April 2016
Fashion & Lifestyle
spring in the city
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Contents
APRIL 2016
Fashion 10
18 20 24
Ladybird Loves Dolce & Gabbana’s Summer 2016 Advertising Campaign Italia Is Love Pantone 2016 Colorcast From Runways Summer in the City: Top Trends to Shop Now Oscars 2016: The Best of the Red Carpet
BEAUTY
28 The Power of Shea Butter 30 Get Bold and Bright This Summer 32 Tips and Trick to Get You through the Summer 34 How to Cut Your Flirty Bangs at Home
Home
38 Urban Jungle at Home
2 | April 2016
ESCAPE
40 You Are Egypt!
Faces of Egypt
42 A Glimpse of Meraki in Mona Bizzari’s Jewelry Collection
Health
44 DIY Ways to Whiten Your Teeth at Home 46 Ways to Keep Your Nails Beautiful and Healthy
FITNESS
50 Bodyweight Exercises You Can Do at Home 52 The Pyramid of Muscle Building
Nutrition
54 What to Eat When You Are Eating for Two 56 The Best Diets for Fat Loss
Cooking
60 Dine Like a Celebrity
LOVE & RELATIONSHips 62
Bad Reasons for Love and Attracting What It Means
Mother & Child
64 How to Help Your Child Overcome Fears
FEATURES
66 The Bipolar Disorder of Mr. Spring
SPR I NGTI M E BURSTS I NTO COLOUR AT THE PAL ACE .
I T I S A LOT M O R E T H A N J U ST C H O C O L AT E B U N N I E S WA I T I N G F O R YO U . . .
Begin with the family at Omar’s Café for the fabled Sham El Nessim breakfast featuring the classic specials of the day. Stroll Garden Promenade and choose your favorites from the BBQ Brunch Buffet as the live Jazz tunes fills the air. We are not short of fun and games for kids to enjoy. The Bakery tempts with Easter cakes, pastries, desserts ... oh yes, and chocolate bunnies. It is a vibrant Sham El Nessim by the pool and in the gardens of The Palace.
16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 EXT. 4661 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM
Final Easter Ad Egypt today.indd 1
3/22/16 11:11 AM
L a dy b i r d Owner/Founder Zeyad Sorour Editor-in-Chief Ismail Marzouk Managing Editor Christine kassasseya Sales & PR Director Naira El lamei Marketing & Project Director Samar Zaki Art Director Eman Salama Senior Graphic Designer MARINA RAAFAT Financial Director Haitham Hamouda Distribution Mohamed ABD EL NASSER, Ahmed Mohamed Youssef & Ahmed Fawzy
Scan it & get connected to our facebook fanpage to get all our tips, updates and news! FOLLOW US ON: Ladybird Fashion & Lifestyle Magazine @Ladybirdmag ladybirdmagazine 4 | April 2016
23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533 www.ladybirdmagazine.com Distributed by Al-Ahram Association
In every issue:
Editor’s Note P.8 The Look P.12 Shopping Cart P.14 Fashion News P.16 Spotted P.26 Pieces We Love P.36 Ladybird’s Q & A P.48 Why Eat This P.58 The Best, The Top & The Must Do P.68 Reviews P.70 Horoscopes P.76 Happenings P. 78 On Spot P.80
BY LAURENT PEUGEOT
LE DECK IS BACK After full rejuvenation, Le Deck will reopen in April with a new cuisine designed by Chef Laurent Peugeot, with a refined French Cuisine in an urban setting that invites guests to indulge in a bit of escapism with its lounge bar that serves Meduse Shisha. The guide Michelin awarded dishes inspired by Chef Laurent Peugeot’s favorite destination in Cairo and which will take you on a journey around the World.
3 El Thawra Council St. Zamalek, P.O. Box 732 El Orman - Giza 11518 - Cairo - Egypt Tel. +202 2737 3737
E-Mail: h5307-sb2@sofitel.com
www.sofitel.com/5307
Contributors
Fady Hanna
Travel Expert As a globetrotter, he spent the last decade visiting nearly 80 countries and so far the 7 world wonders. Founder of the Facebook Page Travel Delights, he shares his travel experiences and advises for travel planning. Lived in the UK to earn a Bachelor of Mechanical Engineering, where his passion for travel and adventure has all started. Currently working in the Supply Chain world at Procter & Gamble. For advice, please contact: Facebook: traveldelights Instagram: traveldelights Email: fadyelviajero@gmail.com
Haidy Zakaria Poet/Writer She has a special love for all things word-ly. She started The Word Project initiative to promote writing and poetry in Egypt, and works as a College Instructor by day, and MA student by night, studying literature. For advice, please contact: Facebook: Haidy Zakaria
Souraya Hassan
Interior designer / Stylist Since 6 years she is running her own company Binti Home for interiordesign and styling. Being raised in two countries (Dutch Egyptian) she got inspired by her roots and this reflects in a modern arab style for her interiorprojects. On her blog she shares her passion for colour and design, stylingtips for home and travel stories. For advice, please contact : www.bintihomeblog.com Email: info@binti-home.nl Instagram : bintihome
Contributors Pages: • 32 Tips and Trick to Get You through the Summer by Amina Metwally • 38 Urban Jungle at Home by Souraya Hassan • 40 You Are Egypt! by Fady Hanna • 62 Bad Reasons for Love and Attracting What It Means by Lauren K. Clark • 66 The Bipolar Disorder of Mr. Spring by Haidy Zakaria
6 | April 2016
Lauren K. Clark
Writer A graduate student at the American University in Cairo, from Atlanta, Georgia. She completed her undergraduate studies at Spelman College. Her areas include anywhere from fashion, beauty, women's studies, travel, and multiple others. She enjoys living and experiencing all of the beauties and essence of life. For advice, please contact: Email: iclark1903@aucegypt.edu
Amina Metwally
A certified Makeup Artist from Academy Of Freelance Makeup in London “AOFM. “Worked in Corporate for 10 years, quit to pursue a childhood passion. Specialized in Day, Night , Fashion , Natural Beauty and Wedding makeup. Worked with the makeup team on The Maison Yeya fashion show, and currently worka as a Makeup Instructor, teaching basics of makeup techniques.
Doors Wide Open‌ Spring is approaching, new roses blossom profusely, and each morn suggests new arrivals, on the land of everlasting opportunities. An opportunity to search for a profound meaning to our lives and begin a new transition towards a new road trip filled with bumps that will eventually lead to a summerish destination. A chance to peel back the layers of who I was and nourish the soul with new perceptions that reflect a better part of who I am‌ because I chose to forgive myself and feel no shame for acknowledging my dreams and lessons that late. Who said that clarity is an inborn characteristic that leads to all decent routes? Who said that our mission on Earth is for a purpose other than doing mistakes and learning from them? Who said that we should wish back time to other days where things were better off ? If you are on this journey towards self-discovery, you are towards a fearless expression. You begin to understand the essence up your decisions and were born from deluded feelings of fear and influencing your own life.
inevitably also on a journey of each obstacle that hang perceptions of powerlessness in
The key to a new change is to be fearless of what you discover and how your life will change consequently; you will need to expose yourself to new adventures, opportunities, decisions, discoveries that are more aligned with what you want. In other words, you need to connect yourself with life through freeing the self from suppressing your natural being. When you make a new dedication to discover the truth, you will free yourself from pseudo facades. The feeling of inner aloneness is probably one of the fears that may hinder your journey. To surpass this phase, you must embrace this feeling of aloneness to realize the freedom of it. It will be quite challenging at the beginning, but with time and persistence you will treasure the intimate company of your soul and do all things with passion and love. You will learn that the process of learning the truth about yourself is nothing like what your mind fears, rather it will teach you to live your life to its full potential in a courageous and plentiful manner. The doors of your inner self are wide open for new beginnings‌
Christine Kassasseya 8 | April 2016
NOW IN EGYPT
w w w . c a r a c o l e . c o m
5A Ghrnata St., Roxi - Heliopolis, Cairo +202 24522152 24522157 - 24522162
673 El Horrya St., Loran, Alexandria +203 5754280 5746161
Matching Furniture Complex. The District – Wadi Degla City Heliopolis, Cairo +20 1000536625 / 37
Designopolis, Beverly Hills, Km 38 Cairo / Alexandria Desert Rd. +202 38572235 / 36
c a r a c o l e e g y p t
Fashion
LADYBIRD LOVES
DOLCE & GABBANA’S SUMMER 2016 ADVERTISING CAMPAIGN ITALIA IS LOVE
R
eleasing its spring/ summer 2016 campaign, Dolce & Gabbana celebrates all things Italian with a storefront setting of Italian shops and jam-packed imagery with a crew of selfie-taking young models in vibrantcolored outfits. The moment you glimpse the beauty of colors, patterns, and textures, you immediately dream of celebrating the Italian heritage.
10 | April 2016
The campaign also features Asian visitors reading travel books and embracing the Italian life. It is quite unusual but breathtaking! Ladybird magazine never stops falling in love with Dolce & Gabbana’s technicolor lace pumps embellished with crystal brooches, extraordinary sunglasses of the Daisy collection, leather bags with embroidery and appliques, razor sharp tailoring, feminine cuts, and iconic prints inspired by the Italian culture.
April 2016 | 11
Fashion
The
look STYLE TO INSPIRE
CHRISTOPHER KANE
VERSACE 12 | April 2016
HERVÉ LÉGER
JUAN CARLOS OBANDO
KITX
PROENZA SCHOULER ALEXANDER MCQUEEN
JONATHAN SIMKHAI
EDIE PARKER
KENZO
MONIQUE LHUILLIER
SAINT LAURENT EMILIO PUCCI
SALVATORE FERRAGAMO
JIMMY CHOO
VALENTINO
PAULA CADEMARTORI April 2016 | 13
Fashion
*All prices are subject to change
VALENTINO ROCKSTUD METALLIC LEATHER PUMPS EGP 6,282 OSCAR DE LA RENTA CRYSTAL-EMBELLISHED DOLCE & GABBANA BANGLE BROCADE PLAYSUIT EGP 3,515 EGP 12,486 BALMAIN RIBBED STRETCH-KNIT MINI DRESS EGP 17,680
OSCAR DE LA RENTA EMBELLISHED LEATHER PUMPS EGP 9,848 GUCCI PADLOCK SMALL METALLIC LEATHER SHOULDER BAG EGP 11,800
GIUSEPPE ZANOTTI DESIGN ZIP FASTENING MINI SHORTS EGP 7,528
BALMAIN CROPPED FRINGED SUEDE JACKET EGP 35,033 14 | April 2016
PAUL ANDREW ELLA CUTOUT SUEDE SANDALS CHRISTIAN LOUBOUTIN EGP 9,111 SHEER VOILE LIP COLOUR – MEXICATCHY EGP 792
TOMAS MAIER BROCADE PRINT CROP TOP EGP 3,141
FASHION NEWS
Female Power and Folkloric Romance Defines H&M Studio AW16 Collection
Amina Khalil Infuses Oriental Dress-Code with Modern European Styles with ‘Prints of the Orients’
H&M Studio for AW16 is an elevated collection of individual pieces rich in detail- from the precision of cut to the embroideries that appear throughout. Trends this season are all about oversized shoulders and a fitted waist – an hourglass shape, which contrasts with Swedish folkloric influences in both silhouette and embellishment. Long-sleeve draped dresses bring glamour and softness.
Prints of the Orient is the theme of this Spring/Summer ’16 collection, which emerged from the desire to revive the Egyptian fashion scene during the late 20s to 40s which was greatly influenced by the British culture of dress and decorum. Amina Khalil’s collection is a merge between the Oriental dress-code and European finesse portrayed by infusing modern designs with ethnic flavor, and oriental silhouettes with western aesthetic. Garments were designed mainly with the notion to provide the wearer ease and comfort, which is imperative for the modern life-style, thus using light-weight fabrics and unrestrictive shapes.
