Adc 15 apr 2014

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Regd. No. MH/MR/South-160/2012-14 RNI Regn. No. 43675/1985 MUMBAI TUESDAY, APRIL 15, 2014 32 PAGES `3 Website: www.afternoondc.in

Aft er oo

INFLUENCING VOTERS

DESPATCH & COURIER

Gold: `29,311 Silver: `44,076 US Dollar: `60.17 Temperature: 330C/240C Humidity: 74%

Health&Fitness Pg13-20

THIS ELECTION, POLITICIANS HAVE A NEW TRIBE OF PEOPLE TO COPE WITH AND CONVINCE: INDIA'S ACTIVE POPULATION OF ENTHUSIASTIC BUT SCEPTICAL SOCIAL MEDIA USERS By Prashant Hamine

users are residents of towns with a population less than 2 lakh. recent study undertaken by IRIS KnowlThe report argues that US President Barack edge Foundation and Internet And Mo- Obama ran away with the 2012 US Presidenbile Association of India (IAMAI) has tial campaign because of his effective usage revealed that the destinies of contesting can- of analytics to do peer to peer targeting. didates in not less than 150 Lok Sabha conWhen the study was undertaken, in the stituencies out of the 543 will be determined case of Thane Lok Sabha constituency the by Facebook users, making them the newest number of Facebook users was over 4 lakh. vote bank with the power to shape Indian pol- Facebook users who were eligible to vote was itics. According to the study report “Facebook culled out of the data. On the day the report users may be the new vote bank Indian politi- was penned, that figure rose to 4.19 lakh. cians have to now worry about”. Most of these Facebook users hailed from The report released recently reveals that Thane or Navi Mumbai. In the 2009 Lok around 80 million people of 25 years and Sabha elections in Thane constituency, out of younger avidly use social media platforms the 1.8 million registered voters, 7.50 lakh aclike Facebook. Out of these, 97 per cent of tually voted and the winning candidate won them are daily Facebook users. by a relatively narrow margin of 49,000 votes. Another significant fact revealed in the reThe report classified the 543 Lok Sabha port is that one-third of the social media constituencies into High Impact, Medium users are residents of smaller towns with Impact, Low Impact or No Impact category populations under 5 lakh. Even more signifContinued on pg 2 « icant is the fact that a quarter of social media

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‘APPS’ THE WAY!

A sneak peek into some applications on smart phones which give a better understanding of politics, our representatives and our rights as citizens of India MUMBHAI Vikas Sabnis

By Shwetha Kannan and Yatin Ingle

They want to join our poll campaign, sir! All of them have got a ‘clean chit’ from the party high command.

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n today's times, applications installed on smart phones are the most used means to get information. Right from railway timetables to schedules of plays, dramas and movie show timings, from shopping for Continued on pg 2 «


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Adc 15 apr 2014 by Afternoon Despatch & Courier - Issuu