Enterprise and Entrepreneurship (BTEC)
EXAMINATION BOARD: PEARSON • Who set up Facebook? • Why did 3 friends from Cambridge University set up Innocent Smoothies? • What skills does Bill Gates possess? • What problems did Richard Branson face setting up Virgin? • Which Entrepreneur set up At The Chapel in Bruton? And why? This course includes lectures, discussions, and opportunities such as field trips (recent ones have been to BMW Mini Factory, Wimbledon Tennis Club, Chelsea Football Club, Bloomberg London, Bank of England and Twickenham Rugby Club) and talks by guest speakers (Bank of England MPC members & Dragon’s Den winners).
COURSE CONTENT: Topics Include: 1. Investigating different Enterprises 2. Entrepreneurship 3. Marketing 4. Market Research ASSESSMENT: Year 1 Unit 1: 4 reports - internally assessed over the course of 2 terms. Unit 2: A Marketing report - IT project for 3 hours under controlled conditions - externally verified
Year 2 Unit 3: A written examination on Personal and Business Finance
FURTHER STUDY/CAREERS: The course is suitable for many careers and degree courses including: setting up one’s own business; accountancy, banking and finance, law, economics, share/foreign exchange dealing and information technology.
Unit 4: An externally set task Mrs M. B. Goffe mbg@kingsbruton.com 17