A’lia Couture Showcase Her New Collection “Bedazzled” at Paris Fashion Week A’lia couture launched her new collection in Paris Fashion Week, showcasing 10 New Dazzling Haute Couture pieces inspired by the admirable grace and lasting impact of our Egyptian Historical Divas. Ever since the Pharaonic Era, Egyptians have been embroidering their style and fashion trends with unique pieces of art, bling jewelry, and shiny colors. Cleopatra and Queen Nefertiti’s luxurious gowns were a staple of royal women’s fashion. Taking these as inspirations along adding her own modernized creations, have been her ultimate goal in order to launch a collection that is absolutely unique in the runway scenes. 16 | April 2016
Fashion In Sequins
MARY KATRANTZOU
ANTHONY VACCARELLO
CAROLINA HERRERA
SAINT LAURENT
EMILIO PUCCI
Pantone 2016 Colorcast From Runways: The Return of The Lady Latina
OSCAR DE LA RENTA
BALMAIN
BALMAIN
LANVIN
Give The Slip
ALEXANDER WANG
BALENCIAGA
Pajama Party
CALVIN KLEIN
ETRO April 2016 | 19
Fashion
Summer in the City:
Top Trends to Shop Now
S
oft denims, beach slip dresses, bright tangerines, graphiceffect patchwork skirts, foamy chiffons, and shiny fabrics embellished with mirror pieces among a wealth of chic 80s comebacks were spotted in numerous runways. We have curated inspirational and shopping picks to complement your wardrobe and influence your look this season.
Charles & Keith Charles & Keith
Stradivarius
Punt Roma
20 | April 2016
Stradivarius
H&M
H&M
Bershka
Bershka Stradivarius
Iam
Stradivarius H&M
April 2016 | 21
oysho
oysho
oysho H&M
H&M
H&M
H&M
H&M
22 | April 2016
Iam
Iam
Punt Roma
Punt Roma
Bershka Iam
Bershka
Bershka
Bershka April 2016 | 23
Fashion
2016: The Best of the Red Carpet
PRIYANKA CHOPRA IN ZUHAIR MURAD
JARED LETO IN GUCCI BY ALESSANDRO MICHELE
TOM HARDY IN GUCCI AND CHARLOTTE RILEY IN GAURI & NAINIKA
CHARLIZE THERON IN DIOR HAUTE COUTURE
BRIE LARSON IN GUCCI BY ALESSANDRO MICHELE
MARGOT ROBBIE IN TOM FORD
JENNIFER LAWRENCE IN DIOR HAUTE COUTURE
HENRY CAVILL IN DUNHILL
CHRISSY TEIGEN IN MARCHESA AND JOHN LEGENT IN PAUL SMITH
CATE BLANCHETT IN ARMANI PRIVE’
EDDIE REDMAYNE IN ALEXANDER MCQUEEN
SPOTTED CELEBS LATEST NEWS & GOSSIP
Selena Gomez Responds to Justin Bieber’s Cheesy Posts It seems that Justin Bieber has finally caught Selena Gomez’s attention when he posted a number of old intimate photos of the couple on his Instagram account mid-March. Gomez’s alleged comment to the flashback was awfully ambiguous, when she commented “Perfect!” Whether she was throwing a sarcastic comment or assuring the perfect moment, we are awaiting some real news soon.
Kate Wright and Dan Edgar Reunite Once Again
Rihanna and Drake Make a Fan with Cancer’s Wish Come True Only few hours before their live performance, Rihanna and Drake surprised a 14-year-old fan, Megan, with a wonderful visit. Megan suffers from progressive metastasized sarcoma at a hospital in Miami. The trio took moderately few photos and posted them on Instagram under the following caption. “BEST DAY OF MY LIFE! I MET THE LOML. He was so sweet & down to Earth. Gave me and my family some OVO clothing. BEST DAY EVER. NO LIE. @champagnepapi LOVE YOU!” 26 | April 2016
Their turbulent relationship has played out both on and off the screen; yet Dan enforced some ground rules to win her back again! The 25-yearold actor stated that he has lost Kate once and won’t risk that again… very romantic. Both stars couldn’t stand the agony of their break up and insisted on moving on from their pretty arguments and agree upon some key points. Many sacrifices were made and rules were enforced to keep things going… we must say that not all men have the willingness to make compromises for their ladies unless there is strong love and bond. We wish them best of luck.
April 2016 | 27
Beauty
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The Power of Shea Butter
hea butter is one ingredient that we seem to find in many beauty products in the best cosmetics shop in town due to its miraculous effect on skin. Shea butter is originally extracted from the nuts of the Shea tree that grows mostly in Western Africa, and this is the reason why it has been dominating the African markets for centuries. What makes Shea butter a marvelous skin care component is its ability to fight wrinkles and scars, protect skin from harmful ultraviolet rays, stimulate collagen, heal minor cuts, strengthen the skin, and certainly moisturize the skin deeply. Cosmetics rich in pure, high-quality Shea butter are found in numerous famous shops, and we have selected the best items for you.
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11 9 1. OLAY ULTRA MOISTURE SOAP. 2. DOVE CREAM OIL BODY WASH 3. SUAVE SMOOTHING LOTION FOR DRY SKIN 4. YVES ROCHER LIP BALM 5. NATURE’S SHEA BUTTER 28 | April 2016
6. ORGANIX SMOOTHING SERUM 7. MARKS & SPENCER HAND WASH 8. SOFTSOAP MOISTURIZING BODY WASH 9. J.R.WATKINS NATURAL BODY SCRUB 10. THE BODY SHOP BEAUTIFYING OIL 11. TREE HUT SHEA SUGAR BODY SCRUB
Beauty
Get Bold and Bright This Summer GIORGIO ARMANI LUMINOUS SILK FOUNDATION
LANCOME ARTLINER PRECISION POINT EYELINER IN AZURE
BUTTER LONDON PATENT SHINE 10X NAIL LACQUER
TOM FORD LARGE BRONZING POWDER
L’OREAL PARIS, EXCLUSIVE RED COLLECTION, BLAKE’S RED
Summer 2016 served up an array of inspiring makeup trends on runways that left us broke last month! This season witnessed an introduction of wild palettes with different applications; blue graphic eyeliners, bushy and long eyelashes, red hues of lips, Hawaiian smoky eyes, and a hint of violet. Whether you are fond of vibrant or pastel colors, stimulate your creativity and mix-match all summer long. BR TOM ON FO ZER RD BR US H
DIOR DIORSHOW 3D EXTASE MASCARA TARTE RAINFOREST OF THE SEA EYESHADOW PALETTE 30 | April 2016
YVES SAINT LAURENT ROUGE VOLUPTÉ SHINE’ LIPSTICK IN FUCSIA
DIOR AIRFLASH SPRAY FOUNDATION
Tivoli Dome Heliopolis Second Floor For reservation call: 01024620733
Beauty Skin
Tips and Trick to Get You through the
A
By: AMINA METWALLY As we welcome Spring 2016 with its beautiful colors, we need to also take into consideration a couple of tricks when applying our morning makeup.
First, start your day with a normal morning routine that includes washing the face with cold water to tighten the pores, followed by rose water. Apply your morning cream that includes SPF - if you have clear skin that doesn’t need coverage, it’s better not to apply any foundation and just use eyeliner or kohl, mascara, blusher, and lip gloss or lip balm for a fresh look.
For Minimal Coverage: You can mix your foundation with your day cream or you can use a suitable BB or CC cream that matches your skin color. You can also use the Face And Body Foundation by MAC followed by translucent powder. 32 | April 2016
Summer
Must Have in Your Bag: • • • • •
A clear lip gloss or lip balm Mascara Eyeliner or Kohl Blusher or bronzer Lipstick in a vibrant color (red/pink/orange/ peach/neutral nude)
You can choose to go with the simplest look of having the perfect cat eyeliner look with a popping color of lipstick, gloss, or even a neutral lip color with a little bit of blush on the cheeks. Or use the kohl for a smudged look that emulates an appearance of eye makeup worn for days, which is done by applying kohl liner on both upper and lower eyelid then smear it a little to provide this effect. Pair it with either a red or neutral matte lipstick and a bronzer.
Beauty
Hair
How to Cut Your Bangs at Home! Fringe Bangs • Section your bangs into three sections, where the middle section will encompass the bulk of the bangs. • Start with the middle section; comb well and choose desired length. • Once decided, grab your scissors and cut vertical snips until you complete the row and they no longer look blunt. • Now shift to the other outer sections and cut at a downward diagonal angle to create a semi-circle overall shape. • Go again over the outer sections with vertical snips and make sure that your bang is balanced, for a more accurate and natural appearance. Note: For a sleeker and playful look, make some beach waves.
Side Swept Bangs • Comb your bangs forward and pull the rest of your hair back into a ponytail. • Make sure that the top line of your bangs is even. 34 | April 2016
• Comb your bangs again and then grab it, flip it over, and keep it in place. • Comb the bottom section out and cut diagonally downwards using a professional scissors. • Cut it a little at a time to avoid overdoing it. • Comb your bangs again and divide in half to cut the shorter sections upwards and add some edges. Note: Side swept bangs look good on high ponytails or straight hair.
Face Framing Bangs • Comb your bangs forward and pull the rest of your hair back into a ponytail. • Brush it all out and hold it at a cheek length. • Using a hair clips, cut your bangs in an angle and then fix again to form a straight line. • If you want a more diagonal appearance, divide the hair to two-thirds and cut at a downward diagonal angle for every section. Note: Choose a length that matches with your face frame.
Editorial Features
Rizia Parker, The Director of The Nile Ritz-Carlton Spa, Cairo Which massage and beauty treatments are most prominent?
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t requires great hospitality, friendly ambiance, high standard of managerial skills, and unrivaled experience to build guests’ loyalty. Ladybird interviews Rizia Parker, The Director of The Nile Ritz-Carlton Spa, to know more about spa’s distinctive features and amenities provided by the hotel.
In what ways are you able to accommodate travelers seeking a unique spa experience? There are countless spas located on the Nile River; some of which are very spacious and encompass a wide collection of treatments and massages, but The Nile Ritz-Carlton Spa offers a magnificent experience and is renowned for its hospitality and warmth, which is the key philosophy of the hotel. Our team can anticipate your needs and offer specially designed rejuvenation program that satisfies your desires.
What are the current trends in spa industry in Egypt? Spa is still a new born concept but growing popular day by day. Many people believe that we offer tradition massage and treatments, while in reality; we introduced brand new concepts, such as mindfulness, deep breathing, and very soon yoga and Pilates by the terrace and overlooking the Nile River. We want to ensure that our clients escape the noisiness of the city life and be offered a sanctuary of pure indulgence and an exclusive array of holistic treatments.
Ritz-Calrton offers a luxurious spa experience with a lavish number of messages, including the popular Swedish massage, which is a traditional full body massage that uses medium to firm pressure to promote relaxation and ease muscle tension. Also the Balinese massage is another exclusive type of massage that combines a series of techniques deriving from acupressure and reflexology, with aromatherapy to enhance relaxation to both the body and mind. Among the most prominent scrubs is the coconut scrub; a full body exfoliation according to your specific body need.
How are you promoting your spa facilities to guests from your main markets? We rely on social media as an effectual tool to promote our spa’s wide array of facilities and treatments as well as announce promotions and offers to encourage our audience to indulge in our exclusive wellness services. Out Sales and Marketing Team also incorporates further advanced tools to introduce our unique hospitality services and offers.
Which natural beauty products do you feel are the most beneficial for the body? Coconut is a masterpiece; it has many amazing health, skin, hair, and cooking uses. Coconut oil is also a beauty multitasker, its soothing texture makes it the ultimate choice for moisturizing the body especially dry skin, and a natural cure for sunburn. Yogurt is another miraculous ingredient that penetrates the skin cells, which strengthens the blood vessels and firms the skin. What treatments would you recommend for this season? Summer is approaching and a beautiful gleaming body is a must! Shimmering oils and full body scrubs are essential for providing a healthy skin; however, make sure not to expose your skin to direct sunlight after oil application. Ladies can also indulge in lavish manicure and pedicure treatments to relish a quiet moment of tranquility and get their feet ready for strappy shoes and beach sandals.
