertising lasts for years to come and these adverts help to keep the programme cost affordable for fans which exposes your business to more potential customers.
‘The Millers Review’ is the revamped version of the 2015/16 programme and will undergo a makeover in the off-season. We’re hoping to push sales of the programme further but expect around 60-100 sales minimum a game. The adverts available are 1/4, 1/2 and full page. Price (plus VAT): 1/4 Page Advert:: £60 1/2 Page Advert: £100 Full Page Advert: £150 All packages last for the whole of the 2016/17 season
EXECUTIVE PROGRAMME SPONSOR
Become an executive programme sponsor for the 2016/17 and have fantastic exposure in the match day programme. As an executive programme sponsor your business gets access to the front cover which has the most exposure available. In addition to that you get a full page advert. There is limited of these opportunities available so be quick to take advantage. Also a new page about on the website about the programme will list our executive sponsors Price: £200 (Vat Included)
Social Media Advertising TWITTER
Twitter is by far our biggest social media platform with well over 5,000 followers keeping a keen eye on New Mills AFC. Retweets on this platform only push the potential that advertising can have through our Twitter account. There are many different ways you can advertise your business through the account so get in touch and see what we can do for your business on one of the world’s biggest social networking sites.
Price: NEGOTIABLE
Facebook is a new addition to our online presence already building a strong following of over 200 but our post reach is ever increasing with new likes to the page and frequent shares. This is a platform we are growing day by day and your business will experience an increasing growth in exposure throughout the season. Similar to the Twitter there are different ways to incorporate and advertise your business through our Facebook page so make sure to get in touch with the club to see what we can do for your business. Price: NEGOTIABLE
Instagram is the newest platform to the growing online presence of New Mills AFC. A lot of work through the coming year will go into the account to increase the followers and coverage meaning increased exposure. Simply you can add you business to the bio of the account giving a prime spot and ultimately good exposure. Price: NEGOTIABLE
Player Sponsorship PLAYER SPONSOR
Sponsor your favourite New Mills AFC player and see your business or name next to your sponsored player in our popular and revamped match day programme, ‘The Millers Review’. In addition to that you will have your business on their profile page on our website and you will have mention throughout the season on our Twitter accounts, @NewMillsAFC and @MillersCommercial. Also anytime in an article that mentions your sponsored players, it’ll have ‘sponsored by….’ in the article. Our site currently averages 150-250 unique visitors a day and the site has just over 65,000 visitors to the website in the past 12 months. This package also includes 2 match tickets to a game of your choice. Price: £50 for the whole season (Plus VAT)
‘Man Of The Match’ SPONSOR
Your business can attach it’s name to the ‘Man of the Match’ award. After every home game someone will present the best performing player with this award and on the match report the ‘….. Man of the Match’ will be placed in there. In addition to that on Facebook and Twitter your business will get the same mention bringing excellent exposure across the various platforms. It’ll be a main attention for the fans to found out who the MOTM was and your business can benefit from that. Lastly you will get a 1/2 page advert in ‘The Millers Review’ listing the winners of the Man Of The Match award throughout the season.
Price: £125 for the whole season (Plus VAT)
Match Sponsorship MATCH BALL SPONSOR
Our match ball sponsorship package allows you to enjoy an executive day at Church Lane watching New Mills AFC. This matchday package crucially helps the club to cover the important costs which are incurred on a matchday. Package includes:
A substantial mention in the match day programme Complimentary programme for each guest Half-time refreshments Free VIP match tickets for each guest Mention in the match previews and reports on the website Discounts are given to businesses taking out multiple packages
Price: £40 for 2 guests (£17.50 for extra guest)
MATCH SPONSOR
This package is perfect for a business or fans who want to ultimately experience the excellent hospitality of New Mills AFC as we cater to the perfect day of football. This package includes: Free VIP match tickets and programmes for each guest Full page advert in the match day programme for the chosen match Half-time refreshments Mention in the match reports and previews on the website Social media mentions throughout the preceding week Discounts are given to businesses taking out multiple packages Price: £50 for 2 guests (£20 for extra guests)
Match Sponsorship MASCOT PACKAGE
Everyone at New Mills AFC places an importance on children in the game as being the future supporters of cur club and we have a package perfect for children to ensure they thoroughly enjoy the day at Church Lane. Package includes: Free admission for two adults Your child gets to lead the New Mills team out on a matchday Half-Time refreshments and drinks Free New Mills AFC Scarf Kick around for your child and their friends on the Astroturf Price: £30 per match
MATCH POSTER ADVERTISING
Currently we make match posters for each of our home games and you could advertise your business / company logo on the poster which is a large part of the pre-match build up on social media platforms and on the website. Also our posters are put up around New Mills giving your business even more exposure to more than just the football fans. Price: £10 (Single Poster) / £50 (Full Season) Plus VAT
COMBO SPONSORSHIP PACKAGE
This package combines a few match packages to bring even greater exposure for your company at a fantastic price. It includes 1 match sponsorship, 2 match ball sponsorship and 3 single poster adverts. This package costs £150 for everything with a saving of over £100.
Kit Sponsorship HOME KIT SPONSORSHIP
Support the iconic amber of New Mills by sponsoring the home kit. Featured prominently in all promotional materials, match photos etc, our home kit is seen across all of our social media accounts. It’s the highest exposure package, our pictures have amassed well over 7,500 views on Flickr whilst our social media platforms will post pictures to well over 5,500 weekly. Also your kit will be seen by home and away fans and the potential reach is massive. We’ll also give mentions throughout the season on our social media platforms. If you wish to sponsor the home kit for the 2016/17 season then call or email us to discuss potential prices. Price: Negotiable
AWAY KIT SPONSORSHIP
In the 2016/17 season New Mills will most likely compete in the North West Counties League, FA Vase, FA Cup, league cup competitions and also the County cup. As we travel across not only the North West but potentially the country in the FA competitions, your business will be emblazoned across the kit for the teams and fans to see. Once again you’ll get coverage by not only our own media teams but the oppositions giving your potential exposure a massive boost. Like the home kit your sponsorship will be seen on our match photos and advertisements and we’ll give mentions throughout the season on our social media platforms.
Price: Negotiable
Various Sponsorship PITCHSIDE BOARDS
This package is probably the one most associated with football club sponsorship. With photographers and bloggers taking pictures at Church Lane, not only will fans at the ground see the board; people looking through these pictures and blogs will see your advertising. This means you’ll get huge exposure for great value. Price is inclusive of design, printing and fitting. Price: £175 plus VAT (1st Season) Annual Renewal: £100
WEBSITE ADVERT
Your business could appear as an advert around the club website at different parts with links to your company website. The website is a key part to the club’s media platform and attracts well over 65,000 views over the past year with the whole club keen to boost that for the upcoming season. Links are posted to the website through Facebook and Twitter so can bring good exposure. You’ll also be listed on the sponsors page of the website. Price: £75
TRAINING KIT
Have your business on the team’s training kit. As the team warm up home and away your business will get centre stage as the fans begin to arrive and take an interest in the team fielded for that match. Price: Negotiable
VAT Included in packages otherwise stated
/NewMillsAFC1
@NewMillsAFC1
James Lobley (Media Manager) E: info@newmills-afc.co.uk T: 07504284851
@NewMillsAFC
Designed by KickOffMedia (@KickOffM)
Sue Hyde (Secretary) E: newmillsfs@yahoo.co.uk T: 07795115708