Home
STOCKHOLM SWIVEL EASY CHAIR AVAILABLE AT IKEA
ALTHEA NOVA DINNERWARE AVAILABLE AT VILLEROY & BOCH CERAMIC SWAN VASE AVAILABLE AT ZARA HOME
ELEPHANT SHAPED TABLE AVAILABLE AT ZARA HOME
BUTTERFLIES EMBROIDERED TOWELS AVAILABLE AT ZARA HOME
PINK BALI PAISLEY XL BORDER BEACH TOWEL AVAILABLE AT BHS 36 | April 2016
PS 2014 STORAGE TABLE MULTICOLOUR AVAILABLE AT IKEA
PRINTED FLORAL CUSHION AVAILABLE AT ZARA HOME
SÖDERHAMN CORNER SECTION COVER AVAILABLE AT IKEA
Home
Urban Jungle at Home By: Souraya Hassan
Styling Tip: Colorful Flowers Bouquet I love to use flowers and plants in my home as they give a lively look. I also like to create my own mixed colorful bouquet by choosing each flower myself. You can design a bouquet tailored to your home style by selecting colors that are already present in your interior, or arrange a wild bouquet composed of different flowers as if you just picked them from the flower fields.
Styling Tip: XL Pots for Indoor and Outdoor Areas Make your home an urban jungle by adding XL pots to outdoor areas including the garden or balcony, as well as inside your home. Work with some XL terracotta pots and paint them yourself using any color you desire. I prefer matt chalk paint or semi-gloss texture for a natural, soft look. You can play with different sizes and colors, ton sur ton as well as mixed colors together. 38 | April 2016
Styling Tip: Soft Tones and Subtle Styling One of my favorite styles is a soft pastel look mixed with flowers and plants. You can add a single flower in a small transparant vase for a subtle color accent. Sometimes, I stop watering my flowers and just let them dry. These dried flowers provide a little piece of art that delivers joy for a longer time.
Styling Tip: Eclectic Vintage Look Mix and match an eclectic look! You can create this look using a mix of tables, patterns, old suitcases, and paper bags for your plants. Succulents and cactus are the perfect type of plants to generate a vintage and eclectic look. Combine these plants with a vintage kelim on the floor and different tones of green.
Shopping Tips: Hanging Planters Hanging planters in assorted sizes are among the interior trends that continue to grow popular in 2016. Beautiful in itself, you can use a large suspending plant or hang up a mix of smaller hangers. For more creative DIY ideas, check tutorials on youtube. You can easily learn how to make your own macrame plant hanger piece of art at your home. ALL STYLING & PHOTOGRAPHY BY SOURAYA HASSAN (BINTI HOME) April 2016 | 39
Escape
You Are Egypt! BY: FADY HANNA
40 | April 2016
B
eing an Egyptian is a great pride and for me as an Egyptian traveler who visited more than 80 countries worldwide, l always feel special by the ones who appreciate the history, the culture, and the heritage of Egypt. Almost every time I am asked “where are you from?” and reply “from Egypt” I hear replies like “wow,” “I would love to go to Egypt one day,” or “Being in Egypt is a dream.” Don’t be surprised that other travelers are thinking very highly of Egypt as a dream destination. I have seen many people who are daydreaming about visiting the Pyramids or the Red Sea! I have seen people who are in love with Cairo and Alexandria! Our country has many treasures that we tend to take for granted or even forget about, and the more you travel and meet other travelers the more you’ll feel proud of being Egyptian. Imagine yourself traveling solo to a country that is rarely visited by Egyptians and you get to meet six other solo travelers and end up spending the whole time in that country with them. This is exactly what happened to me in Luang Prabang, one of the nicest cities in Laos (a country in South East Asia), which marked the Country number 85 in my journey to travel to every country out of the 193 countries in the world according to the list of full members of the United Nations. I am sharing my journey and stories
on my Facebook page, which is called Travel Delights. The solo travelers group was of seven nationalities, which are France, Netherlands, Brazil, Russia, England, New Zealand, Germany, and myself from Egypt! At that moment I realized that I was not just representing Egypt, in fact, I was Egypt! I was not called by my name anymore, I was rather called “Egypt” and I used to answer normally! It is just a great feeling of pride to be called by the name of your country. I did what any Egyptian would do and I talked to everyone trying to convince them of not removing Egypt from their travel list just because they think it is not safe. I talked about the media exaggerating some facts and showing an image that is not fully true but rather partially true. I talked to them saying that what brought you to Laos can bring you to Egypt. Real travelers can still make it, they just need to be encouraged. Egypt has got something for everyone - whether it’s cities, history, hiking, beaches, or museums - everyone will find something special and unique in this place. It is really important to leave a positive impression about your country to others and to be as great as your country is! There are a lot of people who would make up their mind about visiting Egypt or not just by talking to you and they’ll build a big part of their perspective about the country just by seeing you. You are Egypt! April 2016 | 41
Faces of Egypt
A Glimpse of Meraki in
Mona Bizzari’s Jewelry Collection
D
elicate, feminine metal items in authentic gold and platinum and adorned in soft toned-down color combinations to add charm and elegance to its wearer, this is the unique touch behind Bizzari’s fame in the jewelry market. With a little bit of delirious, minimalistic style and a reflective touch of cultures, each piece of jewelry is a piece of art with a hidden meaningful story.
Tell us about your design style. What makes your collection unique in the industry?
Bizzari offers a distinctive premium selection of elegant statements that are deeply emphasized by numerous marvelous, one-of-a-kind cultures and social norms. Bizzari takes exceptional route to jewelry making by designing conceptual and contemporary characteristic jewelry with special stories behind each piece and by mixing various cultures and experiences. My work is usually substantial in appearance and texture and has something a little unexpected. Many of my items were 42 | April 2016
inspired by cultures around the world like India and China, others were inspired from what I call soul healers like ‘Hope’ and ‘Inner peace’ which are messages that spread positive energy. Moreover, I like to reflect some of the negative aspects about our society and transform these dogmas into positive aspects, such as Magic in our society in “Ta3wetha” and “Love is Blind, yet it can still read” collections. I also pay attention to the small details. But above all, I do everything with meraki… I put my soul, passion, and love in every piece I create. With each piece of jewelry you purchase, you have part of my soul between your hands.
What materials and techniques do you favor?
All of my jewelries are handmade; I use many techniques that include soldering and filigree. I usually plate my pieces in 18kt gold and platinum for a perfect shine, and I also like to add uncommon item like ancient coffee cup pieces or glass beads as I believe that time adds value. So a cup of coffee from 1930 would be more precious to me than a gemstone.
As a designer, where do you draw your inspiration from?
Various visual experiences influence my collections, including diverse cultures, innovative ideas, and new concepts that the society needs like happiness and hope. I am also fond of history and ethnic groups. I admire folklore and heritage, not only the unique Egyptian heritage but also any heritage.
How important is color to your design process?
I do not rely on gemstone to add color, but rather emphasis on the story behind each piece and how the design elements reflect the story behind each piece of jewelry. I usually add color by plating the jewelry with gold and platinum, and anodizing the metals. Anodization is an innovative, unfamiliar technique that allows silver to reflect multi colors like blue and brown. Oxidation also adds color to my pieces.
Do you have a most treasured item in your personal jewelry collection?
For me, El Lelah EL Kebera is a treasure and my best collection. I have managed to surprise myself with this achievement. El Lelah EL Keberah is the great Egyptian Operetta and one of the most outstanding Egyptian folklore throughout the years. It was my main inspiration when I was designing my new collection. The collection is made of four main characters from the original operetta; El Ghazeyya, El Sab3, Shege3 Sl Sema, and the Aragooz. They are four silver marionettes that are not more than 7cm high. The earrings were even more challenging, as the marionettes were the same size of an Egyptian Pound. The pieces are completely dynamic as they dance in the same exact way as the original marionettes. I also created stackable rings of all four characters.
together to cast a spell on yourself to be happy. It was very detailed and included an antique cup of coffee I had to render. It was a tough one.
What are three wardrobe essentials every woman should own?
An elegant outfit, a unique piece of jewelry with a 4th dimension in time or culture, and a pair of black shoes.
What advice would you give to someone interested in getting into the jewelry design business? Don’t only follow fashion trends. Don’t go with the flow. Create your own space in the word of jewelry designing. Pay attention to small details as it can have a huge impact on the taste and finishing of your pieces. Finally, fall in love with every single piece you design.
What is the biggest risk you ever took with a design?
‘Ta3weetha’ as magic is a practice that is drastically rejected by the society despite its tremendous popularity. The collection was based on the idea of being your own “Mabrouka” and as if you were mixing ingredients April 2016 | 43
Health
DIY Ways to Whiten Your
Teeth at Home
A
44 | April 2016
great smile is one of the most important social assets and it is no surprise that most people rely on products to have a whiter and brighter teeth. While there are many solutions to remain photoready during the summer, many products can damage the teeth, remove enamel, trigger tooth sensitivity, or cost a wealth of money. Luckily, you can use simple ingredients from your kitchen as alternatives.
Hydrogen Peroxide and Baking Soda
A simple toothpaste consisting of hydrogen peroxide and baking soda can work great as a natural remedy for yellow teeth. Combine about two tablespoons of hydrogen peroxide with one tablespoon of baking soda and shake well. Start brushing, let the paste stand about a minute, and then rinse well to remove leftovers. Limit this habit to two or three times a week or else you may witness a reverse effect on your teeth.
Apple Cider Vinegar
Apple cider vinegar is a multipurpose household product that also has natural whitening properties. It works as a mouth gum cleanser and remove stubborn stains on teeth especially from nicotine and coffee; however, it is imperative to use apply cedar vinegar over a period of weeks to spot results. As with all acids, apple cider vinegar can eliminate the enamel on your teeth, which causes more harm than good. Rinse your mouth out really well after brushing with ACV.
Coconut Oil and Peppermint Leaf
Coconut oil is recognized for its miraculous effect on skin as well as its satin-decreasing properties. Coconut oil contains lauric acid, an agent that has antiinflammatory and antimicrobial effects that break down bacteria. A very small amount of coconut oil accompanied with mashed peppermint leaves can decrease plaque formation and plaque-induced gum diseases. Simply apply the mixture to your toothbrush and brush it on for 5-15 minutes.
Strawberries
Rich in malic acid, strawberries are capable of dissolving coffee, tea, or red wine stains on teeth. Mash up about five strawberries and mix with a teaspoon of baking soda, and then rub the mixture on your teeth for five minutes. Rinse, floss out any residues, and enjoy the great effect.
TIPS To keep teeth white, don’t light up, as tobacco stains can be hard to remove. Smoking also causes gum diseases and bad breath. Blueberries, blackberries, and beets are rich in deep color, which leave their color on the teeth. Thus, it is recommended to brush your teeth immediately after eating them. April 2016 | 45
Healthy, strong, and well-manicured nails are an integral part of a neat and clean appearance - one that should primarily be among your personal hygiene habits. Instead of wasting hundreds of pounds per month on manicure and pedicure treatment in beauty centers, we have got you covered with tips to get you on the road to beautiful nails.
• No matter how bad your cuticles seem, never trim or cut them. The cuticle is a natural barrier to bacteria; hence, when you eliminate it the nail bed becomes more prone to damage and nasty infection. To maintain healthy nails, you can moisturize your nails with essential oils on regular basis. In addition, this moisturizing process can also hamper common nail problems, such as splitting, cracking, or chipping.
46 | April 2016
Bulletins/Health
Ways to Keep Your Nails Beautiful and Healthy
• Many women tend to clean under the nail using sharp or unfriendly materials, which in return causes a gap between the nail and the nail bed. This behavior influences the appearance of bacterial or fungal infections. As an alternative, scrub diligently using an old-fashioned nailbrush. • If you constantly immerse your hands and nails in soapy water to wash dishes or clean surfaces, then you must be already encountering some challenges with brittle, weak nails since this practice dries them out. To protect your nails from the negative effects of detergents, wear protective gloves and use long stem brushes. • While it is hard to skip the pampering luxury of treating your nails, it is recommended to limit your exposure to chemicals and harsh ingredients to protect your nails from becoming weak. Try to minimize your use of manicures, acetone nail polish remover, and acrylic nails, due to their damaging and undesirable effects on the skin.
Q&A
LADYBIRD’S You Ask, Experts Answer! 1
Dr. Tanya Russo
Pediatrics
2
Dr. Michael Fisher Dermatology
What food should I immediately take when I have an attack of high sugar level?
What’s the best treatment to get rid of itchy dry scalp?
Doctor’s Answer:
Lavender oil, eucalyptus oil, avocado oil and German chamomile oil are excellent natural home remedies for itchy scalp. Mix these oils in equal proportions, add some water, and finally apply the resultant mixture to heal itchy scalp in a natural way.
Abnormally elevated blood sugars are usually treated medically with insulin, not with foods. People who have a period of low sugar are generally advised to drink orange juice or other form of glucose.
3
Dr. Jan Rakinic
Colon and Rectal Surgery
Doctor’s Answer:
4
Dr. Payam Rafat Podiatry
What are the gentle remedies of constipation?
I get horrible, red, itchy eyes every allergy season. Is this normal?
Doctor’s Answer:
Doctor’s Answer:
Grapes and carrots in particular can gently ease constipation. Get yourself into the habit of using fruits and veggies regularly – these are the natural ways to avoid constipation.
48 | April 2016
There are many causes of itchy eyes. Several types of inflammatory conditions, allergic reactions, detergents, chemicals, and sometimes bacterial, viral or fungal infections can cause itchy eyes. Have it evaluated by a professional and get the appropriate treatment.
5
Dr. John Chiu
Allergy and Immunology
Will going on gluten-free diet improve my health? Doctor’s Answer:
A gluten-free diet usually offers no benefit for a healthy person. But for a truly gluten sensitive person, it will change his life. The reason? Gluten damages the small intestine leading to decreased absorption of many essential nutrients not to mention the abdominal discomfort. For a healthy person, a gluten-free diet may help reduce weight since so many temptations will be taken away.
7
Dr. Jason Karp
Coach and Owner of Run-Fit
How do I get a flat stomach? Doctor’s Answer:
Genetics plays a role in whether or not your clients can obtain a flat stomach or a “six-pack” look to their abdominals. Having said that, two types of exercise can help: strength training and cardiovascular exercise. The abdominals are just like any other muscle group: For their definition to become visible, they must grow larger and the fat that lies over them must decrease. All people with a flat stomach or six-pack have a very low percentage of body fat. Abdominal crunches are effective to train the rectus abdominis muscle, the main muscle in the abdominal region.
6
Marta Montenegro
Founder of SOBeFiT Magazine
I have high cholesterol and take statins. Do I need to exercise and watch my diet? Doctor’s Answer:
You must follow a good, healthy diet and participate in an exercise program that emphasizes cardiovascular activity. One frequently cited study found subjects taking statins who followed a heart healthy diet (< 30% fat and < 7–10% saturated fat) and an exercise program aimed to burn 1,600 calories per week were able to arrest the progression of coronary artery disease. In the same study, subjects taking statins, following a heart-healthy diet and expending 2,200 calories per week in an exercise program demonstrated a reversal of coronary artery disease.
8
Alex Lapa Stylish and Blogger “The Reluctant Stylista”
When shopping for clothes, we are sometimes assaulted with more color choices than we care to deal with. What do you think are good colors to choose when attempting to build a reliable wardrobe? Expert’s Answer:
Neutral shades are always the best foundation to start with, be it with shoes, accessories, and clothes. Get your basics first: beige, black, gray, and white, then choose the rest of your colors first according to what makes you feel good and secondly, what complements your skin tone.
April 2016 | 49
Fitness
B
odyweight exercises are the ideal choice for individuals who want to build up muscle and attain fitness goals, with bare access to gym membership or a lot of time. You can easily improve strength, flexibility, and muscular definition using two arsenalsâ&#x20AC;Ś your body and an empty space!
Bodyweight Exercises You Can Do at Home 50 | April 2016
It is a great training program for beginners particularly for countless reasons. It builds full-body strength, improves brain health, helps defeat burnout, and increases injury prevention and rehabilitation. This training can also be incorporated alongside other programs that include weights to build highperformance muscles; however, it is not mandatory. The most important aspect about this whole article is to enthuse you to workout whether at home or at gym. So, here are some equipment-free ways to tone up your body and skin as well as shed off stubborn fats.
Mountain Climber Muscle group worked: Abs, core, and shoulders. • Take a step forward using your left foot and bend down while straightening the opposite leg. Keeping your hands straight on the floor and core tight, jump as high as possible, switch legs, and land down using the right leg forward.
Reverse Crunch Muscle group worked: Lower abs, core, and obliques. • Lie on the ground while keeping your body straight, knees bent, and hips flexed at 90 degree. Lift your buttocks off the ground and bring your knees towards your head.
Torso-Elevated Push-Up Muscle group worked: Chest, shoulder, and triceps. • This workout requires a chair. Basically, keep your elbows close to your body and glutes, core braced, and lower your body till the chest touches the surface of the chair. Push yourself back to the starting position.
Walking Lunge Muscle group worked: Quadriceps. • Stand up straight with your legs less than shoulder width apart. • Take a step forward with your right knee and squat down through your hips. • Torso should be straight and head pointing toward a fixed point. • Continue moving forward in the movement using both legs.
Single-Leg Romanian Deadlift Muscle group worked: Glutes and hamstrings. • Stand up and lower your arms and torso in front of you while raising left leg behind the body. Keep the right knee slightly bent and try to reach the arms as close to the floor as possible. Then raise your torso while lowering the back leg as you return to the initial position.
Pistol Squats Muscle group worked: Lower body. • Stand in a straight line then extend your arms out in front of you. Lift the left leg upwards and balance on the right left. • Squat down as much as you can while keeping your left leg elevated. Raise body back up the starting position, and repeat using the opposite leg.
Helicopter Exercise Muscle group worked: Obliques and shoulders. • Start with a push up position and extend your arms fully. • Place your right arm behind your neck, so that the body is being supported on one arm. • Rotate your body and move your right arm from up in the air to the left elbow, and so on. • Repeat the same exercise on the other side.
Falling Tower Muscle group worked: Full body. • Place a chair in the room, and then kneel on your knees 2 feet away from the front of the chair. • Gradually lean back to the chair, while keeping your back straight, until your head touches the chair. • Lift yourself back slowly to the starting position. • Your knees should be hinging, not your hips. April 2016 | 51
Training • To build muscles you must incorporate an effective training program that focuses on freeweight, multi-joint movements, such as bench and squats. • The key factor here to reap the benefits of freeweight version is to train at the right intensity, optimally about 70-85% of your one-rep max for 6-12 reps. Gradually, add volume and adjust rep ranges, types of weight, and angles. • It is imperative to perform all workouts with proper technique or else you will impede your progress.
Nutrition • If your goal is to add mass, you need to consume more calories than you are burning. • Nourish your body with fruits and vegetables, but above all, eat enough protein every day. Protein is essential to build and repair damaged muscle tissue during and after a training session. Hence, it is always advisable to include protein in all meals, and essentially after workouts. Opt for 20-30 grams per meal. • You can also consume supplementing meals with protein shakes or protein-rich snacks every four hours, to keep your level of protein elevated. • While it is mandatory to eat clean as much as possible, it is impossible to retain this habit 24/7. That’s why, nutritionists always advise athletes to relish one cheat meal a week. 52 | April 2016
Bulletins/Fitness
The Pyramid of Muscle Building
Advanced Training • You should continually challenge your body to upshift performance and develop power, strength, and agility. You can do it by lifting more weight, increasing the number of reps, reducing rest periods, alternating different movements and versions the sky is your limit. • Try intensity techniques. The following are methods of training past the point of failure. It is recommended, however, not to do them all at once. • Forced reps: As you reach muscle failure, a partner or trainer steps in and provides assistance to keep the weight moving for another 2-3 reps. • Dropsets: Once you reach muscle failure, quickly decrease the weight by almost 25% and instantly resume on with the set to a second point of muscle failure. • Negatives: Instead of lifting a weight, lower it slowly for 3-5 seconds and ask your trainer to lift the weight back to the initial position. This works because you are stronger lowering a weight than lifting it.
Recovery • It is crucial to sleep well as this is the time when your body releases hormones that enable you to heal from training as well as repair and build muscles. • Rest from exercise. Try to take every other day off.
Nutrition
What to Eat When You Are Eating for Two
G
ood nutrition during pregnancy is essential for the health and development of your baby; hence, maintaining a well-balanced diet with an additional 300 calories per day than before pregnancy is recommended. Since many women fall under myths that hamper their health, we decided to provide all beautiful women out there with beneficial information about pregnancy and nutrition. Foods to Eat: Calcium is essential for optimal bone health throughout your life. To help your baby develop strong bones too, you should consume 1,000 mg of calcium every day from various sources, such as milk, yogurt, broccoli, dark leafy greens, and almonds. Iron assists in the formation of red blood cells that carry oxygen, which is a key factor in the production of your baby cells and your red blood cells too, since your body makes as much as 50% more blood during pregnancy. Iron deficiency can lead to low energy and concentration. Opt for 27 mg per day from meat, poultry, salmon, beans, whole grains, and eggs. Folic acid fights against neural tube defects and possibly facial abnormalities. About 400mg is optimal from spinach, broccoli, oranges, legumes, fortified cereals, and asparagus. Fiber consumption in adequate portions will help you battle constipation including whole-grain bread, cereals, legumes, fruits, and vegetables. Iodine promotes good fetal brain development and nervous system. Around 250 micrograms are adequate from cottage cheese, yogurt, potatoes, shrimp, and salmon.
What to Eat When You Don’t Feel Well • Morning Sickness: Crackers or pretzels as well as small meals throughout the day. • Constipation: Oatmeal, fruits, and a lot of water. • Diarrhea: Bananas, refined wheat bread, and white rice. • Heartburn: Focus on milk and limit caffeine. 54 | April 2016
What You Didn’t Know About Cereal Bars? Healthy snacking is an optimal way to combat hunger in between meals, nourish the body with essential nutrients, and boost your energy prior to a training session. Choosing a snack that mixes fiber, protein, carbs, and essential vitamins can ultimately revitalize your body and support speedy weight loss. Rich in fresh ingredients like oats, dried fruits, nuts, and spices, Nutrifit provides the ultimate selection of healthy, delicious snack bars. Temmy’s introduced three delightful snack bars with assorted fillings to deliver an outstanding experience. Whether you are at university, gym, or office, grab one bar and enjoy heartappealing feeling for hours. And if you want to follow up on how a Nutrifit hero defeat her hunger in her daily life, check out our videos on YouTube.
Granola Bar with Hazelnut Cream These granola hazelnut bars are creamy, crunchy, and a perfect treat for a healthy breakfast. With its rich hazelnutcream filling and crusty toasted oats, Nutrifit granola bar will keep your body fit and your hunger satisfied until your next meal. Muesli Bar with Cinnamon and Apple Delicious and heart-healthy, the muesli bar is full of wholegrain cereals, including oats, rice, wheat, barley, and wheat bran. With a strong cinnamon and apple flavor, the probiotic effects of this bar will balance your system and add a nutritional boost to your busy day. Strawberry Flakes Bar with Yogurt Cream Classic corn flakes with an explosion of strawberry and yogurt, this appetizing bar will boost your energy and nourish your body with vital minerals. The natural, sugary taste of strawberries will curb your cravings for unhealthy sweets, and it’s no wonder that strawberries are one of the most popular berries among diet fanatics and worldwide. Nutrifit is certainly the perfect and tasty snack to munch anytime and anywhere.
April 2016 | 55
Diets For Fat Loss The Eat-Clean Diet It takes persistence and commitment to be able to make it a lifestyle rather than a short-term goal. This approach depends on unprocessed, whole foods as well as nutrient-rich meals. • Eat: Organic fruits and vegetables lean proteins, and whole grains. • Don’t Eat: Saturated fat, trans fat, refined foods, soft drinks, alcohol, juices, and sugar. • NB: The plan comprises of five meals a day, each meal about 250-300 calories. Include complex carbohydrate with protein at every meal, and don’t forget to consume at least 2 liters of water.
Bulletins/Nutrition
The Best
The Paleo Diet Also known as the Caveman diet, this lifestyle attempts to exclude refined foods, trans fats, and sugar that deteriorate your health and trigger degenerative diseases, such as cancer and diabetes. Basically, it is a high-protein and high-fiber diet that will help you lose weight. • Eat: Seafood, eggs, nuts, seeds, healthy oils, fruits, and vegetables. • Don’t Eat: Legumes, dairy, refined sugar, processed foods, salt, potatoes, and refined vegetable oils. • NB: This diet is not suitable for vegetarians. You can cheat up to 2 meals per week as long as you incorporate fresh and natural ingredients throughout the week.
The Alkaline Diet This diet is vegan friendly and emphasizes alkaline foods that are low in caloric density in order to neutralize and eliminate excess acid. This particular diet can also prevent kidney stones, improve heart health and brain function, lessen low back pain, strengthen bones and muscles, and also decrease the risk for type 2 diabetes. • Eat: Fruits, vegetables, nuts, soybeans, legumes, seeds, and tofu. • Don’t Eat: Processed foods, dairy, eggs, meat, sugar, alcohol canned and packed foods. • NB: You can avoid gluten completely if you check food labels thoroughly. 56 | April 2016
TIP
Before purchasing any item, read the list of ingredients thoroughly. If you can’t spell more than four words, it is absolutely hazardous for your health.
5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek. For delivery call: 0101-222-8815 or 02-2737-2552 April 2016 | 57
Nutrition
Why Eat This?
Cantaloupe
• Zeaxanthin, an antioxidant found in cantaloupe, is thought to ward off damage from macular degeneration – a medical condition that causes vision loss, blindness, or blurriness. • Also rich in antioxidant flavonoids, such as beta-carotene, lutein, and cryptoxanthin, cantaloupe can beat off several cancer types, including colon, prostate, lung, and breast cancers. • The excess amount of beta-carotene turns into vitamin A – a group of organic compounds that stimulate the membrane of skin cells, enhance the regrowth and repair of skin cells, and heal irritation and redness on the skin. • One of the vital elements found in cantaloupes that relaxes the blood
Super Food...
Pumpkin Seeds
• If you wish to boost your protein intake without resorting to red meat, a cup of roasted pumpkin seeds can nourish your body with 11.9 grams of plant-based protein. • That same cup of roasted pumpkin seeds can also provide about 168 milligrams of magnesium, which represents more than half of the 310 a person should consume on daily basis. • Magnesium helps regulate muscle and nerve function as well as blood sugar and blood pressure levels. • Zinc is among the minerals found in pumpkin seeds that can protect you from common colds and strengthen your immune system. A 58 | April 2016
•
•
•
•
vessels, lessens blood pressure, and incudes a calming sensation is potassium. Keep a cantaloupe in hand on stressful days. With its high water and electrolyte content, cantaloupe is the ultimate snack to enjoy during hot summer season and during dehydration, too. People who suffer from constipation can regulate and maintain a healthy digestive regimen through benefiting from the fibers present in cantaloupe. One cup of diced cantaloupe provides about 95% of your daily needs of vitamin C, which is imperative for the building of collagen. Cantaloupe can enhance insulin metabolism and inhibit the dangerous spikes and plunges of blood sugar.
5 Word Answer
What are the best foods that relieve constipation? Berries, popcorn, beans, dried fruits, and plums.
cup of roasted pumpkin seeds contains your daily consumption of zinc. • You can fight the blues with a cup of pumpkin seeds few hours before bed, as it can effectively enhance your sleep and alter your mood. • Pumpkin seeds are very important for men’s health due to its high zinc content that is fundamental for prostate health and the treatment against benign prostatic hyperplasia (enlarged prostate). • Rich in healthy fats, antioxidants, and fibers, pumpkin seeds can deliver a wealth of heart and liver health benefits. Sprinkle some on your salads to guarantee a regular consumption.
Do you suffer from muscle soreness?
Fix with Food
Blueberries and cherries have potent nutrients that can decrease delayed onset muscle soreness and recover strength faster. They trigger the sleep hormone melatonin in the body, which is very recommended for athletes who suffer from both insomnia and muscle soreness. Furthermore, leafy greens and cruciferous veggies are among the options that are famous for their endless health benefits and their ability to reduce inflammation. Omega-3 fatty acids are also crucial for muscles soreness as they boost recovery, fight oxidative stress, and decrease DOMS. Last but not least, always make water an integral part of your lifestyle.
April 2016 | 59
For delivery call: 0101-222-8818 or 02-2737-2551
5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek.
Have it at Your Home
Cooking
DINE LIKE A CELEBRITY
T
reat yourself like an Oscar winner and relish a first class dining menu inspired by the American Chef and Oscar Caterer Wolfgang Puck’s extensive mouth-watering dinner at the Governors Ball. Ladybird Magazine has selected some of the unusual picks that are not quite fattening, to treat all readers like kings and queens.
Ancient Grain Salad With Grilled Halloumi Total Time: 40 minutes Yield: 4 servings Ingredients: • ½ cup quinoa • 1/3 cup pistachios, chopped • ¾ cup farro • 500g halloumi cheese, cut into small cubes • 400g chickpeas, rinsed and drained • 150g black grapes, seedless • Mint and coriander leaves, rinsed • Dressing: • 2 tbsp. pomegranate molasses • 1/3 cup extra virgin oil • 1 lemon, finely grated 60 | April 2016
Directions: • Using a large saucepan, boil water over medium heat. Cook farro for 15 minutes followed by quinoa for another 20 minutes or until cooked. Rinse, drain, and set aside. • Heat some oil in a large skillet and cook halloumi cheese for a couple of minutes or until golden. • Combine the grains with chickpeas, grapes, and pistachios. Divide among four serving bowls and distribute the halloumi cubes among them. • To do the dressing, mix all three ingredients. Toss through the bowls and decorate with small mint and coriander leaves.
Marinated Tuna Rice Bowl Total Time: 30 minutes Yield: 4 servings Ingredients: • 400g sashimi-grade tuna • 8 cups rice, cooked • 4 onions, finely sliced • 1 tbsp. toasted sesame seeds • 3 tbsp. sake • 2 tbsp. mirin • 3 tbsp. soy sauce • 2 sheet nori, finely shredded • 1 tsp. wasabi • Marinade Directions: • For the marinade, boil the sake and mirin in a small saucepan, and then pour the sauce into a bowl and add soy sauce. Set aside to cool down. (Do this step if the ingredients are available in the market.) • Slice the tuna and place them in the marinade for 15 minutes. • Divide the rice among four medium bowls and sprinkle some spring onions and sesame seeds. Place one perilla leaf by the side. • Put the tuna on top of the rice of each bowl and toss the marinade among all four bowls. Place some of the nori and place a little pile of wasabi next to the tuna.
Chicken Pot Pie Total Time: 1 hour Yield: 4 servings Ingredients: • 2 lbs. chicken, cut into cubes and cooked • 1 rough-puff pastry • 1 egg • 4 tbsp. butter • 4 tbsp. flour • 2 cups of chicken stock • ½ cup of cream • ½ cup carrots, cut into cubes • ½ cup potatoes, cut into cubes • ½ cup of peas • 1 tsp. cayenne pepper • Salt and pepper to taste • Serving bowls adequate for microwave/oven use
Directions: • Using a medium size pot, melt the butter and add flour; mix well. Add chicken stock gradually and leave until boil. Season with salt, pepper, and cayenne pepper. Mix some cream to enhance its texture and taste. • When the sauce is done, add the chicken and sautéed vegetables like carrots, potatoes, and peas. Mix well until cook and set aside. • On a lightly floured surface, roll out the dough into a large rectangle, and make four big circles using a small plate. • Divide the mixture among four medium serving bowls and brush the surface with egg. Place one circle of dough on top of each bowl and coat it with egg. • Bake for 30-35 minutes at 400°F until puffs. Enjoy. April 2016 | 61
Love & Relationships
L
Love, Love, LOVE. . .all dressed up in LOVE! Oh, how Jennifer Hudson gave us that fabulous tune. The one ending the fairytale in the “Sex and the City” movie. The one, where the fairytale of LOVE, was validated as a possible reality. If it hadn’t come yet, it could come in the form of friendship. And in Jennifer Hudson’s character, true love came when you gave to yourself, first.
Cinderella’s Sweep of “Dirty Love”
Bad Reasons for Love and Attracting What It Means BY: LAUREN K. CLARK
62 | April 2016
So, what’s behind the mystery maze of this thing, that thing called… LOVE? Is it one that comes with the typical mirage of our knight coming to save us? Decked in armor, with his majestic sword in hand, ready to take us to our paradise. Could it be the beauty of those imaginations that leave us entranced in our own delusions, where we wait, wait, and wait for our prince to come? Carrie Bradshaw of the “Sex and the City,” movie truly captures this, during the scene of her one-onone time with her adopted niece. That age old adage of Cinderella, and the wait… hoping that we won’t be waiting for long. How nice of a fairytale that would make! If only it was real. Alright, now that we are out of dreamland, let’s analyze how far we need to come back to reality. And the reality that we need a HUGE DOSE of. Real quick. Because the truth of the fairytale is that it does not fit into reality’s existence. On the contrary, it’s probably the reason why so many women are still single. Waiting to feel love from the outside, as opposed to having first felt it from within, is the main problem. For it is from the interior, that we attract what we desire. So, if there is emptiness within, then rest assured that you are more than likely to attract no one, or the wrong kind of someone! And let’s be honest, you don’t just want… anyone. Or do you? One of the major lies that we as women have been fed is the notion that true love is the imagery of that famous scenario: A young woman walking alone, and BOOM, Prince Charming comes to capture her in her midst. Taking her away to paradise, where all her problems are magically erased. A false awakening that she needs someone to save her!
Here’s the truth of it all, ladies! We are our own very asset for finding love! And we have the power to attract the love that we seek. BUT, it starts with ourselves! The first question begins with a serious, cold-hearted truth. And though it may not be something that you would like to see, it’s necessary! But before we do this, let’s get out our Cinderella broomsticks, because clearly, there is a lot of dirty love that we need to sweep away. • Broomstick 1: Do you find yourself somehow, obsessing over the fact that you are by yourself ? A sure sign that you are not content and happy with your own company. And are you always desperate to have a date every Friday and Saturday night? • Broomstick 2: Have you stopped doing some of the things that you love because you are stuck on your single status? Which means you have probably stopped going to your favorite places, treating yourself out to dinner, and hanging out with fellow gal pals? • Broomstick 3: The company you keep! Are you spending too much of your time surrounded by women who are consistently dwelling on their manlessness. And it is quite likely that they will stay MANLESS! Connect with other women, who are happy in their own skin! With or without the man. • Broomstick 4: Are you preparing your space, your place, to entertain that of a man’s company? A woman’s home is her temple. And it is her temple that expresses her character, aura, and demeanor. So, Madame SearchForLove,
what does your home say about you? Does it scream for help, or is it inviting for someone to want to spend time with you in it? • Broomstick 5: Do you have your own things goin’ on? Yes, it’s time to really reflect on this. How are you in terms of your career? Or your journey concerning your career path? How are you concerning your finances? A woman who is whole and complete also has her stuff together. She is not looking for a man to complete her. That includes finances, personal dreams and plans. A complete woman does not wait around for a man to take care of her. Rather, she is too busy, makin’ it happen! • Broomstick 6: So, Ms. Cinderella, hoping that your “prince will come;” What’s your spiritual life like? Part of attracting, who we hope for, is sending out those energies that reflect who we are. Let’s say you haven’t found “the one.” Alright, so you begin your casual dating. Look around, and examine the people you are dating. What type of guys are they? Are they as fulfilling and enriching as the man you hope to find. Keep in mind that attraction, and who you attract are signs and reflections on you. • Broomstick 7: Make your list and check it thrice! Alright, so now that we have done quite a bit of cleaning, we are ready for one last SWEEP! Sit down and make a list of your perfect guy. Does he possess the characteristics of a good father, husband, partner, and person? Do you imagine having a healthy friendship? Knowing what you want… is the real key!
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Mother & Child
How to Help Your Child Overcome Fears
64 | April 2016
C
hildhood fears tend to spike during kindergarten when the child is exposed to new activities, friends, community, and the outer world. Children also tend to fly with their imagination about how scary things can be which may put a damper on many beautiful occasions, leavings parents torn between battling this state of fear and failing to curb the childâ&#x20AC;&#x2122;s imagination.
This is the period of development when children become conscious about the bad sides of the outer world and tragedies that devastates individuals within the family and community. Also friends and television may integrate some scary ideas like death, murder, robberies, car accidents, natural disasters, wars, in addition to a long list of unfortunate events. In general, a child who witnesses a dog bite is very likely to develop a fear of dogs. Similarly, a child who endures an uncomfortable event may develop some trauma or phobia on the long run, because a child who saw a painful experience will always recall how he/she felt at that moment on relatable occasions. Additionally, children tend to apply one incident to a wide range of potential experiences, which generate unnecessary fears and anxiety. If you are a mother, you will certainly relate to previous incidents and will be more prone to encounter the same events again. Do not embarrass, shame, or yell at your childâ&#x20AC;&#x2122;s fear, as this will merely intensify the emotional experience. Listen and Empathize. Parents are fixers by nature, and sometimes they rush into solving problems without listening carefully to their child. They get so busy trying to fetch for a solution to save their child. Instead, listen more and show affection and sympathy. When you attempt to jump into conclusions without listening, you shut him/her down and curb their ability to express.
Take Fears Seriously. Making fun of a childâ&#x20AC;&#x2122;s fear will not make him/her less fearful; instead, it will elevate feelings of anxiety, lack of confidence, and low selfesteem. The last thing you want is to raise additional negative feelings, phobias, and intense problems. When a child shares his/her deepest fears, you must embrace them with love and attention. Even if your child fears relatives or unrealistic aspects, still take fears seriously. Give the Right Messages. Fears can stem from a feeling of no control. For instance, a child who fears dogs will be unable to cope if a dog barks aggressively. That same child will also set a new general notion that dogs hate humans. In this situation, it is important to tell your child that it is totally alright to be afraid, and also, encourage the child to read more about this aspect and understand the triggers of his/her fears. Use Humor Not Sarcasm. Have the child described that monster who frightened him/her last night? DO NOT LAUGH. You need to humanize the image of the monster and make him feel less scary and more dominant through games that spark sense of humor. That being said, it is time to make a list of things that frighten your child and develop new healthy practices to build his/her self-confidence. If a child fears dogs, establish a step-by-step plan for approaching a dog. Your child will never be able to kick a fear of something overnight, so be patient throughout the process.
April 2016 | 65
Features
DECODING EGYPT.... BY: Haidy Zakaria
The Bipolar Disorder of Mr. Spring Oh spring… The time when we enjoy the flowers blooming, the birds chirping, the bunnies hopping, and the general “Sound of Music” scene that takes over the world in beauty and song. Not so much in Egypt though… You see, Egypt has a mind of its own. For starters, summer came mid-february, for a week, then reverted back to winter. Later we started having all fours seasons in one day (you know, so we wouldn’t get bored). So the usual day is winter from 6 am until 10 am, summer from 10 am until 6 pm, spring from 6 pm until 10 pm, and fall the remaining time of the day. Our closets started exploding because we have t-shirts, shirts, sweaters, jackets, dresses, boots and sandals in them at the same time. Even fashion bloggers, bless them, got so confused that they would wear boots with mini-skirts, jackets over flat sandals, and furs with tank tops. If you go through one of the famous Instagram accounts, you’d find the poor lady changing outfits to cover three seasons in one day. It’s like Armageddon for the fashion world. Of course, we’ve all known that the whole (mo3tadel sayfann, dafe2 sheta2an) literally translates to (We get three weeks of winter that’s not really winter and then Hades comes to visit from the underworld for the rest of the year). And if you all noticed, we get one day a year where it rains. It doesn’t just rain; tsunami’s younger cousin comes over and tosses around a few things. And every year, when it rains, we go into a state of panic that has everyone run back home like it’s the reckoning. You would think we wouldn’t get surprised by now. But, alas, we turn our cars into a second wardrobe that includes a light jacket, a heavy jacket, spare shoes, and an umbrella just to keep up with the weather’s bipolar disorder. But hey, if we go over to Sharm El Sheikh or Luxor, we would find an eternal summer and beautiful waters. We would be able to enjoy our Easter holiday the right way, you know salty fish and a dip in the sea, who wouldn’t want that. However, if you’re staying in Cairo for Easter, eat your salty fish at home. You’ll stay away from any weather roulettes and you’ll keep the smell contained. Happy Easter Everyone. 66 | April 2016
TWO FOR ONE Buy 1
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Buy1
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Valid at Tivoli Heliopolis & Cairo Festival City branches, from Sunday to Wednesday Not applicable for takeaway or delivery service
The Best, The Top & The Must Do
Must Try Kérastase Elixir Ultime Collection The renowned beauty mogul celebrated the facelift of one of its star ranges; Elixir. The ultimate haircare solution utilizes four unique oils; Argan, Maize, Camellia, and Pracaxi. Together the four elements redefine the word radiant and bring our beauty dreams to life. Each and every product nourishes the hair and secure transformational softness and maintenance. In other words, Elixir’s shine can never be compared to any other alternative. It is safe to say that Elixir is the fastest and most guaranteed method to forget about breakage, frizz, humidity and tangles. The range basically focuses on reviving the natural strength of hair as well as nourishing the hair fiber.
Not to be Missed Gourmet House Revamped at Radisson Blu Hotel, Cairo Heliopolis Radisson Blu Hotel, Cairo Heliopolis is excited to announce that the highly-anticipated new Gourmet House menu has officially been launched! The most recent addition to the culinary delights of the hotel can be accessed via its outside entrance, and with spring just around the corner, guests can enjoy a healthy sandwich or a delicious pastry along with a freshly-brewed cup of coffee under clear skies on the Gourmet House terrace. Beyond its delicious sandwiches, Gourmet House produces a wide array of croissant, fine breads, cakes, pastries, cookies, tarts, and unique éclairs. Also ideal for a quick snack or light lunch, the variety of options will definitely exceed your expectations and curb your hunger.
Did You Know! If you eat too many carrots you may actually turn orange.
YOUR GATEWAY Westin Hotels & Resorts Debuts In Egypt’s Red Sea Riviera Starwood Hotels & Resorts Worldwide, Inc. announced the debut of the Westin brand in Egypt, with the opening of The Westin Soma Bay Golf Resort & Spa. Owned by Cascades Hotel Company Soma Bay, the year-round resort is situated at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera and sits at the center of the 18-hole championship golf course designed by Gary Player. The Westin Soma Bay Golf Resort & Spa offers 166 guestrooms and suites, with views of the lush green fairways, the azure Red Sea, and desert landscape. The resort also offer guests an ideal place for relaxation and recreation: a rejuvenating swim in the outdoor pool and deck, a 24-hour Westin WORKOUT® Fitness Studio, and treatments at idyllic Cascades Spa & Thalasso. 68 | April 2016
April 2016 | 69
Reviews
album
The Last Shadow Puppets Announce 2016 Tour Dates After a decade, Alex Turner and Miles Kane decided to make up for all those past years and announce the new album Everything Youâ&#x20AC;&#x2122;ve Come to Expect as well as their first tour in eight years, this month! From Edinburgh, Paris, London to Amsterdam, U.S., and Barcelona, tickets are almost sold out on their website. Perhaps Bad Habits is one of the leading songs from the album with pleasing mix, groovy music, and flourishing courtesy of maestro Owen Pallett.
movie Batman vs Superman: Dawn of Justice Director Zack Snyder has portrayed two of the most iconic superheroes worldwide, Batman (Ben Affleck) and Superman (Henry Cavill) against each other in shatteringly expensivelooking fights happen back to back even though the reasons behind the conflicts are not quite convincing. While the movie was thrilled with negative feedbacks, the visuals were all as promised and extremely well off. The movie in general could be recommended for youth but lacks humor and ambition.
book The 5th Wave After four waves of deadly alien attacks, Cassie struggles to save her brother, and even herself amid a number of inhumane creatures scattering among the countries in search for their preys. But things turn upside down when she meets Evan Walker, who soon becomes her new hope for rescuing her brother. Too many contradicting thoughts and fears conquer her mindâ&#x20AC;Ś will she give up or get up, we will leave that part for you to discover.
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Easter
Sham El Nessim the Dusit Way Family and friends don’t need to look any further for a special place to come together this Easter. Dusit Thani LakeView Cairo delivers an enchanting line-up of festivities and goodies to delight guests and give them a truly memorable and authentic experience. Celebrate an ultimate Easter and Sham El Nessim and enjoy great food, heart- warming Thai hospitality and World Class facilities with your whole family. With live entertainment, fabulous kids’ activities, crafts, sports, games, and competitions, your little ones are sure to enjoy the festive atmosphere while you unwind and feel the warm breezes of springtime. Head over to the Dusit, there’s fun in every corner.
A Splendid Fun-Filled Easter Getaway at Kempinski Hotel Soma Bay… Celebrate Easter with your family, friends and little ones at the perfect venue for a season of bright colours. Enjoy the warm springtime sun with an array of activities, specially planned to make your Easter break a truly memorable one. Don’t miss the chance to experience endless sunshine, alluring seawater, pristine sandy beaches and world-class windsurfing, diving, kitesurfing and golf, and a world-class spa! While your little ones enjoy our array of fun games and activities such as beach water activities, egg hunting, egg coloring, acrobatic, bubbles and balloons shows at the beach and Kimo Kids Club. Relish the rich breakfast and dinner buffets and choose from a variety of traditional dishes and sumptuous Easter favourites. Enjoy our indulgent Easter package which is tailored to delight all ages and treat your-self and your family to a fun-filled getaway with rates starting from EGP 820 per person per night in a double Lagoon View room, based on half board basis and all inclusive of service charge and applicable taxes.
Treat Those Nearest And Dearest to An Awesome Sham El Nessim This Year at JW Marriott Start your day with a refreshing 50 minutes Traditional Hammam and 50 minutes massage of your choice Mandara spa. Travel the world and taste all kinds of food with the International breakfast buffet on the breathtaking lake and golf course views at The Lake Promenade. A very special succulent BBQ that will start from 1:00 pm at The Beach to enjoy with your friends. Savor with your family the most unique taste of our delicious breakfast and lunch at Mirage café. Don’t worry about your kids; they will participate in our giane Egg hunting that will get the best out of them.
Palatial Easter, Chill Out at the Cairo Marriott From one Easter to the other, the fresh outdoors and the warmer weather mark a happy day for many! Families, friends, and children gather on Monday, 2nd of May at Cairo Marriott for a day of great food, fun, and Easter surprises. A breakfast buffet will be served at Omar’s Café from 6 till 11 a.m. including the classic Easter favorites. All at the price of L.E 200* per person. While at Garden Promenade Café a brunch buffet for “Shamm El Nessim” from 1 till 5 p.m. will feature “our waves” Jazz Band! For L.E 290* per person for adults and L.E 145* for children. No Easter is complete without some chocolate bunnies! The Bakery will have special Easter treats of chocolate bunnies, cakes, and many more Easter inspired desserts. >> April 2016 | 71
Easter Celebrations at The Nile Ritz-Carlton, Cairo With Easter approaching, The Nile Ritz-Carlton, Cairo has introduced a series of fun family activities for a unique celebration for Egyptians and hotel guests. Children can enjoy Easter crafts, games, and take part in the egg coloring contest. The winner will get a chance to become a part of the hotel stafffor one day and spend the day with the General Manager or enjoy a tailor-made meal by one of the hotel’s famous chefs. While children are being entertained, parents can experience the Easter spirit at The Nile Ritz-Carlton, Cairo by the pool at the city’s most in-demand cabanas and select their favorite choices from the seafood or oriental menu. Alternatively, with its beautiful view of the Egyptian Museum, Culina Restaurant at The Nile Ritz-Carlton, Cairo brings a different taste to Easter this year as it offers live entertainment, mouthwatering brunch as well as salted fish station.
Spring Holidays at Sheraton Miramar If you’re looking for somewhere to relax and rejuvenate after long stressful period, the Sheraton Miramar is the perfect place to start. Sheraton Miramar Resort is where people gather. Where we care about taking the stress out of the hurly-burly of city life. An excuse for a resort break, where the order of the day is charming sunshine, light breezes, and pure relaxation. The resort offers unlimited sports and recreation for adults and children . Enjoy spa privilege in pampering with massage treatments. Rate start from 650 L.E per night. 72 | April 2016
Grab Your Family And Celebrate Sham El Nessim at Renaissance Cairo Mirage City Hotel. Enjoy your day at SOL Pool Bar for a sumptuous BBQ lunch with DJ who will kick your day off the right way… your kids will also enjoy their day with the face painting, jumper, castle, clown, magician, Pop Corn, candy station, and exciting egg hunt. Don’t miss the leisurely Sham el Nessim open buffet at Citron with exciting live entertainment.
Sham El Nessim is the Perfect Time for Family and Friends to Enjoy at InterContinental Cairo Semiramis An exciting array of offerings awaits you… Enjoy a sumptuous pool brunch for only LE 275 ++ per person including soft drinks, service charge and taxes. Children below 5 years are free of charge, children from 5 to 12 years LE 135++, children above 12 years full buffet price to be applied. Our magician’s entertainment show complimented by pleasant music tunes and face painting guarantee unforgettable fun for the little ones and everyone. You can also enjoy our Sham El Nessim Package including special room package rates are starting from LE 1450 per room per night and including, breakfast at the night and day, Sham El Nessim brunch by the pool, late check out till 4 PM. Sham el Nessim room package rates are valid only once on May 1st or May 2nd.
Easter s Made Special at Sonesta Hotel, Tower & Casino -Cairo This year staying in Cairo during Easter is different with Sonesta Hotel. Get together with your family, friends and the little ones for an exciting sham el Nessem day around the pool. Enjoy the fresh air, sunlight, delicious breakfast and brunch buffets with live entertainment all together with exciting kids’ activities and kids’ special buffet. For a splendid Easter Getaway, book our “Family Accommodation Package.”
cars
Nissan underlines commitment to Egypt at the Automech Formula 2016 On March 16, 2016, Nissan reaffirmed the importance of the Egyptian market to its long-term business strategy in Africa at the Automech Formula 2016. Speaking at the press conference on the Nissan stand at the Cairo International Convention & Exhibition Centre, Chairman and Managing Director of Nissan Egypt and North Africa, Isao Sekiguchi said that the success in Egypt was key to meeting the company’s ambitions on the continent. Nissan has been one of the main exhibitors at the show since the local Egyptian entity was created a decade ago. This year, the Japanese manufacturer showcased its entire local line-up next to the bold Sway hatchback concept.
BMW Complete Model Range Shines at Automech-Formula 2016 Visitors of Cairo International Motor Show (Automech - Formula) scheduled to be held from the 16th to the 21st of March are on an appointment with the most powerful new models from BMW. For the first time, BMW Egypt will reveal a promising number of surprises that will make BMW’s booth the most luxurious at the motor show especially after celebrating the centenary of BMW. With a potent collection of latest vehicles, BMW starts the next 100 years of innovation and leadership; to become the most miscellaneous brand in the luxury automotive sector in Egypt. X6 and X4 now locally assembled in Egypt Automech -Formula Auto Show will also witness the revealing of BMW X6 and X4 for the first time in Egypt. These two models will be locally assembled inside BMW Egypt’s plant situated in 6th of October city. The plant has managed to align assessments of the largest BMW factories around the world; as a result, it is occasionally superior to many of them because of the permanent new investments from the Bavarian Auto Group, which keeps it on top of any competition related to manufacturing quality. BMW X4 that will be in Egypt with engine of 3000 cc, six-cylinder, TwinPower Turbo, power of 306 hp, eight-speed automatic transmission, xDrive system, and supported with M-sport package. >> April 2016 | 73
FCA Egypt to Participate in 2016 Automech Formula Motor Show Fiat Chrysler Automobiles (FCA) Egypt is participating in the 2016 Automech Formula Motor Show; one of the largest and most prestigious events in the automotive industry in the region. The Motor Show is held from the 16th to the 21st of March, 2016 at the Cairo International Exhibition and Convention Centre, where FCA is exhibiting its brands that are sold in the Egyptian market; including Fiat, Alfa Romeo, Jeep and Mopar which is the Company’s original parts and accessories brand. This year’s exhibition is very important to FCA Egypt as it confirms the Company’s trust in the Egyptian economy in the longterm. FCA’s participation in Automech Formula is through an 840 m2 stand booth, designed to showcase the strong presence of the models presented in the market. The display platform has 4 sections, one for each of its brands, namely: Fiat; showing Fiat Qubo, Linea, and, for the first time in Egypt, the all-new Fiat Tipo. This is in addition to the Fiat 500 family that includes Fiat 500C and 500X. The Alfa Romeo section is featuring the Alfa Romeo Giulietta and Mito. The Jeep section is showcasing the new Jeep Renegade, Wrangler (a special 75th Anniversary edition named “Sunriser” which is an accessorized Wrangler Unlimited using Mopar equipment) and the Grand Cherokee. Moreover, a special wall display for accessories and original spare parts for all brands is located in the Mopar section. 74 | April 2016
The New MINI Clubman: Ready to Stand Out from the Crowd To gain more ground in the Egyptian market, MINI has recently launched a new generation of its MINI CLUBMAN model. The compact sized-model which was first introduced in 2007, now evolved to offer an innovative vehicle concept for the premium compact segment. The new generation of the MINI CLUBMAN hasn’t lost any of the previous model’s luster. In fact, although its predecessor is still thriving thanks to its cult status, the introduction of the all-new MINI CLUBMAN represents a paradigm shift. The new MINI CLUBMAN is completely reengineered, redesigned and even much bigger.
Airlines
Emirates Airline Dedicated Catering Facility: EKFC1 The Emirates Airline catering facility in Dubai is the most modern and largest of its kind in the world, with a design capacity of 115,000 meal trays a day, it is now capable of producing a 175,000 meal throughput. The facility was developed on the basis of optimal functional driven concepts. EKFC has adopted the very latest concepts in processing, cold chain, food safety, environment, and energy saving. The automated overhead cart transport system (monorail) is designed to transport meal carts from the vehicle offloading bay area to the dishwashing area where over 2 million items of equipment such as cutlery, crockery, glassware are washed every day.
Restaurant
Gourmet House Revamped at Radisson Blu Hotel, Cairo Heliopolis Radisson Blu Hotel, Cairo Heliopolis is excited to announce that the highly-anticipated new Gourmet House menu has officially been launched! The most recent addition to the culinary delights of the hotel can be accessed via its outside entrance, and with spring just around the corner, guests can enjoy a healthy sandwich or a delicious pastry along with a freshly-brewed cup of coffee under clear skies on the Gourmet House terrace. Beyond its delicious sandwiches, Gourmet House produces a wide array of croissant, fine breads, cakes, pastries, cookies, and tarts. Indulge in one of its unique éclairs, true culinary masterpieces, or opt for a lighter fruit tart. Also ideal for a quick snack or light lunch, the variety of options will definitely exceed your expectations and curb your hunger.
Shops
Destroy the Most Intense Heat with the New Adidas Climachill Range For Ss16 CLIMACHILL is back for its 3rd successive season, once again re-defining cooling apparel innovation with new and more advanced technologies and a unique sport and gender specific design. Destroy the heat this S/S 16. As heat rises, challenges increase, and with adidas CLIMACHILL so does the determination to perform. Working closely with athletes around the world, it is clear that increased heat and humid weather makes training and competitive performance more difficult. When core body temperature exceeds 37 degrees Celsius, efficiencies decrease and athletes cannot perform at their peak capacity. That’s why the new adidas CLIMACHILLuses industry-leading technology to keep their body temperature at an optimum level and help them perform at their best, even in the hottest conditions.
Mobiles
Samsung Unveils Next Generation Smartphones in the Beautiful City of Sharm El Sheikh, Egypt In an act to promote Tourism in Egypt, Samsung Electronics Co. Ltd today launched the newest additions to the Galaxy family of products, Samsung Galaxy S7 and Galaxy S7 edge in the beautiful city of Sharm El Sheikh during a grand event at the grand Hyatt. Created for today’s consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.
Sabry Marouf Applauds Egypt’s First Participation at London Fashion Week 2016 As part of London Fashion Week, Sabry Marouf and four other Egyptian designers celebrated Egypt’s first participation at the International Fashion Showcase 2016 (IFS). Egypt won second place during a prizegiving ceremony chaired by Sarah Mower, Head of Emerging Talent at the British Fashion Council. The event was held at the prestigious Somerset House venue between Feb 19 – 23, 2016 and was attended by key industry figures. April 2016 | 75
ARIES March 21 â&#x20AC;&#x201C; April 19
Taurus This is your peak period; relationship, friendships, family matters, and health will improve naturally and gradually. Crucial business decisions will be made very soon. Life: Personal accomplishments will build your self-esteem and personality. New adventures will attract your attention and new objectives will follow up. This is the perfect time to make crucial decisions. Love: You will be seeking some pioneering capabilities and superior qualities. You will set higher standards and goals to seek happiness and stability. A new love will knock at the door. Career: The office environment will be full of success, motivation, and fun. You will experience job alternations that will influence your life. Fashion Tip: Formal clothes will conquer your wardrobe this month. White chiffons, smart suits, wrap skirts, and sexy black stilettos. 76 | April 2016
Gemini You will be working towards improving your self-development, self-awareness, and career path. Emotional matters and home affairs will not be booming this month though. Cancer You will be more likely to predict career prospects this month. You will be financially more prosperous than the previous months. But most importantly, love relationships will start to bloom again. Leo You will witness tremendous support from your spouse throughout the career and financial hardships. On the other, you will execute more healthy activities and habits. Virgo Your focus will shift to humanitarian services and preserving your good inner soul. You will expose yourself to new adventures, including love affairs. It is time to explore the self. Libra New opportunities and doors will open and yet new challenges will arise abruptly. Romance will be warm and free of problems. Influential people will surround you.
Scorpio Emotional affairs will be fluctuating and your friends may not offer support as expected. Start implementing your career strategies without overdoing it. Sagittarius Success and hard work are your new mottos but you will be under mental stress. Nothing interesting will happen this month, which will push you to work harder on career and finances. Capricorn Love, love, loveâ&#x20AC;Ś this month is all about love. Family members may disturb the harmony, though. You will augment your health and fitness lifestyle to the best. Aquarius You will make new love connections and will be exposed to new job opportunities. Home, emotional matters, and work appraisals will dominate this month. PISCES You will be working on your skills and hobbies as well as exploring new aspects of life. Surprisingly, you will be earning a lot and embraced by good individuals.
April 2016 | 77
AMWAL AL GHAD MAGAZINE ANNOUNCED THE TOP 50-MOST INFLUENTIAL WOMEN FORUM IN MARCH UNDER THE AUSPICES OF H.E. ENG. SHERIF ISMAIL, THE EGYPTIAN PRIME MINISTER AMR ADIB RAISES 12 MILLION EGYPTIAN POUNDS TO FIGHT HEARING LOSS IN CHILDREN
Fairmont NILE CITY APPOINTS BASTIEN BLANC AS VICE PRESIDENT, SALES & MARKETING, FOR FRHI HOTELS & RESORTS MIDDLE EAST, AFRICA AND INDIA
HILTON ALEXANDRIA CORNICHE RECENTLY HOSTED A TRULY AMAZING SYMPOSIUM OF “ORIDO RAGOLAN” SERIES ORGANIZED BY “ “مؤسسة صندوق الخيرAT THE ROYAL HALL 78 | April 2016
WADI DEGLA DEVELOPMENT CELEBRATES A BOLD STRATEGY IN BUILDING HOMES JW Marriott and Renaissance Cairo Mirage City Hotels have been acknowledged as top performing hotels based on guests’ reviews on Booking.com JUHAYNA SPONSORS MUM AND PROUD INITIATIVE, THE BIGGEST MOTHERS AWARENESS CAMPAIGN HILTON WORLDWIDE OFFICIALS MEET THE EGYPTIAN MINISTER OF TOURISM AT ITB BERLIN JW MARRIOTT HOTELS & RESORTS AND MARRIOTT CONTENT STUDIO RELEASED NEWEST SHORT FILM “TWO BELLMEN TWO”
UNDER THE SLOGAN ”IN THE HEART OF AL AHLY CLUB” HUAWEI BECOMES THE OFFICIAL SPONSOR OF “CLUB OF THE CENTURY”
SODIC CELEBRATES THE OPENING OF CARAVAN’S 2016 TRAVELLING VISUAL ARTS EXHIBITION; “THE KEY”
The Maritim Jolie Ville Golf & Resort hosts the delegation of African international business forum MACEDONIAN PRESIDENT GJORGE IVANOV MET WITH MEMBERS OF THE FEDERATION OF THE EGYPTIAN CHAMBERS OF COMMERCE INCLUDING AHMED NABIL, CHAIRMAN OF THE FEDERATION OF EGYPTIAN CHAMBERS OF COMMERCE AND SAMEH SOBHY, GENERAL MANAGER SEMIRAMIS INTERCONTINENTAL CAIRO
LE MÉRIDIEN CAIRO AIRPORT WON FIRST PLACE ON BOOKING. COM FOR THE HOTEL WITH THE BEST GUEST REVIEWS IN 2015
GENERAL MANAGER MR. MOHAMED FAROUK INTRODUCED THE NEW LOBBY BAR PROGRAM AT SHERATON MIRAMAR RESORT EL GOUNA OFFICIALLY, “MOBINIL” IS NOW“ORANGE EGYPT FOR TELECOMMUNICATIONS” AND ENG. ATEF HELMY APPOINTED AS CHAIRMAN OF THE COMPANY Sherine Morsy was recently promoted from Assistant Director of Engineering to Director of Engineering for InterContinental Cairo Citystars
SEMIRAMIS INTERCONTINENTAL CAIRO VOLUNTEERS VISITED THE HEALTH AND HOPE OASIS, EGYPT’S FIRST SUPPORTIVE CANCER-CARE CENTRE FOR CHILDREN AND THEIR FAMILIES EGYPTIANS STEEL COMPANY ORGANIZED RECENTLY ITS ANNUAL MEETING AT TOLIP HOTELS & RESORTS EGYPT
SHERATON MIRAMAR HOTEL LATELY RECEIVED “BEST IN CLASS AWARD” AS ONE OF THE BEST EGYPT STARWOOD HOTELS WITH OUTSTANDING RESULTS IN 2015
THE FAMOUS FRENCH PIANIST RICHARD CLAYDERMAN AND THE ASTOUNDING ARAB SINGER NANCY AJRAMBOTH ENJOYED LUXURY AT ITS FINEST AT ROYAL MAXIM PALACE KEMPINSKI HYUNDAI FEATURES EGYPTIAN FOOTBALL LEAGUE
RADISSON BLU HOTEL, CAIRO HELIOPOLIS CELEBRATED EARTH HOUR SUNCITY MALL INVESTS EGP 40 MILLION IN FACILITY DEVELOPMENT IN 2015 Nasser Fadly was recently promoted to the position of Area Director of Human Resources for InterContinental Hotels Group, Africa
COCA-COLA LAUNCHES ITS UNIFIED MARKETING CAMPAIGN FOR ITS PRODUCTS GLOBALLY UNDER THE “TASTE THE FEELING” SLOGAN
COOPERATION BETWEEN “CAZION “ AND THE MINISTRY OF SUPPLY AND INTERNAL TRADE TO COVER ALL GOVERNORATES OF EGYPT PROTOCOL EMIRATES AIRLINE IS OFFERING PASSENGERS IN EGYPT SPECIAL ECONOMY CLASS FARES TO DUBAI AND SELECTED DESTINATIONS IN ASIA FOR A LIMITED PERIOD
Cambridge International Examinations hosted special ceremonies in Egypt to celebrate the achievement of their outstanding learners
Madaar Development signs an agreement with GnK Hospitality to manage a beach restaurant and bar located in Madaar’s first residential resort “Azha” Ain Sokhna OMAR SAMRA VISITS CAREEM TO ENTHUSE ENPLOYEES ABOUT THE PURSUIT OF DREAMS AND THE IMPORTANCE OF DETERMINATION DESPITE THE OBSTACLES April 2016 | 79
On Spot Capital Group Properties Announces the Launch of AlBurouj Project In a press conference held in the presence of His Excellency, Dr. Mostafa Madbouly, the Minister of Housing and Urban Development, Capital Group Properties (CGP); a leading real estate developer announced the launch of their first project in Egypt; AlBurouj. The press conference was attended by CGP Board Members Mr. Jassim Al Seddiqi and Mr. Yousef Baselaib, Mr. Amit Wanchoo, CEO of Abu Dhabi Capital Group, and top management from CGP.
80 | April 2016
On Spot Häcker Kitchens Boasts A New Array of Elegant Kitchens The well-know Häcker Kitchens are coming back with brand new designs. Häcker is setting new standards for kitchen manufacture with its new classic and Modern ART design. Remodeling is welcomed even for the best and these kitchens are able to reflect the lifestyle of their owners. Ergonomics are also carefully analyzed as to offer a maximum of comfort during work. The high-quality, hard-wearing and easy-care material ensures that your kitchen will give you pleasure for many years to come.
Conrad Cairo Welcomes Dj Ely Banks at Stage One The secret is out! DJ Ely Banks is now starring at Stage One as the latest addition to the high-class entertainment offerings at Conrad Cairo. The Lebanese DJ Ely is set to take Stage One to new stellar levels by bringing the vibrant sounds of Dubai to Cairo making Stage One the hottest spots in town! DJ Ely Banks will be exclusively playing his internationally-renowned ‘sounds’ at Conrad Cairo. Invited guests have enjoyed Chef Chantima’s latest culinary creations providing platters including Sushi Flambe’ and Fried Lobster with Cashew Nuts. Invited guests have been welcomed to this exceptional night by Wolfgang Maier, the General Manager, Tarek El Sherif, the Director of Business Development, and Nevine Nader the Marketing & Communications Manager.
April 2016 | 81
On Spot Nissanâ&#x20AC;&#x2122;s Autovroom
Ruen Thai Celebrates Five Years of Success Thursday 24th March 2016 â&#x20AC;&#x201C; Known for excellence in authentic Thai cuisine, Ruen Thai at Dusit Thani marked a great success celebrating the 5th anniversary in elegance and style. A variety of Asian delicacies and live cooking temptations were on display representing different regions of Thailand. Head chef Panya and his team dazzled the guests with mouthwatering delicacies including spring rolls, steamed sea bass, roasted duck curry and three types of chicken curry. In addition, beautiful vegetable carvings were prepared by the talented Vassana & presented at the entrance welcoming guests upon arrival complimented by traditional Thai dancers marking an incredible night to remember.
82 | April 2016
On Spot Parfois Starts A 5-Day Iniatiave for Bloggers and Press On February 24th, Parfois 5th Essence introduced a 5-day event for bloggers and press, in Oporto. In an initiative to strengthen the ties between bloggers and create relationships with bloggers from other markets as fundamental and strategic growth plan for the brand. During the 5 days, Parfois received 45 bloggers from 15 different countries: Egypt, Tunisia, Morocco, Spain, France, Portugal, Italy, Poland, Ireland, Latvia, Serbia, Estonia, Romania, Kosovo, and Macedonia.
LG Adds To Its Success In the Premium Tv Market and Launches Itsrevolu-Tionary 65 And 55 Inch 4K Oled Tvs In Egypt LG Electronics Egypt (LGEEG) unveiled the companyâ&#x20AC;&#x2122;s revolutionary 65 inch 4K OLED TV at a press conference held at the Nile Ritz Carlton Hotel. The event included a presentation detailing LGâ&#x20AC;&#x2122;s rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position by offering its customers the absolute best in innovation, technology and design.
April 2016 | 83
On Spot Sealed Air Increases Awareness on Breast Cancer Mother’s day is a modern celebration honoring one’s mother, as well as motherhood, maternal bonds, and the influence of mothers in society, this day is celebrated on the 21st of March in Egypt. However, Sealed Air, knows a mother is much more than just that, our mothers are also career and industry leaders and sometimes they get so busy they forget to look after themselves. So as part of of Womens Initiative Network program (WIN) Sealed Air honored this day because we believe in creating a better way for life. We arranged an awareness campaign session on Breast cancer by Baheya, the Middle East’s first breast cancer hospital specifically designed for the early detection of Breast cancer for all our female employees. However, we did not leave anyone out we made small tokens of appreciation for every employee.
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On Spot EURO-Dolls at Sofitel EL Gezirah Sofitel Cairo El Gezirah, in association with the Institute Francais dâ&#x20AC;&#x2122;Egypte (IFE) organized the Euro Dolls challenge with local artists from the Department of Arts at the American University in Cairo. Each young artist was asked to prepare a doll representing one of the 28 countries in the European Union and 1 representing Egypt. The launching of the competition was held on the 22nd of February 2016 and all artists exhibited their dolls from the 7th to the 11th of March at the lobby. Among the jury who selected the grand prize winner is the Italian ambassador Sandro Capello, European delegate Giuseppe Vasques, Ronan Prigent from the institute of France, European ambassadorâ&#x20AC;&#x2122;s wife Randa Mohan, and our General Manager Laurent Betourne. Three winners were announced during the award ceremony on March the 10th and the first winner won a 4 days trip to Paris.
Egyptian Golf Trophy at Westin Soma Bay Golf Resort & Spa Westin Soma Bay is always keen to host, sponsor, and support most if not all Sports events taking place in the area of Soma Bay in Hurghada as part of its brand initiative which supports sports in general and promote healthy living through its brand 6 pillars of well being. Recently Soma Bay hosted the Egyptian Golf Trophy from February 18th to 25th, and the players were staying at the newly opened Westin Soma Bay located on the highest point of the Soma Bay peninsula, and sits at the center of the 18-hole championship golf course designed by Gary Player, combining the best of links and desert courses.
86 | April 2016
On Spot Samsung Unveils Next Generation Smartphones in the Beautiful City of Sharm El Sheikh, Egypt In an act to promote Tourism in Egypt, Samsung Electronics Co. Ltd today launched the newest additions to the Galaxy family of products, Samsung Galaxy S7 and Galaxy S7 edge in the beautiful city of Sharm El Sheikh during a grand event at the grand Hyatt. Created for today’s consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.
Samsung Electronics Egypt Celebrates Mother’s Day in the Most Technological Fashion In celebration of mother’s day, Samsung Electronics Egypt arranged a competition that honors the vital roles of mothers everywhere. The competition took place through 3 universities, where the youth were given the chance to live a day in their mothers lives through a series of games. The 5 winning teams in each of the 3 universities were invited to a big event in UpTown Cairo and were awarded with the latest Samsung products, in addition to a trip to the winner, who gave the most heartwarming speech to his beloved mother.
April 2016 | 87
On Spot Splash Fashion Xcess Summer’ 16 Fashion Show This season we embrace the other end of the style spectrum and celebrate the resurgence of Maximalism. Allowing your eclectic side to break loose, you open up the possibilities to think big and experiment with your sartorial choices. Titled ‘Splash Fashion Xcess’, the Summer 2016 fashion show brought together color, embellishments, textures topped with grunge inspiration.
HANIMEX Flagship Mall Now Open in New Cairo In a festive opening event, HANIMEX Flagship Mall has been proudly open with the attendance of VIPs, media, and suppliers from all over the world. For over 35 years, HANIMEX’s expansion plans extended to include more product lines; including indoor and outdoor furniture, lighting, bathroom and kitchen accessories, office furniture, and much more. Currently HANIMEX has 8 branches and more than 600 employees, operating all over Egypt, serving our end customers, along with a wide range of business projects alike.
88 | April 2016
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